Santa Fe Street Closure
City Council Study Session
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Presentation
Outline
1. Background
2. Traffic circulation and parking analysis
3. Street Closure Resident and Business
Survey
4. Old Town Sales Tax Analysis
5. Street Closure Benefits
6. Street Closure Conceptual Plans
7. Policy Considerations
8. Options and Recommendations
•
2 Background
Background
• July 1, 2020 - As a result of COVID-19,
Orange County restaurants were
required to close indoor dining
• July 21, 2020 — City Council approved a
temporary closure of Santa Fe Avenue
between Bradford Avenue and Main
Street to allow for outdoor dining and
installation of public amenities within
the closure
• Street closure designed to assist local
restaurants and businesses located
along Santa Fe Avenue during the
COVID-19 pandemic related closures
• June 1, 2021 — City Council approves
an extension of the street closure
through June 30, 2022. City Council
also directed staff to examine traffic
impacts and obtain resident and
business feedback
4 3
• Parking and traffic circulation data
collected and analyzed in August
2021 to study the street closure's
impact on surrounding streets and
parking areas
• Parking and traffic impacts shared
with Old Town community in March
2022
® Additional data being collected and
analyzed to identify new
neighborhood parking resources
Traffic Circulation and
Parking Analysis
Traffic Circulation and Parking Analysis
• Video cameras posted at four (4) intersections to capture vehicle and pedestrian counts and vehicle turn movements
• Video cameras were posted at each public parking lot and on each public street to count the number of cars parking on the street and in the lots, 24 - hours per day
• Survey data collected for a total of 7 days
Key Takeaways:
• Survey determined that the street closure did not negatively impact public parking
Total of 20 on -street parking spaces lost; offset by 64 off-street spaces gained in Main St Lot
Data shows that there is sufficient slack in on -street and off-street public parking areas to accommodate commercial uses and that the City's Main Street Parking Lot is underutilized • Traffic circulation impacts were identified as illegal U-turn movements or running the stop sign at the Bradford/Santa Fe intersection Issues can be resolved with more effective wayfinding signage and future streetscape improvements on Santa Fe Avenue
Street Closure Resident
and Business Survey
• Community survey published on January 27,
2022
• A total of 304 community members responded
to the survey; 89% support making the
closure permanent with new public amenities
• Community members identified the most
important public amenities that should be
included in a permanent street closure — now
encompassed in the draft conceptual plans
• A total of 12 property and/or business owners
in Old Town responded to the survey, 83% of
whom support a permanent street closure
with public amenities
Street Closure Resident and Business
Survey, Cont.
Key Resident Survey Takeaways:
• 94% of respondents had dined outdoors in Old Town
ri 40% of those liked the option to dine outdoors most while 35% reported like the ambiance most
• 56% of respondents felt that the aesthetics of the closure could be improved and 40% believe traffic circulation needs to be improved
• 90% of respondents would like to continue seeing outdoor seating for restaurants
• 84% of respondents would like to see trees and shade sails • 81% of respondents would like to see space in the closure dedicated for live music and outdoor entertainment
Street Closure Resident and Business
Survey, cont.
Key Business/Property Owner Survey Takeaways:
75% of respondents are tenants with 42% of those identifying as office uses and 33% identifying as restaurants
• 42% of respondents like the outdoor seating option most and 25% of respondents like the ambiance most
• 83% of respondents reported parking as needing the most improvement and 58% reported the aesthetics of the street closure needing improvements
• 100% of respondents in favor of a permanent street closure want to continue seeing outdoor seating for restaurants
• 90% would like to see shade trees and shade structures • 80% would like to see space for live music and entertainment PLA Lf11IA
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Old Town Sales Tax Analysis
1 Total Taxable Sales
Old Town Sales Tax Analysis
$100,000
$90,000
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
Taxable Sales by Year and Quarter: 2019 - 2021
2019 2020 2021
Quarter 1 $18,942 $18,785 $18,573
Quarter 2 $19,817 $12,267 $25,065
Quarter 3 $20,722 $17,473 $25,534
i. Quarter 4 $19,578 $20,075 $22,113
Total $79,059 $68,600 $91,285
Year and Quarter (Source: HdL Companies)
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Summary of Sales Tax
Analysis
For the temporary street closure, the City
Council approved the purchase of water filled
barriers, commercial outdoor planters,
landscape, temporary curbside pick-up signs,
tables, chairs and umbrellas in the amount of
$60,329, which was covered under CARES Act
funding
® After this Council action sales tax revenue in Q3
(July -Sept) grew by 42% over Q2 and then an
additional 21% in Q4 2021
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Potential
Street
Closure
Benefits
Potential Street
Closure Benefits
• A permanent street closure creates new
public open space and a central
community gathering point in the heart of
the City's historic core
• Generates new added foot traffic into Old
Town helping to drive local business
growth and private property
redevelopment
• Creates an enhanced public space to
deliver new community programs and
entertainment
• Potential regional destination in the future
with the addition of the planned Metrolink
Station
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Adopted
and
Potential
Future
Concepts
Presented by:
Perry Cardoza
President
Nuvis Landscape
Architecture
Adopted Old Town Placentia
Streetscape Master Plan
Concept Plan Options
Design Goals
Create a design that fits the
character of the existing shops and
restaurants.
Create a safe vibrant pedestrian
street experience for both day and
night uses.
• Provide flexible spaces that can
transform to fit programing needs
Provide shade through mature
trees and shade fabrics.
Create a memorable setting for
outdoor dining.
• Develop a series of Instagram
moments with a unique fun design.
• Establish a sense of arrival through
gateways and art
• Select paving that is forgiving,
durable and interesting.
19 Option 1
VACANT
Bt./sinless CoRTEs
CO
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LISHI MAGICAL
cr BRIDAL
0 N. GATEWAY FEATURE
Option 1
20 INSPIRATION
SHADE SAILS
LINEAR PAVING
GATEWAY FEATURE
INTERLOCKING
PAVERS
STAGE SPACE
SCULPTURAL FOUNTAIN
21 Option 2
ENCLOSED SEATING
Option 2
SYNTHETIC TURF
GROUND LIGHTING
ARTISTIC LIGHTING
GATEWAY FEATURE
TEMPORARY STAGE SPACE
FOOD TRUCK PARKING
OUTDOOR BARSTOOL SEATING
Orange
County Cities
with Full or
Partial Street
Closures
Orange
County Cities
with Full or
Partial Street
Closure
Fullerton
Orange
Laguna Beach
Huntington Beach
Extended closure
through September
30th.
Seasonal Closures on
Glassell Street
Permanent closure
and will construct
new public plaza
Street closure
extended, evaluating
long term options
Policy
Considerations
Policy
Considerations
• Develop sidewalk dining regulations, design standards, application/permit process and potential fee structure
• Explore establishment of a Business Improvement District and/CFD to:
Utilize City staffing resources to schedule and manage outdoor events and entertainment
Ongoing maintenance
® Explore encroachment/leasing public space for pop-up vendors ® Design standards and public amenities
• Capital Costs to construct improvements
EIFD
External grant funding
Park & Quimby Development Impact Fees
Options for
Consideration
1. Do nothing, extend the temporary
street closure as -is.
2. Reopen street, proceed with
adopted streetscape improvements.
3. Host two (2) community workshops
to share conceptual street closure
plans and obtain additional
feedback from community. Analyze
policy considerations and return to
the City Council for
further discussion.
Questions?