Approval of Amended Overhead Street Banner and Park Regulations
1 Purpose
& Intent
The purpose of this policy is to protect the public interest and enhance awareness of community events, programs, and activities taking place in the City of Pomona.
Permit
Eligibility
Railroad overpass and street light banner locations are authorized for City events, events with a specified Finding of Public Benefit designation by City Council, Pomona- based public agencies, local colleges, youth sports leagues, and nonprofit organizations that promote safe and healthy family activities and programs taking place in Pomona.
City Park pole banner locations are authorized for City even ts and permitted community sports leagues.
Banner
Content
Banner content, including artwork and written message must be in alignment with the City’s mission, vision, and core values, and may not contain advertisement for or promotion of alcohol brands (beer and wine included), drug usage, illegal activity, gang affiliation, nudity, violence, or any other material that would be deemed offensive to a family-friendly environment.
Banners for commercial advertisements, political advertising or religious statements in any form are not allowed.
All banner content must be submitted for approval at the time of application.
Banners may only be displayed at designated public right-of-way and City Park locations with a valid permit. Permits will indicate the length of display, a maximum of fourteen (14) consecutive days for overpass locations or ninety (90) consecutive days for street light and City park locations.
Banner
Locations,
Dimensions &
Duration
Public Right of Way banners are located on railroad overpasses and City-owned street lights. Railroad overpasses run east/west along 1st Street. Street light poles in Phillips Ranch are not City-owned and will not be considered.
Public Right-of-
Way Locations
Max
Duration
Max
Dimensions
Installation &
Removal
Fee
White Avenue
14 days 30’ x 4’
By approved
licensed
installer
City: N/A
Based on current
adopted City Fee
Schedule
Garey Avenue
Towne Avenue
Reservoir Street
East End Avenue
Street Lights 90 days 30” x 84” (in.)
Overhead Street Banner and Park Banner
Regulations
Attachment No. 1
Approval of Amended Overhead Street Banner and Park Regulations
2 Banner
Locations,
Dimensions &
Duration
(continued)
City Park s banners are located at City -designated spaces where banners are held between two existing poles. The banner may only be installed at the park where the event is taking place.
City Park
Banner
Locations
Eligibility Max
Duration
Max
Dimensions
Installation
& Removal
Fee
Ganesha
Park
City events
90 days
4’ x 20’
City
N/A
Kennedy
Park City events
and
Permitted
‘User Group A’
Sports
Leagues
12’ x 5’
Applicant N/A
Palomares
Park 8’ x 4’
Ted Greene
Park 9’ x 4’
Ralph Welch
Park 9’ x 4’
Veterans
Park
City events
and
Permitted
Veterans
Sports
Leagues and
Permitted
User Groups
Duration
of rental 4’ x 20’ Applicant
City:
N/A
Based
on
adopted
current
fee
schedule
Athletic
Fields/Fences
Permitted
‘User Group A’
Sports
Leagues
90 days
Fences/Dugouts:
8’ X 4’
Backstops:
3’ X 4’
Applicant $0
Issuance
of Permit
& Fees
Issuance
Permits are issued on a “first-come, first-served” basis, pending availability. Banners promoting pre-scheduled annual City events such as Holiday at the Plaza, Easter Egg Hunt and Haunted House have first priority.
Reservations are made by submitting a Community Event Banner application at least thirty (30) days prior to installation and up to one year in advance. Applicants will be limited to a maximum of three (3) advanced reservations at a time to facili tate availability for various entities. Additional reservations can be made as events are completed and banners are removed. Permits will specify permitted dates to expire on the last day indicated and may be renewed at least thirty (30) days prior to permit expiration, pending availability and will be subject to additional fees.
Approval of Amended Overhead Street Banner and Park Regulations
3 of Permit
& Fees
(continued)
An interested party shall request a banner permit by submitting a complete d application with a copy of the actual banner artwork on letter -sized paper. H and- drawn exhibits will not be accepted.
For banners installed by the applicant, it shall be the responsibility of the applicant to have a banner fabricated in accordance with the size and design specifications, as well as install, and remove their banne r(s) in accordance with the requirements herein.
