CITY OF PLACENTIA
CITYWIDE WAYFINDING & STREET NAME DESIGN
November 15, 2022
SELBERT
PERKINS
DESIGN
selbert perkins design collaborative
432 Culver Boulevard, Playa Del Rey, CA 90293
T 310 822 5223 www.selbertperkins.com
NANODUNA CON
Sunkist
ICA\ILII IEID IR N Il
ID IR
PULOITH ORANGE" GROWERSA400ATION
Hi ILO
AN EXCLUSIVE
VALENCIAS
EN
CHAPMAN PACK
ax nNU'� uuronxiik
CHARLES ORANGE COUNTY
BRADFORD BROS. Inc. NRV
P CENT m�=•=� FORXIA NL1.A.
armenota
Brand
VALENCIAS
PLACENTIA
ONANaaa owns AE>ill.
TfIlrelMAIr
A. S.BRADFOIZDS
TESORO RANCHO
reu. NEARS J 1A. J.maua UM VALENCIA
VALENCIAS
111111...SRADFxORD HR08.1aAmee coup, are.
oaaxcx c-cauroaxla.
PLACENTYA QUEEN
IRACENTIA\ .�.c
CO OPENATIVL i^�jr
ORANGE AS,.
a011� ;SIIILACENTIAATIVE ORANGE ASSOCIATION
MINA CALSOLNIA
c...uAA
PR:a&cliresul
ALTI SS IMO
07/41 n
KfOCIDIDN
1 VALEIVICIAS
•
PLALENT,&MUTVAL ORANGEASSN.
PLACENTIA MUTUALORANGEASS'N.
PLACENTA ORANGE CONNTVCwrovxu
HIGHEST ouALrry
PLACENTIA MUTUAL
PORANGE M'EG'.'PrAXSCIE COUNTY
CALIFORNIA.
wirf
4. PUCINIII'NCAAO CO.
Doliri
kit
•j: XLACENTIA
oNA
I -•••
SOMBRERO
ARANO
7416.
SHEPHERD FRUIT CO.na.
PLACEnRMIWInnu.uAA.
Id I
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Project Wayfinding Goals
Analysis & Survey
Project Overview
Sample City Wayfinding
Concept Designs
DESCRIPTION
AGE\DA
1 OEC WAY\D\GGOAS
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Placentia is enjoying a regeneration
of development and civic pride. To
support its renaissance, an updated
Wayfinding Signage Program
will enhance public experiences
along major corridors throughout the
City, Transit Oriented District, and
Old Town Placentia.
The new signage system will refresh
the face of Placentia, projecting a
cohesive identity and reflecting the
positive character of the city.
DESCRIPTION
OVERVIEW
3 SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Goals
• Enhance the urban design and awareness for the
city, its neighborhoods, and local amenities
• Facilitate access to key destinations, attractions,
and parking
• Create a welcoming, intuitive, and positive
experience for residents, workers, and visitors
• Reinforce the culture, history, and stories of the City • Upgrade wayfinding signage for vehicle drivers,
bicyclists, and pedestrians in order to reduce
delays and improve public safety and deliver a
seamless Placentia experience
• Deliver a unified and comprehensive 'kit of parts'
that will facilitate fabrication, maintenance, and
reduce sign clutter
DESCRIPTION
PROJECT GOALS
4 SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Wayfinding:
The unique landmarks
and signs that direct
you to destinations
from your present
location.
DESCRIPTION
WAYFI \ DI \G DEF \ ITIO\
5 Public Benefits
•
•
•
•
•
•
•
•
•
•
k•••
Promote and
reinforce identity
*f
Establish a
sustainable model
and reduce
pollution
Provide powerful
maintenance
management
tools
Provide
educational,
cultural and
historical
information
Link all transit
modes in real
time
r
•
Integrate
web and mobile
applications
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
PU
3LIC
3E\EFITS OF EFFECTIVE WAYFI\DI\G
6 City Benefits
mlmia
•
Promote local Stimulate local Encourage
events economy tourism &
physical activity
Integrate maps
r
Create a revenue Create valuable
generation model content/data
and economic repository
benefits
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
CITY BE\EFITS OF EFFECTIVE WAYFI \ DI \G
7 JR0,, C OV RV EW
HISTORIC
CHARACTER
OF
PLACE\TA
SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
HISTORICAL REFERE\CE
9 EXISTING SIGNAGE
FIggvaNA.
