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ANNIVERSARY
CiSoov« rotor rocs
REQUEST FOR PROPOSAL
COMMUNICATIONS &
MARKETING STRATEGIC PLAN
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701 E Chapman Avenue
Orange, CA 92866
Prepared for: City of Placentia
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P: 949-215-5539 ext 101
C: 714-878-4864
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[email protected]
www.CommunicationsLAB.com
aeoContents
0 CITY OF PLACENTIA REQUEST FOR PROPOSAL
COMMUNICATIONS & VARKETING STRATEGIC PLAN
A - Transmittal Letter
B - Schedule of Performance
• Project Management
• Approach
• Timeline
C - Company Information
D - Key Personnel
• Organizational Chart
• Project Manager
• Team Resumes
F - Reference
G - Project Fee
APPENDIX
• Proof of Insurance
• SBE / DBE / WBE / MBE Certifications
• Additional Work Samples
2 City of Placentia 1 Communications & Marketing Strategic Plan
A. AS\J1 --A- -_ _�
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PREPARED FOR:
City of Placentia
401 E Chapman Avenue
Placentia, CA 92870
City of Placentia
ATTN: Nicolette Vialpando
401 E Chapman Avenue, Placentia, CA 92870
0 n response to the City of Placentia's Request for Proposals (RFP) for Communications and Marketing Strategic Plan assistance, Communica- tions LAB is pleased to offer the following response. We look forward to working in partnership with the City and its team, to provide exceptional services and value in this effort. Given our past performance with public agencies throughout Southern California, particularly delivering exceptional communications services, we feel confident in our team's ability to deliv- er strategic communications services to Placentia and assisting the City in meeting a wide variety of objectives. Our goal is to help Placentia assess its messages and refine communications citywide to a diverse audience and your key stakeholders. Communications LAB is committed to being a valued and trusted partner for the City.
Communications LAB has been one of Southern California's leading Mar- keting & Community Outreach firms, and one of the top five firms in Orange County (OCBJ 2023) with a particular focus on public agencies. We have spent the last decade as contractors of record for the cities of Huntington Beach, Cypress, Anaheim, Disneyland Resort, Southern California Edison and many others. Most recently, Communications LAB has been tapped to work with the Port of Long Beach, to provide communications consulting.
Headquartered at 701 E. Chapman Avenue, in the historic Old Towne district of Orange, California, the firm is centrally locat- ed to most of Southern California. We also maintain additional offices in Pasadena. Communications LAB is the dba for Barrios & Associates, LLC, a California Limited Liability Company wholly owned by CEO, Arianna Barrios. Ms. Barrios maintains legal authority to bind the company to the terms and conditions of the proposal.
We look forward to a successful review of our qualifications.
Communications LAB
PH:
EM:
W:
949-215-5539 ext. 101
[email protected]
www.CommunicationsLAB.com
FIRM ATTRIBUTES
• Top 5 PR Firm in Orange County
• Award -Winning Campaigns & Design
• SBE / DBE / MBE / WBE Certified
• Offices in LA & Orange Counties
• Core Services: Marketing, Community
Outreach, Graphic Design & Branding,
Strategic Planning, Media Relations, Staff
Training, Social Media and Digital.
4 City of Placentia 1 Communications & Marketing Strategic Plan
B. SC-E]UEOWO<
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PREPARED FOR:
City of Placentia
401 E Chapman Avenue
Placentia, CA 92870
Our Approach •
NEVER. STOP. LEARNING.1110
0 ur award-winning marketing and community outreach firm takes this mantra to heart. Each project, every community and each agency has its own story and respecting those voices has informed our expertise and taught us valuable lessons regarding the importance of creating dynamic communi- cation strategies. Ours is never a cookie -cutter approach.
Rather, our tailored strategies are dynamic road maps and continuously adjusted to meet your goals. We have successfully executed this approach many times and it has allowed us to build a wide regional support network that we can draw upon for the projects we undertake. This is what sets us apart.
While we approach each project with the individual attention it deserves, our experience and relationships are put at the client's disposal in a collaborative effort to create something unique to meet your specific objectives. We draw upon local history, institutional knowledge and professional acumen, as well as your key stakeholders to view data through a new lens, crafting your messages to be their most effective. We've experienced first hand how neighborhood characteristics, such as education and language, can be deeply polarizing even where geographic distance is relatively minor. Our past projects have taught us that these differences do not need to be impossible barriers but rather, unique differentiators.
We are excited to work with Pomona to develop a strong communications strategy that speaks to the heart of your target audiences in a manner that is respectful of your history and inclusive in its tone.
Communications LAB can't wait to get started!
6 City of Placentia 1 Communications & Marketing Strategic Plan
Our Understanding
INNOVATION. COLLABORATION. METRICS.
As a firm actively engaged with municipal agencies across Southern California, it is fair to say that we have a strong understanding of what public organizations look for in a communications partner. We relish the opportunity to work with the City of Placentia that values partnership, collaboration and is seeking new, innovative ways to garner visibility.
The Communications LAB team has managed many such projects as this and is excited to offer Placentia a unique value proposition and true partnership to meet this challenge. Helping organizations assess their com- munications strengths, and weakness, and chart a course to build upon is what we do best.
Our in-house experts who represent award-winning acumen in marketing and communication is a multi -disci- plinary team with vast experience in a wide variety of marketing efforts. We will bring this project the strate- gic and creative resources Placentia needs to create its new Communications and Marketing Strategic Plan.
At
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RFP Response Prepared By: Communications LAB
7 1‘ Quality Assurance
Communications LAB Methodology begins with Quality
Control. We utilize a number of tools to ensure everyone on the project and client team is continuously informed of a given project's status, milestones and expected tasks, as well as where any one task fits into the overall project strategy.
SmartSheet
Web -based
Collaborative
Project Management Tool
Project Archive/Documentation Tool
Asana
Web -based
Collaborative
Project Management Tool
Salesforce
Web -based
Siloed & Proprietary
Customer Relationship Management
Exceptional Communications Tools
Database Management
Microsoft Teams
Web -based
Collaborative
Project Management Tools
8 City of Placentia 1 Communications & Marketing Strategic Plan
JtL. Project Phases & Timeline
14Li
Once a project is awarded to our team, the Project manager will schedule an initial Kick -Off Meeting with the client to make formal introductions between assigned team members and confer on the project timeline and milestones. We will use this meeting to make initial decisions on the project management tool the client prefers to utilize and set parameters for information gathering. With these essential start-up tasks complete, a project moves forward smoothly in a highly accountable manner.
Our Project Manager will utilize the selected project tools, coupled with regular communications with the client, to monitor all aspects the process and provide real-time access and updates. This is especially important as we envision that the project phases to overlap. Our project manager adjusts project schedules, progress milestones and tasks assignments as feedback is received from the client or if priorities change.
For maximum efficacy, we have broken the overall project into three (3) distinct phases. As outlined below, these phases are: Research, Social & Digital Strategy and, Delivery. By moving through these phases with intention, we insure our ability to meet the client's timeline for project completion with timely deliverables.
PROJECT PHASES & GENERAL TIMELINE
Diana Moreno - Project Manager
M.
Taylor Dietz - Lead
Research & Ascertainments
Communications Audit
Channel Assessment
Internal/External Ascertainments
Sept 2023 - October 2023
Kelsey Eiben - Lead
Social & Digital Strategy
Social Media & Digital Strateg
Development, Editorial Calendars
Content Creation, Video, Metrics
October 2023 - Nov. 2023
Diana Moreno - Lead
Plan Delivery
Draft Review & Feedback, Revision
Brand Guidelines & Strategy
Final Delivery & Presentation(s)
Dec. 2023 - Jan 2024
VALUE-ADDED SERVICES
As a value-added service, we can provide the city with up to three (3) trainings sessions at no additional cost.
Communications LAB offers General Communications Training, Spokesperson Training, Media Training for Elected Officials and, Social Media Training. Perfect for city leaders and elected officials, our trainings are sought after professional development opportunities. We have provided additional information about these services in the task narrative.
RFP Response Prepared By: Communications LAB 9
Scoie o Work
In PHASE 1 I RESEARCH &ASCERTAINMENT
Following the initial Team Kick -Off Meeting, we launch into Phase One of our project which includes research and ascertainment asks. The goal is to have a complete, 360 -degree picture of what is needed and the landscape in which we are building the City's Communications Strategic Plan and messaging platform.
Doing so accomplishes several things:
1. Sets a new baseline for where growth, or obstacles, may lie.
2. Provides key insights into what messaging resonates with the various audiences the City wants to reach.
3. Provides initial metrics to evaluate success going forward.
ASCERTAINMENTS - EXTERNAL & INTERNAL
A component of our research centers on conducting external/internal ascertainments to develop a clear picture of where the areas of improvement efforts and what recommendations (if any) we should consider as we build a com- prehensive communications strategy for Placentia. Furthermore, these efforts will help define what new resources or problems should be understood moving forward.
Ascertainment are conducted as interviews with key stakeholders, pre -approved by the client team. Following the com- pletion of these interviews, and once the survey work is complete, we then develop recommendations for the Project Team in a timely manner so that the information maintains its value. It is our experience that assessments (and research in general) that drag on lose their significance and insight. Ascertainments will be invaluable to the development of a strategic communications program. Upon delivery, we want the recommendations to be thoughtful and defensible because it will be based on real data.
Questions used during the interviews will be standardized for all participants and will be vetted with the client prior to any interview being conducted.
Potential ascertainment interviewees may include:
• City Council Members
• City Manager
• City Department Heads
• City PIO
• City Program Leaders
• Chamber of Commerce Leaders
• Educational Leadership (K-12 & Colleges)
• Tourism Organizations & Leadership
• Local Realtors
•
10 City of Placentia 1 Communications & Marketing Strategic Plan
COMMUNICATIONS AUDIT
Communications LAB intends to conduct a complete and exhaustive analysis of the City's current brand usage and the various channels by which it communicates. This Communications Audit is an assessment of the City's existing com- munications materials, strategies, tactics, media tools, messaging, frequency of the message, platforms, image/visual consistency, and metrics for measuring results.
