CITY OF PLACENTIA
PROPOSED COMMUNITY/SENIOR CENTER
BUSINESS PLAN
SEPTEMBER 19, 2023
Mission Statement
The City Council is committed to keeping Placentia a pleasant place by providing a safe family atmosphere, superior public services and policies that promote the highest standards of community life.
Vision Statement
The City of Placentia will maintain an open, honest, responsive and innovative government that delivers quality services in a fair and equitable manner while optimizing available resources.
Table of Contents
I. Executive Summary 2
11. Project Background 3
III. Site Visits in Action 4
IV. City of Placentia Demographics 5
V. Community Needs 6
VI. Comparison of Similar Facilities 7
VII. Use of Neighboring Facilities by Placentia Residents 8 VIII. Survey/Community Outreach 9
IX. Goals of Proposed Community/Senior Center 10
X. Proposed Draft Site Plan 11
XI. Draft Conceptual Renderings 12
XII. Proposed Community Hall/Event Center Options 13
XIII. Operational Plan 14
XIV. Proposed Organizational Chart 15
XV. Financial Analysis 16
XVI. Revenues/Expenditures 17
XVII. Capital Donor Program/Other Sources for Capital 18
I. Executive Summary
The City created a working group of City Council Members, the City Administrator, and Staff from the Community Services Department, the Public Works Department, and the Police Department to review and prioritize park and facility improvement projects and prepare the City's Parks Initiative Plan ("Parks Initiative"). The Parks Initiative was approved by the City Council in May 2021.
As a part of the Parks Initiative, it was determined that the City's aging Senior Center no longer adequately accommodates the community's needs, and the construction of a new facility should be explored. In this effort, a Blue -Ribbon Committee was established by the City Council on September 7, 2021 by Resolution No. R-2021-54, with the special purpose of identifying the needs and design components of a proposed Community/Senior Center ("Center") to be constructed at Tri -City Park.
On September 20, 2022, the City entered into a Professional Services Agreement (PSA) with Group 4 Architecture for 35% complete architectural and engineering design services.
The proposed facility design will include a two-story building with a grand lobby offering views of the lake at Tri -City Park, and several multipurpose rooms for fitness, arts, crafts, dance, and technology classes. The facility will also offer a large space for Senior congregate meals complete with its own kitchen and a Senior lounge. Additionally, a large community hall accommodating 310-350 guests for rentals and reservations of community events and private gatherings, with a catering kitchen and outdoor patio/reception areas, is also proposed in the design. It is anticipated that this Community Hall/Event Center will be managed, marketed, and rented via third -party vendor through a Request for Proposal (RFP) process. Finally, the proposed facility will also include conference/training rooms for Staff and offices to allow for the relocation of existing Community Services personnel and a third -party vendor space for the operation of a cafe, which would be open to all facility, park patrons and visitors.
11. Project Background
Below is a summary of tasks that have taken place since the formation of the City Council appointed Blue -Ribbon Committee.
I. The Parks Initiative was presented to the City Council and adopted on May 18, 2021 II. City Council authorized the formation of the Blue -Ribbon Committee on July 20, 2021 and on September 7, 2021 the City Council approved Resolution No. R-2021-54 formally establishing the Blue Ribbon Committee
III. The Blue -Ribbon Committee was instrumental in the selection process of the Architectural Firm that was selected to design the proposed Community/Senior Center. They reviewed and evaluated the proposals and participated in the consultant interviews to make a final recommendation to City Council IV. On September 20, 2022, the City entered into a Professional Services Agreement (PSA) with Group 4 Architecture for 35% complete architectural and engineering design services
V. It was determined that Tri -City Park would be the most ideal site, given the availability of land, and surrounding recreation amenities such as the lake and parking accessibility
VI. The lease agreement for the use of the land at Tri -City Park was formally approved by the City Council on October 18, 2022 and at the Orange County Board of Supervisors meeting on November 29, 2022
VII. The City was granted a 99 -year lease for use of 2.25 acres of land to construct the facility at no cost, to the city during this term. This land lease is believed to be of significant real estate value, at several million dollars VIII. The Blue -Ribbon Committee with support from City Staff has conducted visits to other Community/Senior Centers and providing input design concepts with Group 4.