•A A 11-11 ;A
.L[...F. - -
PbAGVUL
"471
SANTA Fu
cm) Tow
1111301111PCNELCOA,1
1. NE.
cTYO
PLACENTIA
SELBERT
PERKINS
DES I G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
EXISTI\G CITY SIG\AGE
10 California Slee
University Fullerton
Nutwood Alae
SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
• 6..cr
0 !n -City Pa-(
W E astainchury Rd
Pii0 earl
a
11I
r1
Ea
8 577
0.5,0 UWEHICIWG
-42
4-
rt
Placentia f
10 LD
w Bane I: TOWN:
TOD
_-PAKI
CNGHQ E
L 4.
Golden Ave
amif!Dual en
roaait
6'6
A
DESCRIPTION
N
CITY DESTINATIONS
cei
A!ra Vista St
0 CITY DESTINATIONS
O Tri -City Park
O Bradford House
© Placentia Linda Hospital
O Town Center
© Champions Sport Complex
O Kraemer Memorial Fountain
O Placentia Civic Center
Q Placentia Library
O Old Town Placentia
• Packing House District
(j6'2+"d Dr
� V•La1. —'L—
ru
fd
co
1 •
Yorb
erk6
rt.
77. 11
A\AYS 3 & SVEY
current perception / key words
. _
Pleasant
Growing community
Blend of old and new
Quiet suburban homes
Future driven
Farm workers
Safe community
Historic and contemporary
Balance of history and change
"All american city"
Family friendly
New high-end
Luxury residential buildings
Familiar
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
key images that define Placentia
The Water Tower
Old Town
Orange groves
Railway
History/Agriculture
The future - TOD neighborhood
Future driven
Preserve the history
Feels like Mayberry
"All American city"
DESCRIPTION
IDE\TITY A\D IMAGE
13 goals for a new signage and wayfinding system
is
Unified
City Awareness
Gateways
Park signs
Events
Functional/
Flexible
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Provide guidance to the visitors
Increase Pedestrian Circulation
Archway/gateway signage in Old Town for
selfie moments
Facilitate Circulation and Parking
Billboards at highway for revenue generation
Identify Transit Options
Identify Districts (Old Town, Etc)
Identify Parks — 13 Parks
Identify Destinations
Historic Landmarks Designation
Storytelling (People, Places, Culture, Events Etc)
Enhancing The Visitor And Residential Experience,
Reducing Driver/Pedestrian/Bicyclist Delays
DESCRIPTION
IDE\TITY A\D IMAGE
14 physical enhancements
Unified vehicle and pedestrian wayfinding signs
Water tower enhancement
Historic markers linked to a scavenger hunt
Create a welcoming environment
Make more welcoming
Create less negative stigma make more inviting
Increase Parking
More lighting increase safety / security
vision for the future of Placentia
Blend old and new
Easy parking
Stay progressive
Tourism, business, and residential growth
Make community feel safe
Focus on Old Town and diversity
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Enhance city identity as a positive and attractive destination Attract new residents, visitors, and businesses
Integrate new development
Develop into a more mixed-use area hotels, including boutique hotels, tourism, business, and residential growth
DESCRIPTION
VISIO\ A\D VALUES
15 What makes Placentia unique
Wder Tower Friendy
Tamale estival
Youth sports - ome
Positive community spirt Old Town Charm
Big Heart Engaged Heritage
Small ftwn atmosphere
SELBERT
PERKINS
DESIGN
Parks
Central location to amenities A •
Old Town Agnculture
Fa Family history Diverse population
� �
Community
Orang Historic districts and architecture
Warm and Welcoming Peope Great shools History
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
KEY WORDS
SAM'_- C TY WAY= ND SIG
Parking
M uzeo
Packing
House
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
SAMPLE CITY WAYFINDING A\AHEIM
1 CtratY
ANAHEIM
Muzeo
Packing House
Parking
•
Vb.
--41011=::15
r. Far
e•iib la.
M dr
18 dOWil
t0Wri
0ifle•Sh01141111
BUfFitt.0 WILD WINGS *-
TAPS FISH HOUSE & BREWERY 4 -
NA CHAS LATIN KITCHEN -÷
RHOS ITALIAN KITCHEN ->
KAITLYN CLOTHING 4
BRUXIE CHICKEN & WAFFLES
DOWNTOWN
BREA
ELBOWS MA( n' CHEESE
PUBLIC
PARKING -4
L. ANA
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
PARKII1C
SPACES
AYAIIABli
Birth St. Zarage4
ripEn
MP1110-".