We will consider the City's various audiences and provide a breakdown based on the efficacy of the communications program for each audience. This roadmap will be the foundation of our communications strategy to be delivered at the conclusion of Phase One. It is always an interesting exercise for an organization to see, in its totality, all the ways in which they touch their audiences. Are they consistent? What channels had the most reach? Which messages resonated most favorably?
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RFP Response Prepared By: Communications LAB 11
In PHASE 2 I SOCIAL & DIGITAL REVIEW
As stated previously, our process begins with research. As part of the communications audit, our team conducts an internal audit of all your social media channels and analytics to determine how content is performing across platform.
Based on analysis of your content, reach and engagement, in combination with target audiences and objectives, we will then provide recommendations to enhance your social media strategy. Our team will also recommend any neces- sary A/B testing to determine how content is performing with your audiences. In conducting this assessment, we can then assist the City in the development of the following tools:
SOCIAL MEDIA CALENDARS
Communications LAB relies on comprehensive social media editorial calendars as a key tool for organizing and scheduling content on our client's social media channels. Typically built one to two months out and sent for review and approval well before implementation, the calendars allow us to maximize engagement, reach, and promotion of the content.
We will assist the City build on our assessment and communications strategy to increase your visibility on social media.
Our calendars include information on metrics such as post content, image/video attachments, links, copy, hashtags, and timing. It is also used to build content around topics, campaigns, and key dates. The editorial calendar allows clients to manage the approved social media strategy while our team is creating consistent and valuable content via a seamless workflow.
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12 City of Placentia 1 Communications & Marketing Strategic Plan
Content Creation, Graphic Design & Social Reels
Communications LAB has an entire department dedicated to content creation for social media. This team is focused on creating engaging content (such as images, videos, and written posts) and making it available to users on social media platforms driven by the strategy that is informed by research and developed collaboratively with the client. Our Digital Marketing team has become an award-winning group of professionals that includes graphic designers, videogra- phers, copywriters and strategists. Their expertise in content creation helps brands build visibility and attract more followers. It is an essen- tial element in increasing brand awareness and helping our clients better engage with their audiences.
Community Management
Communications LAB works with your internal teams to develop prepared language to engage your online community.
This language will include promotional, casual, and/or sensitive responses to a variety of topics. By creating these pre- pared talking points, your team will be able to engage your community on a daily basis without backlogging approv- als or posting comments and/or responses that are not aligned with the brand's positioning. This may include creating some auto -response messages to answer frequently asked questions.
Understanding the rules public agencies must follow is extremely important in engagements such as this. Many agen- cies pitch high-octane strategies for public agencies but if they don't know the legal consequences for improperly managing community comments, fancy tactics mean nothing.
Specific to the City's social media, Communications LAB has the ability to assign team members to provide assis- tance and training in this area, specifically in the area of online community management so that the City maintains an engaging presence with its target audiences through social media platforms. This includes responding to inquiries and comments, using analytics to monitor and measure success, providing relevant content, encouraging user generated content/interaction, creating relationships with key passion advocates, and utilizing social listening to understand audience sentiment.
Our methodology includes:
1. Establish a clear purpose and plan
2. Engage the audience frequently
3. Create meaningful content
4. Respond quickly
5. Encourage interaction
6. Analyze results
7. Leverage influencers (as needed)
8. Be proactive with reporting
9. Monitor industry -related conversations
10. Focus on quality over quantity
RFP Response Prepared By: Communications LAB 13
REPORTING & METRICS
Communications LAB takes great pride in carefully tracking individual campaigns and providing metrics to our clients that underscore the ROI of chosen tactics. We will help the team develop recognized standards in monthly KPI reports to accurately track reach, impressions, penetration, and message acceptance. Part of our deliverables will be to create the template the City team can use going forward to present consistent metrics.
Working with the client, evaluation tools and existing measurement systems will be discussed in detail. When appropri- ate, our team will recommend additional, critical measurement tools to provide the City with the most comprehensive and strategic insights. If course corrections are required at any given point in a project, we will never hesitate to act in the best interest of the client and provide a detailed consultation with the client utilizing accurate data so that a collabo- rative decision can be made.
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COMMUNICATION STRATEGY - A ROADMAP
Our reporting sets us further apart from other firms as it is designed to be both concise and easily comprehended by the "layperson." We will provide a full presentation (inclusive of graphics illustrating results) once the research phase is complete. This presentation to the client team and will include an Executive Summary of the ascertainment's key find- ings, identify target audiences, preferred communications channels, key messages, and metrics for success.
As stated previously, delivery of the updated strategic plan includes value-added training for your key spokespeople, providing them with new skills that will serve them well day-to-day or, should a crisis ever occur.
CRISIS COMMUNICATIONS
Our team has a wealth of experience managing emergencies and building communications plans for clients to follow well before a problem ever arises. We understand that it is not our job to set policy, but to appropriately communicate your position: clearly and consistently. Our team has the experience to handle a wide variety of issue messaging and scenario planning.
Should a crisis occur during the engagement, the City can call on our team day or night to provide additional support services. Communications LAB can coordinate media briefings and provide crisis communications assistance with the media. In the moment, our media relation skills will be important to help your leaders frame an issue before they step in front of the media.
Communications LAB Crisis Communications Tactics Include:
• Developing statements and talking points that accurately describe the incident and plan of action, including the City's role and that of other emergency response providers. • Determining impacted stakeholders.
• Current media lists and tactics for coordinating a press conference. • Sample/Template press releases, op-eds, letters to the editor; and • Providing media training and message counseling for key spokesperson(s) to ensure timely and effective com- munication.
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RFP Response Prepared By: Communications LAB 15
COMMUNICATIONS & BRAND STYLE GUIDE
Delivery of our final communications strategy will include a comprehensive Style Guide for use City-wide. These tools are important to create synergy throughout the organization and ensure that all public -facing team members are using the same playbook. The guide will outline how the City's brand and visual identity should be used in various contexts.
It will be a simple document for easy reference that outline standards for the written and visual elements of a City's brand and includes a company's logo, fonts, colors, photography, tone, and voice. It serves as a touchstone for how to communicate the City's brand identity and various elements are used in a consistent manner across all communications, channels, and platforms.
NOTE: Sample Style Guides Communications LAB has created are included in the APPENDIX for your review. .4,
AssociatJop of California Cities
Orange County
ABOUT THE ASSOCIATION OF CALIFORNIA CITIES
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16 City of Placentia 1 Communications & Marketing Strategic Plan
VALUE ADD 1 TRAINING
TEAM TRAINING (VALUE ADD)
Training internal teams about the new Communications Strategy and Style Guide is a value-added service provided by Communications LAB and an important step in our process. The guide may be introducing sub -brands for the City's var- ious departments so educating your teams on use of the new elements will insure consistency across the organization.
At one or more times of the City's choosing, the Communications LAB team will conduct internal trainings introducing these elements and assisting employees with finding the right fonts, colors, icons, etc., in the programs they use every day such as Microsoft Outlook, PowerPoint and, Word software.
LEADERSHIP TRAINING (VALUE ADD)
Communications LAB has developed a full media training
program for public agency leaders, including those elected to serve. For Communications LAB, one of our core values is to share our knowledge. We are inspired by communi-
cations and take great pride in our ability to train others to become better communicators. Training programs, semi-
nars, on -camera practice sessions and pre -debate practice sessions are all part of our toolkit. As a national member of the Public Relations Society of America, we have team members who have achieved national APR accreditation
and who lead certification training in turn. We have also developed a popular social media training program for
elected officials that provides clear definitions of appropri- ate use of these channels.
RFP Response Prepared By: Communications LAB
17 18 City of Placentia 1 Communications & Marketing Strategic Plan
COAY \NO\AAO\1
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PREPARED FOR:
City of Placentia
401 E Chapman Avenue
Placentia, CA 92870
Firm Profile: 'rime
Communications LAB (OC)
701E Chapman Avenue
Orange, CA 92866
Arianna Barrios, CEO
0: 949-215-5539 ext. 101
C: 714-878-4864
[email protected]
Communications LAB (LA)
1055 E Colorado Blvd.,
Pasadena, CA 91106
Communications LAB (the dba for Barrios & Associates, LLC) is wholly owned by Arianna Barrios. The business was converted from a sole proprietorship consulting firm (2005 to 2013), to a limited liability company in February, 2013 at which time Ms. Barrios assumed the title of chief executive officer (CEO). In April of that year, Barrios & Associates, LLC acquired the Media Relations and Public Outreach portfolio of Faubel Public Affairs. The acquisition increased the total number of employees to six including Brian Lochrie, Barrios' husband, who serves as the firm's president. Together, Lochrie and Barrios are the "L" and "B" of Communications LAB. In August 2017 the firm acquired the Thomas Communication Group (TCG) and have continued to grow the boutique agency to include 20 full-time and 2 part-time employees.
The agency serves public and private clients with a strong focus on marketing, community outreach, and digital strategies. In May 2023, Comm LAB was ranked among the Top 5 PR Agencies in Orange County. 20 City of Placentia 1 Communications & Marketing Strategic Plan
1 0
Headquartered at 701 E. Chapman Avenue, in the historic Old Towne district of Orange, California, the firm is centrally located, approximately 60 minutes from anywhere in Southern California. We also maintpin an additional office in Pasadena at 1055 E Colorado Blvd., Suite 500 to serve our growing LA - based list of clients.
