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Agenda packet

Port Hueneme City Council
July 15, 2024

Document
Agenda packet
Meeting
July 15, 2024
Body
Port Hueneme City Council
Pages
21
Original file
16.6 MB
Text extracted from the city's file for reading and search. Open the original on porthuenemeca.suiteonemedia.com. That file is the official record.

250 N Ventura Road, Port Hueneme, CA 93041 │ 805-986-6500 │cityofporthueneme.org Given that cities are preempted by SB 270 from banning thick plastic bags, cities have had to bear the financial and logistical burden of managing this issue, without having the power to address it on a local level. Most -if not all- of California recycling centers do not even accept HDPE bags for recycling. The Los Angeles Times reached out to municipal and city recycling centers across the state and were “unable to find a single one that accepts HDPE bags for recycling.”3
From production to disposal, plastic waste is detrimental to the environment and human health. Plastics are primarily made from fossil fuels, and the extraction and refinement of fossil feedstocks for plastics release an array of toxic substances into the air and water, including known carcinogens and neurotoxins.4 Upon disposal, plastic does not biodegrade, and toxic chemicals released from plastics damage soil quality and leeches into groundwater. Plastic bags are one of the most found pollutants in our seas5, and marine life ingests microplastics that are detrimental to their health.6 Therefore it is necessary to curb California’s plastic production as much as possible to preserve our environment and health.

For these reasons, we support AB 2236 to reduce plastic waste in California by closing the exempt bag loophole at grocery stores and retail grocers to further a sustainable future.

Sincerely,
Misty Perez
Mayor
3 Carrol, Tom. (2024, Feb 21). Did California’s plastic bag ban make plastic waste a bigger problem? Los Angeles Times. https://www.latimes.com/environment/plastic-bag-ban-waste-404-123 4 The Plastics Production Problem. Center for Biological Diversity. (n.d.). https://www.biologicaldiversity.org/campaigns/plasticproduction/index.html 5 Merran, J. (Ed.). (2018, June). Building A Clean Swell: 2018 Report. Ocean Conservancy. https://oceanconservancy.org/wpcontent/uploads/2018/06/FINAL-2018- ICC-REPORT.pdf
6 Understanding plastic pollution and its impact on lives. United Nations. (2023, June 5). https://www.un.org/africarenewal/magazine/may2023/understandingplastic-pollution-and-its-impact-lives#:~:text=Unlike%20other%20materials%2C%20plastic% Agenda Item No. 12 Page 6 of 6 CC Agenda 07-15-2024
DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Brian Popovich, Confidential Administrative Analyst
SUBJECT: AUTHORIZATION OF STAFF SUPPORT FOR THE 2024 CALIFORNIA

COASTAL CLEANUP DAY
RECOMMENDATION:

It is recommended that City Council authorize an estimated 40 hours of staff time and up to $1,500 for supplies/materials to support the 2024 California Coastal Cleanup Day, and authorize Councilmembers Gama and Hernandez to continue to serve as City Representatives as part of California Coastal Cleanup Day BACKGROUND/ANALYSIS:

California Coastal Cleanup Day is an annual event which typically occurs on the third Saturday of September. This year the event takes place this year on September 21, 2024, and will make the 40th anniversary for this event. California Coastal Cleanup Day is the premier volunteer event focused on the marine environment in the country and is the highlight of the California Coastal Commission’s year-round Adopt-A-Beach program.

Since the program started in 1985, over 1 million Californians have removed more than 20 million pounds of debris from California’s shorelines and coast.

At the Ventura County Coastal Cleanup Day in 2022, 1,510 volunteers participated either on their own or at an event, and picked up 8,358 pounds of trash and recyclables.

Statewide, 38,767 Californians cleaned up more than 308,540 pounds of trash from shorelines and waterways. In addition, as volunteers pick up trash from California's coasts and inland waterways, they also record the types of trash they find. This data provides policy makers and the public with the information needed shape future policies.

Every year the City participates in California Coastal Cleanup Day. Last year, there were multiple cleanup sites in the City, including the North and South ends of Hueneme Beach.

At the time of writing this report, the cleanup sites for 2024 have not been announced.

Beginning in 2016, Councilmember Steven Gama and Councilmember Laura Hernandez have served as Co-Captains and volunteered their time and efforts to participate in planning efforts for this annual event.

Agenda Item No. 13 Page 1 of 4 CC Agenda 07-15-2024
California Coastal Cleanup Day
July 15, 2024

Page 2 ends

Staff estimates the upcoming event will require up to 40 hours of staff time to assist in preparation, organization and support, and up to $1,500 to purchase supplies support the 2024 California Coastal Cleanup Day. Due to using City resources for this event, it is appropriate to bring this item to Council for consideration to authorize up to 40 hours of staff time and $1,500 of funding for the event, and to authorize Councilmembers Gama and Hernandez to serve as City Representatives in planning efforts for this event. A checklist of requested support from staff and schedule of the 2023 event is included as Attachment A. It is anticipated a similar level of staff support will be required for the 2024 event.

FISCAL IMPACT:

The cost of drafting the staff report, staff time sufficient funds for supplies are available in the City’s annual budget.

ATTACHMENTS:

A. Checklist of Support Needed and Schedule for the 2023 California Coastal Cleanup Day
Agenda Item No. 13 Page 2 of 4 CC Agenda 07-15-2024
3 Attachment A – Checklist of Support Needed
Staff time and assistance is requested for the following items.

1. Advertising and Promotion
Update the City’s website to announce September 23 Coastal Clean Up Event beginning at the Alaska 261 Memorial on Hueneme Beach. Posters and images are available at:
https://www.vccoastcleanup.org/.

Assist in posting event announcements on City’s social media pages.

2. Volunteer Waiver Forms
Post link to on-line volunteer waiver forms and encourage volunteers to complete prior to showing up at the event. Hard copies will continue to be an option and available at the event registration table.

For English go to:
https://us.services.docusign.net/webformsux/v1.0/forms/a786e1bea5d95939960512ee3a1d2851 For Spanish go to:
https://us.services.docusign.net/webformsux/v1.0/forms/226153493a8820cafc5ca8e4de9043bf

3. Clean Swell Application
Post information on how to download and use the Clean Swell Application to be used for collecting data, This information can be located at https://oceanconservancy.org/trash-free-seas/international-coastal-cleanup/cleanswell/

4. Logistical Needs (CM, Finance, Facilities, Public Works, Police) Registration:

1. Two folding tables

2. Four Chairs

3. One Pop-up (Next to Bin near Alaska 261 Memorial)
Clean-Up:

1. Additional Green and Blue Bins

2. Push Broom and Large Dustpan

3. Sharps Container
Attachment A
Agenda Item No. 13 Page 3 of 4 CC Agenda 07-15-2024
4 Food and Refreshments (CBF):

1. Funding for light sandwiches, water, ice
Code Enforcement

1. No ticketing between 7 am to 1:00 pm (Lot B)
Police Support for Beach Patrol

1. Assign one patrol officer with ORV Utility Vehicle

2. Megaphone for Safety Briefing

6. Schedule
0730 - Set Up
0830 - Registration Opens
o Volunteer Forms Collected
o Supplies/ Data Sheets Distributed
o Volunteer Count Taken
0900 - First Safety Briefing Delivered
0915 - Volunteers Head Out
1130 - Snacks and Refreshments Served
1145 - Collect and Compile Data Sheets
1200 - End of event. Demobilization
o City services pick up tables, chairs, and pop-up.
1300 - Report final stats to Ventura County Coastal Clean Up Agenda Item No. 13 Page 4 of 4 CC Agenda 07-15-2024
DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Lupe Acero, Finance Director
SUBJECT: AUTHORIZATION TO ENTER INTO A CONTRACT WITH DATA TICKET, INC. FOR COLLECTION SERVICES ON DELINQUENT ACCOUNTS
RECOMMENDATION:

It is recommended that City Council authorize staff to enter into a contract with Data Ticket, Inc to provide revenue collection services on delinquent accounts with Data Ticket, Inc. at a rate of 25% of revenue collected.

BACKGROUND:

The city administers utility billings and other general billing and collection efforts related to all accounts receivable. When accounts are not paid timely, Finance staff follows the current policies and procedures in place in an attempt to collect on past due balances.

The policies and procedures for utility billing are in adherence with SB998 (Per Resolution 4312).

There are approximately 700 utility related accounts receivables that are delinquent. In addition, the city has other delinquent receivables such as cannabis audit fees. The city does not currently contract with a collection agency to assist in revenue collections. It is best practice for municipalities to contract with a collection agency to assist in the collection of delinquent accounts. The collection agencies generally charge a fee based on a percentage of the revenue collected.

Staff is proposing to contract with Data Ticket, Inc. to provide revenue collection services on delinquent utility and other accounts that have become delinquent. The city currently contracts with Data Ticket, Inc. for parking citation processing and collection services; making this a smooth transition.

The proposal from Data Ticket, Inc. includes the following fee structure:
• Minimum monthly fee of $250.00
• Delinquent Revenue Collection Fee = 25% of revenue collected • Franchise Tax Board (FTB) Collections – If the revenue is collected through FTB, the fee is 15% of revenue collected.
• The FTB Social Security Look up Fee is $2.00 per unique SSN. This is required in order to submit to FTB for collections.

Agenda Item No. 14 Page 1 of 12 CC Agenda 07-15-2024
Collection Services
July 15, 2024

Page 2 ends

The delinquent utility accounts over the last four years (within the statute of limitations) amount to $300,000. In addition, there are approximately $150,000 in other outstanding receivables primarily related to cannabis audit fees and city fees.

The collection of accounts is a timely process that can take up to one year before revenue is collected from these efforts. The fee associated with the collection services will be ongoing and determined based on the amount of revenue collected.

Staff anticipates to have a better estimate of the on-going fee efforts in four to six months and will make adjustments at the Mid-Year Budget as needed.

At this time, staff is requesting an appropriation of $20,575 to cover the $250.00 monthly base fee, the $2.00 Social Security Lookup for an estimated 350 accounts and the 25% fee of revenue collected assuming 15% of the outstanding balances are collected via Data Ticket collection process. The collection fees will be allocated based on the type of account (i.e. utility accounts are enterprise funds; cannabis and other general fund delinquencies are general fund expenses)
Following are the estimated costs:

FISCAL IMPACT
Approval of this action would require an appropriation of $13,960.00 for collection services from the Water Enterprise Fund and $6,615.00 from the General Fund Contract- Professional Services Accounts.
• The estimated Water Fund unassigned fund balance at 6-30-25 including this appropriation is $10,519,652
• The estimated General Fund unassigned fund balance at 6-30-25 including this appropriation is $7,563,631
STRATEGIC PLAN: Fiscal and Economic Excellence
ATTACHMENTS:

A. Proposal for Collection Services
Fund Estimated Cost
Enterprise Funds $ 13,960.00
General Fund $ 6,615.00
Total estimated costs $ 20,575.00
Agenda Item No. 14 Page 2 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

EXECUTIVE SUMMARY
1 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Data Ticket, Inc. is a California Corporation that provides administrative citation processing and collection services, administrative hearing coordination, accounting services, customer service and a web-based solution that manages the entire process.

Data Ticket has been providing these services for California Agencies for over 17 years.

Data Ticket was incorporated in California in 1989. We provide expertise to ensure that citations get processed and collected in a timely manner for over 350 Agencies, nationwide.

Data Ticket is located in Irvine, California and employs 52 full time individuals. Our offices are always open to our clients and we encourage in-person communication on a regular basis. Data Ticket, Inc. is a California certified Small Business Enterprise and a California certified Woman-Owned Business Enterprise.

Data Ticket fully understands we are in a service industry that we consider our Client’s acceptance of our software and services paramount to our success. When we partner with each Client, the goal is to ensure that each Client is treated as a unique entity, that our Client’s Patrons are treated with respect and care, and that our Clients gain compliance and realize increased revenue collection through our comprehensive administrative citation management program.

We attribute much of our success to the fact that our Clients and their Patrons are always treated politely and professionally. Providing easy, clear access for our Clients and their Patrons is of primary importance because it encourages communication between all interested parties, transparency in the data processing for our Clients and prompt payment by Patrons.

Our web-based Solution provides patrons with access to lookup their citation(s), pay for their citation(s), get specific information about their citation(s), appeal their citations and attach supporting documentation and print a receipt; all online, all via real-time data. In addition, the Agency’s Patrons will have access to a toll-free, bi-lingual customer service department who will answer general and specific questions about each citation and will accept payment over the phone via a real-time interface. Finally, patrons will also be able to submit payment and appeals to the Agency or to Data Ticket via mail or in person at the Agency’s preferred location. All of the types of access we allow are intended to make the process simple for the Agency’s patrons so they pay their citations in a timely manner.

Access to the data for Agency Staff is equally as important as is access for the Agency’s Patrons. Our Solution provides online access to our Clients to lookup citations, enter notes on citations, process voids, dismissals, reductions, refunds, refund requests, view online reports, print receipts and process and review the adjudication process. Each capability is provided based on the level of access each person is granted.

Data Ticket allows for real-time processing of payments via VISA, MasterCard, Discover, and American Express. Credit/debit card payments are accepted online, via phone with a customer service representative or using our state of the art IVR system or via paper.

Website payments are updated in the system real-time, as soon as they are authorized Attachment A
Agenda Item No. 14 Page 3 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

EXECUTIVE SUMMARY
2 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
and accepted by the bank. Payments are immediately updated to the citation records and receipts can be printed verifying payment for the payer.

Data Ticket’s Solution is Payment Card Industry (PCI) certified and our Solution is subjected to both quarterly, scheduled scans of our database as well as unscheduled scans, thus providing the ultimate security for our Clients as well as their patrons.