Site visits include the following cities:
a. City of Aliso Viejo
b. City of Brea
c. City of Buena Park
d. City of Burlingame
e. City of Cerritos
f. City of Downey
g. City of Fullerton
h. City of Palo Alto
i. City of Yorba Linda
III. Site Visits in Action
AA
IV. City of Placentia Demographics
WHO IS PLACENTIA?
POPULATION RACE LANGUAGE
Source: Placentia Development Services
^'51,800
INCOME +
EMPLOYMENT
Source: Placentia Development Services
$99,900
Median Household Income
65.1%
Employment Rate
4.7%
Poverty Rate
Social Group: 05-S2 The Affluentials
Life Stage Group: 08.M1 Affluent Empty Nest
Source: American Community Survey 2021 Source: American Community Survey 2021 ▪ Caucasian (Not Hispanic) 38.2%
▪ Hispanic or Latino 38%
▪ Asian 16.6%
▪ More than once race 2.6%
▪ Black or African American 2.5%
. American Indian and
Alaska Native 1.6%
. Native Hawaiian and
Other Pacific Islander0.5%
Spanish 23.1%
- Asian and Pacific Islander 9.7%
Other Indo-European 4.2%
' Other 1.7%
EDUCATION
Source: American Community Survey 2021
88.9%
40.7%
Highschool + Bachelor's +
English only 61.3%
Bachelor's 26.0%
Some College 21.2%
HS or equivalent 19.7%
Graduate 14.8%
Associate's 8.2%
I. The City of Placentia is 6.6 square miles
II. According to the Southern California Association of Government's (SCAG) 2019 Local Profile of the City of Placentia Report between 2000 and 2018, the 65+ age group represented the City's the largest increase, growing from 9.1% to 13.8% III. Of all Placentia demographic age groups, the 65+ added the most population. This population segment, is anticipated to grow further over the next 5-10 years, as identified in the Southern California Association of Government's (SCAG) 2019 Local Profile of the City of Placentia Report between 2000 and 2018
IV. Data and statistics indicate that the City's population has scientifically changed during the last 50 years and will continue to grow, further depicting a need to provide programs and an adequate location, that will enhance the quality of life for residents and seniors within the community
V. Community Needs
The City of Placentia is one of oldest cities in Orange County, which is largely built out with limited open space. The City does not have an existing building that is large enough to accommodate large groups, community meetings or gatherings. The current makeshift Senior Center is housed within a 100 -year-old building, with a square footage of 4,732. The inadequacy of the building does not provide the ability to properly serve our residents and seniors. As a comparison, the Yorba Linda Community Center which houses their senior citizen programs, has 315 parking spaces and is 28,000 square feet in size.
The City of Placentia's largest community center is the Backs Community Building, which is 4,600 square feet. This facility was built in 1970 when Placentia's population was nearly 25,000, and now the City's current population is 51,800 and projected to increase. Adjacent cities' Community/Senior Center buildings range in size from 28,000 square feet to 60,000 square feet.
Based upon demographics and the lack of existing facilities, a proposed dual-purpose facility of 36,000 square feet is needed to properly serve our residents and growing senior population. As previously mentioned, the City's facilities are aging and existing parks and open space do not have the capacity to house a facility of this size and the service it will provide.
CITY
Yorba Linda
Brea
Cypress
Placentia
Fullerton
La Habra
2020
Population$
68,426'
46,872'
50,1 51'
51,569'
142,070'
63,097'
2040
Population2
EXISTING
Indoor
Facilities -
Total SF
Indoor
Facilities -
SF/
Resident 3
67,6951 108,900 1.61
50,93010
51,644'
80,729 1.59
49,750 0.99
56,6799
37,344
0.66 156,742'
74,250 0.47
66,551'
28,734 0.45
Fullerton
Community/
Senior Center
VI. Comparison of Similar Facilities
As depicted in the table below it is evident that the current Backs Community Building and Senior Center are inadequate facilities to meet the City's current and future population. Due to the inadequacy of our facilities, there is a deficit of program offerings to all our residents ranging from preschoolers to senior citizens.