SAMPLE CITY WAYFINDING - BREA
19 -.
(11' VAIN OF
"NIKE
ULLERioN
USEUm
CENTER •
44•I
F LiERTO
CO IILErE
+ •
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
SAMPLE CITY WAYFINDING - FULLERTON
20 Foien's Soak City
modicum Time5
B? Downtown
PErates Show
trio Source
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
SAMPLE CITY WAYFINDING — BUE\A PAR
21 DOWNTOWNi
ORANGE COUNTY
ARTISTS
VILLAGE
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
DESCRIPTION
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
SAMPLE CITY WAYFINDING SA\TA ANA
22 Phillip S. Paxton
EQUESTRIAN
ARENA
r
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
SAMPLE CITY WAYFINDING — YORBA LINDA
23 _•,L SIE:. •
air e"+l;* 'Pi 4, • e+� 7 9VIrztOW fit!• a..
r
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
OC Cities with Wayfinding Programs
• Anaheim
• Brea
• Buena Park
• Garden Grove
• Huntington Beach
• Irvine
• Santa Ana
• Yorba Linda
DESCRIPTION
PROJECT GOALS
24 PLACENTIA WAYFINDING DESIGN CONCEPTS
TYPOGRAPHY PAINT COLORS
Gotham Ultra (City of Placentia Identity)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%"&*()
CITY OF
PLACENTIA
Goblin (Old Town District Identity)
abcdefghijklmnopqrstuvwxyz
ABCDEFGH1JKLMNOPQ135TUVWXYZ
0123456789 !@#$%A81*()
OLD TOWN
Futura Heavy (Packing House District identity)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%^&*()
PACKING HOUSE
DISTRICT
DINPro Black (Water Tower Identity)
ALL AMERICA CITY
SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Gotham Medium (Identity and Wayfinding)
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%"&*()
WAYFINDING
Wayfinding
Gotham Narrow Medium (Identity and Wayfinding)
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%"&*()
WAYFINDING
Wayfinding
Gotham Bold (Identity and Wayfinding)
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%"&*()
WAYFINDING
Wayfinding
DESCRIPTION
P1 - WHITE
Matthews Paint
MP03673 White Atrium
Satin Finish
la
P4 -TBD
name
■
P7 -TBD
name
#
■
P10 - TBD
name
TYPOGRAPHY & COLORS STUDY
■
P2 - BLACK MICA
Glidden Paints
#30 BB 05
la
P5 -TBD
name
111
P9 -TBD
name
#
P11 - TBD
name
#
P3 -BRUSHED
ALUMINUM
Matthews Paint
MP23302
Posate Silver Metallic
IIP
P6 -TBD
name
ill
P9 -TBD
name
#
26 DISTRICT COLOR SCHEME & PATTERN OPTIONS
SELBERT
PERKINS
DESIGN
CITY OF
PLACENTIA
PROJECT
CITY OF PLACENTIA
OLD TOWN
Aim
AP
lar
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
PACKING HOUSE
DISTRICT
PATTER\ DESIGN STUDY
27 C YW D- DES G\ CO\CE 5
SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
AOl DEST \ATIO\ GANTRY IDE\T TY - CITY
29 SELBERT
PERKINS
DES I G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
AOl DESTINATIO\ GANTRY IDENTITY - CITY
30 SELBERT
PERKINS
DES I G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
AOl DESTINATIO\ GANTRY IDENTITY - CITY
31 +15' AFF
Eo
3'-0"
1• f
15'-6"
CITY OF
PLACENTIA
U L L LLLLJ L_LJLJ LIJ U H U
44'-11 1/2"
3'-0"
f •i
L()
SELBERT
PERKINS
DES I G N
PROJECT
CITY OF PLACENTIA
1 Painted "Yellow" returns
Primarily "White" illuminated face
with "Lighter Blue" illuminated outline
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
AOl DESTINATIO\ GANTRY IDENTITY - CITY
• aka
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam eras volutpat. Ut wisi enim
ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
lobortis nisi ut aliquip ex ea
commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in
vuiputate velit esse molestie
consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui
biandit praesent luptatum aril
deienit augue duis dolore to feugait
nullafaciiisi.
