City of PomonaParking Enforcement ServicesCity Council Meeting September 8, 2025
Meet our Leadership Team
ANTHONY HAMILTON
Regional Portfolio Manager
STEVE MOONEY
General Manager, NorCal
Meet LAZ Leadership Team
MUHAMMAD MANSOOR
Vice President, Municipal Operations
CINDY HEFFNER
Regional Vice President, NorCal
Local Focus, National Strength
Our homegrown team has the unique support of national experts & financial resources Team Members
Live & Work in the Region
4,281
40+
Years ServingCalifornia Region
400+
Parking Service Locations
Throughout the Region
West Hollywood (1992) Burbank (2023) Santa Ana (2017)
Inglewood (2014) San Mateo (2019) Palo Alto (2015) San Marcos (2022) San Leandro (2021) Palm Springs (2024) Newport Beach (2023) San Bruno (2023) Salinas (2017)
Municipal Clients in California
California-based enforcement contracts
Methodology & Project Approach
PEOPLE
Respectful ambassadors & experienced local leaders
Intensive screening & hiring
Customized training
Enforcement staff operate with a culture of compliance
PROCESS
Site Specific Manuals
Citation Data Management & Review
Quality Control (QC) & Quality Assurance (QA)
Community outreach
Stakeholder engagement
TECHNOLOGY
Innovative & citizen focused
Data & Predictive Analytics
Unique transparency with LAZ Business Intelligence
Request for Proposal (RFP) No. 2025-18
Rank
Proposer
RFP & Cost Evaluation Score
1 LAZ Parking CA, LLC
234
2 Ace Parking
228
3 Guard Systems, Inc
206
4 Diamond Parking Solutions
192
5 All American Security Solutions
101
SELECTION PROCESS
May 1, 2025, an RFP was issued on the City’s electronic bidding platform.
Solicited to 193 potential vendors.
11 proposals received
Six (6) failed to meet minimum qualifications listed in RFP.
Five (5) bidders met the minimum requirements listed in the RFP and were evaluated on a 300- point scale on Overall Project Approach, Design and Methodology, Qualifications, and Experience.
Cost Proposal - $1,337,065 / Three-Year Contract
Revenue Estimates
PPD Gross Revenue
FY2023-24: $505,195
FY2024-25: $765,585
Recommendation
Questions & Comments