Agenda Item No: 3.d
PLACENTIA CITY COUNCIL AGENDA REPORT
Meeting Date: November 19, 2024
Submitted by: Nicolette Drulias
From: City Administrator
Subject:
Study Session: Establishment of the Placentia Centennial Celebration Steering Committee Financial Impact:
Fiscal Impact:
There is no fiscal impact associated with this item at this time.
Summary:
The City of Placentia created a working group of Staff from the City Administrator's Office, Community Services, and Public Works to begin initial planning efforts for the City's upcoming centennial celebration in 2026. The City will celebrate its centennial on December 2, 2026, and plans to celebrate all year long with centennial -themed events, merchandise, a new City logo and updated branding, community involvement, and a special birthday party celebration in December 2026. In order to promote community involvement and ensure we include unique community events and programs for this celebration, Staff is recommending the establishment of a Steering Committee comprised of different City organizations, non -profits, and recognized community groups. The Steering Committee will split off into Subcommittees working with Staff and other members to prepare recommendations for programming, events, and other items associated with the centennial celebrations.
Recommendation:
Recommended Action: It is recommended that the City Council:
1. Receive and File the Staff Report; and
2. Ask any questions of Staff; and
3. Review and approve the composition of the Centennial Steering Committee; and
4. Designate two (2) City Council Members to serve on the Centennial Steering Committee; and
5. Review and approve the application for the Centennial Steering Committee; and
6. Authorize Staff to begin recruitment for the Steering Committee Members.
Strategic Plan Statement:
This item is consistent with the City Council approved 5 -Year Strategic Goal to Increase Community Engagement/ under Objectives #4.1 and #4.2, which is to Evaluate Alternative and More Creative Methods of Community Outreach and Increase Community Engagement/Outreach.
447
Discussion:
The City of Placentia is approaching a significant milestone, with its centennial celebration scheduled for December 2, 2026. Recognizing the importance of this historic event, the City has initiated early planning efforts by creating a working group composed of key staff members from the City Administrator's Office, Community Services, and Public Works. This working group has already begun laying the groundwork for a year-long celebration with community engagement efforts and activities highlighting Placentia's rich history and strong community. As part of the centennial celebration, the City plans to introduce centennial - themed merchandise, unveil a new City logo and update branding, and organize various events throughout 2026. These efforts will culminate in a birthday party celebration in December, commemorating the official 100th anniversary of Placentia's incorporation. The centennial allows the community to unite, honor our past, and encourage participation among residents, businesses, and local organizations.
To ensure that this celebration is inclusive and reflects the City's heritage, Staff recommends forming a Centennial Steering Committee of representatives from each City Department and seventeen (17) members from the following organizations:
Two (2) City Council Members or their designee
*Five (5) Representatives from each City Council District One (1) Representative from the Kiwanis Club of Placentia One (1) Representative from the Rotary Club of Placentia One (1) Representative from the Placentia Library Board of Trustees One (1) Representative from the Placita Santa Fe Merchants One (1) Representative from the Placentia Chamber of Commerce Board One (1) Representative from the Placentia Women's Round Table One (1) Representative from the PYLUSD Staff/Board
Two (2) Representatives from the Placentia Historical Committee One (1) Representative from the Senior Advisory Committee *The five (5) City Council District designees will be chosen in January by the 2025 City Council Members.
City staff will reach out to each of these groups and attend any necessary meetings to inform them of our goals for the Steering Committee and provide them with the information to designate one of their members to serve on the Steering Committee. In order to be a part of this Steering Committee, prospective members will submit an application for consideration.
The draft application can be seen in Attachment #1.
A majority of the workload related to the Centennial planning is carried out by task -focused subcommittees. Subcommittees encapsulate objectives and tasks deemed essential by the Steering Committee. The recommended subcommittees include:
• Marketing Subcommittee
The Marketing Subcommittee will work with a contractor to aid in the selection of the Placentia Centennial logo and branding design. The final design will be presented to the City Council for consideration and approval. This subcommittee will also be responsible for approving logo use on all Centennial materials. The logo and color palettes will be incorporated on flyers, brochures, promotional items, and other Centennial materials such as posters and volunteer shirts. The Subcommittee will also create a Centennial 448
Celebration website platform on the City website, assist with content suggestions, and maintain accountability for the relevancy and accuracy of posted information. The Marketing Subcommittee will work to provide the community with essential information about the upcoming celebrations, a finalized event and activities timeline, and dissemination of core marketing materials across various social media platforms and mailers.
• Community/Business Participation Subcommittee
The Community/Business Participation Subcommittee will work closely with local businesses to integrate centennial themes into their branding, promotions, and store displays throughout 2026. This may involve creating centennial -themed window displays, offering special promotions, and incorporating Placentia's 100 -year celebration into product packaging. The subcommittee can also encourage businesses to sponsor centennial events and display their support through branded materials, such as banners or merchandise. Additionally, the subcommittee could engage the community in beautification projects, like mural paintings and historical landmark clean-ups, and organize volunteer efforts for centennial activities at the annual Love Placentia Day of Service event. Collaborating with businesses to host pop-up centennial booths would provide a platform for sharing historical information and merchandise. Business leaders could be recruited as Centennial Ambassadors, promoting the celebration and encouraging widespread business participation.