Lorem ipsum dolor sit amet, cons
ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam eras
volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisi ut
aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam
32 SELBERT
PERKINS
DES I G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A04 PYLON GATEWAY DE\TTY - CITY
33 ED
Painted "Yellow" returns \ = . Painted "Yellow" returns Primarily "White" illuminated face
S ELBE RT
PERKINS
DESIGN
Lf)
N
LC)
PROJECT
CITY OF PLACENTIA
4Yig44.
rket.`4
vke,AN
,tt4
ay
9t4,
-,12,3%4
arci
q‘.4
Ariz
q4.4
wty4
Pg44;
Primarily "White" illuminated face
with "Lighter Blue" illuminated outline
1'-9"
1'-9"
1'-7"
1'
•
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
q4
rq
rigt4,4
!y7
Arciz
.
witTA
j4
i/
pa%
Y.
jt
4 A04 PYLON GATEWAY DE\TTY - CITY
34 0
SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A07 CANTILEVER GATEWAY IDENTITY - CITY
35 ■I■-■---■■
12'-21/2"
13'-6 1/2"
1-4 1/2"
SELBERT
PERKINS
DESIGN
1"-2" DEEP CHANNEL LETTERS:
Painted "Darker Blue" returns
Primarily "Lighter Blue" illuminated face
with "White" illuminated outline
3°-411 DEEP CHANNEL LETTERS:
PROJECT
CITY OF PLACENTIA
Painted "Yellow" returns
Primarily "White" illuminated face
with "Lighter Blue" illuminated outline
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A07 CANTILEVER GATEWAY IDENTITY - CITY
36 %%IA- Mill"'
PERKINS
DESIGN
PROJECT
"'".11111f1— 1 fl 1 �$d �!!!!/ '=: �ui7iii l��llSa�RLE�■ �i 11JI p /Ie�Y■��■ L�1 �� ,,.' 1
CITY OF PLACENTIA
` 0101:+: 6!1MIP145F1;`t , F Z - a1N�1•S4.
o'+., `,PII a yj 1 111 1 11 g 11 °"Z"'ri2'�:�Mu..
4,1r4011a Ni 2 .:SE
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A20 RAIL
1.7 ...it •JI.11=
i f.l 1Il . f on. vi '�'
Iii\\,tP �{ ..- spa { F �
3R DGE IDE\T TY - CITY
37 1,5
11 :,:e-,...•',- ,
. jyn't
1 1;111. ,,jjanitu . v- a
1 ....
Iii:"4.!,!:!t-_-- _,„ . _..._ ., _.•...„-. J.-
.,. 1 °Vt., ..
IiilliiPUMIN IMIIIIIIP ii 101111iiiiiiiiiiiiiii nik1011!0\ iiiiiiiiMt 71.717 ! ,
1 ' - - -----— -- ...„_.-
' ) MT g Pi#3,90 ig$11,"1;45-102-pq - ---
.
I I •••••,..,--r' iv• It`I'.- ,!12.,:4,',..., FivallNltinp....--- , :,-,-,;''
1.. • , ii111111111111111!! Ogai.iig4( i :04 .
. .
J , ,t•
, . , A . • —, '4! ' ''''' — .''. .. '-''' A ??'
r— f-ir . ,:cl, • r-7-7, — ' ' . ,,, i'•'/-..1i41:01111114k1 104011/- , ir;z, 0 •, . •
.7`
t;t1 VI! tit
Ilk
kft Is A*
P4t/z,1 -
SELBERT
PERKINS
DES I G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A20 RAIL BRIDGE IDE\TITY - CITY
38 110'_
100'_
Painted "Blue" returns
Primarily "White" illuminated face
with "Red" illuminated outline
NOTES:
• Alternate non -illuminated option.