Placentia
Senior
Center
Backs
Community
Building
Brea Community
Center
Yorba Linda
Community
Center
Facility size
4,732 sq. ft.
4,600 sq. ft.
Community Hall 1,254 sq. ft. 2,247 sq. ft.
size
Parking spaces
6 44
51,00 sq. ft.
5,000 sq. ft.
Approx. 241
28,000 sq. ft.
60,000 sq. ft.
4,018 sq. ft. 4,446 sq. ft.
315
Approx. 202
Hours of
Operation
Price
Arts/Crafts
Fitness/Health
City of Brea
Monday — Friday:
8:00 a.m. — 3:00 p.m.
No Fee
City of Fullerton
Monday — Friday:
7:30 a.m. — 9:00 p.m.
Saturday: 7:30 a.m. — 3:00 p.m.
Sunday: 12:00 — 3:00 p.m.
City of Yorba Linda
Monday — Friday:
8:00 a.m. —4:00 p.m.
1 $30.00 year membership $10.00 year membership
• Crazy Crafts w/ Leslie
• Crazy Crafts & Coloring
Therapy
• Needlecraft Service Group
• Creative Coloring Connection
• Photography
• Better Balance Health
• Table Tennis
• Zumba Gold
• Blood Pressure Monitoring
• Walking Group
• Yoga & Pilates
• Alzheimer's Caregiversupport
Group
• Fit & Healthy
• Watercolor
• Oil Painting
• Knitting, Crochet,
Needlecraft
• Eccentrics Gentle Stretch
• Tai Chi
• Chair Yoga
• Healthy Balance
• Line Dancing
VII. Use of Neighboring Facilities by Placentia Residents Due to the lack of adequate facilities within the City of Placentia, residents are utilizing neighboring cities' Senior Centers and Community Centers. The information below was gathered by the cities of Brea, Fullerton, and Yorba Linda.
CITY OF BREA
Use of Brea Senior Center programs
within past year by Placentia
residents:
• 162 participants in the Friday
Lunch Program
• 251 participants in
Parties/Holidays
• 15 participants in the Travel
Group Program
• 21 participants in the Senior
Grocery Program (since May
2023)
• 48 registered participants at the
Brea Senior Center since 2021
(5% of total participants)
CITY OF YORBA LINDA
Use of Yorba Linda community
facilities within the past year by
Placentia residents:
• 220 Placentia households
reserved a facility and/or
participated in an activity
• $22,000 in registration
revenue from Placentia
residents
• $44,000 in total revenue
from Placentia residents
CITY OF FULLERTON
Use of Fullerton community
facilities within the past year by
Placentia residents:
• 137 Placentia residents
participate in our
programming at FCC.
• 16 Placentia residents utilize
the rental spaces in Fullerton
9 VIII. Survey/Community Outreach
An online survey focusing on project goals and community needs was created and available to the public from February 16, 2023 — April 30, 2023. The online survey provided Staff and the Blue -Ribbon Committee with valuable input from the public regarding design, facility sustainability, community activities, and community spaces. Over 500 community members participated in the community survey.
Additionally, six community meetings were held throughout the City from March 2023 —April 2023. These locations included Placentia Senior Center, Aguirre Building, Whitten Community Center, Easter EGG-CITMENT Event, Golden Elementary School, and Backs Community Building.
Both survey and community meetings demonstrated the greatest priorities for the community were fitness, community hall/rental space, arts and crafts, and senior spaces.
CITY OF PLACENTIA
SHARE YOUR IDEAS AND HELP CREATE THE VISION!