• Special Events Subcommittee
The Special Events Subcommittee will help plan the grand birthday celebration in December 2026, marking Placentia's official 100th anniversary. In addition, they will incorporate centennial themes into all city events throughout the year, enhancing celebrations with special activities and programming. The subcommittee will also assist in recruiting volunteers to support the birthday event and staff centennial booths at various city events, ensuring broad community involvement. • Historical Subcommittee
The Historical Subcommittee will collaborate with local historians, the Placentia Library, and the Placentia Historical Committee to gather historical documents, photos, and stories for a centennial history book. The Subcommittee will oversee drafts and provide feedback to ensure the book accurately reflects the city's history and achievements.
They will make recommendations for incorporating historical displays and exhibits into City events throughout 2026. They will also assist with extracting the time capsule and coordinate the creation and burial of a new one to be opened at a future milestone celebration.
• Sponsorship Subcommittee
The Sponsorship Program Subcommittee is tasked with developing an exciting and donor -flexible sponsorship program highlighting Placentia's Centennial Celebration plans and garners support from businesses and community members. This sponsorship program will also assist in subsidizing event direct costs. To enhance sponsor visibility, a recognition program will be created to highlight sponsors through social media, newsletters, and acknowledgments during centennial events. In-kind sponsorship options, where businesses contribute products or services instead of cash, could also be promoted, allowing for contributions like catering, printing, or donated items for raffles.
Additionally, the Subcommittee could work with the Community/Business Participation 449
Subcommittee to feature a "Local Business Spotlight" at centennial events, allowing selected sponsors to showcase their products or services.
Fiscal Impact Summary:
There is no fiscal impact associated with this item at this time. The recommended actions will provide Staff with feedback and direction for beginning the centennial planning process and recruiting for the Centennial Steering Committee. Staff hopes to start recruiting for the Steering Committee once the committee's composition is approved, with the goal of beginning to meet with the Steering Committee at the end of February 2025. A total of $30,000 was budgeted in the FY 2024-25 Budget to secure a contractor for the Centennial logo design and branding. As such, sufficient funds exist to begin the planning efforts and more will be budgeted in the next fiscal year.
Attachments
Centennial Steering Committee Application.pdf
City Council Presentation 11-19-24.pptx
450
City of Placentia
Application for
Centennial Steering Committee
Centennial Steering Committee members will be divided into smaller subcommittees. Please indicate which subcommittee(s) you would be interested in serving on. If more than one, please rank in order of interest.
Community/Business Subcommittee
Historical Subcommittee
Marketing Subcommittee
First Name: Middle Name:
Home Address:
Home Phone: Driver's License No.:
Present Employer: Work Address:
Occupation:
How long have you lived in the City of Placentia?
Former places of employment: From:
To:
Former places of employment: From:
To:
What are your qualifications, strengths, and experience relevant to the Centennial Steering Committee and desired Subcommittee? Sponsorship Subcommittee
Special Events Subcommittee
Last Name:
City:
Email Address.:
Work Phone:
Are you a U.S. Citizen?
n Yes n No
Job Title & Description:
Job Title & Description:
Zip Code:
City & Zip Code:
Have you ever filed bankruptcy?
fYes nVo
Reasons you are interested in serving on the Centennial Steering Committee:
Property Interests in Placentia:
Stock or Business Affiliations with organizations that may provide materials or services to the City of Placentia:
Please Return the Completed Application via mail to:
City of Placentia
Attn: Nicolette Drulias
401 East Chapman Avenue
Placentia, CA 92870
Or via email at: ndrulias(a�placentia.ora
For any questions, please contact Communications and Marketing Manager Nicolette Drulias at (714) 993-8107 or ndruliasplacentia.orq,. 451
City of Placentia
Application for
Centennial Steering Committee
Background Information
You must respond to all of the following questions:
1. Were you ever employed by or have you served in any capacity at the City of Placentia? nYes
If yes, please describe:
No
2. Are any of your relatives (by blood or marriage) employed by or have they served in any capacity at the City of Placentia?
nYes
3. Have you ever been convicted of any crime or violated any law, ordinance, or statute (this includes traffic citations) other than a parking violation? n
No
Yes nNo
• If the answer to any of the above is "Yes," explain in detail in the space provided below.