Our Solution offers all adjudication services via our online appeals website. This sets us apart from other vendors as we actually allow patrons to place their citations on hold and submit their full explanation and attach backup documentation via the web. This allows patrons to appeal their citation(s) online only if they are eligible to appeal based on the rules set forth by each Agency and the State of California. Once the appeal is submitted, either online or via U.S. Mail, our Solution processes the request and makes it immediately available for an Administrative Hearing with a certified, independent hearing officer. These individuals review or hear the cases and enter judgments that automatically mark the citation and generate written notification of the results. This notification informs the appellant of the decision and provides additional information if the individual wishes to continue his/her appeal and/or refund information and/or court filing instructions, depending on the appeal decision.

Our Solution provides an Online Reporting capability that allows our Clients to generate and print real-time and month-end reports via the web. These reports can be saved to a network, PC or external drive, copied into Excel for additional manipulation as the Agency wishes or they can simply be viewed. These reports are available to the Agency as long as the Agency is a Client. In addition, when the Agency needs ad hoc reports or additional data, Data Ticket will provide those at no cost.

Data Ticket is experienced at working backlog and delinquent citations, which all agencies seem to have. We have years of experience collecting from “old databases and citations”, and we do it carefully and professionally, with the utmost care given to the agency image and collection attitude. Since 2002, Data Ticket, Inc. has been offering additional collections through the Franchise Tax Board’s Interagency Intercept Program on behalf of our Clients in order to provide an additional opportunity for collection of delinquent California debts. Many of our agencies have been participating in this program since we began offering this interface and they have all been impressed with the returnrate on collections from this submission.

And finally, we offer Advanced Collections by partnering with a local Los Angeles collections agency. For those hard-to-collect debts that have not responded or are not eligible for DMV holds, Delinquent Collections or FTB Collections, Advanced Collections provides a final effort to collect on behalf of our Agencies, while our Solution remains the system of record and provides a full audit trail from issue date to final collection effort! Agenda Item No. 14 Page 4 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

PROPOSAL FOR THE CITY OF PORT HUENEME
3 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Data Ticket offers two Cost Models for our Administrative Citation Processing Clients that allow our Clients to select the Cost Model that best suits their individual situation. Model 1 represents an all-inclusive option that has a higher upfront citation processing fee than Model 2 and includes full-service from Data Ticket’s staff. This option is typically selected by Agencies whose Patrons pay their citations on an inconsistent basis. Model 2 is often selected by Clients who has a thorough understanding of their collection rates or collections occur within the first 30 days of a citation being issued.

Regardless of the Model selected, you have the option to change Models at any point during a contract period. This provides our Clients with the maximum amount of flexibility so they may experience the maximum return on citations issued.

Description of Service Cost
Model 1
Cost
Model 2
Manual Administrative Citation Processing
Services for the above-mentioned items include:
 On-site data entry of manually written citations performed within 48 hours of receipt
 On-site quality assurance verification of manually entered citations  Scanning of all manually written citations onto our network for storage and ease of retrieval
 Bi-monthly shredding of manually written citations
**$13.00
per
citation
$7.00 per
citation
Electronic Administrative Citation Processing:

Services for the above-mentioned items include:
 Automated citation transmission into Data Ticket’s Citation Management Solution 24/7
 Automated confirmation email detailing successfully transmitted citations
 Automated transmission of photos attached to citations $11.00
per
citation
$5.00 per
citation
Semi-Custom Noticing:

Services for the above-mentioned items include:
 A single Courtesy Notice printed on an 8 ½ x 11” piece of paper and provided in a window envelope will be sent to the responsible party
 All notices are attached to the citation online and are viewable via the web
 All notices sent via 1st Class Mail
 All notices include a return envelope in which the responsible party may submit payment
 This cost will increase as the US Postal Service increases the 1st Class postage rate
 Notices will be sent daily, Monday - Friday
Included $0.80 per
notice
Agenda Item No. 14 Page 5 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

PROPOSAL FOR THE CITY OF PORT HUENEME
4 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Description of Service Cost
Model 1
Cost
Model 2
Additional Correspondence
Services for the above-mentioned items include:
 Courtesy Notice per the City’s requirements
$1.50 per
letter
$1.50 per
letter
Delinquent Collections
Services for the above-mentioned items include:
 In addition to the 1st Courtesy Notice, two additional notices will be sent to the responsible party, at a time frame to be defined by the Agency
 Notices will include a return envelope in which the responsible party may submit payment
 Notices will be sent via 1st Class Mail, for which Data Ticket will be responsible
 A citation is considered delinquent at Cite Date plus 31 days  All notices are sent via First Class mail and all notices are printed on an 8 ½ x 11” sheet of paper and folded into a window envelope; in addition, a window envelope is provided for the recipient to return payment
 All notices are attached to the citation online and are viewable via the web
 Notices will be sent via 1st Class Mail, and Data Ticket will be responsible for the cost incurred
 Notices will be sent daily, Monday - Friday
 If Data Ticket does not collect on a citation that is delinquent, the Agency does not owe this fee
Included 25% of
revenue
collected
Adjudication Holds and Scanning
Services for the above-mentioned item include:
 Data Ticket will accept Hearing Requests on behalf of the Agency  Dependent on the Agency’s choice, Data Ticket will either review and approve the Hearing Request or provide the documentation received to the Agency for its decision
 If the Request is accepted, Data Ticket’s Adjudication Department will place the citation on an Administrative Hearing Request Hold and scan all received documentation into the Solution so it is displayed on the web for the Agency’s Staff and the Hearing Officer
Included $.50 per
hold
Agenda Item No. 14 Page 6 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

PROPOSAL FOR THE CITY OF PORT HUENEME
5 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Description of Service Cost
Model 1
Cost
Model 2
Adjudication Letters
Services for the above-mentioned item include:
 For each request received, Data Ticket will send a semi-custom Hearing Approval Letter and a Schedule letter or it will send a Semi-Custom Denial Letter
 Once the Hearing has been held, Data Ticket will send a semicustom disposition letter to the Appellant detailing the Hearing Officer’s findings
 All Letters are sent via First Class mail and all Letters are printed on an 8 ½ x 11” sheet of paper and folded into a window envelope; in addition, a window envelope is provided for the recipient to return payment
 All Letters are attached to the citation online and are viewable via the web
 Letters will be sent via 1st Class Mail, and Data Ticket will be responsible for the cost incurred
 Should the Agency request Letters to be sent via Certified Mail, Data Ticket will arrange this at a cost of $5.00 per Letter  Letters will be sent daily, Monday - Friday
Included $1.25 per
letter
Administrative Hearings
Services for the above-mentioned item include:
 Data Ticket’s independent, certified, insured hearing officers will be provided to perform in-person, phone, and written hearings, as required by the Agency
 Each hearing request will be reviewed, heard or read, and all required research will be performed
 The Hearing Officer will enter a judgment into the Citation Processing System for viewing by the Agency, Appellant and Data Ticket
 The City will incur costs associated with mileage
 Data Ticket will work with the Agency to arrange for the use of a conference room at a Agency location or the Agency may elect to have citations heard at a centralized location within the County $85.00 per
hour
$85.00
per hour
Franchise Tax Board SSN Look-up
Services for the above-mentioned item include:
 This fee will be assessed to lookup a social security number associated with a particular registered owner and address  This charge is charged per unique SSN, not per citation $2.00 per
unique
SSN
$2.00 per
unique
SSN
Agenda Item No. 14 Page 7 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

PROPOSAL FOR THE CITY OF PORT HUENEME
6 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Description of Service Cost
Model 1
Cost
Model 2
FTB Collections
Services for the above-mentioned item include:
 This fee is charged if a citation is paid at the Franchise Tax Board  This charge is not combined with any other charge; for example if a citation is rolled to delinquent status and paid at FTB, only the 15% of revenue collected will be charged
 Data Ticket will send a custom FTB Notice to the Patron as required by the Interagency Intercept Program; this notice will be sent via 1st Class Mail
 All notices are attached to the citation online and are viewable via the web
 Data Ticket will pay for the Agency’s cost to participate in the FTB program; annually, FTB will send an invoice to the Agency for the number of debts placed at FTB; the Agency will simply provide this invoice to Data Ticket and Data Ticket will pay it in full  If Data Ticket does not collect on a citation that is at FTB, the Agency does not owe the collection fee
 Data Ticket will send an FTB Notice to the Patron as required by the Interagency Intercept Program; this notice will be sent via 1st Class Mail
15% of
revenue
collected
15% of
revenue
collected
Advanced Collections Legal Action Not Required
Services for the above-mentioned item include:
 This fee is charged if a citation is paid at Advanced Reporting Collections
 This charge is not combined with any other charge; for example if a citation is rolled to delinquent status and paid at Collections, only the 30% of revenue collected will be charged
30% of
revenue
collected
30% of
revenue
collected
Joint / Escrow Banking Services
Services for the above-mentioned item include:
 Daily deposits of funds to the Agency’s escrow account  Online, real-time reconciliation reports that tie directly to the bank statement
 Processing of all credit card charge-backs and Insufficient Funds  Month-end reconciliation of all funds collected
 Payment of Data Ticket’s invoice
 Disbursement of the net remittance to the Agency
 Scanning of all payments directly to joint bank account daily using remote check deposit
 The Agency will be responsible for the purchase of banking supplies, including checks and endorsement stamps; these fees typically run $200.00 per year
$150.00
per
month
$150.00
per
month
Agenda Item No. 14 Page 8 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

PROPOSAL FOR THE CITY OF PORT HUENEME
7 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Description of Service Cost
Model 1
Cost
Model 2
Charge-backs and NSF’s – Joint Escrow Only
Services for the above-mentioned item include:
 Data Ticket will process credit card charge-backs and NSFs when notified of each occurrence
 Once processed, Data Ticket will send a custom letter to the individual detailing the returned item and the amount due on the citation
Included Included
Refunds – Joint Escrow Only
Services for the above-mentioned item include:
 Data Ticket will process refunds when notified of each need  In the event the utilizes Joint Banking Data Ticket will verify, generate and send each refund due
 Refunds will be issued weekly
 Refunds will be sent weekly via 1st Class Mail
Included Included
Monthly Minimum
 A minimum fee of $250.00 will be charged on a monthly basis if services do not reach this level
$250.00 $250.00
Agenda Item No. 14 Page 9 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

PROPOSAL FOR THE CITY OF PORT HUENEME

SERVICES INCLUDED AT NO ADDITIONAL COST
8 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Online Access for the Agency’s Patrons: Included
The Agency’s Patrons will have the ability to perform the following functions online:
 View real-time citation(s) data
 Pay for a single or many citation(s)
 Request an Administrative Hearing and attach up to three documents supporting their position (optional)
 Print a receipt
 View pictures of the citation taken by the issuing officer (if the Agency allows) Online Access for the Agency’s Staff: Included
Access to the Agency’s data is based on unique usernames and passwords assigned to each individual who requires access to the system. Data Ticket does not limit the number of individuals who have access to the system and the number and types of access can change at any point with a simple email request to Data Ticket.

Our Solution is setup to maintain a complete audit trail for each and every transaction in the system so that the username is displayed next to every transaction in the system, indicating who performed the transaction and when.

Dependent on the access rights provided to each Agency Staff member, the following capabilities are available:
 View real-time citation(s) data, including pictures taken by the Issuing Officer  Accept payment via VISA, MasterCard, Discover and American Express credit/debit cards
 Accept payment via Cash, Check or Money Order
 Process NSFs and Refunds
 Reduce or increase violation amounts, dismiss citations, void citations and place a citation on hold
 Change citation data, including violations, date, time, location, comments, and others  View the complete reason for a Hearing Request and supporting documentation provided by the Appellant directly online
 Edit Appellant information
 Upload disposition documents sent to the Agency via US Mail  Add a note to a citation and see all comments added to the citation  Print a receipt
Conversion: Included
 Data Ticket will convert the citations currently with the Agency’s existing vendor at no cost to the Agency
Agenda Item No. 14 Page 10 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

PROPOSAL FOR THE CITY OF PORT HUENEME

SERVICES INCLUDED AT NO ADDITIONAL COST
9 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Reporting: Included
 Data Ticket offers 23 reports online for our Clients to generate, print and re-print 24/7.

We provide real-time reports that can be generated for any timeframe required and we provide pre-processed/month-end reports that reflect the month-end view of data.  All reports are available online and because we do not purge data unless specifically requested to do so by a Client, the data is available as long as the Agency is a Client.  All reports are generated in HTML so our Clients can copy and paste the data into Excel for data manipulation purposes.
 If the Agency were to request a report that was not already available, Data Ticket would work with the Agency to design the report and provide it to the Agency at no cost.

Manual Payment Processing: Included
 Manually received payments (checks, cash, money orders and credit card payments sent via US Mail) are received at our PO Box in Newport Beach where a bonded and insured courier picks up the mail daily and delivers it to our Newport Beach office  On-site Mail Department opens, sorts and batches the payments before providing them to our on-site Data Entry Department
 After double-blind entry of each payment, the citations are updated by our Quality Assurance team
 Payments are then provided to our Accounting Department where daily deposit slips are completed and provided to a bonded, insured courier who takes them to the bank Customer Service: Included
 Data Ticket provides a live, bi-lingual, on-site Customer Service Department that is fully trained to answer questions related to citation issuance, payment, adjudication, fix-it tickets, sign-offs, FTB, advanced credit reporting collections and more  All calls are recorded to quality assurance and recordings can be sent to the Agency at any time for review.
 Data Ticket’s IVR is bi-lingual and accessible via several toll-free numbers; the IVR provides real-time information to the caller regarding current status, including the amount due
 The IVR accepts VISA, MasterCard, Discover, and American Express Web Presence: Included
 Data Ticket’s Solution is 100% web-based and Section 508 Compliant and is provided at: www.CitationProcessingCenter.com; this is a generic website in the sense that it is not Agency branded. This website allows for the Agency and the Agency’s Patrons to access citations online
 If the Agency prefers to have an Agency branded website, one in which the look and feel mimics that of the Agency’s website, Data Ticket can and will provide this feature to the Agency.