Our years of individual and collective experience, relationships, talents, and resources have been utilized by many of Southern California's largest public agencies, including:
• Los Angeles County Metropolitan
Transportation Authority (METRO)
• Orange County Transportation Authority (OCTA)
• Cities of Anaheim, Cypress, Lake Forest, Santa Ana &
Huntington Beach
• Metropolitan Water District of Southern California
• Metrolink
• Southern California E 'son
• County of Orange
• Port of Long Beach
Communications LAB is a 100% woman and
minority-
owned company and just celebrated its 10th
anniversary providing serAces to public agencies.
For more information about our agency, visit
Our Team
Communications LAB team is a deep bench of
multidisciplinary professionals who can provide
a wide variety of services in-house:
• Public Relations
• Media Training
• Graphic Design
• Video Production
• Social & Digital Strategies
• Copywriting
• Strategic Planning
RFP Response Prepared By: Communications LAB 21
The Experience You Need
0 Communications LAB is a Disadvantaged Business Enterprise (DBE) as well as a Small Business Enterprise (SBE), as certified by Metro itself. Our firm is additionally certified by California Unified Certification Program (CUCP) and Women's Business Enterprise National Council (WBENC) as a Woman and Minority Business Enterprise (WMBE). All certifications are included within this proposal.
: Communications LAB is continuously at the forefront of new and emerging challenges facing our clients. Our industry-leading solutions allow us to successfully meet the needs of our clients.
: Your partnership with Communications LAB is of the utmost importance.
Our clients' successes are our successes. By focusing on the mastery of our craft and best -in -class service for our clients, we will prosper. As we invest ourselves fully in everything we do for our clients and community, we continue to progress as a company.
: We are well versed in all
regulations and are constantly monitoring and evaluating local governmental developments, assuring our clients of early solutions to problems created by these changes.
"Communications LAB is dedicated to providing best -in -class services in a rapidly changing landscape. Implementing strong, data -driven strategies in public relations, marketing and outreach they produced innovative campaigns, to raise awareness, amplify our voice and ensure the desired outcomes were achieved." Barbie Daly, Director, Government Affairs
Transportation Corridor Agencies, The Toll Roads
22 City of Placentia 1 Communications & Marketing Strategic Plan
Full Service Capabilities
0 • Association Management
• Administrative Assistance & Management
• Advertising - Print & Digital
• Branding (Corporate, Municipal, Projects)
• Change Management Consulting
• CEQA & NEPA Outreach Programs
• Communications & Media Training
• Community Outreach
• Construction Relations
• Content Creation (Social)
• Copywriting & Editing
• Crisis Communications Support
• Electronic & Print Design & layout
• Embedded Staffing Support
• Event Support & Guest Management
• Graphic Design & Illustration
• Government Relations
• Hispanic Community Outreach
• . IL
•
•
• Hispanic Media Relations
• Impact Evaluation for Projects & Programs
• Marketing Strategy & Campaigns
• Marketing Campaigns
• Media Relations
• Media Planning & Buying
• Photography
• Publications Management
• Public Opinion Polling & Research
• Public Policy Consulting
• Reporting Metrics & KPI Reports
• Social Media Management
• Special Events Management
• Translation Services: Spanish
• Video Production - PSAs, Social Reels
• Video Production - Live Streaming
• Website Design & Development
• Website Management & Maintenance
"We turned to Communications LAB. They developed a quality community outreach and public education program that included marketing, advertising and social media campaigns; They far exceeded our expectations and the results were undeniable." Lisa Ohlund, Retired General Manager,
East Orange County Water District
RFP Response Prepared By: Communications LAB
23 RELEVANT EXPERIENCE CASE STUDY
City of Huntington Beach
City of Huntington Beach
2000 Main Street
Huntington Beach, CA 92648
Catherine Jun, Assistant City Manager
Phone: (714) 536-5202
Email: [email protected]
Public Relations / Marketing Campaigns / Crisis Communications First tapped in 2019, Communications LAB works with the City of Huntington Beach to improve community outreach, communications, and counteract misinformation about the City. Working directly with the office of the City Manager, Communications LAB has made its team available in a wide variety of areas including:
crisis communications, graphic design, social media, video production, media training, event assistance, media relations, and more.
Over the past year, Communications LAB assisted the City in producing a series of Virtual Town Halls to connect residents with their city and county leaders and promote factual information about COVID-19, vaccinations, mental health awareness, and more. The Comm LAB team has also been asked to document city events and conduct interviews with local residents and businesses to share the stories of the "Real HB" to counter negative portrayals of the City at the national, state, and regional levels.
Shown below are a series of Comm LAB created street banners showcasing amazing places and assets around the City while the adjacent page highlights live, virtual events the agency has produced for the City.
Pal
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City of Huntington Beach - Government *
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24 City of Placentia 1 Communications & Marketing Strategic Plan
Media Training
For Communications LAB, one of our core values is to share our knowledge. We are inspired by communications and take great pride in our ability to train others to become better communicators. Training programs, seminars, on -camera practice sessions and pre -debate practice sessions are all part of our toolkit.
As a national member of the Public Relations Society of America, we have team members, such as Justin Glover, who have achieved national APR accreditation and who leads certification training in turn. In addition, we conduct trainings for the tools we create, such as web and email.
For the City of Huntington Beach, and many of our other clients, we have been called upon to conduct extensive, multi -day media training and preparation with all of the city's elected officials and executive management. Our methodology involves providing on -camera exercises and review for the trainees to assess their on -air presence and track improvement
Destination Marketing
Huntington Beach is home to several world-class events that draw millions to the City each year including the World Championship of Surfing, Annual Pacific Airshow, BMX and Skateboarding competitions. Miles of public beaches and restored wetlands attract locals and tourist alike to spend their summers in Surf City U.S.A.
As part of our engagement with the City, Communications LAB has been called upon to maintain the City's external news website: Surf City Break and, last year, we assisted the City in creating its pitch deck and marketing materials for consideration by the U.S. Olympic Committee in a bid to host the 2028 Summer Olympic events for action sports in Huntington Beach.
Additional writing samples for this client can be found at www.SurfCitvBreak.com
HUNTINTDN
BEACH:
The hub far the f A202D Olympic; .1.tio-n Spans Svene
1 1
•
RFP Response Prepared By: Communications LAB 25
RELEVANT EXPERIENCE CASE STUDY
City of Cypress
City of Cypress
Peter Grant, City Manager
5275 Orange Avenue, Cypress, CA 90630
Office: (714) 229-6700 1 Email: [email protected]
January 2013 - 2022
Public Policy, Community Outreach, Social Media, Graphic Design, Video Production, Special Projects, Event Management, Crisis Communications.
Since 2022, Communications LAB has provided strategic communications support to the City of Cypress. Effectively serving as the City's public information arm, our team develops and implements communications and marketing efforts to highlight city news, services, programs, and special events (Spring Egg Hunt, Summerfest, Concerts on the Green, Salute to America, Cypress Run, State of the City, Women's Conference, Holiday Sing and more).
We have introduced several enhancements to improve the quality and reach of the City's communications, including the creation of a brand guide, adoption of a social media strategy, improved video production and streamlining the production of the City's newsletter.
As the City's digital storyteller, our team creates daily social media content (Facebook, Instagram, Twitter and YouTube) promoting programs, resources, services and events. We also produce bi-weekly "Minute with the Mayor" video seg- ments, a bi-weekly email newsletter, monitor social channels, respond to resident inquiries, and bring issues that need to be addressed to the attention of City staff. On a quarterly basis, City leadership receives reports on social media reach, engagement, and growth.
Working in conjunction with the City Manager and various City Departments, our team helps increase transparency by ensuring that the City's website and mobile app are up to date. In addition, we draft talking points, speeches, press releases, and proactively monitor news sites to stay on top of important topics that may affect the City of Cypress.
Our team has also executed citywide outreach campaigns to educate residents on the California Voting Rights Act and the 2022 Election.
By providing this broad range of communications support, we aim to keep the residents of Cypress informed and en- gaged.
26 City of Placentia 1 Communications & Marketing Strategic Plan
Key Accomplishments.
A brand guide and social media strategy have been adopted by the City of Cypress to enhance communications.
As part of our services, the City has access to an award-winning video production and graphic design team that has created more visually appealing content.
SERVICES PROVIDED
• Resident Outreach
• Social Media Management
• Newsletter Production
• Email Outreach
• Video Production
• Event Marketing
• Media Relations
• Graphic Design
• Website Management
• Mobile App Management
• Crisis Communications
STAFF ASSIGNED
• Diana Moreno, PM
• Taylor Deitz, Asst. PM
• Kelsey Eiben, Digital
• Amanda McGuire, Social
• Arianna Barrios, Crisis Comms
• Brian Lochrie, Video Producer
• Troy Le, Social Video
IAL MEDIA
REPORT
6/22-10/22
WHO TOOK THE SURVEY?
Q • Q 707 randomly selected
residents participated,
resulting in a margin of error of 3.7
65%219%
Titt OWN ��® EMPLOYED
HOMES AM FULL-TIME
GENDER
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• 117% Wale
L t% Other
• 2% 'Prefer not
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– ETHNICITY
i i 38% Caucasian
•rte art, Asian
i 19% Hispanic
• 21% African-American/Black
• 2% Middle Eastern
1% Pacific Islander
it 1% Mixed Heritage
• 2% Prefer not to answer
1% Other
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RFP Response Prepared By: Communications LAB
erican Indian
laskan Native
CYPRESS —
% 15 years or longer
% 1-4 years
% 5-9 years
% 10-14 years
% Less than one year
GE
241% Under 35
yrs V% Prefer not
55 to say
WHAT DID YOU TELL US?
