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Placentia Cit Council
AGENDA REPORT
CITY COUNCIL
CITY ADMINISTRATOR
DEPUTY CITY ADMINISTRATOR / PUBLIC SERVICES & INFRASTRUCTURE NOVEMBER 15, 2022
CITY WAYFINDING SIGNAGE PROGRAM & AMENDMENT NO. 1 TO
PROFESSIONAL SERVICES AGREEMENT WITH SEILBERT PERKINS
DESIGN FOR CITYWIDE WAYFINDING SIGNAGE PROGRAM
FISCAL
IMPACT: EXPENSE: $ 120,000
BUDGET: $ 100,000
$ 50,000
$ 50,000
$ 20,000
SUMMARY:
PROFESSIONAL SERVICES AGREEMENT
FY 2022-23 CIP BUDGET
GENERAL FUND (109201-6770)
TOD STREETSCAPE IMPACT FEE (729201-6770)
TOD TRAFFIC IMPACT FEE (709201-6770)
On October 5, 2021, the City Council awarded a professional services agreement to Seilbert Perkins Design (SPD) to develop a citywide wayfinding signage program. Wayfinding signs are designed to inform and direct motorists and pedestrians to key points of interest within the community. A small amount of wayfinding signage can be found throughout the City but it lacks cohesion and is not comprehensive in nature. The proposed citywide wayfinding signage program includes an assessment of existing conditions and development of unique and authentic citywide wayfinding and street name design to reinforce community identity and placemaking. The wayfinding signs will be located on all major corridors leading to respective key destinations.
Additionally, the Old Town Placentia and Transit Oriented District (TOD) will have their own unique gateway signs highlighting the historical significance of these project areas.
The design book for the wayfinding program is presented as Attachment 2 to this report. If the design concepts are approved by the City Council, the next step of the project is to prepare the engineering construction documents. Staff is also presenting the proposed contract amendment (Attachment 3) for City Council consideration to amend SPD's professional services contract for an additional amount of $32,000 to cover the cost to design the citywide street name signs and to prepare construction and bid documents as well as provide construction support services.
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Nov 15, 2022
City Council Agenda
November 15, 2022
RECOMMENDATION:
It is recommended that City Council take the following actions:
1. Receive the presentation and ask any questions of Staff; and
2. Review, consider and approve the Citywide, Transit Oriented/Packinghouse District and Old Town Placentia wayfinding signage designs as presented and recommended by Staff and the City's design consultant; or approve with modifications to the designs as directed by the City Council; and
3. Direct Staff and the design consultant team to complete the engineered construction and fabrication documents and technical specifications for the various sign types; and
4. Direct staff and the design consultant to implement the proposed phasing plan to complete the installation of the approved wayfinding signage program; and
5. Approve Amendment No. 1 to the City's agreement with Seilbert Perkins in the amount of $32,000 to cover the cost of designing new Citywide street name signs as well as prepare the engineered construction drawings for the new signage and provide construction support and inspection services for the fabrication and installation of the signage.
STRATEGIC PLAN STATEMENT:
This item conforms to Strategic Plan Goal 6, Improve City Beautification, of the City of Placentia Five Year Strategic Plan and Objective 6.2, Select Concepts, and Install Citywide Wayfinding Signage.
DISCUSSION:
Wayfinding signage at key locations throughout a community helps to create unique community branding and placemaking when announcing a motorist's or pedestrian's arrival at key destinations. Effective community wayfinding signage is also a key component to economic development efforts and conveys a higher degree of a community's sophistication and investment in the local economy. Most cities with robust economic development programs incorporate community wayfinding signage into larger business retention and attraction efforts. Local cities with master planned wayfinding signage programs include Brea, Fullerton, Buena Park, Claremont, and La Verne. The new wayfinding signage program reinforces the City's culture, history, and establishes the community's brand. The City Council allocated funds in the FY 2021-22 Capital Improvement Program Budget for this master planning effort.
