Pismo Beach Car Show
12.A Event Direction
By Gordon Jackson
Meeting Date: March 17, 2026
Pismo Beach Classic Car Show
Event Direction
Background
•The Classic Car Show is
a legacy event.
•Moved from Father’s
Day to the weekend
after Memorial Day.
•Now in its 40th year.
•Current agreement
ends Dec. 31, 2026.
Consideration for Request for Proposals
1.Changes to the current size of event
2.Option to condense show footprint to Dolliver Street
(following acquisition of Hwy 1)
3.Cost recovery amount
4.Duration of agreement
Prior to Current Agreement – 2021
Current Year of Agreement – 2026
Safety and Traffic Concerns
Price Street Pomeroy Ave.
Potential reduced layout that includes
Dolliver Street
Fiscal Considerations
Based on data from the 2025 Car Show and an estimated 50,000 visitors, the event generated approximately $100,000 in additional City tax revenues, including:
•Transient Occupancy Tax (TOT)
•Sales and Use Tax
•Transaction Sales and Use Tax (Measure F-24)
•Overall, the event is estimated to generate approximately $1.7 million in economic activity
Discussion
Should the new vendor
agreement be limited to
three years, or extended
to five years?
Pismo Beach Car Show Event Direction
RECOMMENDATION:
Provide direction to staff regarding the annual Classic Car Show event:
1.Changes to the current size of event
2.Option to condense show footprint to Dolliver Street
(following acquisition of Hwy 1)
3.Cost recovery amount
4.Duration of agreement
Thank you!