VP 91%
91%
90%
St1%
ID 98%
feel Cypress is a safe place to live
rate Cypress as an excellent/good place to live
rate Cypress as an excellent/good place to
raise a family
rate Cypress' quality of life as excellent/good
are very/somewhat satisfied with the City's efforts
to provide municipal services
are very/somewhat satisfied with the City's efforts
to provide fire protection and medical services
agWHAT SHOULD
WE PRIORITIZE?
./
Addressing homelessness, managing
growth/development, and managing traffic
were identified as the top service needs.
l+
T
WHAT CAN WE DO BETTER?
Close to 1/3 of respondents could not think of one
change they desired or stated flatly that no changes are needed — everything is fine. These were the two most +
frequently mentioned responses to the question! 1 +
21 RELEVANT EXPERIENCE CASE STUDY
Ready OC & Safe OC
City of Santa Ana Police Department
60 Civic Center Plaza,
Santa Ana, CA 92701
Michael Smith, Police Officer 1 Homeland Security / UASI Phone: (714) 536-5202
Email: [email protected]
In 2021, the City of Santa Ana in partnership with the City of Anaheim solicited to find a new contractor to manage and oversee the countywide Ready OC and See Something, Say Something programs funded by a grant from the federal government through Homeland Security. The search was the first time the programs had received new leadership in more than 10 years and Communications LAB was tapped to breathe new life into the emergency preparedness programs.
In nine short months, the Comm LAB team has conducted a massive overhaul of both programs that has included top to bottom strategy assessment, brand alignment, rebranding, new visual assets, two new websites, email outreach programs, partner development, microcampaigns and more. Of specific note, the Comm LAB team recognized the disconnect between the two program which kept the from efficiently working together. The See Something, Say Something was rebranded and relaunched under the name Safe OC at a press conference in early 2022. Together, the new programs have begun garnering attention countywide, drawing subscribers and impressive social media followings at a fastest pace in three months than either program had garnered in almost 10 years of existence.
Dates of Service:2021 - Present
Contract Amount: $400,000
Key Personnel:
Kelsey Eiben, Project Manager
Arianna Barrios, Strategist
Michelle Lim, Social Media
Zane Toledo, Copy Writer
Jessica Van Oyen, Graphic Design
Iomn injJ..V.Y
ReadyCC
Orange County's emergency preparedness resource
Safe v C
City of Placentia 1 Communications & Marketing Strategic Plan
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RFP Response Prepared By: Communications LAB 29
RELEVANT EXPERIENCE CASE STUDY
North Orange County
Public Safety Collaborative
NORTH ORANGE COUNTY
PUBLIC SAFETY COLLABORATIVE
North Orange County Public Safety Collaborative
Soo Elisabeth Kang, M.A. Asst. to the City Manager
City of Stanton
7800 Katella Avenue, Stanton, CA 90680
PH: 714.890.4274
EM: [email protected]
In 2019, the North Orange County Public Safety Task Force, a collaborative partnership between 13 North Orange County Police Departments, tapped Communications LAB to spearhead a state effort to increase awareness for the grant -funded group and help ensure the group received monies in the next grant cycle.
Communications LAB developed a plan to conduct intense media relations activities and earned media strategies over a 1 -year period. The effort was so successful that the Task Force garnered $5 million in state and federal funding, far exceeding the initial $2 million grant funding.
In nine short months, the Comm LAB team undertook an aggressive video production schedule showcasing the organization's success and partners. Furthermore, the team rebranded the organization from Task Force to Collaborative and rolled out a powerful new image and messaging platform, completely rebuilt the agency's website and social media presence to foster media attention from Sacramento to San Diego. In late 2022, the Collaborative welcomed Governor Newsom for a media event broadcast statewide in which he lauded their efforts as a model for other agencies focused on fighting homeless.
Dates of Service:
Contract Amount:
2019 - Present
$500,000
Key Personnel:
Brian Lochrie, Project Manager
Kelsey Eiben, Digital Mktg Strategist
Amanda McGuire, Social Media
Zane Toledo, Copy Writer
Jessica Van Oyen, Graphic Design
Services Provided
• Branding
• Marketing
• Social Media & Marketing Campaigns
• Develop of Key Messages
• Public Awareness Campaigns
• Video Production
• Media Relations
• Website Redesign & Digital Strategy
• VIP Event Management & Media Tours
30 City of Placentia 1 Communications & Marketing Strategic Plan
NORTH ORANGE COUNTY
PUBLIC SAFETY COLLABORATIVE
C: 71 R: 35
M: 17 G: 31
Y: 5 B: 32
K: 0 #231F20
C: 0 R: 244
M: 63 G: 125
Y: 97 B: 37
K: 0 #F47D25
C: 0 R: 255
M: 0 G: 255
Y: 0 B: 255
K: 0 #FFFFFF
Futura PT (Licht - Bold)
C: 97 R: 12
M: 72 G: 86
Y: 16 B: 146
K: 3 #00569';
C: 0 R: 242 ANAHEIM
M:73 G: 105 BREA
Y: 90 B: 50 BUENA PARK
K: 0 #F26932 CYPRESS
FULLERTON
LA HABRA
C: 75 R: 46 LA PALMA
M:65 G: 51 ORANGE
Y: 58 B: 56 PLACENTIA
K: 56 #2E3338 STANTON
YORBA LINDA
�\ 7800 Katella Ave.
ITYAi Stanton, CA 90680
714-890-4274
infoannocoublicsafetv.com
www.nocoublicsafety com
North Orange County
Public Safety Collaborative
Coordinating & Advisory Board
Monthly Meeting
September 16, 2021
Buena Park Police Department
AGENDA
A. Welcome
B. Presentation
C.Funding Update
D.Community Based Organization Funding
E. Collaborative Logo and New Name
J
NORTH OlIANGE COUNTY
rUSiiC S ff1Y COI.L.46ORATIVE
( fir"
tap
ABOUT PARTNERSHIPS RESOURCES NEWSROOM CONTACT
L
Aft /
Avelaueetetaieed.P
to solve
REGIONAL PUBLIC
SAFETY ISSUES
RFP Response Prepared By: Communications LAB 31
32 City of Placentia 1 Communications & Marketing Strategic Plan
D. <=_Y 3=AS0\1\1=__
•
•
•
•
• •
•
•
PREPARED FOR:
City of Placentia
401 E Chapman Avenue
Placentia, CA 92870
Organizational Chart
This staffing strategy provides consistent project management and exceptional leadership over the course of the engagement and ensures the client is served in a cohesive manner with a core team of experts. Additional support staff can be added as needed to supplement our efforts.
Arianna Barrios
Sr. Training
Communications LAB
Support Team
Alex Blaa
Outreach Coordinator
Communications LAB
34 City of Placentia
Jessica Van Oyen
Creative Director
Communications LAB
Victoria Torres
Graphic Manager
Communications LA
Diana Moreno
Project Manager
Communications LAB
Taylor Dietz
Research
Communications LAB
Amanda McGuire
Social Media Manager
Communications LAB
Troy Le
Social Media - Video
Communications LAB
Brian Lochrie
Media Training
Communications LAB
Jorgie Sandoval
Event Manager
ommunications LAB
Justin Glover
Crisis Comms / Media
Kelsey Eiben
Digital Strategist
Communications LAB
Diego Teran
Latinx Outreach
Communications LAB
Alex Lochrie
Comms Coordinator
Communications LAB
Emma Wahlstrom
Graphic Designer
Communications LAB
City of Placentia 1 Communications & Marketing Strategic Plan
Project Vanager
Diana Moreno
Director - Public Affairs
701 E. Chapman Avenue
Orange, CA 92866
PH:
EM:
EX:
949-215-5539
[email protected]
10+ Years
Strategic Comms, PR, Strategic
Planning, Media Relations,
Crisis Comms
Diana Moreno will serve as Communications LAB's Project Manager for this effort. Diana's communications acumen, ability to make strategic assessments and her thorough
understanding of the latest comms tools and tactics makes her the ideal manager for Placentia's outreach objectives. Through her experience, Diana has developed outreach strategies and tactical implementations that sway public opinion while delivering measurable outcomes. Her experience in communications,
media relations, and municipal event management have proved invaluable to building consensus for a wide array of Orange County policy issues. She is adept at engaging diverse audiences to participate in Orange County's many key organizations..
Diana uses contemporary tools that effectively deliver targeted messages to improve public perception and move the needle. In addition to the work she has done for Communications LAB on behalf of public agencies, Diana spent ten (10) years providing communications and community outreach for elected offiicials at the local, county and state levels. She has redefined the skill of disciplined 21 st century communications and messaging in the age of technology for the firm's clientele.
With a detail -oriented focus on defining a client's communication objectives, organized goal setting and ability to build internal consensus around the key metrics for success, Diana is a powerful, no-nonsense leader. Diana will guide our team to develop creative solutions as a passionate advocate for Placentia's ongoing communication success.
Among Diana's previous experience leading client projects include:
• City of Cypress - Communications Director & Strategy
• City of Anaheim — Public Policy & Communications
• California Ambulance Association - Statewide Outreach Initiatives • UCI Mind - Social Media & Outreach
• OCTax - Assoc. Management, Program Strategy
RFP Response Prepared By: Communications LAB
35 Resume: Diana Moreno
Diana Moreno
701 E. Chapman Avenue
Orange, CA 92866
949-215-5539 ext. 120
[email protected]
Summary
Creative and dynamic professional
with experience in media/public
relations. Proven track record
of managing demanding media
relations efforts and implementing
media strategies across traditional
and digital platforms in various
languages. Expert proficiency in
Spanish, Microsoft Office, Constant
Contact, social media strategies,
media buying and event planning.