90'_ pa
80'_
70'_
60'_
50'_
40'_
3 0'
I
1 20' _ H
10'_
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
1 PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
r
DESCRIPTION
+I- 25-0" (TBV)
A21 AAC IDENTITY - TOWER
39 SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
DESCRIPTION
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
A22 PLACENTIA DE\TTY - TOWER
40 SELBERT
PERKINS
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A22 PLACENTIA |D[\T|TV TOWER
41 100'_
90'_
70'_
60'_
50'
40'_
3 0'_
20'_
SELBERT
PERKINS
DESIGN
Painted "Blue" returns
Primarily "White" illuminated face
with "Red" illuminated outline
PROJECT
CITY OF PLACENTIA
•
D
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
l
DESCRIPTION
3 A22 PLACENTIA IDENTITY - TOWER
42 SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
BOl PRIMARY VEHICLE DIRECTO\
43 ■
T
Place 1
Place 2
- Place 3
Signage
Message
6 1/2"
0 SELBERT
PERKINS
DESIGN
CITY OF
PLACENTIA
PROJECT
'11
CITY OF PLACENTIA
6 1/2"
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
TO
Place 1
Place 2
f Place 3
Signage
Message
CITY OF
�PLACENT��
NIGHT VIEW
1 DESCRIPTION
CITY WIDE
T
Place 1
Place 2
E- Place 3
Signage
Message
CITY OF
PLACENTIP`
OLD TOWN
T
Place 1
Place 2
E- Place 3
Signage
Message
OLD TOWN
PACKING HOUSE
T
Place 1
Place 2
E- Place 3
Signage
Message
PACKING HOUSE DISTRICT
PL rEV
BOl PRIMARY VEHICLE DIRECTO\
44 ED O
SELBERT
PERKINS
DESIGN
2'-6"
I.
T
O
Place 1
Place 2
CITY OF
PLACENTIA
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
T
0 Place 1
Place 2
CITY OF
PLACENTIA
DESCRIPTION
B02 SECONDARY VEHICLE D RECTIO\
45 OD TOWN D STRICT SES GN CONCETS
""`="`
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A02 - [ S T | \ AT|ON G+\TRV |
_ [ K T|TV - OL D TOWN
47 SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A02 DESTI \AT ON GA\TRY I
DENTITY - OLD TOWN
48 •
4 31os
Vretsiii
a
TO
tiv
9131,CENTIA-ikv
1 45"4,1
r
IL.
Virg
T�
11. •
AAWIRE
SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A02 DESTI \AT ON GA\TRY I
DENTITY - OLD TOWN
49 •
0 M
+15'AFF
25-9"
CEN
Painted "Orange" returns
Primarily "White" illuminated face
with "Dark Green" illuminated outline
Painted "Orange" returns
Primarily "Orange" illuminated face
with "White" illuminated outline
3 2
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
+/-40'-0"
48'-0"
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A02 DESTINATION
6 '44' History of OLD TOWN
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
lobortis nisi ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu
feugiat nulla faciiisis at vero eros et
accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit
augue duis dolore to feugait nulla
faciiisi.
Lorem ipsum dolor sit amet, cons
ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam,
GA\TRY IDENTITY - OLD TOWN
50 S ELBE RT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A05 PYLON GATEWAY IDENTITY - OL
D TOW\
51 14
r�
r�
l
.Lr
History of OLD TOWN
Lorem ipsum dolor sit amet, ,,,0,ktuer
adipiscing alit, sed diem nonummy nibh
evismod hMidant h hereat dolore
magna aliquam erat volutpat. U wisi
enim ad minim venom, quis nostrod
exerci totion
ullamcorper sasopit
lobortisnid ut aliquip ex ea commotio
consequot. Dais autem vel eum iriure
dolor in hendrerit in wlpumk vele else
molestie conseq.t, vel alum dolore eu
feugiot nulla focllisis at veto eros 0
accumsan et tusk odio dignissim qui
blandit proesent luptatum ssril delenit
augue dais dolore k feugait nulla
facilisi
Loren ipsum dolor sit amet, cons
ectetuer adipiscing alit, sed diam
nonummy nibh euismod tincidunt ut
0 (V
3'-1"
SELBERT
PERKINS
DESIGN
PROJECT
6 1
CITY OF PLACENTIA
3"-4" DEEP CHANNEL LETTERS:
Painted "Black" returns
Primarily "White" illuminated face
with "Green" illuminated outline
3'-1"
History of OLD TOWN
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
lobortis nisi ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit
augue duis dolore to feugait nulla
facilisi.
Lorem ipsum dolor sit amet, cons
ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
ri
.40
r/
1NF.2,enl CN,
teintwool
rite, it s
History of OLD TOWN
Laren ipso dolor owe., canse,Maer
adipiscing dit, sed diem nonummy nibh
euismod tincidunt ut laoreet dolore
moglad n Imquam eras vdutpot. Ut wisi
veniam, q nostrud
exerci teiionlullamwrper suscipit
loboais nisi at aligop ex .commodo
cansequat. Duffs when vel eum iriure
dolor in hendrerit in wept.. vele esse
molestie consequat,,el ilium dolore eu
feugiat nulla facilisis at veru eros et
occomson et tusk odio dignissim qui
blandita t luptatumssril delenit
augue dais dolore k reopen nulla
knlisi.
