PISMO BEACH CITY COUNCIL STAF REPOR
Agenda Item #9.G
Meetin Date: Septembe 15, 2026
TITLE:
Amendment #1 to the Agreement with JPW Communications, Inc. for Public Outreach and Engagement Services Related to the General Plan/Local Coastal Plan and Zoning Code Update
RECOMMENDATION:
Adopt a Resolution authorizing the City Manager to execute Amendment #1 to the agreement with JPW Communications, Inc. for public outreach and engagement services relating to the General Plan/Local Coastal Plan and Zoning Code update in the amount of $46,560.
DISCUSSION:
JPW Communications (JPW) is currently providing public outreach and engagement services in association with the General Plan/Local Coastal Plan (GP/LCP) and Zoning Code update. The original contract with JPW, approved on April 28, 2026, was in the amount of $98,735.
Amendment 1 (Attachment 2) to the JPW contract adds additional public outreach and engagement service for the monitoring, and tracking of public inquiries, preparation of responses to inquiries and preparation of project materials in Spanish. Because Amendment 1 will increase the total contract amount above the City Manager’s $100,000 approval authority, approval of the amendment by the City Council is required under the Purchasing Policy.
Conclusion and Recommendation
Work on the GP/LCP and zoning code update continues and additional consultant services are needed to address public inquiries received on the project. Staff recommends that the Council adopt a resolution (Attachment 1) authorizing the City Manager to execute Amendment #1 (Attachment 2) with JPW Communications Inc., for public outreach and engagement services relating to the General Plan/Local Coastal Plan and Zoning Code update in the amount of $46,560.
FISCAL IMPACT:
The fiscal impact of adopting the resolution approving Amendment #1 with JPW Communications Inc. is an additional $15,400 in the FY 2027 General Fund Community Development Department Local GP/LCP/Zoning Code update project professional services account budget, for a total contract amount of $145,295. The GP/LCP/Zoning Code update project is funded through both California Coastal Commission and Ocean Protection Council grants totaling $1,650,000. There is sufficient budget in the Local GP/LCP/Zoning Code update project to support this additional cost.
Council Agenda 9-15-2026 9.G-1
ATTACHMENTS:
1. Resolution
2. Amendment #1
Submitted by:
Scot Graham, Community Development Director
City Manager Approval:
Council Agenda 9-15-2026 9.G-2
RESOLUTION NO. R-2026-XXX
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PISMO BEACH, CALIFORNIA AUTHORIZING THE CITY MANAGER TO EXECUTE AMENDMENT #1 TO THE AGREEMENT WITH JPW COMMUNICATIONS, INC. FOR PUBLIC
OUTREACH AND ENGAGEMENT SERVICES RELATING TO THE GENERAL
PLAN/LOCAL COASTAL PLAN AND ZONING CODE UPDATE IN THE AMOUNT OF $46,560
WHEREAS, the City entered into an agreement with JPW Communications, Inc. on April 28, 2026 in the amount of $98,735 for public outreach and engagement services associated with the General Plan/Local Coastal Program (GP/LCP)/Zoning Code update services; and
WHEREAS, the City was awarded $1,650,000 in grant funding from the California Coastal Commission (CCC) and Ocean Protection Council (OPC) for update of the GP/LCP Zoning Code and the current grant budget can accommodate additional consultant services; and
WHEREAS, the Fiscal Year (FY) 2027 General Fund Community Development Department GP/LCP/Zoning Code update project professional services account budget has sufficient funds to support these services, which is supported by CCC and OPC Grant funding; and
WHEREAS, amendment of the current contract with JPW Communications, Inc., to provide additional public outreach and engagement services to monitor and document public inquires and prepare materials in Spanish associated with the GP/LCP/Zoning Code update is necessary to allow the project to proceed.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Pismo Beach hereby authorizes the City Manager to execute Amendment #1, in substantially the form attached to staff’s report dated September 15, 2026, to the agreement with JPW Communications Inc. for additional public outreach and engagement services associated with the GP/LCP/ Zoning Code update in an amount of $46,560 in FY 2027, for a resulting contract total of $145,295.00.
UPON MOTION OF Council Member , seconded by Council Member , the foregoing resolution was adopted by the City Council of the City of Pismo Beach this 15th day of September 2026, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
RECUSED:
Council Agenda 9-15-2026 9.G-3
Attachment 1
Approved: Attest:
________________________ ________________________
Ed Waage, Mayor Erica Kirkwood, City Clerk
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Pismo Beach, California, on _______________________. ________________________
Erica Kirkwood, City Clerk
Council Agenda 9-15-2026 9.G-4
Attachment 1
AMENDMENT # 1
to the
APRIL 28, 2026 AGREEMENT BETWEEN THE CITY OF PISMO BEACH AND JPW COMMUNICATIONS, INC.