Education
Bachelor of Arts, Political Science
Summa Cum Laude
CSU, Fullerton
Areas of Expertise
Project Management
Strategic Communications and
Collaboration
Government Affairs
Community Outreach
Public Affairs & Policy
Certifications
Superior Court of California Leadership
Academy (2012)
Orange County Leadership Academy
(2013)
Awards
CA State Senate Resolution No. 1155
Certificate of Appreciation from the
Santa Ana Chamber of Commerce
for Leadership in the English Works
Program
Certificate of Recognition from CA
State Controller Betty Yee Volunteer
Income Tax Assistance Program
CSU Fullerton 2010 Outstanding
Undergraduate Political Science Major
Award
Director, Public Affairs
Communications LAB
Orange, CA
2021- Present
• Delivers effective senior management services to diverse clients, including: Cigna, OCTax, City of Cypress, City of Lake Forest and various political candidates.
• Specializes in public policy, strategic communications, public outreach, media strategies, communications ascertainments, project management, event planning and political campaigns. • Award-winning programs in social justice and equity
programs for municipal clients.
Account Manager, Public Affairs
2019-2021
• Account management services to diverse clients, including:
City of Anaheim, Oxford Preparatory Academy and various political candidates.
District Director, California State Senate
Sacramento, CA
2014-19
• Improved Senator's visibility by developing/executing press strategies that articulated Senator's district and legislative priorities to the public; corresponded with local and national media in English, Spanish and Vietnamese, arranged for
media coverage of events and press conferences.
• Drafted press releases, op-eds, speeches, correspondence, newsletters and outreach materials, often produced in rapid response to breaking news.
• Produced and updated content on web page, Facebook,
Twitter and Constant Contact accounts.
• Conducted legislative research, monitored statewide/local issues impacting 34th district, provided policy consultations on key legislative and district issues, organized community events, recruited, trained and managed volunteers,
represented member on community task forces and public
events, served as a constituent liaison with state agencies.
Policy Advisor, District Representative & Legislative Aide, County of Orange
Sacramento, CA
2011-2019
• Co -managed media communications
• Planned district -wide community events to provide
underserved communities with information and services.
• Provided recommendations on County budget, operations, programs and proposed departmental actions and issues.
36 City of Placentia 1 Communications & Marketing Strategic Plan
Resume: Kelsey Eibcn
Kelsey Eiben
701 E. Chapman Avenue
Orange, CA 92866
949-215-5539
[email protected]
Summary
As a 9 -year communications and
digital marketing professional, Kelsey
is a highly efficient, detailed -oriented
and organized professional who is
constantly developing successful and
creative solutions for her clients.
Education
Master of Arts, Political Science
Emphasis: Political Philosophy
Bachelor of Arts, Political Science
Areas of Expertise
Project Management
Strategic Planning
Strategic Communications
Crisis Communications
Media Relations
Digital Marketing
Online Communications
Advertising
Industries of Expertise
Transportation
Healthcare
E -Commerce
CPG
Non -Profits
Government Agencies
Law Enforcement
Beauty/Fashion
Entertainment
Campaigns
Vice President, Digital Marketing
Communications LAB
Orange, CA
2020 -Present
• Lead Digital Marketing Team in the coordination of social media, web and online communications and advertising
strategies.
• Coordinate digital content creation, virtual programming and manage event production, with a focus on social media and web communications for private clients and public agencies. • Managed staff including account executives, graphic designers, web designers, account coordinators and interns.
President, OC Strategies
Rancho Santa Margarita, CA
2013 -Present
Tactics, Skills, Program Implementation
• Strategic planning and timeline development
• Project Management
• Serve PIO/Communications Liaison for Health System
• Media Relations
• Crisis Communications Planning
• Digital Marketing and Online Communications
• Traditional and Online Advertising
• Stakeholder Development
• Public Outreach
• Metric Reporting
President, Moxie Communications
Santa Ana, CA
2017-2020
Tactics, Skills, Program Implementation
• Construct and Develop Digital Assets
• Digital Marketing and Online Communications
• Website Planning, Programming, Content Development
• Online Marketing/Geo-Targeting
• Social Media Optimization
Vice President -Public Affairs, Venture Strategic
Irvine, CA
2011-2019
Tactics, Skills, Program Implementation
• Project Management
• Advertising/Marketing Budget and Planning
• Media Relations -Earned Media Strategy Development
• Crisis Communications
• Stakeholder Development
• Online Outreach
• Public Affairs
RFP Response Prepared By: Communications LAB 37
Resume: Arianna Barrios
Arianna Barrios
701 E. Chapman Avenue
Orange, CA 92866
949-215-5539 ext. 101
[email protected]
Summary
Exceptional performance in
identifying market/business
opportunities and creating programs,
promotions, and relationships to
outpace the competition.
Strong technology experience
with team building qualifications.
Award-winning video producer,
web designer, and public policy
consultant.
Elected Office
Rancho Santiago Community
College District, Trustee Area 7
Term: 2011-2020
City of Orange
Mayor Pro Tem, District 1
Term: 2020 - Present
Education
B.A., Communications
Emphasis: Public Relations
Minor: Political Science
CSU Fullerton 1992
Public Leadership Credential
Kennedy School of Government
Harvard University 2022
Areas of Expertise
Project Management
Strategic Communications
Media Training
Marketing Communications
Strategic Messaging
Graphic Design and New Media
Website Production
Public Policy
Government Relations
CEO, Communications LAB
Orange, CA
2013 -Present
• Small business owner / operator overseeing a team of highly skilled communications and government affairs professionals. • Specializing in public works, infrastructure and transportation projects • Develop community outreach strategies and public participation opportunities for public comment during CEQA/NEPA processes. • Provide strategic consultation and award-winning services to clients across the Southern California region.
• Clients Under Management (partial list): Orange County Transportation Authority, Transportation Corridor Agency, East Orange County Water District, Orange Unified School District, William Lyon Homes, LA Metro, Southern California Edison, City of Anaheim, Lumitron Technologies, OC Tax, OC Forum, South Orange County Economic Coalition, Cigna Health Care, Orange County Council of Governments (OCCOG), Santa Margarita
Water District, San Bernardino County Transportation Authority.
Marketing & Communications Consultant, Barrios & Associates Orange, CA
2008-13
• Consulting and advising candidates, elected officials, and municipalities on public policy, community outreach, and voter communications
• Developing and implementing social media networks, including Blog, Facebook, and Twitter for community and voter outreach • Developed successful online tactical plans and social media networks for several Orange County businesses and public figures including OC Supervisor Todd Spitzer; Mayor of Orange Carolyn Cavecche;
• Partnered on development and implementation of major theme park's media events, and partners for national premiere • Development of online, interactive promotions and Fortune 500 corporate outreach strategies
Marketing Director, Taylor Woodrow Homes / Taylor Morrison Irvine, CA
2005-2008
• Developed partnership with the Disneyland Resort for the Innoventions Dream Home Project and managed project from construction to launch.
• Proactively developed viable marketing, public relations, and business strategies to increase product awareness.
• Successfully opened new markets and implemented company's online Internet podcasting, penetrating a larger and more diversified customer base, and reducing advertising costs by 20%. • Managed internal and external communications, and identified media opportunities for senior management
38 City of Placentia 1 Communications & Marketing Strategic Plan
Resume: Taylor Dietz
Taylor Dietz
701 E. Chapman Avenue
Orange, CA 92866
949-215-5539
[email protected]
Summary
Taylor is a motivated and passionate
individual working to develop her
career in the field of Public Policy.
Through previous experience and
extracurricular opportunities,
Taylor has developed a thorough
understanding of how to create
impactful change through public
policy processes, strategic
communications and apply these
skills to the clients she manages.
Education
Bachelor of Arts, Sustainability
Minor in Marketing
San Diego State University 2020
Master of Public Policy
UC Irvine 2022
Areas of Expertise
Project Management
Strategic Planning
Government Affairs
Community Outreach
Public Affairs & Policy
Tactics & Skills
Leadership
Research
Event Planning
Community Engagement
Public Speaking
Time Management
Efficient Communications
Microsoft Office
Account Manager, Public Affairs
Communications LAB
Orange, CA
2022 -Present
• Provides account management support for numerous clients. • Perform project -specific research to support public outreach and event planning.
• Implements client -specific strategic planning and
communication goals.
• Develops email communication and newsletter campaigns for clients.
Orange County Community Housing Corporation/SteppingUP
Public Policy Intern
2021-2021
• Conducted detailed policy research at the local, state, and federal levels.
• Created an advocacy guide for employees and community members to engage in public policy advocacy efforts.
• Produced internal recommendations to develop policy and advocacy goals.
Activate America
Campaign & Project Management Intern
2020-2020
• Campaigned for United States Senate candidates in 5 different states.
• Participated in project management sessions to organize campaign events and encourage community engagement.
San Diego City Council
Management & Policy Intern
2019-2019
• Conducted in-depth policy research and developed
comprehensive policy reviews.
• Fielded constituent calls and emails about a variety of relevant city issues.
• Assisted in administrative and organizational tasks.
RFP Response Prepared By: Communications LAB 39
Resume: Brian Lochrie
Brian Lochrie
701 E. Chapman Avenue
Orange, CA 92866
949-215-5539 ext. 102
[email protected]
Summary
As a 19 -year public affairs professional,
Brian thrives on challenge. Working
best under pressure, he seeks out
opportunities to make a positive
difference by changing public attitudes
and informing customers' decisions.
Education
Bachelor of Arts, Communications
Emphasis: Radio, TV, Film
California State University, Fullerton
Areas of Expertise
Project Management
Strategic Planning
Strategic Communications
Crisis Communications
Media Relations
Government Affairs
Video Production
Community Outreach
Spokesperson
President, Communications LAB
Orange, CA
2013 -Present
Project Manager for Key Clients:
• Orange County Transportation Authority - 1-5 South
Improvement Project
• Transportation Corridor Agencies (The Toll Roads) - Tesoro Extension of the SR -241
• Poseidon Resources - Huntington Beach Seawater
Desalination Facility
• San Diego Gas & Electric - South Orange County Reliability Enhancement
• County of Orange - Orange County Stormwater Program
Tactics, Skills, Program Implementation
• Strategic planning and timeline development
• Metric Measurements
• Community Outreach (Political Briefings, School Outreach, Speakers Bureau, etc.)