Inrem ipsum dolor sit amet cons
adipiscing alit, sed diam
nonummy nibh euismod gnaduh ut
1 1
410
.,
1 •
e*
w
To
tl
•
History of OLD TOWN
Lorem ipsum dolor sit amet, consecteNer
adipiscing Blit, sed diem nonummy nibh
euismod n,,id., 0 laoreet dolore
mogno aliquam eras voloipm. IN wisi
t
ad minim
venom, quis nostrud
rci
tationullamcarper suscipit
kboriis nisi h aliquip ex ea commode
onsequot. Duffs aukm vel eum iriure
dolor in hendrer wlpumkvele esse
molestie consequmwel ilium dolore eu
foogice nulla facilisis at vera eros er
tusk odio dignissim qui
blandit praesent IupkNm =di delenit
ague dais dolore k kagmt nulla
facilisi.
Loren ipsum dolor sit amet, cons
Weyer adipiscii alit, sed diam
nonummy nibh euismod tincidunt ut
1 A05 PYLON GATEWAY IDENTITY - OLD TOWN
52 CN
2 1
2'-6" +I- 6"
z
1 0
3 z
cn
m
7,1
m
!Er
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A10 PUBLIC PARKING IDENTITY
53 4 HOUR PARKING METERS
ENFORCED FROM 8AM TO 9PM
1-41/4"
LOT 1
SANTA FE Av
4 HOUR PARKING METERS
ENFORCED FROM 8AM TO 9PM
SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A13 PARKI\G DE\TTY POLE
54 SELBERT
PERKINS
DESIGN
3'-6"
T
Place 1
Place 2
E- Place 3
Signage
Message
OLD TOWN
%„1„,PLACENT Itio
6 1/2"
PROJECT
111
CITY OF PLACENTIA
61/2"
ink
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
To
Place 1
Place 2
Place 3
Signage
Message
OLD TOWN
�pLACENTIA
NIGHT VIEW
DESCRIPTION
BOl PRIMARY VEHICLE DIRECTO\
55 ti
V
0 SELBERT
PERKINS
DESIGN
2'-6"
T
O
Place 1
Place 2
5/8 '
5/g
PROJECT
CITY OF PLACENTIA
bl
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
B02 SECONDARY VEHICLE D RECTIO\
56 PAC
<ING HOUSE DISTRICT DESIG\ CO\CEPTS
01 SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A03 DEST NATIO\ GANTRY DE\TTY - PHD
58 SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A03 DEST NATIO\ GANTRY DE\TTY - PHD
59 +15' AFF _
SELBERT
PERKINS
DESIGN
Painted "Orange" returns
Primarily "White" illuminated face
with "Light Orange" illuminated outline
L
I I n n I 1111 I n n I II II II II I � 1
40'-70'
(Varies per proposed location)
3'-10 1/2" 36'-6"
(Varies)
PAC
PROJECT
CITY OF PLACENTIA
CITY OF PLACENTIA
_n_O:L)-J2 D[12
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
3'-10 t/2"
(Varies)
2'-2"
DESCRIPTION
©)TY 001;= PLACEIN'NTQ
CKING HOUSE DISTRIC
I 1
rr—
IL
Y
Histor of the
PACKING HOUSE DISTRICT
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis
nostrud exerci tation ullamcorper
suscipit lobortis nisi ut aliquip ex
ea commodo consequat. Duis
autem vel eum iriure dolor in
hendrerit in vulputate velit esse
molestie consequat, vel illum
dolore eu feugiat nulla facilisis at
vero eros et accumsan et iusto
odio dignissim qui blandit
praesent luptatum zzril delenit
augue duis dolore to feugait nulla
facilisi.
