Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
Cultural Arts Commission
Cultural Arts Citizens’ Advisory Committee
Planning Division Staff Report
DATE: August 8, 2022
TO: Chairperson and Members of the Cultural Arts Commission and the Cultural Arts Citizens Advisory Committee
FROM: Planning Division
SUBJECT: Recommendation to Cultural Arts Citizens Advisory Committee and Cultural Arts Commission to Fund Selected Proposals from Call for Visual Art Application Process
Executive Summary
The City of Pomona received 137 applications from 54 individual arts or organizations as part of the Call for Visual Art Application Process launched in March 2022. Planning Division Staff has evaluated all proposals using an approved evaluation rubric and has prepared a series of recommendations for temporary public art, permanent public art, and public art programming.
Staff recommends that the Citizens Advisory Committee and Cultural Arts Commission discuss and approve Staff recommendations, with an emph asis on resolving any conflicts for proposals on competing park spaces. If approved, the recommendations will be brought to the Pomona City Council for approval of disbursement of funding from the Public Art Fund.
Application Process
Between March 15, 2022 and April 21, 2022, the City held the “City of Pomona Call for Visual Art” and accepted applications for the placement of publicly accessible permanent or temporary visual art or visual art programs at either a pre -approved location in City parks or some other location on public or private property accessible to the public.
Any public art installed in a City park should not:
Impair or negatively impact the operation, functionality or warranty of an amenity or its ability to be maintained.
Create a lia bility such as a tripping or slip hazard or create an ADA or path of travel issue
Alter important directional, safety or informational signs, including colors that are intentionally used to draw attention to a potential hazard for park visitors or drivers.
Attachment No. 3
Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
The City received a high number of applications in response to the City of Pomona Call for Visual Art. The applications range greatly in size and scope as well as in the amount requested and location. The applications received by the City represent:
137 applications from 54 individual artists or organizations. 116 murals, 4 sculptures, 3 mosaic installations, 2 chalk art installations, among others
102 permanent projects, 25 temporary projects, and 6 programs Of the permanent projects, 12 scored outstanding marks, 75 were acceptable, and 10 require some form of technical assistance
9 projects are ineligible
At least 115 applications proposed in a location within a Pomona Park The sum of all requests totals is $1,919,185.47.
City Staff has completed scoring of the 137 applications received.
Evaluation Process
On June 27, 2022, the Cultural Arts Commission, with recommendation from the Citizens Advisory Committee, approved an objective rubric for Staff to use to evaluate all applications.
The rubric is as follows:
Table 1. Application evaluation rubric.
Criteria Temporary Permanent Program
Proposal 10 10 10
Visual Definition 10 10 10
Public Access 10 10 10
Public Engagement 5 10 20
Past Experience 5 20 20
Timeline 5 10 10
Budget 5 10 20
Pomona-Based 10 10 10
TOTAL POINTS 50 80 100
Each proposal was evaluated by two staff members, Alan Fortune and Ata Khan. An average score of the two evaluators was taken and then rank -ordered. An additional ten points were awarded if an Applicant was based in Pomona. Staff determined whether an Applicant was based in Pomona through a combination of the address provided and whether the Applicant actively conducts artistic activity in Pomona. Staff did not evaluate any proposal based on the subject matter or content proposed, only on the quality and completeness of each application package. Applications that were determined to be ineligible either did not meet the definition of public, visual art, were lacking in a critical and required component of the application, or were withdrawn.
Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
Summary of Recommendations
1. Temporary Projects
Historically, permanent visual art displays are required to last or be maintained by the artist, as approved in the respective executed contract, for a minimum of five years. Artists that have selected relatively smaller surfaces for their proposals are being considered as temporary projects for the purposes of this Call for Artists. These locations include the pre -approved surfaces of particular trash cans or bins, benches, drinking fountains, tables, and BBQ grills.
This category of temporary projects also includes projects that have been identified by the artist to be a temporary project, such as a chalk art installation.
Staff received 25 applications for temporary art, totaling $51,421 across all six Council Districts and 14 City parks.