• Video Production
• Media Relations
• Crisis Communications Planning
• Social Media development and Online Outreach
• Multicultural Outreach
President, Faubel Public Affairs
Lake Forest, CA
2000 - 2013
Project Manager for Key Clients:
• Orange County Transportation Authority - 1-5 South
Improvement Project
• Transportation Corridor Agencies (The Toll Roads) - Tesoro Extension of the SR -241
• Poseidon Resources - Huntington Beach Seawater Desalination Facility
• San Diego Gas & Electric - South Orange County Reliability Enhancement
• County of Orange - Orange County Stormwater Program
Tactics, Skills, Program Implementation
• Strategic planning and timeline development
• Metric Measurements
• Community Outreach (Political Briefings, School Outreach, Speakers Bureau, etc.)
• Video Production
• Media Relations
• Crisis Communications Planning
• Social Media development
• Online Outreach
40 City of Placentia 1 Communications & Marketing Strategic Plan
Resume: Jessica Van Oyen
Jessica Van Oyen
701 E. Chapman Avenue
Orange, CA 92866
949-215-5539 ext. 107
[email protected]
Summary
Jessica is Communications LAB's
Award- Winning Graphics Manager.
She has been awarded with top honors
from the Orange County Public
Relations Society of America for her
design work on behalf of the Orange
Unified School District, Orange County
Transportation Authority and East
Orange County Water District. Jessica
is well versed in both illustration and
digital mediums to create unique and
original imagery.
Education
Bachelor of Fine Arts,
Graphic Design Emphasis
Magna Cum Laude
California State University, Fullerton
Areas of Expertise
Branding
Illustration
UI Design
Visual Design
Photography
Program Proficiency
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Awards
Winner of the 2016 Influence Print
Excellence in Design Scholarship
Recipient of the Dean's List Award of
California State University, Fullerton
from Fall 2014 to Fall 2017
Personal oil painting chosen to be on
display in the Dean of Arts' Office for
the 2015 School Year
Sr. Account Manager, Graphic Design
Communications LAB
Orange, CA
2018 - Present
Lead Designer For Key Clients:
• East Orange County Water District- Community
Outreach Materials
• Centennial Real Estate - MainPlace Transformation
Project Outreach
• Orange Unified School District - STEM Facility
Groundbreaking Ceremonies (OHS, VPHS, EMHS, CHS)
• Orange County Transportation Authority - SR -57
Northbound Improvement Project; South County 1-5
Improvement Project, SR -73 to El Toro Road
• Transportation Corridor Agencies - Community Outreach Materials
Tactics, Skills, Program Implementation:
• Strategic planning and timeline development
• Project research and development
• Branding strategy refinement
• Vector graphics creation
• Infographic research and design
• Photo editing for best image quality
• Target audience research and refinement
• Logo research and development
Graphic Design Intern, Relished
Tustin, CA
2016-2016
Lead Designer For Company Ad Campaigns:
• Which Relished Girl Are You?
• One Dress, 5 Ways
• A Relished Halloween
• Give Thanks
• Simply Stylish Holidays
• Tactics, Skills, Program Implementation:
• Designed, illustrated, and scheduled content for their social media presence, online store front, various
electronic marketing avenues, and printed material for
industry expos.
• Worked in a team to plan out and execute promotional
campaigns, with a focus on appealing to seasonal trends and a strong brand identity.
RFP Response Prepared By: Communications LAB 41
42 City of Placentia 1 Communications & Marketing Strategic Plan
E. -1=-1E\ICES
PREPARED FOR:
City of Placentia
401 E Chapman Avenue
Placentia, CA 92870
•
•
•
• •
•
•
PRIME'S REFERENCES
City of Santa Ana - Police Department
Countywide Emergency Preparedness Marketing Campaigns, Social Media, Web Dev, & Media Relations January 2020 - Present
Contract Value: $200,000 Annually
Michael Smith, Police Officer I Homeland Security / UASI 60 Civic Center Plaza, Santa Ana, CA 92701
Phone: (714) 536-5202 I Email: [email protected]
Southern California Edison
Hispanic Media Outreach & Crisis Communications
2013 - Present
Contract Value: $90,000 Annually
Julia Roether, Principal Manager, Customer Communications Corporate Communications & Philanthropy
2244 Walnut Grove, Rosemead, CA 91770
Office: 626-302-8725 I Mobile: 626-344-3443 I Email: [email protected] County of Orange
Strategic Communications, Crisis Communications, Video Production, Graphic Design 2022 - Present
Contract Value: $100,000 Annually
Julie A. MacDonald, Director of Communications, OC Healthcare Agency 405 W. 5th St. Suite 458, Santa Ana, CA 92701
Mobile 714-719-7962 I Email: [email protected]
City of Huntington Beach
Strategic Communications, Crisis Communications, Video Production, News Releases & Blog, Graphic Design 2019 - Present
Contract Value: $150,000 Annually
Catherine Jun, Assistant to City Manager
2000 Main Street, Huntington Beach, CA 92648
Phone: 714-536-5579
Email: [email protected]
City of Cypress
Public Policy, Community Outreach, Social Media, Graphic Design, Video Production, Special Projects January 2013 - 2022
Contract Value: $180,000
Peter Grant, City Manager
5275 Orange Avenue, Cypress, CA 90630
Office: (714) 229-6700 I Email: [email protected]
San Bernardino County Transportation Authority
Community Outreach - Highway & Rail Projects, Event Management, Graphic Design January 2017 - 2022
Contract Value: $200,000 (Multiple Projects)
1170 W. 3rd Street, 2nd Floor, San Bernardino, CA 92401 Tim Watkins, Chief Office of Legislative and Public Affairs Phone: (909) 884- 8276 1 Email: [email protected]
44 City of Placentia 1 Communications & Marketing Strategic Plan
F. 30,EC-
PREPARED
FOR:
City of Placentia
401 E Chapman Avenue
Placentia, CA 92870
•
•
•
•
••
•
' PROTECT FEE
We propose a flat -rate, monthly retainer contract that will provide professional services at a blended hourly rate of $150 per hour. As requested, we identified the associated costs and expenses to provide all services and noted other direct costs for a four (4) month engagement to meet the project scope.
Project Tasks & Services
• Ongoing Project Management
• Team Meetings
• Ascertainments (Internal) - 12
• Ascertainments (External) - 12
• Internal Communications & Brand Survey
• Communications Audit
• Strategic Communications Plan
• Social Media Strategy
• Crisis Communications Plan
• Brand Strategy & Marketing
• Brand Guide
• Style Guide
• Team Training(s) - VALUE ADDED
• KPI Report Templates & Metric Reports
• Presentation - Final Plan
Monthly Retainer
Includes 50 Professional Hours Per Month / Sept. 2023 -Jan. $8,500
Total Project Cost
$42,500
BLENDED TEAM RATE: $150 per hour
46 City of Placentia 1 Communications & Marketing Strategic Plan
APPENDIX
•
•
•
•
• •
•
•
PREPARED FOR:
City of Placentia
401 E Chapman Avenue
Placentia, CA 92870
Act,Rd. OERT1F1CATE OF LIABILITY INSURANCE ° ri
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48 City of Placentia 1 Communications & Marketing Strategic Plan
RFP Response Prepared By: Communications LAB
SUPPLIER CLEARIAFGI-10USE
CERTIFICATE OF ELIGIBILITY
CrKt'IbICATTQN EXPIRATION DATE: April 3, 2025
The Supplier Clearinghouse for the Utility Supplier Diversity Program of the California Public Utilities Commission hereby certifies that it has audited and verified the eligibility of Barras & Associates, LLC DBA LAB
Minority Business Enterprise (MBE)
pursuant to Conm issioa General Order 156, and the terms and conditions stipulated in the Verification Application Package. This Certificate shall be valid only with the Clearinghouse seal armed hereto_ Eligibility must be maintained at all times, and renewed within 30 days cif auir changes in ownership or control. Faihire to comply niay result in a denial of eligibility_ The Clearinghouse may reconsider certification if it is determined that such status was obtained by false, misleading or incorrect information_ Decertification may occur if any verification criterion under which eligibility was awarded later becomes invalid due to Commission ruling_ The Clearinghouse may request additional information or conduct on- site visits during the term of verification to verify eligibility This certification is valid only for the period that the above firm remains eligible as determined by the Clearinghouse_ Utility companies may direct inquiries concerning this Certificate to the Clearinghouse at (S0) 359-7998_ `ON -13050174
1 DETEI MI ATlON DATE_ April 8, 2022
•r • f y-- r' 1 •• i •-i 44}.- moi= 'f M 5r ,M .'t yid Y F0 • k', l .•_ •:_ #°1 x -. l' ;�'..*� _� = `, _:k f''1:-f'f"''.. .• � xtis
€E1/11 Las Angeles County One Catewir Plus 2)3.922aooa Tel MelropoIilen Tranq it tIcn Authority Los Angeles. CA 9oo12-2.952 « 1strQ rtri 1 Metro
CALIFORNIA UNIFIED CERTIFICATION PROGRAM
April 2, 2019
MS. ARIANNA BARRIOS
BARRIOS & ASSOCIATES, LLC DBA COMMUNICATIONS LAB
701 E. Chapman Avenue
ORANGE, CA 92866
Subject: Disadvantaeed Business Enterprise Certification Dear MS. ARIANNA BARRIOS:
CUCP# 41694
Metro File #6346
We are pleased to advise you that after careful review of your application and supporting documentation, the Los Angeles County Metropolitan Transportation Authority (Metro) has determined that your firm meets the eligibility standards to be certified as a Disadvantaged Business Enterprise (DBE) as required under the U.S. Department of Transportation (U.S. DOT) Regulation 49 CFR Part 26, as amended. This certification will be recognized by all of the U.S. DOT recipients in California. Your firm will be listed in the California Unified Certification Program (CUCP) database of certified DBEs under the following specific area(s) of expertise that you have identified on the NAICS codes form of the application package:
NAICS 541430: GRAPHIC DESIGN SERVICES
NAICS 541613: MARKETING CONSULTING SERVICES
NAICS 541820: PUBLIC RELATIONS AGENCIES
NAICS 541860: DIRECT MAIL ADVERTISING
NAICS 541910: MARKETING RESEARCH AND PUBLIC OPINION POLLING Your DBE certification applies only for the above code(s). You may review your firms information in the CUCP DBE database which can be accessed at the CUCP website at www.californiauco.ore . Any additions and revisions must be submitted to Metro for review and approval.
