ANNUAL
REPORT
FY 2021/22
Insert SPH logo
New Staff
CEO
CEO Key accomplishments
Set up employee
payroll & benefits
plans
Hired new
accounting firm
Set up Work Comp,
D&O, and General
Liability Insurance
Adopted applicable policies
for SPH and Board of
Directors: Whistle Blower,
Record Retention, Tax
Exempt Compliance and
Conflict of Interest
Hosted inaugural
community
luncheon
Brown Act Training
for Board of
Directors
Attended multiple
Industry events to
provide Pleasant Hill
exposure
Met with key
stakeholders and in
process to formulate
strategic plan for
upcoming year.
Revenue
FY 2021/22
TOT Tax
$2,236,918
(to City General Fund)
TID Assessment
$652,986
6 City Fee
1%
Administrative Expenses
18%
Memberships &
Subscriptions
4%
Office
Expenses
1%
Sales & Marketing Team
17%
Production
(Booth, Collateral,
Merchandise, Website)
7%
Training & Development
3%
Marketing/Website
Content
20%
Partnerships &
Sponsorships
3%
Digitla & Print Media Buys
10%
Sales & Travel
10%
Technology & Tools
2%
Contingency
(Miscellaneous)
4%
Approved PHTID Budget
July 1, 2022 - June 30, 2023
EXPENSES
Approved PHTID Budget
July 1, 2022- June 30, 2023
INCOME
Hotel Assessment $710,000
Checking & Savings $500,000
Total Income $1,210,000
7 Domestic leisure travel spending has already surpassed pre-pandemic levels, even when adjusted for inflation—though it is projected to remain $46 billion below where it should have been in 2022 if not for the pandemic.
Domestic business travel is finally picking up and volume is expected to reach 81% of pre-pandemic levels in 2022 and 96% in 2023. Nevertheless, spending, when adjusted for inflation, will not fully recover to prepandemic levels within the range of the forecast.
International inbound travel is making a big comeback, aided by the recent drop of pre-departure testing. It is projected to grow rapidly through the rest of 2022, and then grow at a slower pace in 2023-2026. A full recovery to pre-pandemic levels (volume and spending) is not expected until 2025. https://www.ustravel.org/research/travel-forecasts Travel
Forecast
Smith Travel Research Report
Percent Change from YTD 2021
2022 2021 2022 2021 2022 2021 Occ ADR RevPAR Room Rev
Room
Avail
Room
Sold
79.1 69.8 151.53 134.74 119.80 93.99 13.3 12.5 27.5 27.5 0.0 13.3
69.3 55.3 160.53 133.39 111.24 73.75 25.3 20.3 50.8 52.0 0.8 26.3
55.5 52.9 115.88 105.81 64.35 55.94 5.0 9.5 15.0 15.0 0.0 5.0
64.7 48.2 137.01 108.06 88.68 52.05 34.4 26.8 70.4 70.4 0.0 34.4
64.1 51.2 139.04 107.59 89.09 55.12 25.1 29.2 61.6 61.6 0.0 25.1
61.6 51.5 124.90 99.51 76.90 51.28 19.5 25.5 49.9 49.9 0.0 19.5 Year to Date - August 2022 vs August 2021
Occ % ADR RevPAR
Pleasant Hill, CA+
Walnut Creek, CA+
Concord, CA+
San Ramon, CA+
Pleasanton, CA+
Dublin, CA+
Census Sample Census Sample
7 5 699 643
7 6 1187 1163
11 8 1320 1148
7 6 1147 1028
13 11 1818 1746
5 5 689 689
Rooms
Participation
Properties
MARKETING
Campaigns
Total Revenue
$1,110,929
Total Stays
$6,103
DIGITAL ADS
Advertising
Visit California Guide
San Francisco Travel
Tradeshows
Total attended
-
14 Social Media
Support
COMMUNITY SUPPORT
TRACKER
Band Application - Sunset by the Lake Concerts
Reach 192 people - Total Amount $27.28 Blues & Brews 2022 Reach 21k people - Total Amount $1.3K
Taco Tuesday Pleasant Hill
Reach 2727 - Total Amount $75
Fourth of July Commission
Reach: 9444 Total: $100
Fourth of July Commission
Reach: 3470 Total: $100
$1000 Photography
City Parks
Reach: 6317 Total: $200
PCOC Art & Wine Ads
Reach: 3310
Total: $450
Booth $2.5K
Wise Girl
Reach 23 391
Total: $600
Spavia
Reach 8,334 Total: $100
Restaurant Week
Reach 130.6K Total:
$1,550
Spavia
Reach 55,077K Total:
$700
SPH TOTAL SPEND
2021/22 FY
Total spend: $10,925.00
Total reach: 333,084 people
City of Pleasant Hill
Spend: $2,100
Reach: 61,125 people
Top: Organic – 84
Bottom – Paid Ads
Warriors Watch
Party
Reach: 6,574
Total: $900
Off the Grid
Reach 35,320 Total:
$700
Reach 2,527 Reach: 9,444
Reactions: 704
Reach: 13,400
Instagram Boost
Viewings – 5,100
Engagement – 24 comments
Boost - $600
Facebook Boost
Likes – 602
Boost - $100
Target – East Bay area, 25-65
year old, Men + Women
Local
Events
Support
$6,000
INSERT 4TH
JULY
PHOTO
DIVERSITY.EQUITY.INCLUSION
INSERT PRIDE
PHOTO
FUTURE
ACTIVITIES
1. MARKETING CAMPAIGNS-Partner with Mt. Diablo Region
& SF Travel to maximize shared $ and continue the
successful Visit California Campaigns
2. SALES ACTIVITIES-continue to engage local businesses and educate on the benefits we can offer them by promoting
them on SPH channels
3. COMMUNITY PARTNERSHIPS - “Conversations with..” to
tell Pleasant Hill stories, additional channel ideas i.e. Radio Show, Blog, Podcast, Newsletters, Central Pleasant Hill calendar to promote all events, Community town hall
events (luncheon, etc.)
4. TEAM GROWTH-Adding Sales Manager to the team to focus on local engagement, local social media content and trade shows
5. FUTURE LEADERS PROGRAM-Working with DVC and
MDUSD to identify interns and promote interest in travel and tourism careers for our future leaders