Agenda Item No. 14 Page 11 of 12 CC Agenda 07-15-2024
2603 Main Street, Suite 300
Irvine, CA 92614
949 428-7241 - Phone
[email protected]

PROPOSAL FOR THE CITY OF PORT HUENEME

FEES ASSESSED TO THE PATRON
10 | P a g e PROPRIETARY AND CONFIDENTIAL INFORMATION
06/24/2024
Credit / Debit Card Processing $3.50 per transaction
 Data Ticket is PCI Compliant and provides for the ability to pay via Visa, MasterCard, Discover, and American Express on our website, www.CitationProcessingCenter.com, via our toll-free, bi-lingual Customer Service Representatives, and via our toll-free, bilingual IVR Solution  There is no charge to the Agency for credit / debit card processing; however, the Patron is charged $3.50 per transaction; this means the Patron can pay for a single or many citations at once and incur a single $3.50 fee
Payment Plan Processing variable cost
 An administrative fee will be assessed to Patrons or the City (if they wish to pay in lieu of the Patron paying) who wish to participate in a payment plan  This fee will cover the cost of the payment plan initiation, and the cost of a confirmation letter that is sent to the Patron confirming the details of the payment plan  The Agency will have the ability to determine whether Payment Plans are accepted and, if so, what the parameters for payment will be
Credit Card Chargeback Processing $33.50 per transaction  If a chargeback occurs, a fee will be charged to the Patron for the processing of the chargeback
 No fee will be charged to the Agency
Cost Increases:

Postal Rate Increase Offset – If postal rates increase during the term of the agreement, fees to DTI shall be raised immediately to offset the effect of the actual postal rate increase.

CPI Increases – There will be NO CPI increases for the duration of the agreement Agenda Item No. 14 Page 12 of 12 CC Agenda 07-15-2024
DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Fred Camarillo, Public Works Director
SUBJECT: AWARD OF CONTRACT TO SWEEPING CORPORATION OF AMERICA,

LLC (SCA) FOR CITY-WIDE STREET SWEEPING SERVICES
RECOMMENDATION:

It is recommended that the City Council:

1. Award a 3-year contract (with options for two 1-year extensions) to SCA the lowest responsive and responsible bidder to a notice inviting bids for services entitled:

Citywide Street Sweeping Services Specification No. PW 3502-25-30;

2. Authorize the City Manager to execute the contract with SCA;

3. Authorize expenditures of $312,975.60 for FY 24-25 plus a contract contingency not-to-exceed $31,297.56 (10%) for special events and unforeseen conditions, for a total FY 2024-25 not-to-exceed amount of $344,273.16; and

4. Authorize an increase to the contract each fiscal year so as not to exceed the annual Consumer Price Index (CPI) for all urban consumers in the Los Angeles, Riverside, and Orange counties.

BACKGROUND/ANALYSIS:

At the June 3, 2024, City Council Meeting, the City Council authorized staff to release the Request for Bid (RFB) for City-wide Street Sweeping Services for three years with options for two one-year extensions. Staff released the RFB via a competitive bidding process.

The City received one (1) sealed bid by the established deadline of 2:00 PM on Wednesday, June 26, 2024.

SCA was determined to be the only responsive and responsible bidder at the monthly base bid amount of $26,081.30. SCA is the current street sweeping contractor and has satisfactorily performed the work for the City. The new contract will be effective September 2024.

Agenda Item No. 15 Page 1 of 3 CC Agenda 07-15-2024
Citywide Street Sweeping
July 15, 2024

Page 2 ends

The council approved FY 24-25 budget included $175,000 for street sweeping services, which was based off a determination that street sweeping services were not subject to prevailing wage determination. During the course of this solicitation, staff became aware of recent findings the State of California, Department of Industrial Relations, has since determined street sweeping services fall under the definition of public project work; and thus, prevailing wage law. The requirement of prevailing wage has caused the anticipated cost of the contract to come in higher than anticipated.

FISCAL IMPACT:

Funds for street sweeping services were included in the FY 2024-25 Solid Waste fund budget in the amount of $175,000; however, approval of this action will require an additional appropriation of $169,273.16 in Account No. 304-563-5213. The estimated Solid Waste unassigned fund balance at June 30, 2025 including this appropriation is $1,706,013.

STRATEGIC PLAN:

Primary Strategic Pillar(s) and Initiative(s):

Optimal Levels of Service for Residents and Businesses
• Promote operational excellence in all City functions and embody best practices as a municipality
ATTACHMENTS:

A. Bid Opening Certification
Agenda Item No. 15 Page 2 of 3 CC Agenda 07-15-2024
Attachment A
Agenda Item No. 15 Page 3 of 3 CC Agenda 07-15-2024
DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Charles Cable, PE, City Engineer
SUBJECT: AWARD OF CONTRACT TO BSN CONSTRUCTION, INC., FOR THE

HUENEME BEACH PARK WALKWAY REPLACEMENT AND SWINGSET

WALKWAY AND PAD PROJECT
RECOMMENDATION:

It is recommended that the City Council:

1. Award a Construction Contract to BSN Construction, Inc., for the Hueneme Beach Walkway Replacement and Swingset Walkway and Pad Project for the base bid amount of $252,010.00;

2. Authorize a Ten (10) Percent Construction Contingency for $25,201.00;

3. Authorize a reallocation of funds from ST2404 Citywide Parking Lots Capital Improvement Project to this project; and

4. Authorize the City Manager to Execute all Applicable Documents BACKGROUND/ANALYSIS:

At the June 3, 2024, City Council Meeting, the City Council authorized staff to release the Request for Bids (RFB) for the Hueneme Beach Walkway Replacement and Swingset Walkway and Pad Project. Staff released the RFB via a competitive bidding process. The project involves concrete construction, including replacing damaged walkways with reinforced concrete sections that can withstand the City's heavy maintenance equipment and installing a new concrete walkway and pad for the beach swingset.

The City received four (4) sealed bids by the established deadline of 2:00 PM on Tuesday, July 2, 2024. BSN Construction submitted the lowest base bid at $252,010 and was determined to be the lowest responsive and responsible bidder. Staff recommends that the additive alternate and demolition of the existing concrete walkways be excluded from the award as the Public Works staff will perform the demolition and removal.

Agenda Item No. 16 Page 1 of 4 CC Agenda 07-15-2024
Hueneme Beach Walkway Award
July 15, 2024

Page 2 ends

The remaining budgeted amount for the Hueneme Beach Walkways and Swingsets projects is $205,016.

The BSN Construction base bid amount with a 10% contingency for the concrete construction is $278,000. The safety rubberized surfacing required by regulation under a separate contract is estimated at $20,000. The total cost to complete the project is $298,000, which requires an additional appropriation of $92,984 from another Capital Improvement Project.

In the FY24-25 Capital Improvement Project budget, $194,000 was appropriated to ST2404—Citywide Parking Lots projects. Staff is requesting that $92,984 be reappropriated from the Citywide Parking Lots Project to the Hueneme Beach Walkways and Swingsets project, with the remaining $101,016 in the Citywide Parking Lots project to complete the Library Parking Lot resurfacing and fund any maintenance repairs for the Beach Parking lots.

Staff recommends that the City Council award the contract for the base bid amount of $252,010.00 with a 10% contingency for $25,210.00 for a total of $277,211.00 and authorize the City Manager to execute all necessary agreements with BNI Construction, Inc.

FISCAL IMPACT:

Partial funds for the Hueneme Beach Walkway and Swingset project were included in the FY 2024/25 Capital Improvement Project budget in the amount of $205,016. However, approval of this action would require a re-appropriation of funds in the amount of $92,984 from the ST2404 – Citywide Parking Lots projects.

STRATEGIC PLAN:

Primary Strategic Pillar(s) and Initiative(s):

Optimal Levels of Service for Residents and Businesses
• Promote operational excellence in all City functions and embody best practices as a municipality
Safe, Secure, & Beautiful Community
• Upgrade our beach, parks, City-owned facilities, and structures to provide a better experience for our residents, employees, commuters, and visitors ATTACHMENTS:

A. Bid from BSN Construction, Inc.

B. Bid Opening Certification
Agenda Item No. 16 Page 2 of 4 CC Agenda 07-15-2024
Attachment A
Agenda Item No. 16 Page 3 of 4 CC Agenda 07-15-2024
Attachment B
Agenda Item No. 16 Page 4 of 4 CC Agenda 07-15-2024
DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Charles Cable, PE, City Engineer
SUBJECT: AWARD OF CONTRACT TO PAVEMENT COATINGS CO. FOR THE

CHANNEL ISLANDS BLVD WESTBOUND DIRECTION PAVEMENT
REHABILITATION PROJECT; PROJECT NO. 2024-06
RECOMMENDATION:

It is recommended that the City Council:

1. Award a Construction Contract to Pavement Coatings Co. for the Channel Islands Blvd Westbound Direction Pavement Rehabilitation Project for the bid amount of $318,997.68;

2. Authorize a Ten (10) Percent Construction Contingency for $31,899.77; and

3. Authorize the City Manager to Execute all Applicable Documents.

BACKGROUND/ANALYSIS:

In December 2021, the Ventura County Transportation Commission(VCTC) contacted agencies within Ventura County and requested that street-related projects be submitted for potential funding. The funding source would be the Coronavirus Response and Relief Supplemental Appropriations Act (CRRSA). Based on the agencies' populations, the amount to be funded is $300,000. The funds are available on a reimbursement basis, with expenditures only eligible for reimbursement if plans, specifications, and processes follow Caltrans standards.

The Public Works Department submitted the Channel Islands Blvd Resurfacing project as a candidate for CRRSSA funding, and it was subsequently approved. CRRSA Funds will cover $300,000 of the contract costs; the remaining amount will be funded from the gas tax fund.

At the June 17, 2024, City Council Meeting, the City Council authorized staff to release the Request for Bids (RFB) for the Channel Islands Blvd Westbound Direction Pavement Rehabilitation Project. Staff released the RFP via a competitive bidding process. The project involves applying a slurry seal (consisting of emulsified asphalt, water, and aggregates) and restriping the westbound lanes of Channel Islands Boulevard.

Agenda Item No. 17 Page 1 of 5 CC Agenda 07-15-2024
Channel Islands Resurfacing Award
July 15, 2024

Page 2 ends

The City received two (2) sealed bids by the established deadline of 3:30 PM on Tuesday, July 9, 2024. Pavement Coatings Co. submitted the lowest bid at $318,997.77 and was determined to be the lowest responsive and responsible bidder.

Staff recommends that the City Council award the contract for $318,997.68 with a 10% contingency for $31,899.76, for a total of $350,897.44. Staff also recommends that the City Council authorize the City Manager to execute all necessary agreements with Pavement Coatings Co.

FISCAL IMPACT:

Funds for the Channel Islands Blvd Pavement resurfacing project were included in the FY 2024/25 Grant Fund - Capital Improvement budget, Project ST2304, in the amount of $300,000; However, approval of this action requires an additional appropriation of $50,897.44 from the Gas Tax Fund, Capital Improvement Budget, Account No 204-551- 5700.

STRATEGIC PLAN:

Primary Strategic Pillar(s) and Initiative(s):

Optimal Levels of Service for Residents and Businesses
• Promote operational excellence in all City functions and embody best practices as a municipality
Safe, Secure, & Beautiful Community
• Upgrade our beach, parks, City-owned facilities, and structures to provide a better experience for our residents, employees, commuters, and visitors ATTACHMENTS:

A. Bid from Pavement Coatings Co.

B. Bid Opening Certification
Agenda Item No. 17 Page 2 of 5 CC Agenda 07-15-2024
Attachment A
Agenda Item No. 17 Page 3 of 5 CC Agenda 07-15-2024
Agenda Item No. 17 Page 4 of 5 CC Agenda 07-15-2024
Attachment B
Agenda Item No. 17 Page 5 of 5 CC Agenda 07-15-2024
DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Charles Peretz, Deputy City Manager
SUBJECT: WAIVER OF FEES ASSOCIATED WITH SISTER CITY COMMITTEE

USE OF COMMUNITY CENTER CLASSROOM FOR SISTER CITY VISIT

BY PUERTO VALLARTA REPRESENTATIVES
RECOMMENDATION:

It is recommended that City Council adopt a resolution waiving fees associated with the Sister City Committee’s use of a classroom at the Orvene Carpenter Community Center on Tuesday, August 6 from 5:00 p.m. to 8:00 p.m. for the Sister City visit by Puerto Vallarta representatives.

BACKGROUND/ANALYSIS:

On April 3, 2023, the City Council adopted a resolution recognizing a new sister city relationship with the City of Puerto Vallarta, Mexico and authorized the establishment of a Port Hueneme Sister City Committee. Late last calendar year, then Mayor Martinez and Councilmember Hernandez traveled to Puerto Vallarta in furtherance of the City’s Sister City relationship.

Members of the Sister City Committee will receive representatives from the City of Puerto Vallarta from August 5 through 7, 2024. The tentative itinerary for this summer visit includes touring various points of interest within the City including the Museum, Beach Park, Boys and Girls Club, and Port, various meals including dinner and activities on Tuesday, August 6. That event is proposed to take place at the Orvene Carpenter Community Center and include a Fiesta Night, Pow Wow and Mariachi performance by a student group from the Inlakech Cultural Arts Center.

The City Council previously expressed its support for the establishment of a Sister City Committee by authorizing the use of contract and staff resources to create a non-profit, provide administrative support for committee meetings and authorization of out of state travel. The Committee is now requesting that the Council authorize waiving fees associated with the rental of the classroom at the Community Center.