Staff evaluated applications for temporary projects on a rubric out of 50 points; all applicants scored relatively high receive ing “outstanding” marks , however Staff noted that three temporary art artists —Ruben Young, Shayne Mitchell, and Alexandra Garcia —are separately being recommended for permanent art in public parks. Therefore, in an effort to ensure equity in funding and opportunity for other artists, Staff does not recommend these three artists and their applications for temporary art projects , which significantly reduces the overall dollar amount being recommended in this category Staff recommends approval for the remaining six temporary art applications for the full amounts requested by the applicant.
Table 2. Recommended Temporary Projects (6 Total)
ID Name Location District Description Requested $
18.1 Moriah Weis Ganesha 1 Trash Can mural $600.00
37.2 Gus Moran
Shaun Diamond
Plaza 2 Chalk mural $1,000.00
32.2 Jennyfer Aguirre Phillips Ranch 5 BBQ Grill mural $500.00
32.1 Jennyfer Aguirre Phillips Ranch 5 Trash Can mural $350.00
37.1 Gus Moran
Shaun Diamond
Plaza 2 Chalk mural $1,000.00
4.1 The Frank Family John F. Kennedy 1 Trash Can mural $3,200.00
TOTAL TEMPORARY
ART RECOMMENDED
FUNDING $6,650.00
Table 3. Temporary Projects Not Recommended (19 Total)
ID Name Location District Description Requested $
9.4 Ruben Young Various Various Trash Can mural (x13) $6,201.00
18.1 Moriah Weis Ganesha 1 Trash Can mural $600.00
37.2 Gus Moran
Shaun Diamond
Plaza 2 Chalk mural $1,000.00
8.19 Shayne Mitchell Ralph Welch 2 BBQ Grill mural $2,404.00
8.2 Shayne Mitchell Ralph Welch 2 Trash Can mural $2,052.00 Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
8.23 Shayne Mitchell
Esperanza y
Alegría 3 Trash Can mural $2,052.00
8.25 Shayne Mitchell Phillips Ranch 5 Trash Can mural $2,052.00
8.7 Shayne Mitchell John F. Kennedy 1 Trash Can mural $2,052.00
8.9 Shayne Mitchell Phillips Ranch 5 BBQ Grill mural $2,404.00
8.27 Shayne Mitchell Cesar Chavez 5 BBQ Grill mural $2,404.00
8.28 Shayne Mitchell John F. Kennedy 1 Trash Can mural $2,052.00
54.11 Alexandra Garcia John F. Kennedy 1 Trash Can mural $2,052.00
54.13 Alexandra Garcia
Esperanza y
Alegría 3 Trash Can mural $2,052.00
54.16 Alexandra Garcia Cesar Chavez 5 BBQ Grill mural $2,404.00
54.19 Alexandra Garcia Ralph Welch 2 Trash Can mural $2,052.00
54.23 Alexandra Garcia Garfield 4 Trash Can mural $2,052.00
54.25 Alexandra Garcia Phillips Ranch 5 Trash Can mural $2,050.00
54.26 Alexandra Garcia Ralph Welch 2 BBQ Grill mural $2,404.00
54.3 Alexandra Garcia Phillips Ranch 5 BBQ Grill mural $2,404.00
54.4 Alexandra Garcia Ralph Welch 2 Fountain mural $1,576.00
54.8 Alexandra Garcia John F. Kennedy 1 Trash Can mural $2,052.00
32.2 Jennyfer Aguirre Phillips Ranch 5 BBQ Grill mural $500.00
32.1 Jennyfer Aguirre Phillips Ranch 5 Trash Can mural $350.00
37.1 Gus Moran
Shaun Diamond
Plaza 2 Chalk mural $1,000.00
4.1 The Frank Family John F. Kennedy 1 Trash Can mural $3,200.00
2. Programs
Staff received seven applications for visual art programs, however one applicant has withdrawn at time of writing. Below is a summary of all six eligible visual art program applications.
Applicant ID 6.2 - Talea Ross
Art Therapy program at Martin Luther King Jr., Memorial, Tony Cerda, Garfield, Phillips Ranch, Country Crossing, Westmont Parks, and Soroptimist’s Redwood Grove. Program proposed to last five months though may be longer. Requested $10,140.
Applicant ID 7.1 - Southern California Service Corps. Inc.
Youth after -school visual arts program, culminates in multiple art pieces placed in public places. Proposed to take place in multiple parks and Civic Center Plaza as well as sidewalks and publicly owned common areas. Program proposed to last on e year.