Pursuant to the April 28, 2026 Agreement for Professional Services between the City of Pismo Beach, hereinafter referred to as “City,” and JPW Communications, Inc., hereinafter referred to as “Vendor,” City and Vendor hereby agree as follows:
1.Additional services shall be performed as set forth in the proposal dated August 19, 2026, which is attached hereto and by this reference made a part hereof.
2.Compensation for and timing of the additional services shall be as set forth in the referenced proposal. Compensation for the additional services shall not exceed the amount of forty-six thousand five hundred and sixty dollars ($46,560.00), without prior written approval of the City.
3.The revised fee under the April 28, 2026 contract, plus this addendum, is one hundred and forty-five thousand two hundred and ninety-five dollars ($145,295.00).
4.All other provisions of the subject agreement between City and Vendor shall remain in full force and effect.
CITY:
City of Pismo Beach, a Municipal Corporation
Signed:
Name: Scot Graham
Title: Community Development Director
Dated: ________________________________
Signed:
Name: Jorge E. Garcia
Title: City Manager
Dated: ________________________________
ATTEST:
Signed:
Name: Erica Kirkwood
Title: City Clerk
APPROVED AS TO FORM:
Signed:
Name: Dean J. Pucci
Title: City Attorney
VENDOR:
JPW Communications, Inc.
Signed:
Name: ________________________________
Title: _________________________________
Dated: ________________________________
Address for giving notice:
(if changed from prior agreement)
______________________________________
______________________________________
Email address for official communications:
(if changed from prior agreement)
______________________________________
Vendor Representative:
(if changed from prior agreement)
Name/Title: ____________________________
Attachment: Scope/Cost Proposal
Council Agenda 9-15-2026 9.G-5
Attachment 2
Item Type Description Quantity Unit Price Amount
Service Monitor the public inquiry email inbox daily; document new inquiries and draft response; coordination with subject matter experts on inquiry related details; response back to residents with client approved messaging. Assumes 14 months of public inquiry management with a high volume of inquiries per month (10 hours per month, billed on time and materials basis).
1.00 $15,400.00 $15,400.00
Estimate Total $15,400.00
From JPW Communications, Inc.
2710 Loker Avenue W
Suite 300
Carlsbad, CA 92010
Estimate For City of Pismo Beach
760 Mattie Road
Pismo Beach, CA 93449
Estimate ID 409
Issue Date 08/19/2026
Subject LCP Update Public Inquiry Management
REVISED
Attachment 2
2710 Loker Avenue West, Suite 300 Carlsbad, California 92010 1 City of Pismo Beach
GENERAL PLAN/LOCAL COASTAL PROGRAM AMENDMENT
PUBLIC OUTREACH & ENGAGEMENT | SPANISH-LANGUAGE OUTREACH
STRATEGY AND SCOPE OF WORK
CAMPAIGN OVERVIEW
This scope supports the City of Pismo Beach’s ongoing commitment to meaningful, transparent and inclusive public engagement efforts for underserved and underrepresented community members. As part of the city’s required grant priorities, this scope provides targeted outreach and engagement for its Spanish-speaking community members for the general plan and local coastal program amendment.
The recommended approach will complement the broader public outreach and engagement program, while recognizing that effective Spanish-language engagement requires more than translating existing materials. Outreach will emphasize trusted relationshi ps, accessible and relevant information, informal conversations and opportunity to meet community members in familiar settings.
JPW’s Spanish-language efforts will be conducted in coordination with its long-standing multicultural engagement partner, Novoa Communications.
PROJECT GOALS
The Spanish outreach will adhere to the established project’s goals, while ensuring efforts are made to identify and reduce barriers for this important audience:
•Deliver clear, accessible information. Provide timely, transparent and easy-to- understand information about the project’s purpose, process and potential outcomes. Translate complex topics, such as coastal hazards, sea level rise and policy tradeoffs, into approachable language and visual materials that resonate with diverse audiences.
•Facilitate meaningful dialogue. Create inclusive opportunities for two-way communication that encourage open, constructive participation. Design engagement activities that foster trust, allow for questions and feedback and elevate a range of perspectives.
Council Agenda 9-15-2026 9.G-7
Attachment 2
2710 Loker Avenue West, Suite 300 Carlsbad, California 92010 2 PROJECT GOALS CONTINUED...
•Engage the community through a phased approach. Implement a structured, step-by- step engagement strategy that builds understanding and support over time. Begin with early outreach to community leaders and key stakeholders to establish awareness and alignment, then expand engagement to the broader public as the project evolves. •Translate community input into decision-making insights. Systematically capture, analyze and synthesize feedback from outreach activities to inform planning decisions. Identify key themes, priorities and areas of consensus or concern, and clearly demonstrate how community input shapes project outcomes.