Agenda Item No. 18 Page 1 of 4 CC Agenda 07-15-2024
Sister City – Waiver of Rental Fees
July 15, 2024

Page 2 ends

FISCAL IMPACT:

This item does not require an expenditure of funds. If approved, fees of $128 and a refundable security deposit of $100 would be waived.

STRATEGIC PLAN:

Primary Strategic Pillar(s) and Initiative(s):

Optimal Levels of Service for Residents and Businesses
• Support and establish programs and events that created a strong sense of community pride and a connection to our history and heritage ATTACHMENTS:

A. Resolution
Agenda Item No. 18 Page 2 of 4 CC Agenda 07-15-2024
RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PORT HUENEME,

CALIFORNIA, WAIVING FEES ASSOCIATED WITH THE SISTER CITY COMMITTEE’S USE OF THE ORVENE CARPENTER COMMUNITY CENTER WHEREAS, the Sister City Committee plays a vital role in fostering cultural exchange and international goodwill between the City of Port Hueneme and City of Puerto Vallarta; and WHEREAS, the City Community Center provides a venue suitable for meetings, events, and activities that support community enrichment and engagement; and WHEREAS, members of Port Hueneme’s Sister City Committee will receive representatives from the City of Puerto Vallarta from August 5 through 7, 2024 and host various events; and
WHEREAS, the Sister City Committee has requested access to one of the classrooms at the Orvene Carpenter Community Center to facilitate one of the planned events on August 6, 2024; and
WHEREAS, waiving fees for the use of the City Community Center by the Sister City Committee demonstrates the City’s support for community organizations that contribute to cultural and educational initiatives.

NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF PORT HUENEME, CALIFORNIA, DOES HEREBY RESOLVE AS FOLLOWS:

SECTION 1: The City Council of Port Hueneme hereby authorizes all fees associated with the Sister City Committee's use of the City Community Center August 6, 2024 to be waived.

SECTION 2: The City Council of Port Hueneme authorizes the City Manager to execute all necessary agreement, contracts or permits as may be required for this event.

SECTION 3: This Resolution shall take effect immediately upon its passage.

SECTION 4: The City Clerk shall certify to the adoption of this Resolution and enter it into the book of original Resolutions.

PASSED, APPROVED, AND ADOPTED, this 15th day of July, 2024.

Misty Perez, Mayor
ATTEST:
________________________________
Georgianna Nicole Alvarez
City Clerk
Attachment A
Agenda Item No. 18 Page 3 of 4 CC Agenda 07-15-2024
CC Resolution No. ___, Page 2 of 2

CERTIFICATION

STATE OF CALIFORNIA )
COUNTY OF VENTURA ) SS.

CITY OF PORT HUENEME )
I, Georgianna Nicole Alvarez, City Clerk of the City of Port Hueneme, California, do hereby certify that the foregoing Resolution No. ____ was duly adopted at the regular meeting of the City Council on the 15th day of July, 2024, by the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

Dated:

Georgianna Nicole Alvarez
City Clerk
Agenda Item No. 18 Page 4 of 4 CC Agenda 07-15-2024
DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Charles Peretz, Deputy City Manager
SUBJECT: 2024 ANNUAL HUENEME HERO AWARD
RECOMMENDATION:

It is recommended that the City Council approve the Citizen Advisory Commission (CAC) recommendation to recognize Kevin Brannon and George Moghadam as the recipients of the 2024 Hueneme Hero Award.

BACKGROUND/ANALYSIS:

The Heroes, Historic Preservation, and Cultural Heritage Policy (HHHP), which was adopted by the City Council in November 2020, established a uniform policy to recognize individuals, organizations, or groups that embody community values, are closely tied to the City’s history and/or have made extraordinary community contributions.

The Annual Hueneme Hero Award, found in section 5 of the HHHP, provides the process to honor persons or groups that have demonstrated a unique contribution associated with public safety, community development, cultural heritage, community service, environment, and economic development. Furthermore, since this award was newly established in 2020, consideration of contributions for the past five years will be considered. There is nothing that would preclude multiple awards.

On April 5, April 19, May 13, June 13 and June 25, the City used social media to solicit nominations for the award and encourage the community to help honor those individuals or organizations deserving of such recognition. These communications explained the purpose, noted that nominations could be submitted by organizations, corporations, and individuals of the award and provided details regarding how to submit nominations.

The City received a total of six nominations (attached). A summary of each submission is included below.

Agenda Item No. 19 Page 1 of 31 CC Agenda 07-15-2024
Pickleball Tourney Co-Sponsorship
July 15, 2024

Page 2 ends

1. Nominee: Mildred Jean Lee
Mrs. Lee has made many contributions to her community in Port Hueneme. For example, for over 20 years she gave out food to the community from her home.

Mrs. Lee has always been willing to help her community by giving toys and other essentials to community members.

2. Nominee: Nancy Galloway
Nancy a selfless person and regularly part of the food share program. She is always available to speak with people and help others with food. Nancy is an essential and valuable part of our community.

3. Nominee: Kevin Brannon
Kevin has been working with local kids for 12 years. He goes to schools to teach the kids about the environment and has a fish day on the weekend for them. He has a family fish day the fourth Sunday of every month where he teaches them about fishing, how to measure what they catch and release if necessary. He is all about the kids and getting them outdoors and being active instead of staying indoors playing games or going outdoors and getting into trouble. Kevin deserves this award.

4. Nominee: George Moghadam
George Moghadam owns and operates the Oceanview Pavilion. He supports Oceanview Adult Day Program in Port Hueneme and sponsors, out of pocket, many programs for seniors including free concerts and Senior Prom Night.

George's selfless contributions over many years to the Hueneme Community make him the ideal candidate for this year's Hueneme Hero's Award.

5. Nominee: George Moghadam
I am nominating George Moghadam for the 2024 Hero’s Award due to his years of work in bringing quality entertainment to the Oceanview Pavilion in Port Hueneme. George’s generosity is observed on many levels but mostly in serving the City’s Senior Community. Free concerts and the Senior Prom are just a few ways George has been a hero to the Port Hueneme community. He also believes in supporting the developmentally disabled and lending a helping hand whenever he can.

6. Nominee: George Moghadam
The following will memorialize why George Moghadam is a local community hero. George bought the Oceanview Pavilion from the city many years ago and created what was the largest special needs adult day care center in the west side of the county. He built a very sincere and compassionate team of people with his leadership to support those in need. In addition to the special needs adult day care center, George has hosted many special events for both local and professional performers that have brought our community together. He has offered the use of facility to the City for employee recognition ceremonies, and events for the police explorer and junior lifeguard programs and also donated the space to serve as a memorial for the family of one of our own dispatchers, who Agenda Item No. 19 Page 2 of 31 CC Agenda 07-15-2024
Pickleball Tourney Co-Sponsorship
July 15, 2024

Page 3 ends

we lost recently to cancer. He allows the use of the Pavilion for a police command post and has hosted Verizon’s trailer to assistant cellular towers and Wi-Fi, which is critical for beach community events George is well known in our senior citizen community for doing so much unselfish, incredible work for the senior population. His community contributions have brought many community leaders and supporters together to support the Savvy Senior events which has hosted up to 200 seniors at a time, in an effort to get people out of the house to socialize. George does all of this out of his own pocket and never charges for these events. George has a big heart, he is sincere and compassionate, and his genuine dedication
Pursuant to the HHHP, at its July 8 meeting, the Citizen Advisory Commission (CAC) reviewed and considered all nominations received. By a vote of 5-0, CAC voted to recommend that Kevin Brannon and George Moghadam be selected as the recipients of the 2024 Hueneme Hero Award.

The Hueneme Hero Award recipient(s) will be formally recognized at the Hueneme Beach Festival, via a City proclamation in September and inclusion on the Hueneme Hero plaque at City Hall.

FISCAL IMPACT:

Efforts and materials involved in award recognition are anticipated to be less than $100 and are included in the City’s approved budget.

STRATEGIC PLAN:

Primary Strategic Pillar(s) and Initiative(s):

Optimal Levels of Service for Residents and Businesses
• Increase communication, outreach and proactive engagement of all members of our population
• Support and establish programs and events that created a strong sense of community pride and a connection to our history and heritage ATTACHMENTS:

A. Port Hueneme Heroes, History, and Heritage Policy
B. 2024 Nomination Submission Forms
Agenda Item No. 19 Page 3 of 31 CC Agenda 07-15-2024
This Page Intentionally Left Blank
Agenda Item No. 19 Page 4 of 31 CC Agenda 07-15-2024
City of Port Hueneme
Standardization and Business Rules
City of Port Hueneme
Document Review Form for New Policy or Policy Update
Document No:

COPH-100-100 rev0
Document Short Name:

Heroes, History, and Heritage Recognition Policy
Date Submitted:
9 September 2020
Submitted By:

Brick Conners
Document Description:

Guidelines, Process, and Criteria for recognizing extraordinary Public and Community Service through City Property, Facilities, Equipment, or Event naming, renaming, commemoration, or other forms of public recognition.

Attached Reference Document(s) File Names:

COPH-100-100 Heroes_History_Heritage 9.8.20
Reviewed By:

Signature:

QA By:

Signature:

Name: Date
Title:

Name: Date
Title:

Approved By:

Signature:

Name: Date
Title:

Attachment A
Agenda Item No. 19 Page 5 of 31 CC Agenda 07-15-2024
City of Port Hueneme
Heroes, Historic
Preservation, and Cultural
Heritage Policy
SOP/ Revision COPH-100-100
Canceled SOP/ Revision Original
Active Date 09/08/2020
18 Pages Review Periodicity – Annual Periodic Update (Date) 09/08/2021 Approval
Authority City Council Approval Date 09/08/2020
Prepared By:

Brad Conners, City Manager, City of Port Hueneme
Concurrence:

Rebecca Breuning, Chair, Port Hueneme Citizen Advisory Commission Approved By:

Laura Hernandez, Mayor, on behalf of City of Port Hueneme Council Distribution:

Electronic .pdf
References: (a) University of Pennsylvania Policy Strategies for Monuments and Memorials (b) National Capital Planning Commission Memorials and Museums Master Plan (c) California State Law and Historic Preservation
Attachments: (1) Steps for Establishing a Memorial
(2) Nomination/ Application
(3) Steps for California Historical Resource Registration (4) List of Historic Preservation and Heritage Objects and Sites

I) Purpose: To establish a uniform policy regarding requests or nominations for the naming or renaming of City-owned land and facilities as monuments or memorials, including parks, recreational facilities, buildings, or streets. The objective is to retain crucial community memories to assure preservation and continued community connection to community members and organizations whose actions reflect the key community values and common cultural heritage that enhance the City’s prestige, pride, and heritage. This policy also provides process and guidance standards for other forms of extraordinary community service and leadership recognition, such as commemorative plaques, statues, murals, art, awards, and functional features like benches, park equipment, or motorized equipment. The terms Plan, Policy, or Instruction have the same meaning in this document.

II) Cancellation: All previous commemoration, property and facility naming, and recognition policy documents are hereby cancelled and superseded by this document. All prior executed commemoration and recognition actions will remain in effect, subject to renaming procedures if deemed appropriate. The City of Port Hueneme retains the sole right to change, amend, or modify any term or provision of this policy, so long as it is more restrictive than governing policy documents.

III) Scope: This plan applies to all City Staff and Elected Officials, City of Port Hueneme Residents and Businesses, and any external Organization or Individual that is sponsored by a City Resident or Business.

Agenda Item No. 19 Page 6 of 31 CC Agenda 07-15-2024
Heroes | History | Heritage / COPH-100-100 9/8/2020

POLICY/STANDARD OPERATING PROCEDURE
pg. 3
IV) Discussion: The historical memory of a city is often best maintained and best transferred to visitors and new residents through a disciplined commemoration and recognition approach that showcases the City’s most significant historical events and personal contributions in a highly visual and impactful manner. Monuments and memorials engage the population in sustaining that memory on a daily basis. Since historically significant events are not necessarily equal in their contribution to the City’s history, it also important to prioritize the monument and memorial historic value contribution relative to a visitor’s experience and perception. Therefore, the object’s space, size, location, promotion, and anticipated viewer traffic should correlate to that assessed value. a) Policy and Leadership. Implement the requirements of this procedure and ensure all participants are aware of the expectations for its application and use. Leaders at all levels are responsible for complete integration and fidelity in order to establish and sustain a culture of excellence and full public transparency. Leaders are also responsible for maintaining a climate that fosters effective feedback and the willingness to raise issues outside their immediate control.
b) Training and Education. Routine public information campaigns should be deployed to promote existing historically significant monuments and to educate the public on the means available to them to induct future honorees.

V) Policy. All City personnel are subject to this instruction independent of experience, qualifications, position, or length of service.

VI) Responsibilities. The City Manager has overall responsibility for this instruction. The Deputy City Manager has responsibility for reviewing, updating, implementing, and coordinating this instruction, including frequent reviews for program consistency, fairness, and quality. The City Clerk has responsibility for coordinating public participating and approval processes, including any ceremonial events associated with the project. The Facilities Manager and the Director of Public Works have responsibility for facilitating object cost analysis, procurement, construction, and preventive maintenance. The Recreation and Community Services Manager, in conjunction with designated public committees/ commissions, are responsible for fielding, vetting, and recommending recognition nominees according to their contribution to City quality of life and history. The Director of Finance is responsible for either budgeting or processing donations in support of a recognition event.

VII) Policy, Process, and Procedures.