Requested $69,500.
Applicant ID 11.1 - Robert Roach
Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
Youth program for ages 14 - to 24 -year-old for creating graphic novels and comics both physically and digitally. Culminates with completed books. Proposed to take place on private property and to last approximately ten weeks. Each session to last for ninety minutes each. Requested $15,825.
Applicant ID 21.1 - Krystal Gomez
An art class available to anyone to take place outdoors at Tony Cerda Park. The course is t o last at least one month and each session is focused on a different medium of art. The requested amount is $8,900.
Applicant ID 27.1 - Jon Cazares
A 12-week program for portrait painting instruction. No location has been selected. The amount requested is $7,650.
Applicant ID 53.1 - Amy Santoferraro
Three workshops to participate and learn a variety of skills including but not limited to screen printing, press molding, basket assembly. This is proposed to culminate in a parage and has no location specified. The requested amount is $9,250.
Many applicants proposing their program on private property have not yet secured property owner authorization. Staff does not recommend conducting City funded programs on private property and instead recommends public spaces to ensure programming is available to the public. One potential location is the Pomona Public library, which has confirmed that multi - purpose rooms can be utilized for approved visual art programs.
Staff recommends approval all six (6) programs to the Cultural Arts Commission, and that all programs should take place at either a specified park or within the Pomona Public Library.
Though Commission may move forward to approve the requests as part of this action, Staff will not execute contracts until each applicant has submitted a comprehensive curriculum and specific timeline, along with proof of background check and legal qualifications to work with youth. If instructed by Commission, Staff may share any subsequently s ubmitted documents at the next regularly scheduled Cultural Arts Commission meeting for review. The total amount requested for visual arts programs is $121, 265.
3. Permanent Projects
Of the 138 applications received for the City of Pomona Call for Visual A rt, 102 applications are proposing a permanent display of art.
Given the high volume of permanent public art applications, the evaluators assigned points within each rubric category following a tiered approach to ensure parity and equity between applications. That approach is as follows:
Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
Table 4. Tiered Evaluation for Permanent Projects
Criteria Temporary Permanent Program
Outstanding
5, 9
(44+)
9, 18
(64+)
9, 18
(80+)
Acceptable
3, 7
(28+)
7, 14
(48+)
7, 14
(60+)
Technical Assistance
1, 5
(19+)
5, 10
(40+)
5, 10
(50+)
Ineligible 0 0 0
“Outstanding” proposals generally score 44 points or higher for Temporary, 64 points or higher for Permanent, and 88 points or higher for Program. “Acceptable” proposals generally score 36 points or higher for Temporary,
After objectively evaluating all applications against the approved rubric, clear patterns emerged among the applications, allowing Staff to distinguish and separate applications into distinct categories; these are “Outstanding” applications, “A cceptable” applications, applications needing “Technical Assistance,” and those that are “Ineligible.”
Of the 102 applications for permanent projects, 12 proposals received Outstanding marks, 69 applications received Acceptable marks, 16 proposals are bei ng recommended for Technical Assistance, and five applications are ineligible.
Outstanding Applications
Staff recommends approval of all “Outstanding” applications for permanent public art with the recommended amounts specified.
Table 5. “Outstanding” Permanent Public Art Applications (12 Total) ID Name Location Dist. Descr. Requested $ Recommended $ Conflicts
16.1 Palomares
Park Project
Refresh
Group Palomares 6 Mural $153,238.00 $153,238.00
54.18, 8.6, 36.6,
8.26, 57.1, 1.1,
36.5 33.1
Jelani Lateef
Anderson-
Horsley
Martin Luther
King Jr. 2 Mural $18,500.00 $18,500.00 38.1
9.8 Ruben Young Ralph Welch 2 Mural $12,570.00 $12,570.00 55.1, 54.22, 8.15
9.1 Ruben Young Ted Greene 6 Mural $4,495.00 $4,495.00 No Conflict
9.2 Ruben Young Ted Greene 6 Mural $6,895.00 $6,895.00 36.7
9.3 Ruben Young Hamilton 1 Mural $18,645.00 $0
Park Under
Reconstruction
Plan
9.5 Ruben Young Ralph Welch 2 Mural $3,823.00 $3,823.00 No Conflict
9.6 Ruben Young Washington 3 Mural $3,895.00 $3,895.00 36.3, 39.1 Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
9.7 Ruben Young Westmont 5 Mural $3,745.00 $3,745.00
54.29, 8.13, 36.2,
56.1 57.2 3B Collective Ganesha 1 Mural $49,500.00 $49,500.00 19.1, 8.22, 54.20
19.1 Moon
Maiden
Glass Studio Ganesha 1 Mosaic $74,600.00 $74,600.00 8.22, 54.20, 57.2
3.1 The Heavy
Kiwanis,
Ralph Welch 1, 2 Mural $7,000.00 $7,000.00
54.24, 8.24, 48.1,
36.4 (1.D.a only)
TOTAL $356,906.00 $353,667.00
Acceptable Applications
The following tier, consisting of 69 applications, composes a majority of all applications received for permanent public art. Though these did not receive “Outstanding” marks, these applications are complete enough to either provide partial or full funding. Staff recommends that either all or a number of t hese applications be approved or recommended for further technical assistance with Staff so they may return as “Outstanding” applications.