OUTREACH APPROACH
Outreach will be informal and conversational, designed to introduce the topic in a clear, accessible way while creating space for residents to ask questions and share their perspectives. Conversations will also help identify barriers that may make it difficult for Spanish- speaking residents to participate in traditional outreach opportunities and inform how future engagement can be made more accessible and relevant to this audience.
TACTICS
Tactics amplify existing strategic timeline including engagement at key milestones in plan update process while reaching and engaging with Spanish-speaking residents:
•Small Group Community Conversations: Lead up to 4 brief, small-group conversations in Spanish by partnering with community organizations and/or churches. •Visual Outreach and Engagement Materials: Translate all project information into simple, visual materials to help orient participants quickly and support conversation (e.g. infographics, project flyer, post card, insert, exhibit signage, web banner). •Survey & Spanish Landing Page: Survey to be provided in Spanish as well as a specific translated landing page.
•Messaging and Eblasts: Share a consistent set of high-level project messages in Spanish, with additional information provided based on participants’ questions and interests (e.g. targeted emails to Spanish-speaking community members, mailer). •Capture Learnings and Insights: Document recurring questions, interests and participation barriers to help inform future Spanish-language outreach. •Driving Future Engagement: Provide information about upcoming opportunities to learn more and stay involved.
Council Agenda 9-15-2026 9.G-8
Attachment 2
2710 Loker Avenue West, Suite 300 Carlsbad, California 92010 3
CLOSING THOUGHTS
Effective outreach starts with trust built through presence, consistency and cultural understanding. JPW and Novoa Communications are prepared to bring that expertise to Pismo Beach's Spanish-speaking community, ensuring their perspectives are a foundational part of the planning process. We welcome the opportunity to discuss how this scope can best support the City's engagement goals and grant priorities.
Please see the project estimate for more details.
Council Agenda 9-15-2026 9.G-9
Attachment 2
Project Estimator
Tasks
President Sr. Vice
President Sr. Director Manager Art Director Videographer Photographer
Multimedia
Designer Specialist Coordinator Total Hours Total Dollars ($)
Rates 310$ 285$ 225$ 175$ 190$ 160$ 160$ 140$ 110$ Multicultural Outreach Meetings
Small Group Community Conversations: Lead up to 4 (four) session, 60 minutes each session + travel time. Facilitate, small-group conversations in Spanish by partnering with community organizations and/or churches.
2.00 6.00 8.00 10.00 26.00
3,840$
Visual Outreach and Engagement Materials: Translate all project information into simple, visual materials to help orient participants quickly and support conversation (e.g. infographics, project flyer, post card, insert, exhibit signage, web banner).
2.00 6.00 20.00 10.00 12.00 50.00
8,140$
Survey & Spanish Landing Page: Survey to be provided in Spanish as well as a specific translated landing page. 2.00 2.00 6.00 12.00 22.00 3,080$ Messaging and Eblasts: Share a consistent set of high-level project messages in Spanish, with additional information provided based on participants’ questions and interests (e.g. targeted emails to Spanish- speaking community members, mailer).
2.00 4.00 4.00 10.00
1,350$
Capture Learnings and Insights: Document recurring
questions, interests and participation barriers to help inform future Spanish-language outreach.
1.00 2.00 4.00 7.00
895$
Driving Future Engagement: Provide information about upcoming opportunities to learn more and stay involved. 1.00 2.00 4.00 7.00 895$ - -$
- -$
- -$
- -$
- -$
- -$
- -$
- -$ - -$
Subtotal Multicultural Outreach Meetings - 6.00 - 18.00 20.00 - - 32.00 46.00 122.00 18,200$ Labor Subtotal - 6.00 - 18.00 20.00 - - 32.00 46.00 122.00 18,200$ Labor Contingency
Total Labor 18,200$
Billable Expenses
Materials
Printing
Photography/Videography
Council Agenda 9-15-2026 9.G-10
Attachment 2
Project Estimator
Tasks
President Sr. Vice
President Sr. Director Manager Art Director Videographer Photographer
Multimedia
Designer Specialist Coordinator Total Hours Total Dollars ($)
Rates 310$ 285$ 225$ 175$ 190$ 160$ 160$ 140$ 110$ Pass-through Expenses
Travel 3,000$
Other 7,800$
Subtotal Billable Expenses 10,800$
Markup (20%)2,160$
Total Billable Expenses 12,960$
TOTAL 31,160$
Assumptions
Council Agenda 9-15-2026 9.G-11
Attachment 2