Table of Contents
SECTION 1 – GENERAL OVERVIEW AND PROCEDURES ......................................................................................... 4

1.1 MONUMENTS, MEMORIALS, MEMORY, PUBLIC ART, DEFINING TERMS, AND POLICY............................................................ 4

1.2 KEY ROLES AND RESPONSIBILITIES ............................................................................................................................... 6 Agenda Item No. 19 Page 7 of 31 CC Agenda 07-15-2024
Heroes | History | Heritage / COPH-100-100 9/8/2020

POLICY/STANDARD OPERATING PROCEDURE
pg. 4

1.3 HISTORIC PRESERVATION AND HERITAGE GOALS AND OBJECTIVES ..................................................................................... 7 SECTION 2 – PROPERTY, FACILITIES, EQUIPMENT, AND EVENTS .......................................................................... 7

2.1 CITY OWNED PUBLIC PROPERTY.................................................................................................................................. 7

2.2 CITY EVENTS ........................................................................................................................................................... 9 SECTION 3 – NAMING OR RENAMING REQUIREMENTS ....................................................................................... 9

3.1 GENERAL CRITERIA ................................................................................................................................................... 9

3.2 SPECIAL CRITERIA...................................................................................................................................................10 SECTION 4 – STANDARDS, PROCESS, AND PROCEDURE ......................................................................................11

4.1 NAMING OF CITY-OWNED PUBLIC BUILDINGS AND PROPERTIES (OTHER THAN PARKS AND PARK FACILITIES) ............................11

4.2 NAMING OF CITY-OWNED PARKS AND PARK FACILITIES ................................................................................................. 12

4.3 MONUMENTS, MEMORIALS, PUBLIC ART, AND OTHER OBJECTS WITHIN CITY-OWNED PROPERTY AND FACILITIES. ....................13

4.4 MONUMENTS, MEMORIALS, PUBLIC ART, AND OTHER OBJECTS WITHIN PRIVATELY-OWNED PROPERTY AND FACILITIES. ............13

4.5 CITY EVENT NAMING ..............................................................................................................................................13 SECTION 5 – ANNUAL HUENEME HERO AWARD................................................................................................. 14

5.1 HUENEME HERO AWARD STANDARDS........................................................................................................................14

5.2 HUENEME HERO AWARD PROCESS AND PROCEDURES...................................................................................................14 Section 1 – General Overview and Procedures

1.1 Monuments, Memorials, Memory, Public Art, Defining Terms, and Policy

1.1.1 Monument – A statue, building, or other structure erected to commemorate a famous or notable person, event, action, or memorial. Notable people may include military, political, or cultural heroes. Actions or events may include a key trajectory inflection point from the City history.

Monuments are built to help us remember. Example: Orvene S. Carpenter Community Center.

1.1.2 Memorial – An object, event, or feature intended to preserve the memory of a person or thing. Memorials are used to make sure we never forget and may not be bound to the proudest moments in City history. The connection between a memorial and its place can’t be ignored either.

Example: Alaska Air Flight 261 Sundial Memorial.

1.1.3 Memories – Locations for monuments and memorials should optimize the connection between past, present, and visitors. That connection is strengthened when the memorial is at, or near, the most significant link to what the memorial is designed to represent.

1.1.4 Public Art – Although Public art may serve as a monument or memorial, the main purpose of public art is to increase visitor patronage and visually convey community values, heritage, and vision. The object should stimulate a positive emotional reaction and reflective thoughts for those who observe it. Objects may include, but are not limited to, sculpture, monuments, bas reliefs, mosaics, frescoes, stained glass, murals, and fountains. Example: Rocky statue in front of the Philadelphia Sports Complex in South Philadelphia.

1.1.5 Defining Terms – Term definition is an important aspect of identifying meaning throughout the policy and guiding perceptions to eliminate misinterpretation. The following terms define the City’s Agenda Item No. 19 Page 8 of 31 CC Agenda 07-15-2024
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mission and values, as represented in the City’s Strategic Plan, and help clarify the key terms and elements of the policy.
- City Mission – To improve the quality of life for all people who live, work and visit the City of Port Hueneme according to the following guiding principles or values:
- Maintain an open, accessible, ethical, and accountable government - Promote, invite, and encourage community engagement
- Respect the diversity of the community, treating people fairly and with dignity and respect
- Foster cooperative relationships with community partners - Instill a sense of community, pride, and social responsibility - Contribute to a vibrant and diversified economy, while maintaining a healthy fiscal posture
- Apply health and safety measures that meet the needs of the whole community - Serve as responsible stewards of our environment
- City Vision – Small City Doing Big Things. There are five pillars that guide the City’s vision:
- Optimal levels of service for residents and businesses - Fiscal and economic excellence
- Innovation and opportunity
- Safe, secure and beautiful community
- Strategic partnerships
- Culture – A system of shared values, norms, rituals and assumptions, that guide member’s attitudes and behaviors.
- Leadership – The ability to build extraordinary teams and individuals that can capture the hearts, minds, and fighting spirit of others, and simplify the means they use to inspire, decide, and act in pursuit of extraordinary goals and extraordinary results, with courage and confidence. - Heritage – The valued objects, qualities, or cultural traditions emblematic of the values and vision that we aspire to.
- Hero – An individual that provides extraordinary community contributions associated with public safety, community development, cultural heritage, community service, environment, and economic development.

1.1.6 Key policy elements – There are five key policy elements required for optimizing the investment and historic contribution value of City monuments, memorials, or public art:
- Ownership and Operation – The City’s heritage, character, and common history preservation is a shared responsibility between government, the public, and the private sector. This policy document is intended to organize and drive that shared responsibility. - Regulation – To avoid confusion, assign responsibilities, prioritize historic contributions, promote the most strident events, showcase what makes the City unique and important, and organize the disciplined processes that deliver those results, all efforts must be regulated. Additionally, a Agenda Item No. 19 Page 9 of 31 CC Agenda 07-15-2024
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representative object or structure bears a cost burden in both implementation, upkeep maintenance, and restoration. Ignorance of those costs, or obscure ownership of those costs during the selection process, increases the probability of embarrassing neglect and negates the intended purpose of the object. And finally, consideration of object location and expansion for future memorials must also be addressed. This policy document is intended to package and streamline all those elements under a comprehensive and complete unified planning strategy. - Incentives (disincentives) – Aligned with City Strategic Initiatives, Community Development Plans, and Economic Developments plans, through the strategic selection of future site locations and historic/cultural preservation value thresholds, all development plans will indirectly benefit and could potentially induce private investment. This policy document is intended to integrate City strategy components into its incentive (disincentive) approach. - Establishment, Allocation, and Enforcement of Property Rights – Although this policy document is primarily intended to establish and allocate heritage objects on public lands, private activities on private property must also be considered if the public can visually experience the object from public commons. This policy document is intended to offer standards and guidance in consideration of private property rights too.
- Information – Public information originates with the nomination and selection process and then will be used to solicit public comment to help inform the recommendation and approval process.

Following approval, public information will prepare the public for groundbreaking and opening events. Frequent communications through multiple channels will remind the public of the historic event represented by the object and will encourage future patronage and connection to the historic event and people. This policy document is intended to offer strategic communication standards and guidance to enhance public support and connection.

1.2 Key Roles and Responsibilities

1.2.1 City Manager – The City Manager has overall responsibility for policy currency and process integrity. The City Manager will also assure budget allocation is secured for upkeep and restoration requirements.

1.2.2 City Council – The City Council has final approval authority for historic preservation and heritage projects, including cost, design guidelines and specifications, and criteria adherence.

1.2.3 Recreation and Community Services Manager – The Recreation and Community Services Manager has responsibility for fielding project and naming requests, certifying nominee eligibility, validating nominee record, grants applications, and coordinating with Port Hueneme Citizen Advisory Commission for nominee recommendation advancement to the public and City Council.

1.2.4 Port Hueneme Citizen Advisory Commission – The Advisory Commission will be responsible for applying due diligence and exacting standards in review of screened applicants, design guidelines and specifications, costs, location, and public support associated with historic preservation and heritage projects. Their review will produce a recommendation to either proceed or terminate the application.

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1.2.5 City Clerk – The City Clerk is responsible for advancing an Advisory Commission recommendation to proceed through the deliberative process of public comment and City Council action. The City Clerk will also be responsible for coordination of State Historic registry is applicable.

1.2.6 Public – The public is encouraged to participate in this process through nominations, public comment, sponsorship, donations, and patronage.

1.3 Historic Preservation and Heritage Goals and Objectives

1.3.1 Given limited space and resources, provide equitable treatment to historically significant people and events through judicious use of property and facilities according to their relative value contribution to City, County, State, or National history.

1.3.2 Encourage and accommodate Public participation in the process of connecting City history to the present and the future, through open and transparent history preservation and heritage project development and execution.

1.3.3 Fully consider and be mindful of the impact to community and economic development that that this program has the potential to create.

1.3.4 Once erected, these important projects must be maintained, restored when needed, promoted, and celebrated in a manner suitable to the honor and prestige originally intended.

Section 2 – Property, Facilities, Equipment, and Events

2.1 City Owned Public Property

2.1.1 Parks and Park Equipment – Based on visitor patronage and/or size, City Parks are ranked in descending dignity value as follows:

1. Hueneme Beach Park: 50-acre park with beach and ocean access, barbecue pits, flag plaza, Flight 261 Memorial, paid parking, picnic areas, public restrooms, sand volleyball courts, snack bar building, restaurant, and walking paths

2. Bubbling Springs: 21-acre community park with children’s play equipment, picnic sites, barbecue pits, public restrooms, 2-3 hard ball fields, one T-ball field, concession building

3. Bubbling Springs Corridor: 7-acre pathway system along drainage channel that opens to Hueneme Beach Park.

4. Moranda Park: 8-acre park with two basketball courts, 2 softball fields, 6 tennis courts, 5 pickle ball courts, children’s play equipment, multi-purpose building, public rest rooms

5. Bolker Park: 4-acre neighborhood park with children’s play equipment and picnic tables

6. Dewar Park: Mini park with landscaped seating and small plaza.

7. Wene’mu Park: Mini park with turf/landscaping, seating and a small walking path.

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2.1.2 Facilities – Based on public visibility, patronage, and access, City Facilities are ranked in descending dignity value as follows:

1. Pier: 1,250 ft over the beach and ocean extension for viewing and fishing.

2. Port Hueneme Lighthouse and Promenade: Historic lighthouse from 1941.

3. Community Center (Orvene S. Carpenter): Multipurpose event and classroom facility.

4. Port Hueneme Historical Society Museum: Ventura County Landmark #32.

5. Port Hueneme Library (Ray D. Preuter): 15,064 square ft multipurpose library.

6. City Hall: Police Department, Administration, and City Council

7. Public Works: Public works administration and maintenance yard.

8. Housing Annex: Housing administration and storage.

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2.2 City Events

2.2.1 Current and Future Events- The most persistent and well-known City event is the Annual Beach Festival. Additional future events may be eligible for historic preservation or heritage connections through this policy as well.

Section 3 – Naming or Renaming Requirements

3.1 General Criteria

3.1.1 Public Image – If an existing named property or facility can be associated with a controversial, illegal, or immoral activity or enterprise, which is detrimental to the City’s image, mission, or ethical standards, the property or facility name may be revoked at City Council discretion. It is important that great care be applied during the naming process due diligence phase in order to preclude this from happening in the future.

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3.1.2 Private Funding – The donation of property or facilities, or any funds provided for acquisition, renovation, or maintenance of property or facilities, shall not constitute a City obligation to name the property or facility after an individual, family, or organization.

3.1.3 Cost Assignment and Responsibility – Assuming Council approval, all costs including staff time, labor, and materials associated with the installation of plaques, monuments, memorials, art and/or the replacement of signs resulting from this policy will be borne by the individual, group, or organization sponsoring the request. Financial consideration for maintenance, upkeep, and restoration of historic and heritage preservation objects, is also a precondition of project approval and execution.

3.1.4 City Sponsored Projects – The City will sponsor and fund no more than one historic preservation and heritage project annually. These projects will be dedicated to former City Elected Officials, former City Employees, and standout Community Service Leaders who have demonstrated sustained extraordinary service and leadership in support of community heritage, economic development, or environmental stewardship. The memorial object will be limited to a standard 3D bronze relief/portrait plaque mounted on a standard concrete or rock stanchion. Inscriptions will specify the time of service and the most significant contribution they are being recognized for. The placement location will be limited to the Bubbling Springs corridor walkway between Moranda Park and Surfside Drive or the Beach Park walkway between the pier and Ventura Road promenade.

Exceptions to this standard will require unanimous City Council approval.

3.1.5 City Sponsored Events – Any City sponsored event may be used to promote cultural heritage or city history by including a properly approved dedication name in dedication branding, marketing material, and themes. The event should also consider honoree rotations to optimize historic connection to newer residents and visitors.

3.1.6 Installation of Approved Items – All projects must be compliant with state and local laws and all permitting requirements must be satisfied prior to project start.

3.2 Special Criteria

3.2.1 Renaming Special Consideration - Renaming a property or facility, except for clear and valid negative image issues, must not be taken lightly. Advocates must provide compelling justification for such a change considering the historic significance and costs associated with renaming. As such, a thorough study is required to execute such a change and a unanimous Council vote would be preferred. Furthermore, the City will only consider renaming to commemorate a person or persons, posthumously, when the person or persons have a made a major, overriding contribution and whose distinctions are as yet unrecognized.

3.2.2 Street Renaming Special Consideration - It is the intent of this policy to prohibit, except under extraordinary circumstances, the renaming of City streets. As such, written approval by 66% of effected property owners is required and a super majority (4-1) City Council vote is preferred.

Effected property owners are defined as houses or businesses that use the street name in their address or for streets that connect with adjacent jurisdictions.