Table 6. “Acceptable” Permanent Public Art Applications (69 Total) ID Name Location Dist. Descr. Requested $ Recommended $ Conflicts
41.1 Elizabeth
Redd Lopez Urban Farm 2 Sculpture $10,785.00 $10,785.00 No conflict
15.1 Pomona
Pride
Center Private property 2
Stained
glass $50,000.00 $50,000.00 No conflict
55.1 Alejandro
Poli Jr. Ralph Welch 2 Mural $25,000.00 $25,000.00 8.15,54.22,9.8
17.1 Painted
Overalls
Phillips Ranch,
Country Crossings,
Westmont 5 Mural $6,630.47 $6,630.47 48.4
54.1 Alexandra
Garcia Ted Greene 6 Mural $3,380.00 $3,380.00 8.5
54.1 Alexandra
Garcia Westmont 5 Mural $14,336.00 $0 8.17,23.2
54.12 Alexandra
Garcia
Kennedy 1 Mural $13,280.00 $0
48.2, 8.14,
51.1 54.14
Alexandra
Garcia Kellogg 5 Mural $1,632.00 $1,632.00 8.12
54.15 Alexandra
Garcia Philadelphia 3 Mural $17,240.00 $0 8.21,24.1
54.17 Alexandra
Garcia Cesar Chavez 5 Mural $1,752.00 $1,752.00 8.11
54.18 Alexandra
Garcia Palomares 6 Mural $4,040.00 $0 8.6,36.6,16.1
54.2 Alexandra
Garcia Westmont 5 Mural $14,336.00 $0 8.4,35.1
Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
54.2 Alexandra
Garcia Ganesha 1 Mural $21,400.00 $0
8.22,19.1,54.2
0,57.2
54.21 Alexandra
Garcia Washington 3 Mural $17,240.00 $0
8.1,20.1,12.1,5
1.1 54.22
Alexandra
Garcia Ralph Welch 2 Mural $17,240.00 $0 8.15,55.1,9.8
54.24 Alexandra
Garcia Kiwanis 1 Mural $17,240.00 $0
8.24,29.1,3.1,3
6.4,48.1,51.1,5
4.24 54.27
Alexandra
Garcia Jaycee 4 Mural $17,240.00 $0 8.1
54.28 Alexandra
Garcia Kiwanis 1 Mural $1,700.00 $1,700.00 8.1
54.29 Alexandra
Garcia Westmont 5 Mural $4,040.00 $0
9.7,8.13,36.2,5
6.1 54.5
Alexandra
Garcia Kellogg 5 Mural $10,956.00 $10,956.00 8.18
54.6 Alexandra
Garcia Palomares 6 Mural $1,700.00 $0 No conflict
54.7 Alexandra
Garcia Memorial 2 Mural $17,240.00 $0 8.16,24.1,48.3
54.9 Alexandra
Garcia Ralph Welch 2 Mural $1,700.00 $0 8.8
8.1 Shayne
Mitchell Jaycee 4 Mural $17,240.00 $17,240.00 54.27
8.11 Shayne
Mitchell Cesar Chavez 5 Mural $1,752.00 $0 54.17
8.12 Shayne
Mitchell Kellogg 5 Mural $1,632.00 $0 54.14
8.13 Shayne
Mitchell Westmont 5 Mural $4,040.00 $0
9.7,54.29,36.2,
56.1 8.14
Shayne
Mitchell Kennedy 1 Mural $13,280.00 $0
48.2, 54.12,
51.1,
8.15 Shayne
Mitchell Ralph Welch 2 Mural $17,240.00 $0 54.22,55.1,9.8
8.16 Shayne
Mitchell Memorial 2 Mural $17,240.00 $0 24.1,48.3,54.7
8.17 Shayne
Mitchell Westmont 5 Mural $14,336.00 $0 54.10,23.2
8.21 Shayne
Mitchell Philadelphia 3 Mural $17,240.00 $0 24.1,54.15
8.22 Shayne
Mitchell Ganesha 1 Mural $21,400.00 $0
36.4,19.1,54.2
0,57.2
8.24 Shayne
Mitchell Kiwanis 1 Mural $17,240.00 $0
29.1,3.1,36.4,4
8.1,51.1,54.24
8.26 Shayne
Mitchell Palomares 6 Mural $7,860.00 $0 16.1,57.1,1.1
8.3 Shayne
Mitchell Washington 3 Mural $17,240.00 $0
54.21,20.1,12.