Lorem ipsum dolor sit amet, cons
ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad
minim veniam,
A03 DESTINATION GANTRY IDENTITY - PHD
60 SELBERT
PERKINS
DES1 G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A06 PYO\ GATEWAY IDENTITY - PHD
61 DISTRICT
C
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
DISTRICT
311-411 DEEP CHANNEL LETTERS:
Painted "Orange" returns
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Primarily "White" illuminated face
with "Orange" illuminated outline
2I
2'-6"
1-1" .2". 11" 2"
DESCRIPTION
P
A
C
1 K
N
0 U
S
E
DISTRICT
A06 PYLON GATEWAY IDENTITY - PHD
62 SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
A08 CANTILEVER GATEWAY DE\TTY - PHD
63 co
16-5"
PACKING:: HOUSE
DISTRICT
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
111111111111111111111111111111111111111111111111111111111 !PACKING HOUSE DISTRICT:
A08 CANTILEVER GATEWAY IDENTITY - PHD
64 zo
3'-6"
■
TQ
Place 1
Place 2
E- Place 3
Signage
Message
PACKING HOUSE DISTRICT
—L PLACENTIA
6 1/2"
SELBERT
PERKINS
DESIGN
PROJECT
Al
CITY OF PLACENTIA
6 1/2"
mh
m.
4 •
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Place 1
Place
2 PlacPlac
Signe 3
S
Signage
Message
PACKING HOUSE DISTRICT
PLACENTIA�
NIGHT VIEW
To
_k_,
DESCRIPTIO N
BOl PRIMARY VEHICLE DIRECTO\
65 th
th
SELBERT
PERKINS
DESIGN
2'-6"
T
O
Place 1
Place 2
PACKING HOUSE DISTRICT
�PLACENTIA
5/8
5/8
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
T
■
Place 1
Place 2
I PACKING HOUSE DISTRICT
PLACENTI'
T
0 ^_,
DESCRIPTION
B02 SECONDARY VEHICLE DIRECTION
66 OVERHEAD INTERSECTIO\ STREET \AME DESIGN
•
•
S Bradford Av
:PLACENTIA.
FRONT & SIDE ELEVATIONS
1 /1"- 1'_n°
SELBERT
PERKINS
DES I G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
•
•
KEMP
OCONTEXT ELEVATION
scale: 1 /16" = 1 ' -0"
OVERHEAD STREET IDENTITY
NOTES
1. Sign Panel: Fabricated frame & aluminum panel with
vinyl overlay.
2. Graphics: Surface applied electrocut 3M Diamond
grade reflective vinyl sheeting overlay.
3. Copy: Computer cut reflectice White vinyl copy.
FONT: Interstate Plus Bold
4. Attachment: Aluminum strap bracket fastened to street pole.
5. Light Pole: Existing city light post by others.
6. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.
S Bradford Av
r--
1 1/2"
8'-0"
7'-9 1/2"
1/2"
3/4" I 3/4"
M
CO
"M
v
CO
co
S Bradford Av
PANEL ELEVATION & NIGHT VIEW
2 J rlo 2/ 1 - 1 _n.
Al 2 OVERHEAD INTERSECTION STREET IDENTITY
68 CITYWIDE STREET NAME DESIG\
W rowther Av
White frame for
Citywide signs
FRONT ELEVATION
scale: 3/8" = 1' -0"
2'-8"
W Crowther Av
Orange frame for
"Old Town" &
"Packing House"
Districts
Added marker only used in "Old Town"
& "Packing House" Districts
CITYWIDE STREET NAME SIGNS
1/2"
1/4"
1 1/4"
2'-8"
1/4"
4 1/2" 1/4" 1/2"
3/4"
CV
CNI
•ACEt411
"OLD TOWN" & "PACKING HOUSE" DISTRICTS
PANEL DETAILS
SELBERT
PERKINS
DES I G N
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
Li)
n
5 DESCRIPTION
1/4'
8"
7 1/4"
OCONTEXT ELEVATION
scale: 1/8" = 1' -0"
CITYWIDE
OLD TOWN
1 PACKING HOUSE
All STREET IDENTITY
CID STREET IDENTITY
NOTES
1. Sign Panel: Fabricated 1/8" thick painted aluminum
panel with a satin finish.
2. Graphics: Digital print/screen print decorative boarders & patterns with anti-grafitti clear coat overlay.
3. Copy: Computer cut reflectice vinyl copy.
FONT: Gotham Medium
4. Attachment: Aluminum clamp bracket fastened to street pole (by others) with countersink set screw fasteners,
painted match bracket; sign panels secured to bracket
with countersink tamper proof set screws painted to
match.
