CITY OF POMONA
COUNCIL REPORT
April 7, 2025
To: Honorable Mayor and Members of the City Council
From: Anita D. Gutierrez, City Manager
Submitted By: Betty Donavanik, Development Services Director SUBJECT: SECOND READING AND ADOPTION OF ORDINANCE NO. 4357, APPROVING ZONING CODE AMENDMENT (CODE-001403-2024) ESTABLISHING NEW SIGN REGULATIONS IN THE POMONA ZONING AND DEVELOPMENT CODE SECTION 630 (“SIGNS”) RECOMMENDATION:
It is recommended that the City Council adopt the following ordinance (Attachment No. 1 and Attachment No. 2):
ORDINANCE NO. 4357 – AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF POMONA, CALIFORNIA, APPROVING ZONING CODE AMENDMENT (CODE-001403-2024) AMENDING THE POMONA ZONING AND DEVELOPMENT CODE TO REMOVE THE CURRENT SIGN SECTION .1310 AND REPLACE WITH SECTION 630 (“SIGNS”) DISCUSSION:
On February 12, 2025, the Planning Commission unanimously recommended approval to amend the existing sign regulations outlined in the Pomona Zoning and Development Code during a public hearing (7-0-0-0) (Attachment No. 3).
On March 17, 2025, the City Council unanimously approved the introduction and first reading of Ordinance No. 4357 without modification (7-0-0-0) (Attachment No. 4). The new sign regulations in the Pomona Zoning and Development Code Section 630 “Signs” will remove language that directly conflicts with First Amendment rights pertaining to freedom of speech and establish sign regulations compatible with the frontage standards of the new Zoning and Development Code that was adopted in July of 2024.
Upon approval for the second reading, the Ordinance will take effect 30 days after its adoption on May 7, 2025.
Prepared by:
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Karina Diaz
Assistant Planner
Attachment No. 1 – Draft Ordinance No. 4357
Attachment No. 2 – Exhibit A: Draft of Zoning Code Section 630 “Signs” Attachment No. 3 – February 12, 2025 Planning Commission Staff Report & Attachments Attachment No. 4 – March 17, 2025 City Council First Reading Staff Report & Attachments Second Reading of Ordinance No. 4357 - Update to Sign Regulations in the Pomona Zoning and Development (CODE-001403-2024)