1,51.1
8.4 Shayne
Mitchell Westmont 5 Mural $14,336.00 $0 54.2,35.1
Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
8.5 Shayne
Mitchell Ted Greene 6 Mural $3,380.00 $0 54.1
8.6 Shayne
Mitchell Palomares 6 Mural $4,040.00 $0
54.18,36.6,16.
1 8.8
Shayne
Mitchell Ralph Welch 2 Mural $1,700.00 $1,700.00 54.9
8.1 Shayne
Mitchell Kiwanis 1 Mural $1,700.00 $0 54.28
8.18 Shayne
Mitchell Kellogg 5 Mural $10,956.00 $0 54.5
8.2 Shayne
Mitchell
Martin Luther King
Jr. 2 Mural $6,540.00 $0 30.1,36.1,1.2
14.1 Pomona
Youth
Prevention
Council
Tony Cerda, Martin
Luther King Jr. 2 Mural $9,000.00 $9,000.00 1.2
25.1 Joseph
Walsh
Kennedy,
Washington, Ralph
Welch, Ted Greene
1, 3,
2, 6 Mural $12,450.00 $12,450.00 No conflict
57.1 3B
Collective Palomares 6 Mural $15,000.00 $15,000.00 16.1,8.26,1.1
13.1 Priscilla
Merlo Ganesha 1 Mural $13,050.00 $13,050.00 45.1
24.1 Keena
Azania
Romano
Memorial,
Philadelphia 2, 3 Mural $2,458.00 $2,458.00
8.16,48.3,54.7,
8.21, 54.15
48.2 Benjamin
Frank Kennedy 1 Mural $3,550.00 $3,550.00
8.14,54.12,
51.1 48.3
Benjamin
Frank Memorial 2 Mural $5,800.00 $5,800.00
54.17,8.16,24.
1 36.5
Heather
Andrews-
Horton Palomares 6 Mural $6,100.00 $6,100.00 16.1
36.6 Heather
Andrews-
Horton Palomares 6 Mural $3,400.00 $3,400.00 8.6,54.18,16.1
36.7 Heather
Andrews-
Horton Ted Greene 6 Mural $3,400.00 $3,400.00 9.2
48.4 Benjamin
Frank Phillips Ranch 5 Mural $3,800.00 $3,800.00 17.1
36.1 Heather
Andrews-
Horton
Martin Luther King
Jr. 2 Mural $2,600.00 $2,600.00 30.1,8.20,1.2
36.2 Heather
Andrews-
Horton Westmont 5 Mural $2,600.00 $2,600.00
9.7,54.29,8.13,
56.1 36.3
Heather
Andrews-
Horton Washington 3 Mural $2,600.00 $2,600.00 9.6,39.1
36.4 Heather
Andrews-
Horton
Kiwanis, Ganesha,
Willie White
1, 1,
6 Mural $3,700.00 $3,700.00
8.24,29.1,3.1,4
8.1,51.1,54.24,
8.22,19.1,54.2
0,57.2
Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
48.1 Benjamin
Frank Kiwanis 1 Books $3,400.00 $3,400.00
8.24,29.1,3.1,3
6.4,51.1,54.24
2.1 The Village
Pomona/
PTowne Lincoln Park 4 Sculpture $158,000.00 $63,000 No conflict
30.1 JNGL aka
Jose
Andres
Carmiol
Martin Luther King
Jr. 2 Mural $4,400.00 $4,400.00 8.20, 36.1, 1.2
56.1 3rd
Season Westmont 5 Mural $20,000.00 $20,000.00
9.7, 54.29,
8.13, 36.2
42.1 Diana
Sandoval 6 Mural $11,500.00 $11,500.00 No conflict
51.1 Angelica
Banales
Kennedy, Kiwanis,
Washington 1, 3 Mural $178,000.00 $149,999.00
29.1,3.1,54.12,
54.21,54.24,8.