5. Sign Pole: Decorative sign pole; painted Black with a satin finish.
6. Measurements & Locations: Sign Contractor to field
verify all measurements and final sign locations with
owner prior to creating shop drawings.
NIGHT VIEW
70 SJMMAY 0= S GAS
CITY OF
PLACENTIA
CITY OF PLACENTIA
-HMMft 1 © KOM X05
DESTINATION GANTRY
IDENTITY
----
PACKING HOUSE DISTRICT
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
T
PiaO[el
Dia[e]
ECCE
IRECTION
PHASE
Of
O
NTILIVER IDENTITY PUBLIC PARKING
IDENTITY
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
ATION GANTRY
IDENTITY
t Olt
S Bradford Av
"MILE
DESCRIPTION
DIRECTION
PARKING
SUMMARY OF SIGNS
PEDESTRIAN BLADE
DIRECTION 1111
72 SA-ECOMME\DAO\S
PHASES:
• Phase 1: Citywide signage & wayfinding program
• Phase 2: Old Town district signage & wayfinding
program
• Phase 3: Packing House district signage &
wayfinding program
• Phase 4: Overhead intersection street name sign
replacement
Phase 5: Citywide street name sign replacement
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
PHASES
74 onaut"
ElII LIU
Brand
>tt-
STK? ROSS Arl.
Dos NINON PAWN,
11JOJII,.ORAALL COLN, CALLFORNiA
GROWN IN
U.S.A.
FULLERTON, CALIFORNIA
ORANGE COUNTY
ORAKACOM.CALIFOIMIA.
VALENCIAS
NEXT STEPS:
• Desisn Approval
• Construction Documents
on & Install Bids
LAS PALMAS
DROWN AND PACKED 01,
PlACENTA ORANGE GROWERS ASSOCIATION
FULLERTON PLACE-hriA
OPANG• cou,qtr. CAL 1 r t•D N I A
Bananalra;iWalCalmfasAssa
IAILLORLION PIACOOIA.
0 CO . CAL
li..S.1312.PLDFOID.US
TESORO RANCHO
IN.*. ILEA. Re the ..fernova Lan VALENCIA Ao .....
VALENCIAS
•
PLMENTIAMUTUALORANGEASSN.
PLACENTIA ORANGE COUNTY CALIFORNIA
34AmGicoutire
Sunkist
WAIL II !FAD IR N 114
ID
BRADFORD
0*000 706
annencita
Brand
VALENCIAS
10 e • LiAinivitil 09.
T747..Urc7,71MT" '
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
NEXT STEPS
75 CO-OPERATIVE
ORANGE ASSN.
PL•CENTI•.
C•LIFOANI•
SOMBRERO
DRANO
SHEPHERD FRUIT CO.INC.4111
r►4N *MC.
PLACCNTIA.CALI FORNIA.U.S-A
GOLD COAST
‘:esieft-c",-
�te:ot
PUMA 0xc1E0i`10.
Elf RA CI -OPERATIVE ORANGE ASSOCIATRN
VALENCIAS
ALTISSIMO
dtrz-
HIGHEST OVAL=
PLACENTIA MUTUAL
PORANGE CALIFORNIA
RANG E COUNTY
oaaxce co.-cauroaxia.
'A
411
SELBERT
PERKINS
DESIGN
PROJECT
CITY OF PLACENTIA
STAFF RECOMMENDATIONS:
• Receive and file the study session presentation and ask any questions of Staff
• Review, consider and approve the Citywide, Transit Oriented/ Packinchouse District and Old Town Placentia wayfindinc sicnage desins as presented and recommended by Staff and the City's desin consultant; or approve with modifications to the designs as directed by the City Council
• Direct Staff and the design consultant team to complete the encineered construction and fabrication documents and technical specifications for the various sign types
• Direct staff and the design consultant to implement the proposed phasing plan to complete the installation of the approved wayfindinc sicnace procram
• Approve Amendment \o. 1 to the City's acreement with Seibert Perkins in the amount of S32,000 to cover the cost of desicninc new Citywide street name sicns as well as prepare the engineered construction drawings for the new sicnace and provide construction support and inspection services for the fabrication and installation of the sicnace
PHASE
SIGNAGE & WAYFINDING
NOVEMBER 15, 2022
DESCRIPTION
STAFF RECOMMENDATIONS
76 S E LB E RT
PERKINS
DESIGN