In order to ensure your continuing DBE status, you are required to submit an annual update along with supporting documentation. If no changes are noted, then your DBE status remains current. If there are changes, Metro will review to determine continued DBE eligibility. Please note, your DBE status remains in effect unless Metro notifies you otherwise.
Also, should any changes occur that could affect your certification status prior to receipt of the annual update, such as changes in your firm's name, business/mailing address, ownership, management or control, or failure to meet the applicable business size standards or personal net worth standard, please notify Metro immediately. Failure to submit forms and/or change of information will be deemed a failure to cooperate under Section 26.109 of the Regulations.
Metro reserves the right to withdraw this certification if at any time it is determined that it was knowingly obtained by false, misleading, or incorrect information. Your DBE certification is subject to review at any time. The firm thereby consents to the examination of its books, records and documents by Metro.
Congratulations, and thank you for your interest in the DBE program. Should you have any questions, please contact us at (213) 922-2600. For information on Metro contracting opportunities, please visit our website at www.metro.net .
Sincerely,
Shirley Wong
Principal Certification Officer
Diversity & Economic Opportunity Department
50 City of Placentia 1 Communications & Marketing Strategic Plan
Los Angeles County One fsMe+4+sry (para
Metropolitan Transportation AuthorityLai An �Nts, CA cjootz-19951 Metro
April 2, 2019 Metro File #6346
MS. ARIANNA BARRIOS
BARRIOS & ASSOCIATES, LLC DBA COMMUNICATIONS LAB
701 E. Chapman Avenue
ORANGE, CA 92866
Subject: Small Business Enterprise Certification
Dear MS. ARIANNA BARRIOS:
xt3,92z.zoo0 Tel
metro.net
We are pleased to advise you that after careful review of your application and supporting documentation, the Los Angeles County Metropolitan Transportation Authority (Metro) has determined that your firm meets the eligibility standards to be certified as a Small Business Enterprise (SBE) as required under Metro's SBE Program. Your firm will be listed in Metro's SBE database of certified SBEs under the following specific areas of expertise:
NAICS 541430: GRAPHIC DESIGN SERVICES
NAICS 541613: MARKETING CONSULTING SERVICES
NAICS 541820: PUBLIC RELATIONS AGENCIES
NAICS 541860: DIRECT MAIL ADVERTISING
NAICS 541910: MARKETING RESEARCH AND PUBLIC OPINION POLLING Your SBE certification is valid for five years from the date of this letter and applies only for the above NAICS code(s). Any additions and revisions must be submitted to Metro for review and approval.
In order to ensure your continuing SBE status, you are required to submit an annual update along with supporting documentation. If no changes are noted, then your SBE status remains current. If there are changes, Metro will review to determine continued SBE eligibility. Please note, your SBE status remains in effect unless Metro notifies you otherwise.
After the five-year certification period, your entire file will be reviewed in order to ascertain continued SBE certification status. You will be notified of the pending SBE status review and any documentation updates necessary prior to the expiration date.
Also, should any changes occur that could affect your certification status prior to receipt of the annual update application, such as changes in your firm's name, business/mailing address, ownership, management or control, or failure to meet the applicable business size standards or personal net worth standard, please notify Metro immediately.
Metro reserves the right to withdraw this certification if at any time it is determined that it was knowingly obtained by false, misleading, or incorrect information. Your SBE certification is subject to review at any time. The firm thereby consents to the examination of its books, records, and documents by Metro.
Congratulations, and thank you for your interest in Metro's SBE Program. Should you have any questions, please contact us at (213) 922-2600.
For information on Metro contracting opportunities, please visit our website at www.metro.net .
Sincerely,
Shirley Wong
Principal Certification Officer
Diversity & Economic Opportunity Department
RFP Response Prepared By: Communications LAB 51
City of Placentia 1 Communications & Marketing Strategic Plan ' rf
SUPPLIER CLEARINGHOUSE
CERTIFICATE OF ELIGIBILITY
CERTIFICATION EXPIRATION DATE: April 8, 2025
The Supplier Clearinghouse for the Utility Supplier Diversity Program of the California Public Utilities Commission hereby certifies that it has audited and verified the eligibility of:
Barrios & Associates, LLC DBA Communications LAB
Women Business Enterprise (WBE)
pursuant to Commission General Order 156, and the terms and conditions stipulated in the Verification Application Package. This Certificate shall be valid only with the Clearinghouse seal affixed hereto.
Eligibility must be maintained at all times, and renewed within 30 days of any changes in ownership or control. Failure to comply may result in a denial of eligibility. The Clearinghouse may reconsider certification if it is determined that such status was obtained by false, misleading or incorrect information. Decertification may occur if any verification criterion under which eligibility was awarded later becomes invalid due to Commission ruling. The Clearinghouse may request additional information or conduct on- site visits during the term of verification to verify eligibility.
This certification is valid only for the period that the above firm remains eligible as determined by the Clearinghouse. Utility companies may direct inquiries concerning this Certificate to the Clearinghouse at (800) 359-7998.
VON: 13050174 DETERMINATION DATE: April 8, 2022
e-
1 Printed on: 4/5/2022 4:12:08 PM
To verify most current certification status go to: https://www.caleprocure.ca.gov ) DG
OF CALIFORNIA DEP/
ES GENERAL SI
Office of Small Business & DVBE Services
Certification ID: 2010881
Legal Business Name:
Barrios & Associates, LLC
Doing Business As (DBA) Name 1:
Communications LAB
Doing Business As (DBA) Name 2:
Address:
701 E. Chapman Ave
ORANGE
CA 92866
Certification Type
SB(Micro)
Status
Approved
Email Address:
[email protected]
Business Web Page:
http://www.communicationslab.com
Business Phone Number:
949/215-5539
Business Fax Number:
949/215-5549
Business Types:
Service
From To
04/05/2022 05/31/2024
Stay informed! KEEP YOUR CERTIFICATION PROFILE UPDATED! -LOG IN at CaleProcure.CA.GOV
Questions?
Email: [email protected]
Call OSDS Main Number: 916-375-4940
707 3rd Street, 1-400, West Sacramento, CA 95605
RFP Response Prepared By: Communications LAB 53
Video Samples
SHORT VIDEOS / PSAs
Short :30 public service announcements, and videos:
• Orange County Mosquito and Vector Control District
• ORANGE COUNTY STORMWATER PROGRAM
• DON'T DOUBT THE DROUGHT CAMPAIGN FOR THE SANTA MARGARITA WATER DISTRICT
MID LENGTH VIDEOS
Oranae County Transportation Authority's (OCTA) 1-5 Freeway / El Toro Road Interchanae Improvement Proiect options and
• OCTA's "Learnina Lanes" video series.
Moulton Niguel Water District's Irriaation Troubleshootina and Look for Leaks videos • Orange Unified School District's "We are Oranae Unified" and Building Success videos • Orange County Auditor -Controller's "Taxpayers Count" video series Orange County Stormwater Program's Turf Removal video
LONG FORM VIDEOS
• Laauna Niauel's State of the City video in 2018.
• Rancho Santa Maraarita's State of the City event proaram. • OCTA's I-5 South Improvement Proiect Dedication Ceremony_ • Orange County Taxpayers Association's OCTax Talk series • OC Forum Proarams
The Future of:
THE DELTA
VARIANT
OC FORUM
Friday, August 27th
w 12 p.m,
commlab.t '/C C r DeltaVanant
f IM ► LIVE
SEGMENT 1
Presented by
Lia & UCI Health
Steve Goldstein,
Vice Chancellor,
tics Hearth A frairs
{Moderator}
Dr. Regina
Chinsio-Kwong,
Deputy hfealth Officer,
(JC Health Care Agency
Bernadette M. Dr. Shruti K. Gohil.
Baden-Alt:Ala, Associate Medical DLrettor,
Director. Founding Dean,,oiderrriologyand Infection
Ptiut Hedrth Prtgrar t UC0 =„ Preveritro'r, UC/ fieagh
iZ
54 City of Placentia 1 Communications & Marketing Strategic Plan
EAST ORANGE COUNTY WATER DISTRICT BRANDING GUIDE
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munimflan 1.011%8.11...
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far Imagery/phob9raplly, select photos which are brig, salorated, and closer fo the sablecf matter, The aesthetic should be natural a. clean, Ith an emphasis on color, • Lry to avoltl using stock imagery :To
looks foo fag<tl or, conveys a "tk” lifestlye to it: if possible me plcNre sM1oultl look Ilke It came dgM1f out of a customer's camera.
FOR EXAMPLE:
GRAPHICS
'For gaphicadconogophy, select Icons that have clean Imes, and rounded comers. nils glues everything a softer, Pentium energy. avoltl anything that Is predominantly Ilneod-based, as this can appearfoo Mtn compared to Me main fart used vnM this brand Instead choose ,M1unkter" graphics, featuring heavy bloc. of color and slmpNlcahon.