14,8.24,8.3,20.
1,48.2,12.1,36.
4,48.1
35.1 Ian
Campbell Westmont 5 Mural $13,000.00 $13,000.00 54.2,8.4
44.2 Crystal
Rodriguez Memorial 2 Mural $90,460.00 $90,460.00 No conflict
52.1 Andrea
Galvan Private property Sculpture $4,800.00 $4,800.00 No conflict
1.1 Together
We Rose Palomares 6 Mural $10,500.00 $10,500.00 16.1,8.26,57.1
1.2 Together
We Rose
Martin Luther King
Jr. 2 Mural $5,950.00 $5,950.00
8.20,14.1,30.1,
36.1 TOTAL $1,090,017.47
A significant number of applications are in conflict with one or more other applications as they are proposing public art on the same surface or at the same location. If the Committee and Commission moves to recommend approval for one of these applications, one or more other conflicting applications would be unavoidably denied by default if the surface or location cannot accommodate both proposals. Only twelve (12) proposals for permanent art do not have any conflicts with another application.
Staff is prepared to engage in discussion on how the Committee and Commission would like to resolve conflicts by analyzing each proposal. Staff has identified two points to note that affect the applications:
1. Two artists, Shayne Mitchell and Alexandra Gar cia, collectively applied for a high - volume request. To ensure equity and parity across all applications, Staff recommends a modified funding amount for both artists, and to select the proposed locations that are not in conflict with other proposals. This will also ensure that underrepresented park surfaces that did not receive any requests can be included.
2. One applicant, The Village Pomona/PTowne, is proposing a public art permanent work that has already been completed. Therefore, of the $163,000 request , $95,000 Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
represents artist fees, and $63,000 represents installation fees. Staff is recommending funding of only the installation fees as part of this action. Alternatively, if the Committee and Commission wish to also pay the artist, they can pursue this request through an “Acquisition of Public Art” process as identified in the Art in Public Places Manual. Moreover, it is important to note that the artist, Manuelita Brown, applied with Spectra Company, however due to Spectra Company not being defined as an Artist per the Art in Public Places Manual , any funding would be directly issued to Manuelita Brown.
Technical Assistance
Staff has found that all 16 applications currently recommended for technical assistance can be become an acceptable or outstanding application if given instruction or clarification on a particular missing or inadequate application material to create a stronger application or proposal. Staff believes the option of technical assistance be available to relatively lower scoring proposals as this Call for Artists was not limited to only professional artists as any applicant, including amateur, youth, and aspiring artists who may not have had the benefit of years of experience, were all encouraged to apply.
Table 7. Applications Recommended for Technical Assistance (16 Total) ID Name Location Dist. Descr. Requested $
49.1 Ashley Cortez Tony Cerda 2 Mural $3,500.00
7.2 Southern California
Service Corps unspecified Mural $19,260.00
20.1 Monica Ramos Thaller Washington 3 Mural $6,300.00
6.1 Talea Ross
Westmont, Martin Luther
King Jr., Phillips Ranch 5, 2 Mural $5,130.00
38.1 Gary V. Lett Martin Luther King Jr. 2 Mosaic $150,820.00
12.1 Ricardo Ortiz Washington 3 Mural $4,000.00
23.2 Krystal Gomez Westmont 5 Mural $5,560.00
45.1 Cathy Garcia Ganesha, Phillips Ranch 5, 6 Mosaic $20,900.00
39.1 Gabriel Segura Washington 3 Mural $6,650.00
40.1 Francisco Segura unspecified Mural $-
10.1 Ronald Del Cid unspecified Mural $10,000.00
44.1 Crystal Rodriguez unspecified Mural $2,178.00
44.2 Crystal Rodriguez unspecified Mural $2,178.00
22.1 Macha Suzuki unspecified Sculpture $14,850.00
34.1 Jason Chang unspecified Mural $19,200.00
26.1 Jose Trejo Maya unspecified Poetry $15,000.00
Five applications for permanent projects and nine (9) projects in total were determined to be ineligible as the applicants have either withdrawn, their proposals do not meet the definition Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
of visual art, or they are missing a critical component to the appl ication such as the Budget Form and have been unresponsive to Staff’s communication.