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Section 4 – Standards, Process, and Procedure

4.1 Naming of City-Owned Public Buildings and Properties (other than Parks and Park Facilities)

4.1.1 Basic Naming Standard - The City will choose names for public buildings and properties owned by the City of Port Hueneme based on the building’s relationship to any of the following criteria:
- Neighborhood, geographic, ethnic or cultural history, or common usage identification - Building or property’s purpose
- A natural or geographic feature
- An historical figure or place
- An individual, living or deceased, who has made a significant land, building, or monetary contribution to the city for the building or property to be named - An individual, living or deceased, who has contributed outstanding civic service to the city, and, if deceased, has been so for a period of at least one year, unless the nomination occurred prior to passing
- An individual that made lasting and significant contributions to the protection of natural or cultural resources
- An individual that made substantial contributions to the betterment of a specific facility or park - An individual that made substantial contributions to the advancement of commensurate types of recreational opportunities
- An individual directly responsible for a significant economic development or redevelopment activity
- An individual directly responsible for a significant quality of life improvement - An individual who has volunteered 10 or more years to community service

4.1.2 Interior Features - The interior features of a City-owned building may be named separately from the main building subject to standard naming procedures.

4.1.3 Sunset Naming - Designation of name shall not prohibit the renaming of the building or property at a future date, or the designation of a sunset for the name at the time of approval. Name changes shall be subject to both standard and special criteria.

4.1.4 Initiation – In order to be considered, nominations must be submitted through the Recreation and Community Services Division using enclosure (2) nomination and application form.

4.1.5 Staff Screening – The Recreation and Community Services Division will review the application for completeness, accuracy, and criteria thresholds and then forward the application with recommendation and justification for either denial or further processing to the Deputy City Manager. The Deputy City Manager will validate the initial application disposition and forward to the Citizen Advisory Commission for processing.

4.1.6 Citizen Advisory Commission Screening – The Citizen Advisory Commission will conduct a comprehensive review of a candidate’s record. If the candidates record and policy criteria warrant such an action, the Citizen Advisory Commission will also confirm that all costs associated with the action are accounted for. With both conditions satisfied, the Citizen Advisory Commission will forward a recommendation to the Deputy City Manager for City Council action and the applicant will be notified. If either condition is not met, the process will be terminated, and the applicant will be notified.

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4.1.7 Public Comment – The Deputy City Manager will coordinate staff reports and public comment options in advance of a City Council Action.

4.1.8 City Council Action – The City Council will vote to approve Citizen Advisory Commission recommendation, subject to public comment contributions. Although not required, the historic preservation and heritage value is enhanced through unanimous City Council approval.

4.2 Naming of City-Owned Parks and Park Facilities

4.2.1 Basic Naming Standard - If a new park or park facility is created, a working name for a park or park facility will be assigned by the City Recreation and Community Services Division at the time of property acquisition or property repurposing. Suggested names will be historical, geographical, or the name of a boundary street. A permanent name for the park or park facility will be assigned at the time of the approval of the interim use and management plan or final park development plan, whichever occurs first. In naming parks and park facilities, consideration shall be primarily given to:
- Neighborhood, boundary roads, or common usage identifications - A natural or geographic feature
- Significant historical events or cultural attributes
- A historical figure
- A name chosen by an individual (living or deceased) who has made a significant land and/or monetary contribution to the park system
- An individual who has contributed outstanding service to the City or has been instrumental in acquiring or developing parks properties and who has been deceased for a period of at least one year
- Organizations having contributed to and influenced the betterment of the City - Parks and park facilities shall not ordinarily be named for living persons unless they have stipulated the name as a condition of donation or unless the park or park facility is part of a regional facility that is named in conjunction with other governmental entities

4.2.2 Initiation – Suggestions for parks or park facilities names shall be solicited from organizations, neighborhood residents, individuals and the media. All suggestions, solicited or not, shall be acknowledged and recorded for consideration by the Recreation and Community Services Division.

The Recreation and Community Services Division shall host a community meeting to provide an opportunity for public comment on name recommendations. The Recreation and Community Services Division shall wait at least one year between receipt of a name proposal related to a current event before final recommendation of that name.

4.2.3 Staff Screening – The Recreation and Community Services Division will review candidate names for criteria thresholds and then forward a recommendation list for further processing to the Deputy City Manager. The Deputy City Manager will validate the list and forward to the Citizen Advisory Commission for processing.

4.2.4 Citizen Advisory Commission Screening– The Citizen Advisory Commission will conduct a comprehensive review of naming recommendations and make a selection. The Citizen Advisory Commission will also confirm that all costs associated with the action are accounted for. With both conditions satisfied, the Citizen Advisory Commission will forward a recommendation to the Deputy Agenda Item No. 19 Page 16 of 31 CC Agenda 07-15-2024
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City Manager for City Council action. If either condition is not met, the process will be terminated, and the public will be notified.

4.2.5 Public Comment – The Deputy City Manager will coordinate staff reports and public comment options in advance of a City Council Action.

4.2.6 City Council Action – The City Council will discuss and vote to approve Citizen Advisory Commission recommendation. Although not required, the historic preservation and heritage value is enhanced through unanimous City Council approval.

4.3 Monuments, Memorials, Public Art, and other objects within City-Owned Property and Facilities.

4.3.1 Initiation – Any individual, organization, or group may apply for the establishment of historic preservation and heritage objects using enclosure (2) nomination and application form.

Note: The applicant must be prepared to fund all project costs to include maintenance and restoration. The object design and size must be consistent with assigned location public safety requirements, design themes, and location value precedent.

4.3.2 Recommendation Process and Procedure – Staff and Citizen Advisory screening and recommendations will be identical to section 4.1 Naming of City-Owned Public Buildings and Properties procedures.

4.3.3 Approval Process and Procedure – Public comment and City Council approval will be identical to section 4.1 Naming of City-Owned Public Buildings and Properties procedures.

4.4 Monuments, Memorials, Public Art, and other objects within Privately-Owned Property and Facilities.

4.3.1 Initiation – Any individual, organization, or group must apply for the establishment of any object using enclosure (2) nomination and application form, if the public can visually experience the object from public commons.

Note: The applicant must be prepared to fund all project costs to include maintenance and restoration. The object design and size must be consistent with assigned location public safety requirements, design themes, and location contribution value precedent.

4.3.2 Recommendation Process and Procedure – Staff and Citizen Advisory screening and recommendations will be identical to section 4.1 Naming of City-Owned Public Buildings and Properties procedures.

4.3.3 Approval Process and Procedure – Public comment and City Council approval will be identical to section 4.1 Naming of City-Owned Public Buildings and Properties procedures.

4.5 City Event Naming

4.5.1 Initiation, Screening and Approval – Any City sponsored event may be used to promote cultural heritage or city history by including a properly approved dedication name in dedication branding, marketing material, and themes. The event should also consider honoree rotations to optimize historic connection to newer residents and visitors. Initiation, screening, Agenda Item No. 19 Page 17 of 31 CC Agenda 07-15-2024
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recommendations, public comment and City Council approval will be identical to section 4.2 Naming of City-Owned Parks and Park Facilities procedures.

Section 5 – Annual Hueneme Hero Award

5.1 Hueneme Hero Award Standards

5.1.1 Overview and Significance – There is extreme value in recognizing recent extraordinary community contributions associated public safety, community development, cultural heritage, community service, environment, and economic development. It also serves to connect historic heroes and heritage to the present.

5.1.2 Community Contribution Evaluation Period – Nominee contributions must have occurred between 1 May and 30 April of the year preceding the award presentation.

5.1.3 Nomination Submission Period – Nominations must be submitted by 1 June following the evaluation period.

5.1.4 Award Presentation – Award recognition and presentation will occur during the Annual Beach Festival.

5.1.5 Nature of Award - The award will consist of a City proclamation and citation, a City Hall lobby framed portrait with award branding, and the name inscribed on a perpetual Hero bronze plaque.

There is nothing that would preclude multiple awards.

5.1.6 Award Grandfathering – Since this award was established in July 2020, considerations for the past five years will be considered. Beyond that, other options in this policy document should be considered.

5.1.7 Public Service Announcement and Community Engagement – All communication tools should be used in a timely and consistent manner to encourage participation, nominate deserving candidates, and promote community service.

5.2 Hueneme Hero Award Process and Procedures

5.2.1 Initiation – Nominations from organizations, corporations, residents, individuals and the media are all acceptable, assuming they occur within the acceptance window and are associated with the period under review. Enclosure (2) Nomination and Application Form must be used for submittals.

5.2.2 Staff Screening – The Recreation and Community Services Division will review candidate names for criteria thresholds and then forward a recommendation list for further processing to the Deputy City Manager. The Deputy City Manager will validate the list and forward to the Citizen Advisory Commission for processing.

5.2.3 Citizen Advisory Commission Screening – The Citizen Advisory Commission will conduct a comprehensive review of award recommendations and make a selection. The Citizen Advisory Commission will forward a recommendation to the Deputy City Manager for City Council action.

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5.2.4 Public Comment – The Deputy City Manager will coordinate staff reports and public comment options in advance of a City Council Action.

5.2.5 City Council Action – The City Council will vote to approve Citizen Advisory Commission recommendation. Although not required, the historic preservation and heritage value is enhanced through unanimous City Council approval.
.

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Attachment (1)
Steps for Establishing a Memorial

Inititiate
Download & Complete Form
Collect
Letters of Support and
Validation
Design
Determine Project Size,
Features, and Style
Location
Determine Project Primary
and Secondary Site
Fund
Identify and Secure Funding
Submit
Provide Recreation And
Community Services
Completed Package
Initial Validation
City Staff Will Review for
Completeness and
Requirements Met
Citizen Advisory Commission
Schedule, Announce, and
Agendize Review Session
Public Comment
Provide Minimal 2 Weeks for
Public Comments
City Council
Receive Recommendations
and Public Comment then
Approve/ Disapprove Project
Execute
Allocate Funds, Construct,
Schedule Ceremony, Formal
Dedication
Communicate
Historic Preservation
Communication Plan
Preserve
Preventive Maintenance,
Inspection, Restoration
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Attachment (2)
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Attachment (2)
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Attachment (3)
Steps for California Historical Resource Registration
Evaluate Designation
Criteria
http://ohp.parks.ca.gov
Checklist and DPR 523
Forms Complete Application
Notify City Clerk of
Intent to File
City Provide Written
Comments (90 Days)
Forward Application to
Office of Historic
Preservation (OHP)
OHP Notification of
Packet Completion OHP Staff Review
Quarterly State Historic
Resources Commission
Meeting
Listing in California
Register if Approved
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Attachment (4)
List of Port Hueneme Historic Preservation and Heritage Objects and Sites Reference #
YY-001
Project
Name
Project
Date
Project
Type
Project
Site
Project
Cost
PMI
Cost
OHP
Registry
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Attachment B
2024 Nomination Submission Forms (Redacted)
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DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Tony Stewart, AICP, Community and Economic Development Director Jose Coyotl, Associate Planner
SUBJECT: ADOPT A RESOLUTION GRANTING SPECIAL USE PERMIT NO. 08-24

TO ALLOW THE CITY OF PORT HUENEME TO HOST THE HUENEME

BEACH FESTIVAL WITH ANCILLARY LIVE ENTERTAINMENT STAGES,

A SANDCASTLE COMPETITION, A YOUTH WRESTLING

TOURNAMENT, FOOD AND VENDOR BOOTHS, AN ARTS AND CRAFTS

AREA, A CARNIVAL, ALCOHOL BOOTHS, AND FIND THE EVENT

EXEMPT FROM CEQA
RECOMMENDATION:

It is recommended the City Council:

1. Open the public hearing to take testimonial and documentary evidence; and

2. Close the public hearing and consider the evidence; and

3. Adopt a Resolution approving Special Use Permit No. 08-24 (Hueneme Beach Festival); and

4. Find the project (Special Use Permit No. 08-24) to be categorically exempt from CEQA; and

5. Take such additional, related, action that may be desirable.

BACKGROUND/ANALYSIS:

OVERVIEW:

The applicants, the City of Port Hueneme and the Port Hueneme Explorers Program are seeking permission through a temporary Special Use Permit ("SUP") to hold a community event named the “Hueneme Beach Festival” on Saturday, September 7, and Sunday, September 8, 2024, between the hours of 11:00 a.m. and 7:00 p.m. The event is intended to celebrate community pride, and will feature beachside entertainment, crafts, competitions, and youth activities.

The event will be held within Hueneme Beach Park and Parking Lots “B” and “C” located at 550 E. Surfside Drive, and along Oceanview Drive. It should be noted that unlike in years past, Surfside Drive will not be used as a portion of the event area and will therefore, Agenda Item No. 20 Page 1 of 23 CC Agenda 07-15-2024
Special Use Permit No. 08-24 – Hueneme Beach Festival
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remain open to through traffic and for parking. As with past beach festival events it is anticipated the event will be attended by approximately 15,000 patrons per day.

The applicants are proposing a variety of components for the proposed festival. The main entrance to the event will be located on the corner of Surfside and Oceanview Drives.

Oceanview Drive will serve as the main event walkway featuring a first-aid tent, general informational booths, and food / general retail stalls.

Parking Lot “B” will be used to house the main stage for the proposed live entertainment, food court (consisting of food trucks and stands), and two areas where alcohol will be served. Portions of the lawn area near the proposed main stage in Parking Lot “B” will be used for seating.

The Hueneme Beach sand area south of Parking Lot “B” between the beach volleyball courts and the Alaska Flight 261 Memorial will be used to host a youth wrestling tournament on Saturday, September 7. Additionally, a sand sculpture contest will take place on Sunday, September 8, 2024, along the shoreline adjacent to the proposed youth wrestling tournament area.

The easterly portion of Oceanview Drive and all of Parking Lot “C” will be used for the “Castle Amusements” with carnival-style rides and concessions. Food vendors and an additional arts and crafts area/vendors will also be located along Oceanview Drive. A separate “Festival Stage” will be located near the carnival area and feature an alcohol consumption area. Patrons will be able to purchase tickets for the carnival rides on-site.