FOR EXAMPLE: CORRECT 1 INCORRECT
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PROPER LOGO USAGE
CORRECT
EAST ORANGE COUNTY EAST ORANGE COUNTY
WATER DISTRICT WATER DISTRICT
INCORRECT
EAST ORANGE COUNTY
WATER DISTRICT
CORRECT
soewo
EAST ORANGE COUNTY
WATER DISTRICT
INCORRECT INCORRECT
CORRECT
COG D
EAST ORANGE COUNTY
WATER DISTRICT
IJ
11".
1111
d
CORRECT
EP1C�TTV
EAST ORANGE COUNTY
WATER DISTRICT
INCORRECT INCORRECT
RFP Response Prepared By: Communications LAB 55
ABOUT THE ASSOCIATION OF CALIFORNIA CITIES
The Association of Gilifamin Cities - Oronge County [ACC -QCT represents the interests of Orange Cflurrty cities on regional public policy issues. The Association believes in education that empowers, policy development that is collaborative, and advocacy that is service orientated. The ACC -OC membership base consists of the cities of Orange County, dozens of local government special districts, businesses, non -profits and higher education institutions.
The Assccration is governed by a Board of Directors and operates as a 501c 3_
PRIMARY LOGO
hsaoeleiloo or Callioria Mos
Clran o Cama
This is the Om cry old preferred
logo of the Asaoor lion flF
Cdr6ornio Glias, b 6e uasol
coma dI apprEar,
..mum"iiions, and dmumrara.
It should only 6e used on whke%
kehi skied 6oekgivunda
whenever eircimalr:hees allow.
WHITE LOGO
f�ucia�od Calir.n�ia Cilie
Drama CoRlr
This is the white Version of
the primary logo and should
only be used on dark colors
or images. Proper usage
requires a high degree of
contrast from the background
sa that readability can always
be maintained.
GREYSCALE LOGO
hatoolatl
11-w is the grayade varaioe d
the primary lop* End should
only he used vrhstievar pnnied
material r I ilad b black mid
wh7e :,k. It should only 6e
used an whae1liglil ealored
6a&wounds.
1 56 City of Placentia 1 Communications & Marketing Strategic Plan
APPROVED VARIATIONS
%emirs numerous caldera in whd, the Asavmian Imonorriii vsn1 need in la primal, which requires lie hip b.nodd it vQow Forms ora ibroiooa.11-ie 6ffoo paint on tlr`s pogo ora #re lady improved umia one ipl maybe Ir./Ali rdofoti This 000ryrn ■anon a this loge should he used wherreva ibis logo needs be as moll Ihol the Full none would he rendered Magda iN were b be i,duded, m Ir social meds p sin or andbr prided nabrid&. Whie veraons d Ce Iowa should I mod flrr cork.bcolrgrounda, wlile the moored vera'aau ern used hider bodrgrourrds.
The abstract circle pulled from the logo may
be used as an icon or decorative element
in graphics when full Association brand
recognition has already been previously
established. It may be used behind text as
a faded -out background accent.
CLEAR SPACE
The Amsoion town regain o dear ippon Iindimted by the ahoded box} b nro'rdon rouol irrgx=l ora Iei6Tity {iris spewbe approxirspblyibis 'Erna a'® os the We%ofihn aolr:ad ring found *411116 Iopol. Walker — typography, graphics, photo%, eta — may brooch Hi clear woos. Do nal puI ilre logos Ion dose ir} the aril of tfhe PK?' or r 1 td IoyouL
YES e
d pGIell Ikaila Cruris
Orange Com
NO
2 RFP Response Prepared By: Communications LAB 57
BRAND INTEGRITY
Co -aided mai aofrml we dile Am:dam low amara 6rard irrtmprily i rreiMc rad. Cour rub i anpb:Woo .i daub!, droll Ahre ya rue the l oa pvviC6d in ori0frrd orlwofk flea. Never dter the IoBc phyaioothy or And mother oar man &Mit not dreody pictured in this brand wide. Hae ane mono exz>rrplea of rrir- a of the law. Them end any ail-rer akarolcro Aoki 6e aided d al Emma.
Jiiitl K.LaltmliCisUFEFIF Cork itsickti nI ClIfnli
--fid
Never dtande or change
the mien of the Ian
hF!ii 1 :n FtColiF.rr a CI1I ;
Neva mpaaiferk lag]
ebmenla.
AJwoya we the cermet file type io Never odd fl pvnaunrad mcinkm. r>pprrapride raaaluEr>r. drop low ib #re hx.
ICONOGRAPHY
Isa 4�rIiCltlrF
Never au6ailulewrir
mother foul.
Int
Neva etreld-r, Anal, or
micro #re ham.
1 -ie Ammer' ion wen simple Toru ord earmay eosy-ibwndaemd irafrudov or osmium at a 06neq, indaperdari ofIorreuuge or imbued riFIssrra Ildemnae orhuorkribs for the Ful nee dficons. 1072'a 4)
3 58 City of Placentia 1 Communications & Marketing Strategic Plan
TYPOGRAPHY
PRr ARY FONT
Oswald ExtraLight
Oswald Liglit
Oswald Regular
Oswald Medium
Oswald Sem iBald
Oswald Bold
SECONDARY FONT
Roboto Light Robot° Bold
Roboto Reg ular Roboto Black
Roboto Medium
Oswald is a sans -serif font family made of condensed letter - forms offering flexibility and creative range. It should be used in materials for headlines or as a call -to -action, but never a body copy. R may be used in ALL -CAPS as well.
AaB b C cod E e FfIgHh11Jj1{kLIM m NnOoPp
QgRr sitllavWilwXxYyZz 1 2 3 4 5 6 7 15 9
Roboto is a sons -serif font family that should be used primarily for all body copy/pa ragra ph needs across c ollateral. It should also be used for headlines, subheads, and co II -out boxeres, with ALL -CAPS as well as ifufics used to draw emphasis.
AaBbCcDd EeFfGgHhliJjKkL1MniNnOoPp
QgRrSsTtUuVvWwXxYyZz 1 2 3 4 5 fi 7 8 9
ADDITIONAL ACCENT FONTS
11,e ioltaa Wad halo& should ha used in =rinds as an 000s,t or adll-to-vzon, but newer cm Ledyc Iy, mad newer None up a rrro"prriy*Fthe daagti When orad springy, they can I o Bawd bol craning varietynral iced mania caliph nal. qedekr"
12*,,rimodeopticfpossAfiritz maa, .Op.
Nota Dana wa4egielNatit in aI-asap..
Mots Yesteryeor is rad oxo1dia Ihrarrgih AdobaFalts.
just Another Had
�4iB�C� Di E afFr�� li III. ��I[kll IrM to M �� E1��
Q R�S>iTtl1�1ltW�1E t a 1 1 3 4 61 d 9
N : Just Another Hord is not crvotabla
through Adeah1Fo,ts.
Akio lard itibb hrord Brk4 fol molar co goal ammo Ikermg and as bo road mem i aaggialbramecai far Carr mad acerord co loci PC mad Mae ampriara Uain mod cilium a . al boo tract b bb hand gokhr ova be. ocibscod &aril **Adob :ce rium Cor GCs► Uain mod cilium a . al boo tract b bb hand gokhr orf bdvid it a Cama arhsoi& .,, . , . any CCM b. do mid fano
4. RFP Response Prepared By: Communications LAB
COLORS
In ons k moirtoir o drvn8 bind paas-ne, oniyuilm the odors iraduded in #ua imam the pernorybrmal Mora wit ba the Focal point edal bria-cle0 real road or:iiub the moforrlyofeobe premed in rmry deice. the aeomrie rybrord cobs ore Wended in omnplemerd mid flrrrprrly #re viawl hared ids,liy whie only duing o rii-nrity a the Mora uiroad :, mry design.
PRIMARY BRAND COLORS
C: 12 R: 223
M: 40 G: 159
Y: 100 0: 39
IC: 0
*000000
C:0 lie
141:0 0:0
Y: D 0: 0
IC: 100
C: D E: 247
M: 5D 0: 14s
Y: 100 1 29
K:
63 A4444
C:73 It: 50
M:3S 0:d0
Y: 59 I: ds
K: 45
SECONDARY BRAND COLORS
C: JS R: 102
(41:20 0:169
Y: 3 0: 213
IC: D
C: 67
14: 12
Y: 43
K:
E: 04
O : 172
t 13
#EBBD#PA
C: B R: 235
M: 36 CE: 1E19
Y: 61 0: 106
IC: 0
C: 27 R: 139
M:10 0:136
Y: 15 0: 139
IC: 30
C: 10
M: 75
Y: 62
IC: 1
R: 219
CE: 99
0: 92
1FFFFFF
C: D
141: 0
Y: 0
K: D
E: 255
CI: 215
1: 231
1FAEEDA
C: 1
Y: 14
K: 0
R: 250
0: 231
0: 310
Nola: Oie r InIeRtimal eolQa ode irons ihom %ted here may be used when o piece is mode in odlohorarem orih rn ounide emarmizarerk, oQnp iy+ or city in ceder to irtasrr#e the him aepon#e bnr di more colrerently 5 60 City of Placentia 1 Communications & Marketing Strategic Plan
VISUAL IDENTITY
6 RFP Response Prepared By: Communications LAB 61
1 T
ommonicationsLAB
ANNIVERSARY
alscOYIN wr 4cQ
REQUEST FOR PROPOSAL
COMMUNICATIONS &
MARKETING STRATEGIC PLAN
701 E Chapman Avenue
Orange, CA 92866
Prepared for: City of Placentia
P: 949-215-5539 ext 101
C: 714-818-4864
[email protected]
www.CommunicationsLAB.com