Banner Location Issuing Office Fees
Public Right-of-Way
Engineering Counter
City Hall – 1st Floor
505 S. Garey Avenue
Tel. (909) 620-2281
Based on current adopted fee
schedule
City Park
Community Services
Palomares Park
499 E. Arrow Hwy.
Tel. (909) 620-2321
User Group A Leagues: N/A
Veterans Park: Based on
current Athletic Field Manual
Insurance &
Liability
The permit applicant and installer are required to provide the City with a certificate of insurance and an additional insured endorsement evidencing General Liability Insurance coverage with limits of no t less than $1,000,000 each occurrence and $2,000,000 general aggr egate. The City of Pomona shall be named as certificate holder and additional insured. The additional insured endorsement shall name the following as additional insured: The City of Pomona including appointed and elected officials, officers, directors, agents, employees, volunteers and contractors.
Documents must be submitted with application.
Transferability The terms of banner permits are not transferable.
Enforcement
Terms
The City reserves the right to remove any banner , before or at permit expiration, if the banner(s) has been vandalized, damaged, is deemed unsightly due to deterioration, or is a hazard to the public.
Banners removed by the City will be held for two (2) weeks prior to disposal . Please contact the office that granted your permit before attempting to pick up your banner.
City events will have display priority at all times. All other requests of display may be cancelled without notice. City cancellations shall result in a full or prorated refund of the paid permit fee.
For Public Ri ght-of-Way banners, only one party is allowed per location with a maximum of two banners per location – one in each direction.
All unpermitted and u nauthorized banners will be removed by City staff and the responsible party will be contacted (if possible) and invoiced for any staff fees incurred, per the Pomona City Code Sec. 42-1.
Approval of Amended Overhead Street Banner and Park Regulations
4 Banner
Specifications
The copy of the banner shall be limited to the nature of the special event or promotion.
Be professionally manufactured.
Be of duck canvas material, vinyl, and/or other durable, suitable material. Not exceed 10 pounds for all park locations and 15 pounds for all other locations. Have air vents to minimize strains on both sign and cable. Have grommets spaced to no greater than three (3) feet apart along top and four (4) feet apart on the side edges; securely fastened through at least four (4) grommets, one at each corner of banner.
Be attached to cable by “halter” type snaps.
Be tied down with plastic cable ties or rope at gauge sufficient to hold the weight of the banner and tied down at the bottom ends by rope no less than ¼ inch diameter.
Have gaps between banner and pole not to exceed six (6) inches on any side. Pole banners shall not exceed 30 inches by 84 inches. Not exceed 30 feet long x 4 feet high at railroad overpasses. Not exceed 20 feet long x 4 feet high at southwest corner of White Avenue and McKinley Avenue.
Clear the surface by at least 20 feet, or be higher than the adjacent bridge structure.
Installation
and Removal
Public Right-of-Way
Banners must be hung by a professional sign company or an approved equivalent, which is properly equipped with a personnel hoist, insured with general liability coverage, and has a current business license issued by the City.
The contractor shall also name the City as an additional insured on the general liability coverage.
Only one (1) party is allowed per location with a maximum of two (2) banners per location – one in each direction.
Ameron banner saver brackets (see attached) or an approved equivalent must be used on City-owned streetlight poles.
The banner shall be removed by the responsible party immediately when 1) the permit expires or 2) if, in the City Engineer’s judgement, any of the conditions established by these regulations are not met.
City Parks
Banners may be installed on poles at City-designated locations only. All park banner content may only advertise events occurring at the park where it is installed.
Banners will be installed by the applicant or City staff. Banners installed by the City must be delivered to the Community Services office one (1) week prior to the installation date.
During display, permit holders should report any need to secure fallen or loosened banners for staff to address promptly.
At the permit expiration date, staff will remove the City -installed banners and make it available for pick -up at th e Community Services office within two (2) weeks of the removal date.
Approval of Amended Overhead Street Banner and Park Regulations
5 Banners installed on field fences for sports league sponsors do not require a banner permit, but must be approved at time of field rental. League sponsor banners must be installed and removed on the same day and may not be left overnight.
Effective Date – August 6, 2018
(Supersedes Policy dated 12-10-87)