Table 8. Ineligible Applications (9 Total)
ID Name Location Dist. Descr. Requested $
46.1 Betzy Hernandez
John F. Kenney,
Ganesha 1, 6 Mural NA
31.1 Jessica Iomeli unspecified Mural NA
28.1 Joel Iopex unspecified Mural NA
47.1 Betty Frank unspecified Books $4,050.00
43.1 Danielle Bohler unspecified Mural $8,000.00
29.1 Jocelyn Ayala Kiwanis 1 Art Class $23,000.00
5.1 dA Center for the
Arts
dA Center for
Arts 2 Exhibit NA
21.1 Martin Perez Hamilton 1 Party $2,000.00
50.1 Artist in the Alley unspecified 2 Mural NA
Concluding Staff Recommendations and Considerations
Staff has scheduled a Special Meeting for August 8, 2022, that has been structured as a joint meeting between the Citizens Advisory Committee and Cultural Arts Commission. The purpose of this structure is to streamline the review of all proposals between t he two bodies, and to enable a robust discussion and ability for individual applicants to attend a single meeting.
To that end, the following is a refresher on the roles of both the Committee and Commission during this process. As voting takes place on temporary, permanent, and program proposals, separate votes will be taken from Committee first, and then Commission.
Per the Art in Public Places manual, the role of the Citizens Advisory Committee is:
1. Review and approval of the Conceptual Design Plan application for the placement of public art on private property.
2. Making recommendations to the Cultural Arts Commission on use of public art fund for acquiring and locating public art on a property through the Call for Artists process.
The Cultural Arts Commission considers recommendations for public art funding made by the Citizens Advisory Committee and has final decision-making authority on approval of public art applications through the Call for Artists Process.
Staff recommends that the Cultural Arts Commission approve of the applications for visual art for temporary, permanent, and programmatic proposals per the recommendation provided by the Cultural Arts Citizens’ Advisory Committee. Staff further recommends that temporary projects be approved as “awards” as opposed to “contracts” as allowed by the Art in Public Places Manual, as these projects represent low dollar amounts that do not necessitate Call For Visual Art
Cultural Arts Commission
Cultural Arts Citizens Advisory Committee (JOINT SPECIAL MEETING) August 8, 2022
contracts. Contracts with each of the recipients of the Public Art Fund for Program s and Permanent Projects will not be executed until each applicant provides insurance documentation, as will be required if the proposed project is located on public property such as a city park, and or any other materials or documents as requested by eith er the Commission, Committee, and or Staff in order to provide clarification on a particular matter or ensure project fulfilment. As mentioned above, all programs must submit a full comprehensive curriculum if they have not done so already and finalize a p ublicly accessible location with property owner’s consent before execution of a contract and distribution of funds. If the proposal was modeled after or involves the recreation of a photograph(s) or a piece of artwork from another artist, specific acknowledgement and or necessary permissions will need to be obtained from the owner or original artist of the original work before the execution of a contract and distribution of any funds.
Lastly, Staff recommends the Commission consider the funding of a percen tage of Maintenance from the Public Art Fund that can be issued and expended to ensure the maintenance of artwork funded through the Call for Visual Art process. The Manual allows up to one-third of the Public Art Fund to be spent on Maintenance, either cu mulatively or on a project by project basis. Therefore, the final dollar amount awarded by the Commission for permanent artwork could be multiplied by up to 1.33 to ensure sufficient maintenance dollars for permanent artwork.
Prepared by:
Alan Fortune
Assistant Planner
Submitted by:
Ata Khan
Planning Manager