MIME & pu
PROPOSED SENIOR
COMMUNITY CENTER
OPPORTUNITIES FOR INPUT
Drop-in Community Meetings at:
1. Senior Center
143 5. Bradford Ave
March 15, 10.00AM- I1 .00AM
2. Aguirre Building
505 leflersen 51
March 20, 6,007M - 2 3011M
3. Whitten Community Center
9005 Melrose 51resl
March 20, 6.-00799- 2 307M
4. Easter EOG-CITEMENT
Kraemer Park - 201 N- Bradford Aw
April 1, 10 00AM - 1:309M
5. Golden Elementary
740 Golden Ave
April 10. 6.007M - 7.30PM
6. Backs Community Building Fp,, MARE INFpatnAnpN
201 N. Bradford Ave
April 24, 5.00PM-7,30PM (2141 993-13232
ONLINE SURVEY:
(February 16—Aprii 30)
IX.Goals of Proposed Community/Senior Center
The goals listed below are consistent with the City Council approved 5 -Year Strategic Plan. Objective #5.1 of the Strategic Plan is to "Implement Public Infrastructure to Meet Community Needs and construct a Community/Senior Center." I. Construct a state-of-the-art facility where seniors can have congregate meals, fitness programs, social programs, dances, lectures, special events, etc. Currently, the majority of our Senior population are either traveling to other City facilities or are homebound
II. Construct and program a state-of-the-art facility where residents can participate in recreational programs such as youth classes, fitness programs, educational seminars, that benefit community and regional residents
III. Build the facility in a location which has enough open space and is ideally located to serve residents within all council districts
IV. To the extent practical, ensure programs/services provided are revenue neutral
X. Proposed Draft Site Plan (35% Design)
Draft first floor plan
FIRST
FLOOR PLAN A
SENIOR
DINING KIT.
drop -
0H1
STAFF
• Senior
Dining
Patio
MULTI-
PURPOSE
SENIOR
LOUNGE
ELEC STOR
ANAHEIM UNION
RESERVOIR
Event
errace
COMMUNITY
HALL
310 event seating)
wl
1.01a 1.11%1
Ceremony
Terrace
•/ /
Draft second floor plan
SECOND
FLOOR PLAN
Not
•
•l4
ANAHEIM UNION
RESERVOIR
N KRAEMER BLVD
,
Ceremony •
Terrace
-1Y9.111'N`1 1
XI. Draft Conceptual Renderings
The new proposed "36,000 square foot
community/senior center is in the heart of
beautiful Tri -City Park. A large, modern center
with natural facade elements will support a
multitude of activities for all ages. The new
center will be a destination for the entire
Placentia community — providing program
space, celebration and event space,
commercial kitchens, classrooms, fitness and
exercise rooms, senior congregate meals, and
meeting spaces.
I u lit1111
II 11
111111 ■ISPTyov"-F*;1"' 1 1::4
KlcuiAyL6i&>�r—
.. LSE;
Community Hall: The Community Hall will be
a double -height space able to serve a dining capacity
or auditorium seating. For flexibility of use, the space will be divisible into three smaller programmable
spaces. At the west end, a raised platform is centered
on sliding glass doors which connects the indoor and
outdoor platform, providing the opportunity to
incorporate speakers, small performances, or a "head
table" for a reception. For each divisible space within the community hall, sliding glass doors will open to
the terrace, providing a seamless connection to the
outdoors, and allowing for indoor events to expand
outside.
Lobby: The double -height lobby with grand central
stairs serves as the primary building entry from
both North Kramer Boulevard and the park side
from Anaheim Reservoir during regular business
hours. Included in the lobby is a built-in reception
counter and a special stepped seating area
integrated into the grand stairs.
XII. Proposed Community Hall/Event Center Options
Staff has identified two options of operating the 7,300 sq. ft. proposed Community Hall/Event Center. The first option is internal department operated and the second option is utilizing a third - party vendor. After visiting and exploring different municipal community centers, Staff is recommending contracting with a third -party vendor to operate, manage, market, and staff the proposed Community Hall/Event Center. The recommendation is based upon the ability to maximize the potential revenue to be made at the center. Staff found there is a greater potential for net revenue generation by utilizing a third -party vendor for the operation of the Community Hall/Event Center.
The table below depicts a comparison of both internal and third -party operations of facilities that are similar to the Community Hall within the center.