Public portable restrooms will be located in three areas: 1) along the main entrance on Oceanview Drive, 2) adjacent to the food court area, and 3) within the Festival Stage area within Parking Lot “C”.

ENTERTAINMENT
As with previous Festival years, live entertainment will occur at both stages within the event area. To highlight youth talent a high school marching band competition is planned for Saturday, September 7, 2024, and will include student bands from Channel Islands, Hueneme, and Oxnard High Schools. The applicants are currently working on finalizing the event headliners. More information regarding the live entertainment as it becomes available, as well as about the event in general, can be found online at:
https://huenemebeachfestival.org

YOUTH WRESTLING TOURNAMENT
As noted above, to provide additional youth-related activities at the festival a Hueneme Beach Wrestling Tournament has been proposed on September 7, 2024, hosted by the Beat the Streets LA – Oxnard Chapter utilizing the USA Beach Wrestling protocols. The wrestling tournament will be located on the sandy beach between the beach volleyball courts and the Alaska Flight 262 memorial, and feature five fighting rings. The wrestling tournament is open to the public and prospective athletes holding a USA Wrestling Agenda Item No. 20 Page 2 of 23 CC Agenda 07-15-2024
Special Use Permit No. 08-24 – Hueneme Beach Festival
July 15, 2024

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Athletes membership card. Competing athletes may register ahead of the event online using the festival's main website or on the day of the event. To cover the cost of hosting the event a $30 registration fee will be collected.

SETUP/BREAKDOWN
Set up for the festival will begin at 8:00 a.m. on Thursday, September 5, with the markings and conceptual set up which will require full closure of the area with the use of street barricades, perimeter fencing, and tent setup. The stages will arrive on Thursday along with carnival rides. The full setup will be in place by Friday afternoon. Security will be onsite from Thursday, September 5, to Monday, September 9, 2024.

Breakdown will begin immediately following the event on Sunday at 7:00 p.m. Fencing and security will remain in place until Monday evening when everything should be off-site and all areas opened back up by 6:00 p.m. on Monday, September 9, 2024.

SECURITY
The entire festival area will be enclosed with temporary fencing. A private security company will provide the security for the event and will have eight uniformed guards stationed in and around the site. All patrons entering the festival area will be screened by security. Port Hueneme Police Department (PHPD) staff will also be present at each gate to monitor the screening process and handle any issues. In addition, the PHPD will patrol the event area with two, two-officer patrol teams plus a crowd control supervisor throughout each day of the event.

An information/first aid booth will be located near the main entrance. Medical emergencies will be handled by the Ventura County Fire Department and Safety Unlimited, INC. A PHPD Command Post will also be located in this area.

PARKING
Free parking for event guests will occur in Parking Lot “A”, along Surfside Drive, Ventura Road, and Market Street. Accessible parking spaces, along with one-hour parking for Surfside Seafood patrons, will be available at Lot “A”. Vendors, festival staff, and entertainers will utilize Parking Lot “E”.

FISCAL IMPACT:

Since this is a City-sponsored event, revenues typically generated from paid beach parking in Lots “A”, “B”, “C” and “E” and along Surfside and Oceanview Drives, which will instead be used for the event, will not occur. Further, costs to cover City staffing of the event (police officers, maintenance crews, etc.) will also occur. However, the event will be sponsored by businesses to offset costs.

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Special Use Permit No. 08-24 – Hueneme Beach Festival
July 15, 2024

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STRATEGIC PLAN:

Primary Strategic Pillar(s) and Initiative(s):

Optimal Levels of Service for Residents and Businesses
• Support and establish programs and events that create a strong sense of community pride and a connection to our history and heritage Innovation & Opportunity
• Retain and maximize opportunities for local businesses as the backbone of our community
ATTACHMENTS:

A. Resolution
B. SUP 08-24 Application Packet
C. Public Hearing Notice
Agenda Item No. 20 Page 4 of 23 CC Agenda 07-15-2024
RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PORT HUENEME,

CALIFORNIA, DEEMING A TEMPORARY EVENT EXEMPT FROM THE

CALIFORNIA ENVIRONMENTAL QUALITY ACT AND CONDITIONALLY
APPROVING SPECIAL USE PERMIT NO. 08-24 (CITY OF PORT HUENEME’S PUBLIC EVENT KNOWN AS “HUENEME BEACH FESTIVAL”, LOCATED AT 550 E. SURFSIDE DRIVE)
WHEREAS, A public hearing was held as required by law to consider issuance of a Special Use Permit (“SUP”) allowing the project known as the “Hueneme Beach Festival", to be located on the property at Hueneme Beach Park, from 11:00 a.m. to approximately 7:00 p.m. on Saturday, September 7, and Sunday, September 8, 2024 (with additional setup and cleanup time before and after the main event); and,
WHEREAS, the proposed Project represents a discretionary action subject to the environmental review requirements of the California Environmental Quality Act (“CEQA”) of 1970, as amended (Pubic Resources Code § et. seq.), and by operation of § 15381 of Title 14 to the California Code of Regulations, the City Council of the City of Port Hueneme is deemed “Lead Agency” for the purposes of CEQA; and,
WHEREAS, City staff has recommended the City Council find the Project exempt from CEQA as it establishes rules and procedures to permit operation of existing facilities; minor temporary use of land; ensures maintenance, restoration and protection of the environment; and regulates normal operations of facilities for public gatherings, and is therefore categorically exempt from further CEQA review under California Code of Regulations Title 14 §§15301, 15304 (e) 15308, 15323, and 15332 as an urban infill project; and, WHEREAS, the proposed Project is deemed consistent with, and furthers the objectives and policies of the City’s General Plan and zoning regulations; and, WHEREAS, the City Council considered the effects of the Project on the regional need for public services, and available fiscal and environmental resources before deciding on this matter; and,
WHEREAS, City staff recommended conditional approval of the Project and Special Use Permit Application No. SUP 08-24.

NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF PORT HUENEME, CALIFORNIA, DOES HEREBY RESOLVE AS FOLLOWS:

SECTION 1: Under the provisions of PHMC Sections 10355 et. seq., the City Council finds and declares that:

A. Prior to rendering a decision on any aspect of the Project, the City Council duly considered the following:

1. All testimony, written and oral, received in conjunction with that certain public hearing conducted on July 15, 2024, which testimony, by this reference, is incorporated herein.

Attachment A
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CC Resolution No. ___, Page 2 of 7

2. That certain written staff report submitted by the Community and Economic Development Department and exhibits hereto dated July 15, 2024, which report, by this reference, are incorporated herein.

B. That the Conditions of Approval specified in Section "G" below are reasonably related to the use of the premises for which this Special Use Permit is to be issued.

C. On the basis of evidence hereinafter listed, all administrative procedures and public participation requirements prescribed in Title 7, Division 1, of the Government Code of the State of California, Article X, PHMC § 10352, and Division 13 of the California Public Resources Code commencing with § 21050, and Title 14 of the California Code of Regulations commencing with § 15000, as such procedures and requirements pertain to this Project and CEQA have been lawfully satisfied.

D. That the California Coastal Act is intended to protect natural and scenic resources; promote the public safety, health, and welfare; and protect public and private property, wildlife, marine fisheries, other ocean resources, and the natural environment and that California Coastal Commission regulations establish the standards by which proposed land developments or other activities are evaluated to ensure consistency with the Act and that the Local Coastal Program (LCP) policy group of primary concern identified in the City’s LCP for the Project area involving the temporary use of Hueneme Beach Park and associated Parking Lots "B" and “C” is “Shoreline Access/Recreation and Visitor-Serving Facilities.” On the basis of the evaluations presented below, the City Council for the City of Port Hueneme finds the proposed Project consistent with and furthering the objectives of Chapter 3 of California Coastal Act of 1976:

1. VISITOR SERVING AND RECREATION FACILITIES
A. Coastal Act (Public Resource §§ 30212.5, 30213, and 30220):

Wherever appropriate and feasible, public facilities, including parking, shall be distributed throughout an area to mitigate against the impacts of overuse of any single area. Lower-cost visitor and recreational facilities shall be protected, encouraged and where feasible, provided. Developments providing public recreational opportunities are preferred. Coastal areas suited for wateroriented recreational activities that cannot readily be provided at inland water areas shall be protected for such uses.

B. Consistency Statement: According to local LCP policy for Hueneme Beach Park (Area A), Section 4.b. Resource Protection Zone Policies, any temporary Development or Special Use Permit projects at Hueneme Beach Park shall be focused west of Parking Lot “C”. The proposed temporary use Project will be located within Hueneme Beach Parking Lots “B” and “C” and adjacent Oceanview Drive; however, attendees will be required to not trespass on the nearby dune areas, which complies with this policy. In addition, the proposed Project will not block public access to the beach.

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CC Resolution No. ___, Page 3 of 7
E. That the following environmental findings are made based on upon the staff report dated July 15, 2024, and the project descriptions:

1. The Project is consistent with City’s General Plan and its policies including the Project’s land use designation as Open Space; it is also consistent with the Park-Reserve Zoning classification for the Project site.

2. The Project involves property located within City’s jurisdictional boundaries on parking lot sites and the Project is surrounded by urban uses and Park/Pacific Ocean.

3. The SUP property is not known to be listed by any regulatory agency as having value as habitat for endangered, rare or threatened species.

4. Approving the Project would not result in any significant effects related to traffic, noise, air quality, or water quality.

5. The Project is not expected to result in substantial pollution.

6. The Project area can be adequately served by all required utilities and public services.

7. The Project will not exceed the existing or planned capabilities of the sewage system.

8. The Project will not exceed the existing or planned capabilities of the solid waste system.

9. The Project is not expected to create unavoidable health hazards nor expose people to substantial health hazards.

10. The Project is not expected to have an adverse impact on adequate fire protection services.

11. The Project will not result in population that exceeds a level of service of one officer per 1,000 residents nor result in the average response time to emergency calls to exceed three minutes.

F. That because of the facts and conclusions identified in this Resolution, the Project is categorically exempt as it establishes rules and procedures to permit operation of existing facilities; minor temporary use of land; ensure maintenance, restoration and protection of the environment; and regulate normal operations of facilities for public gatherings, and therefore categorically exempt from further CEQA review under California Code of Regulations Title 14 §§ 15301, 15304 (e) 15308, 15323, and 15332.

G. That the City Council of the City of Port Hueneme hereby grants and approves this SUP 08-24 as a “Temporary Use” by operation of PHMC § 10355(A)(2), subject to the following conditions:

1. City approval is granted to the Applicant for the Temporary Use and location as described in the Staff Report dated July 15, 2024. Areas that may be subsequently desired by Applicant beyond that designated shall Agenda Item No. 20 Page 7 of 23 CC Agenda 07-15-2024
CC Resolution No. ___, Page 4 of 7
receive prior authorization and coordination by the City’s Director of Community and Economic Development (“Director”).

2. Frank Montelongo, Property Supervisor Officer of the Port Hueneme Police Department on behalf of the City of Port Hueneme, is deemed the Applicant’s authorized representative who shall be available at all times while the SUP event is in progress; or, the Applicant must designate in writing to the Director a minimum of one week before starting the event as to who the authorized event representative will be and who will have complete authority to represent and to act on behalf of the Applicant. Said authorized representative must be present at the site at all times while the event is in progress. Whenever the representative is not present during any particular time when the event is occurring, orders may be given by the Director, Public Works Director, and/or Chief of Police or their authorized staff. These orders must be obeyed by the representative who may have charge of the particular event activity to which the orders are given. If in the opinion of the Director, Public Works Director, or Chief of Police or authorized staff that the SUP event poses a threat to the public health, safety or welfare, or violates any of the conditions herein or other law, said official(s) may give orders to said representative to immediately correct the situation or terminate the proceedings and return the site to its pre-event condition. The Applicant and/or representative are responsible for the actions of his/her event employees, volunteers, contractors, and subcontractors.

3. The Applicant shall take all reasonable measures to protect public and private property that may result from activities of the SUP event. The area used for the event must be cleaned of event debris and returned to its pre-event condition no later than the morning following the day of the event, or other time as approved by the Director.

4. Prior to the SUP event, the Applicant shall provide proof that it has secured all necessary permits and licenses for the event including County Health permits, if required, to the satisfaction of the Director.

5. All vendors associated with this SUP shall obtain a City business license prior to the event.

6. Any on-site or off-site advertising, signage, banners or similar special promotions or marketing for the SUP event in the City must be approved by the Director before use and kept in a continuous state of good condition and repair, clean and free of graffiti as determined by the Director.

7. Unless otherwise permitted by Director, the Applicant will not make, or cause to be made, any alterations to Property covered by the SUP, or any part thereof, without Director’s prior written consent.

8. The Applicant, at its sole cost and expense, comply with all of the requirements of all federal, state, and local authorities now in force, or which may hereafter be in force, pertaining to the event and will faithfully observe in the use of SUP property all applicable laws. The judgment of Agenda Item No. 20 Page 8 of 23 CC Agenda 07-15-2024
CC Resolution No. ___, Page 5 of 7
any court of competent jurisdiction, or the admission of Applicant in any action or proceeding against Applicant, whether City be a party thereto or not, that Applicant has violated any such ordinance or statute in the use of SUP Property will be conclusive of that fact as between City and Applicant.

9. A 20-foot clear emergency vehicles access road shall be provided and maintained for the duration of the event. The emergency vehicles access road shall be unobstructed by guest and staff vehicles. Road barriers shall be movable by one person without special knowledge or extraordinary effort.

10. All temporary electrical systems shall be permitted in accordance with the local building and safety department and maintained in accordance with the National Electrical Code.