Notice: The City of Placentia is committed to reasonable accommodation for disabled persons. If you believe you may need reasonable accommodation to perform the duties of the position for which you are applying, you are encouraged to state it in the space below. (use additional sheet if necessary)
PLEASE READ CAREFULLY - APPLICANT'S CERTIFICATION AND AGREEMENT (MUST BE SIGNED AND DATED)
I hereby certify that the facts set forth in the above application are true and complete to the best of my knowledge. I understand that, if appointed, false statements on this application shall be considered sufficient cause for dismissal. I understand that, if appointed, such appointment will be subject to verification of data provided in my application and any related documents or resume. I authorize education institutions, employers, law enforcement authorities, organizations and individuals having relevant information concerning my qualifications for appointment to release such information; and I release all concerned from any liability in connection therewith; and I understand that I can make a written request as to the nature and scope of said information. I understand that if appointed the City will conduct a DMV/criminal background check including fingerprinting. I understand that if appointed, I will be required to know, and comply with, all rules and regulations. I understand that the benefits, rules and regulations may be changed, modified, deleted, or added to at any time at the City's sole option, and without prior notice.
Signature: Date:
Please see the following pages for descriptions of the Centennial Steering Committee and Subcommittees.
452
DESCRIPTIONS OF THE CENTENNIAL STEERING COMMITTEE AND SUBCOMMITTEES
CENTENNIAL STEERING COMMITTEE
The core duties of the Centennial Steering Committee will revolve around guiding and coordinating the City's year-long celebration of its 100th anniversary in 2026. The committee will be responsible for ensuring the events and activities reflect the city's heritage, honor its past, and promote active participation from residents, businesses, and local organizations. The Steering Committee will be divided into five (5) task -oriented subcommittees, each focused on specific aspects of the celebration.
These subcommittees will handle areas like marketing, historical preservation, special event planning, community and business engagement, and sponsorship acquisition. The committee's primary functions will include providing recommendations on centennial programming and events, working closely with city staff and contractors, and ensuring broad community involvement. They will also collaborate with various local organizations, non -profits, and recognized community groups to ensure the centennial celebration is inclusive and representative of the city's diverse interests. The Committee shall meet at least once a month beginning in 2025 through the end of 2026.
MARKETING SUBCOMMITTEE
The Marketing Subcommittee will work with a contractor to aid in the selection of the Placentia Centennial logo and branding design. This Subcommittee will present their final logo to the City Council for consideration and approval. They will also be responsible for approving logo use on all Centennial materials. The logo and color palettes will be incorporated on flyers, brochures, promotional items, and other Centennial materials such as posters and volunteer shirts. They will also create a Centennial Celebration website platform on the City website, assist with content suggestions, and maintain accountability for the relevancy and accuracy of posted information. The Marketing Subcommittee will work to provide the community with essential information about the upcoming celebrations, a finalized event and activities timeline, and dissemination of core marketing materials across various social media platforms and mailers.
COMMUNITY/BUSINESS PARTICIPATION SUBCOMMITTEE
The Community/Business Participation Subcommittee will work closely with local businesses to integrate centennial themes into their branding, promotions, and store displays throughout 2026. This may involve creating centennial -themed window displays, offering special promotions, and incorporating Placentia's 100 -year celebration into product packaging. The subcommittee can also encourage businesses to sponsor centennial events and display their support through branded materials, such as banners or merchandise. Additionally, the subcommittee could engage the community in beautification projects, like mural paintings and historical landmark clean-ups, and organize volunteer efforts for centennial activities at the annual Love Placentia Day of Service event.
Collaborating with businesses to host pop-up centennial booths would provide a platform for sharing historical information and merchandise. Business leaders could be recruited as Centennial Ambassadors, promoting the celebration and encouraging widespread business participation.
SPECIAL EVENTS SUBCOMMITTEE
The Special Events Subcommittee will help plan the grand birthday celebration in December 2026, marking Placentia's official 100th anniversary. In addition, they will incorporate centennial themes into all city events throughout the year, enhancing celebrations with special activities and programming. The subcommittee will also assist in recruiting volunteers to support the birthday event and staff centennial booths at various city events, ensuring broad community involvement.
HISTORICAL SUBCOMMITTEE
The Historical Subcommittee will collaborate with local historians, the Placentia Library, and the Placentia Historical Committee to gather historical documents, photos, and stories for a centennial history book. The subcommittee will oversee drafts and provide feedback to ensure the book accurately reflects the city's history and achievements. They will make recommendations for incorporating historical displays and exhibits into City events throughout 2026. They will also assist with digging up the time capsule and coordinate the creation and burial of a new one to be opened at a future milestone celebration.
453
SPONSORSHIP SUBCOMMITTEE
The Sponsorship Program Subcommittee is tasked with developing an exciting and donor-flexible sponsorship program that innovatively highlights Placentia's Centennial Celebration plans and garners support from businesses and community members that may never have financially supported general community efforts until this opportunity. To enhance sponsor visibility, a recognition program could be created to highlight sponsors through social media, newsletters, and acknowledgments during centennial events. In-kind sponsorship options, where businesses contribute products or services instead of cash, could also be promoted, allowing for contributions like catering, printing, or donated items for raffles. Additionally, the subcommittee could work with the Community/Business Participation Subcommittee to feature a "Local Business Spotlight" at centennial events, allowing selected sponsors to showcase their products or services.
454
4..
eat,/ pace,,,,rea, riaik±
Study Session: Establishment of the Placentia
Centennial Celebration Steering Committee
November 19, 2024
1 455