Operation
type
City
Operation
Revenue
City Operation
Expenses
Aliso Viejo
Diamond Bar
Downey
Yorba Linda
Contracted
Internal
Contracted
Internal
$920,000
$758,250
$400,000
$300,000
$50,000 - $150,00
+ $770,000
$1,647,850 -$889,600
$ 30,000
+ 370,000
$925,000 -$625,000
XIII. Operational Plan
Should the City Council approve the construction of a new Community/Senior Center ("Center"), it is Staff's recommendation to relocate the existing Community Services Department administrative operations to the new Center. This will provide more available office space at City Hall for other departments to utilize, thereby significantly increasing the useful service life of City Hall and the Police Station. The existing Community Services Budget will continue to be in effect.
The existing Senior Center programs will be relocated to the new Center with current staffing levels along with the current budget. The proposed increased staffing of the new Center is anticipated to be minimal based upon analysis and consultation with other municipal centers.
Staff recommends increasing staffing by two (2) Full-time employees and five (5) Part-time employees or one (1) Full-time employee and four (4) Part-time employees, with contracted janitorial services. Staff will continue to evaluate the most effective method to meet the janitorial needs of the Center, either through internal staffing or through a contracted service provider.
Staff anticipates the proposed Center being operational for rentals up to seven (7) days a week and for programming up to six (6) days a week.
Staff is recommending a third -party operator to manage, market, book, and staff all aspects of operating the Community Hall/Event Center. The Community Hall/Event Center will facilitate large community gatherings for over 300 people, which is currently lacking within the community. A state-of-the-art cafe, which is proposed to be operated by a third -party vendor, will provide access to patrons both indoor/outdoors. This will allow patrons of the park to utilize this benefit without entering the Center and/or when the Center is closed to the general public.
Through an RFP process, Staff is recommending that a local Placentia business be provided the opportunity to operate and manage the cafe. This leasing fee will be consistent with surrounding area market rate leases.
The proposed Center will increase community youth/adult classes and programs such as fitness, dance, culinary, arts and technology. Additionally, the proposed center will be used by the community to host meetings, special events, holiday events, etc. Such groups may include, Placentia Rotary, Kiwanis, Chamber of Commerce, City Events, School District events and banquets, Lions Club and the State of the City to name a few. There will be a discounted local non-profit and resident rate for all eligible users, similar to other facility programs. Through the RFP process, the City will reserve certain dates for city/community related events. The Center, could host various trainings, seminars, conferences, and other worthwhile events for community patrons and staff alike.
Eddie Rodriguez
Maintenance
Worker
XIV. Proposed Organizational Chart
The below organizational chart includes the existing Community Services Staff and the proposed seven (7) new positions to operate the Center. The newly proposed positions are highlighted in blue and located on the right side of the organizational chart.
Daniela Escobedo
Administrative
/ Assistant)
1 /
(2) Clerical Aide
Facility
Maintenance
Worker (2)
Veronica Ortiz
/ Deputy Director Community
Services
Aileen Munoz
Coordinator
Cynthia
Alvarez
Coordinator
Matt Brand
Coordinator
Karen Crocker
Community Services
Director
Felipe
Zambrano
Coordinator
Maddie Villapando
Management
Analyst
Facility Coordinator
Cafe Vendor
I
FT Janitorial (1)
PT Janitorial (1)
New Positions:
1 I 1 1 Full Time: Facility Coordinator
Program Program Senior Specialist Full Time: Janitorial (possible) Coordinator Coordinator Specialist Part Time:
I I I I Janitorial (possible)
Senior Specialist Senior Specialist Senior Leader
Senior Leaders CS Leaders CS Leaders CS Leaders
CS Leaders Senior Leader Senior Leader
(2) Clerical Aide Field Ambassadors Clerical Aide
Or Janitorial
Contracted Services
Program
Coordinator
Senior Lifeguards
Lifeguards
PART TIME
Senior Leader (1)
CS Leaders (2)
Clerical Aide {1}
XV. Financial Analysis
The Community Services Department's current budget is $3.3 million. The proposed increase to the Community Services Department budget for the proposed Center is an estimated range between $381,500 - $401,500.