The City has attempted other wayfinding programs in the past in a haphazard fashion and not part of a master planned effort. The signage is directional in nature to assist motorists in finding public parks as well as Old Town Placentia. The signs are not of any particular quality and are essentially basic aluminum traffic signs. Most recently, the City did implement an organized parking signage program utilizing modern universal parking signs directing motorists to off-street
City Council Agenda
November 15, 2022
parking lots in Old Town as well as installed over 20 City Limit and Tree City USA signs at the City's major entry points. The design of the City limit sign pays homage to the City's history by utilizing the same design as the original City limit signs from the early 1960's, a sample of which can be found in the Placentia Library's history room.
On October 5, 2021, the City Council awarded a professional services agreement to Seilbert Perkins Design (SPD) to provide design services for a Citywide wayfinding signage program.
Since that time, a working group consisting of staff from Public Works, Development Services, Administration and Economic Development have been working with the design consultant to design and develop wayfinding signs not only for Citywide points of interest but within specific project areas such as the TOD/Packinghouse District and Old Town Placentia. The design team held interviews with staff, the City Council, and members of the community to survey their opinions on the kinds of details, styles and information the wayfinding signs should incorporate. A total of 274 community members responded to the digital survey. Utilizing that information, the design team develop the overall design features of the various sign types with additional design input from Staff.
The results of that planning effort are presented to the City Council for its consideration in the attached design book (Attachment 2). Sign types and specific designs for Citywide signage and monuments, as well as for the TOD and Old Town project areas were customized to fit within the unique design standards of that project area. If approved by the City Council, the design team will prepare construction documents for fabrication and installation purposes based upon the approved designs and the City will then be able to solicit bids for the new signage.
Staff proposes to implement the proposed wayfinding program over multiple phases given the extensive work effort it will require to implement as well as the associated costs. The phasing noted below is based upon funding and the ability to incorporate the signage into larger projects. • Phase 1: Includes the proposed Citywide signage and monuments. • Phase 2: Includes the proposed signage and monuments for the Transit Oriented/Packinghouse District.
• Phase 3: Includes the proposed signage and monuments for Old Town Placentia. The cost of the signage for this project area will be included in the planned Enhanced Infrastructure Financing District funding package to construct the planned Old Town Streetscape Improvement Project.
• Phase 4: Includes the proposed overhead intersection street name signs. • Phase 5: Includes the proposed Citywide street name signs.
The proposed amendment to the agreement with SPD is to cover the cost of redesigning the City's street name signs as well as to prepare the construction documents and bid specifications for the new signage as well as to provide construction support and inspection services. An additional amount of $32,000 which includes $10,000 to cover the cost of designing the new street name signs and $22,000 for preparing bid documents and providing construction support is requested as a part of this contract amendment.
City Council Agenda
November 15, 2022
FISCAL IMPACT:
There is no direct fiscal impact associated with the approval of the master planned signage design concepts as outlined in the Design Book. The cost to prepare the engineered signage construction documents, provide construction support services during the installation process and design the Citywide street name signs amounts to $32,000. Sufficient funds exist in the FY 2022-23 Capital Improvement Program Budget (CIP) for that purpose. In addition, a variety of CIP funds will be utilized to pay for the fabrication and installation of any approved signs. These funds include but are not limited to Citywide Traffic Development Impact Fees, Gas Tax, Measure U, Measure M2 funds, and Transit -Oriented Development (TOD) Impact Fees funds.
Prepared by:
Ai..
Kyra'Tao, P. ., T.E
Transportat' Manager
Review
d ap
Luis Estevez
Deputy City Administrator
vea:
Attachments:
Reviewed and approved:
Jennifor Lampman
Director of Finance
Reviewed and approved:
Damien R. Arrula
City Administrator
1. Presentation - Citywide Wayfinding and Street Name Sign Design Concept
2. Signage Design Book
3. Amendment No. 1 to Professional Services Agreement with Seilbert Perkins Design