This estimated range includes the following:
I. Staff salaries and benefits: $236,000 includes janitorial staffing o Scenario 1: Internal janitorial staffing in the amount of $97,800 o Scenario 2: Janitorial contract services in the amount of $127,000 II. Landscape maintenance contract: $45,000 - $55,000
III. Janitorial supplies: $10,000 - $20,000
IV. Estimated utilities: $90,500 (based upon solar panels, as required by green building code) Based upon review, Staff is estimating these figures from the Placentia Finance Department, City of Diamond Bar Center, City of Yorba Linda and City of Burlingame. These facilities share some similarities to our proposed Center.
Should the City Council approve the design to 100%, Staff is recommending that a third -party consultant assist Staff with preparation of an inclusive future maintenance and replacement plan.
This plan would include costs for roof repair/replacement, carpet/tile replacement, painting, concrete repair, landscaping, electrical, plumbing, and depreciation, etc.
XVI. Revenues/Expenditures
Estimated Community Services Department revenue for proposed Center will range from $571,640 to $1,170,640 from Years 1 to Year 3.
The below table identifies the estimated revenue, expenditures and net revenue for the proposed Center.
Community Hall/Event Center
Year 1
$300,000
$500,000 $800,000
Cafe Lease
$20,640
$21,466* $22,325*
Classes
$151,000
$200,000 $200,000
Meeting/Multipurpose rooms $100,000 $150,000 $150,000
Total Revenue
Expenditures
$571,640 $871,466 Ili $1,172,325
$170,140 $449,891 $729,672
$401,500** $421,575***
Net Revenue
$442,653***
*Based upon 4% increase in lease rate per year
**Based upon highest range
***Based upon 5% cost of living increase and inflation
The above net revenue illustrates the increase of expenditures and revenue as it pertains to the new proposed Center. This net revenue does not include current Community Services operations such as sports, special events, parks, classes and rental facilities.
This net revenue would not be assigned to any particular purpose. This net revenue could be used to fund replacement and or maintenance for the new Center, as well as other park improvements needed throughout the city. Staff would return to the City Council to request policy direction for the use of this net revenue.
XVII. Capital Donor Program and Other Sources for Capital A part of the capital funding needed to construct the Center, Staff is recommending the establishment of a donor program. Potential donor options may include opportunities such as, naming rights of individual rooms and or the Community Hall/Event Center, displays on a donor wall in a prominent location within the Center and the utilization of online donation platforms.
Should the City Council proceed with the proposed project, Staff is recommending to hire a third - party fundraising consultant to help with this effort.
Examples of Donor Programs
Additionally, the City may explore potential grant opportunities for funding. Since 2019, the City has been successful in obtaining $1,675,500 in grant funding for Park/Facility improvements.
Funding was awarded by the California Department of Parks and Recreation and St. Jude Medical Center.
Furthermore, the City has been successful in obtaining Federal and State earmarks for the following projects in 2022:
Description Grant Amount
Federal Earmark for the Golden Avenue Bridge Replacement Project $2,200,000 Caltrans Public Art Grant for the 57 Freeway Interchange $650,000 SB2 State Planning Grant for Planning Projects $160,000 State LEAP Grant Funding Chapman Corridor Zone Change $150,000 Project Safe Neighborhoods Grant for Five Police Officers $537,160 Proposition 69 Funds for the Public Safety Evidence Facility $132,000 Given the City's past successes in obtaining other sources of funding, Staff foresees that the proposed Center will be eligible for a variety of grant and or donation funding.
CITY OF PLACENTIA
Proposed Community/Senior Center
Business Plan
September 19, 2023
Prepared By:
The Community Services Department
City Administration
Finance Department
In Collaboration With:
The Blue -Ribbon Committee
Group 4 Architecture, Research + Planning, Inc.
Thank You to the Following Cities:
City of Aliso Viejo
City of Brea
City of Buena Park
City of Burlingame
City of Cerritos
City of Diamond Bar
City of Downey
City of Fullerton
City of Lake Forest
City of Palo Alto
City of Yorba Linda