11. The Applicant is hereby made aware of the potential sensitive beach resources located seaward of the beach pedestrian concrete walkways located east of Beach Parking Lot "B” extending to the “J” Street Drain and down-coast to the Ormond Beach area. The Applicant and the SUP event participants are prohibited from traversing or otherwise disturbing dune areas within these locations. In addition, participants at the Applicant’s SUP event shall not operate vehicles off-road or outside the paved beach lots and streets. In this regard, operation of vehicles over undesignated areas is strictly prohibited without the prior approval of the Director.

12. The Applicant and participants at the SUP event shall comply with all applicable State, Federal, and local rules and regulations, government laws, and ordinances relating to the activity and all other ordinances and laws of the City, which among other things, prohibits disorderly conduct; point source noise outside of the Hueneme Beach Park that exceeds the noise regulations set forth in Port Hueneme Municipal Code; undesignated vehicles on the beach or off the public right-of-way; public intoxication or consumption of alcoholic beverages, animals on the sandy beach; fires on the beach; and boisterous, threatening, or profane and indecent language.

13. If requested by the Public Works Director, the Applicant shall obtain an Encroachment Permit for the use of any public street right-of-way prior to the SUP event taking place.

14. The Applicant shall not use stakes or any other means to secure the temporary tents, equipment or any other amenity related to the subject event that will penetrate the pavement within the parking lots without express permission by the Public Works Director. Driving stakes into the pavement within Oceanview Drive rights-of-way is strictly prohibited.

15. Free guest parking in Beach Parking Lots “A”, and along Surfside Drive shall only be made available on the dates of the event from 10:00 A.M. to 9:00 P.M.

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CC Resolution No. ___, Page 6 of 7
H. Pursuant to Public Resources Code § 30510, the City Council of the City of Port Hueneme hereby reiterates its intent to implement the Local Coastal Program and amendments thereto in a manner fully consistent with the California Coastal Act.

I. The approvals granted herein shall not become effective until all rights of appeal have been exhausted including appeal within 10 days following the date of receipt by the Coastal Commission of the City’s Notice of Final Action on this matter pursuant to PHMC § 10356(D).

SECTION 1: The Mayor, or presiding officer, is authorized to sign this Resolution signifying its adoption by the City Council of the City of Port Hueneme and the City Clerk, or her duly appointed deputy, may attest thereto.

SECTION 2: This Resolution shall take effect immediately upon its passage.

SECTION 3: The City Clerk shall certify to the adoption of this Resolution and enter it into the book of original Resolutions.

PASSED, APPROVED, AND ADOPTED, this 15th day of July, 2024.

Misty Perez, Mayor
ATTEST:
________________________________
Georgianna Nicole Alvarez
City Clerk
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CC Resolution No. ___, Page 7 of 7

CERTIFICATION

STATE OF CALIFORNIA )
COUNTY OF VENTURA ) SS.

CITY OF PORT HUENEME )
I, Georgianna Nicole Alvarez, City Clerk of the City of Port Hueneme, California, do hereby certify that the foregoing Resolution No. ____ was duly adopted at the regular meeting of the City Council on the 15th day of July, 2024, by the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

Dated:

Georgianna Nicole Alvarez
City Clerk
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Attachment B
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2024 Hueneme Beach Festival
September 7
th-8th
The City of Port Hueneme and Port Hueneme Police Explorers are delighted to continue the tradition of hosting a free community festival featuring live entertainment, food and vendor booths, an arts and crafts area, a carnival zone, a sand sculpture contest, Hueneme Beach Youth wrestling tournament, high school band competition, and alcohol serving areas. This two-day seaside event is scheduled to be held at the beautiful Hueneme Beach Park on Saturday, September 7
th & Sunday, September 8th from 11
a.m. to 7:00 p.m. each day.

This community favorite event looks to attract approximately 15,000 patrons each day.

This exciting end-of-summer party will be spread across Oceanview Drive, along with beach barking lots B & C. Parking Lots A & E will be used for vendor parking and general parking.

Information about the event can be found at: www.huenemebeachfestival.org.

This southern California event will attract visitors from all over the city and nearby counties with a majority of festival-goers coming from Ventura County.

Our family-oriented event must be committed to providing our guests with a safe, secure, and memorable experience. We remain an attractive target for terrorist attacks or other exploitations, therefore, we must employ patron screening procedures to enhance the safety and security of our guests.

We will be employing metal detector screening at all entrance gates. Screening at these gates will be conducted by our contract security company which will have Event Staff and uniformed security guards monitoring the ingress of all patrons and vendors. Port Hueneme Police will also be standing by each gate monitoring the screening process and addressing any issues.

The screening procedures that we have adopted are for guidance purposes only – they are not a requirement under any law or government regulation. The attached screening procedures are to control prohibited items from being brought into our festival.

Screening
We will have trained private security performing the patron screening process safely and respectfully. We will be requiring EVERYONE, except for credentialed Staff, to be screened upon entry Entertainers entering from the Entertainer gate will not need to be screened as they have been vetted and are known entities.

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All security and Port Hueneme Festival Staff must have explicit knowledge of items prohibited inside the event. The attached is a list of items that are not allowed in the event along with prohibitive behavior that is not condoned at any time.

Festival Policies:

All patrons of the Festival are subject to metal detector search and bag search upon entry. The following items are not allowed at the Festival:
• Weapons of any kind (guns, knives, etc.)
• Fireworks or explosives of any kind
• Illegal or illicit substances of any kind
• Tables or Chairs
• Drones
• Cannabis
• Alcohol
• Non-festival food or drink (in compliance with Ventura County Environmental Health)
• Boom boxes, megaphones, or other peak amplification systems • Skateboards, bicycles, skates, scooters, or personal motorized vehicles (except motorized wheelchairs)
• Ice chests or coolers
• Banners or signs
• Dogs or other pets
• Any items deemed inappropriate or dangerous by Festival staff will be refused Festival fenced-in grounds are a smoke-free environment.

The event is ADA-accessible. No wheelchair rentals are available at the festival.

Strollers are permitted but can present challenges when navigating the parking area with grass, sand, and dirt pathways.

Respectful of the artisans showcasing their original works, photography of Art & Crafts vendors is prohibited.

Alcoholic beverages are served only to those 21 years of age or older.

Carnival tickets are available for purchase onsite at ticket booths with cash or credit card. ATMs are available on-site.

FREE parking and FREE admission. No overnight parking is available.

Public Awareness
Our website currently lists all of the prohibitive items which are not allowed into the festival. This will assist the screening process in running as smoothly as possible. We Agenda Item No. 20 Page 15 of 23 CC Agenda 07-15-2024
have made our guests prior to arrival that they will be searched prior to entering our event and failure to allow screening will result in denial of entry.

If a guest refuses to comply with our established screening procedures, the screener will contact the gate supervisor. The gate supervisor will communicate that screening is required prior to entry. This will be conducted in a courteous, professional, and nonconfrontational manner. If the supervisor is not immediately available, the screener should politely ask the patron to stand aside from the screening line to allow others to pass. If the police officers are present at the gate during this time, officers may be asked to explain the procedures to the guest.

These guidelines are just that – a guide to help everyone make an educated and rational decision during the screening process. Exceptions: There will be Exceptions to these rules such as a syringe being used by a diabetic or a small cooler being used to store breast milk. Please consider the circumstances when making a final decision. We will have amnesty boxes (trash cans) at the screening checkpoint which will allow patrons to discard prohibited items. The guest may throw the item away or return it to their vehicle.

Armed Off-Duty Law Enforcement Officers
California law enforcement officers will be allowed into the event with valid law enforcement identification. The gate supervisor will contact Port Hueneme PD to verify the information so they can account for all individuals who are armed inside the event.

Individuals with CCW (Concealed Carry Weapon) permits will not be allowed into the event with a weapon of any type.

Security Screening Procedures

1. Screeners will ask all patrons to remove objects from their persons. These items include a wallet, cell phone, camera, hats, and keys. They will be allowed to keep watches, wallets, belts, jackets, shoes, and coins.

2. Screeners will search bags, backpacks, strollers, and diaper bags for prohibited items.

3. Every patron will walk through a metal detector to be screened unless they have a medical condition that prevents them from doing so.

4. Patrons will place items not allowed through the detector in a basket on the adjacent table. These items will be visually screened for contraband. The items will always remain in the eyesight of the patron. The items will be repositioned to the exit side of the metal detector where the guest will recover their personal items.

5. Bulky items such as large jackets or blankets should be removed and physically screened by hand.

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6. If an item of contraband is located, the gate supervisor or police will be immediately notified.

7. If a metal detector alarm sounds, the screener will ask the patron if all items have been removed from their pockets. If so, a “wand” or handheld metal detector will be used to confirm or remove the item.

8. At no time, will a screener place their hands on an individual in order to perform a search of a guest.

9. If a “wand” is used, the screener shall instruct the guest to stand with his or her feet shoulder-width apart, arms outstretched, and palms facing up and open. a. The wand will be moved in a U-shape movement approximately 2 inches from the guest beginning from one shoulder and ending with the opposite shoulder.

This shall be repeated on each side, front and back.

At the discretion of law enforcement, the disposition of the illegal or prohibitive item may be returned to a patron’s vehicle.

If law enforcement is not located at a gate when an illegal, suspicious, or prohibitive item is located, screeners shall remain calm and make every effort to contact a supervisor in the immediate area. Contact will then be made via radio to the appropriate personnel.

Service Animals
Service Animals are required to be screened. You may ask the patron if the animal is a service animal. If the animal is not a service animal, entry will be denied. The screener should ask permission to search the service animal. The animal should be clearly Identified as a service animal and should have paperwork. It is illegal to ask a patron, “What is your disability?”
Injuries/Trips and Falls
All falls or any injury requiring medical attention as a result of festival negligence should be documented. If the victim refuses to cooperate, the minimum required information should be the name of the victim, the extent of injury, pictures of the injuries, the location of the incident, and a photograph of the location of the incident.

Medical Emergencies
The Ventura County Fire Department and AMR Ambulance will handle medical emergencies. In the event of a medical emergency, the Port Hueneme Police Department dispatch center or Police should be notified. The Public Safety Dispatcher will relay the information to the appropriate medical emergency staff.

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Alcohol-Related Issues
Police will respond in any incident involving a vendor selling alcoholic beverages to a minor. Once all information concerning such an event is obtained, HBF Executive Staff will be apprised of the situation. HBF Executive Staff will make the decision concerning the closing down of any booth dispensing alcoholic beverages.

Minors caught in possession of consuming alcoholic beverages will be escorted from the event site by police personnel.

Adults committing alcohol-related offenses may be escorted from the event by police.

HBF Executive Staff will be made aware of all ejections from the event.

Lost Juveniles
Lost Juveniles will be brought to the Hueneme Beach Festival Information/First Aid Booth. They will be transported to the Hueneme Police Department after the event if they are not reunited with their parent or guardian.

Pets
No pets of any kind are allowed inside the event site. Exceptions to this rule are service dogs for the visually impaired or service dogs in training.

General Parking
Free Parking. Parking is available in beach lots A, F, and along Surfside Drive, Ventura Road, and Market Street.

Beach Parking, Lot A
The area will be monitored and screened by the Port Hueneme Explorers and will be made available for Handicap parking. Parking will also be made available for all customers wanting to visit Surfside Seafood. They will receive a colored permit which will allow for parking in the lost for one hour. The pier parking lot side will be used for entertainers and production equipment.

Parking, Lot E
This parking lot will be used exclusively for Vendor Parking, Entertainment Parking, and Staff parking. This parking lot area will also be monitored by the Port Hueneme Police Explorers.

ADA Parking
There will be designated disabled parking in Parking Lot A which will be accessible via Surfside Drive.

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Police Command Post
The Command Post will be located near the main entrance to the event in front of the Oceanview Pavilion located at 575 East Surfside Drive.

Crowd Control Overview
Crowd control activities of the Hueneme Beach Festival will be a joint effort between the Port Hueneme Police Department and a private security company. The Port Hueneme Police Department will be in command of the crowd control activities. The selected private security company will have 8 uniformed security guards stationed in and around the event site. One guard will handle money transfers and will be armed. Security will report suspicious or criminal activity to their supervisor, who in turn will report directly to the crowd control supervisor or the mobile command post. Security guards have been given a proactive direction to address any alcohol violations. The Port Hueneme Police Department will have (2) two officer patrol teams and a crowd control supervisor deployed at the event site each day of the event. The foot patrol teams will consist of one police officer and one reserve police officer. Each foot patrol team will be assigned a specific area of the quadrant. The crowd control supervisor will roam the event site.

Protests/Unlawful Assembly
Should any gathering or protest take place outside the Hueneme Beach Festival event, the mission will be to allow those in attendance to peacefully exercise their right to free speech and to assemble. Police presence will be in accordance with their policies.

Absent excessive property damage or a danger to citizens or officers, the only proactive response will be to ensure that pedestrian and vehicle traffic flow continues uninterrupted during the course of their protest (to include blocking entrances to the event). The protest will be monitored by the Port Hueneme Police Department under the direction of the Incident Commander and help ensure such protest do not involve unlawful acts, personal injury, or property damage.

Events:
• Hueneme Beach Poster Contest
o See attached winners
• Music
o Festival will utilize two stages. The event has been reviewed and proposed sound mitigations alike. The event will feature live music, high school bands, DJ’s, see attached for listing.
▪ Main Stage (Lot B
▪ Community Stage (Lot C)
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• Hueneme Beach Wrestling Tournament
o Saturday 7, 2024
o Time: 09:00 – 4:00 PM
o Hosted by:
▪ Beat The Streets LA – Oxnard Chapter
▪ USA Beach Wrestling
o Fee: $30 per athlete
o Proceeds benefitting Beat The Streets LA – Oxnard Chapter • High School Marching Band Competition
o Saturday, September 7,2024
o Time: 11:00 – 1:PM
o Main Stage:
▪ Channel Islands High School
▪ Hueneme High School
▪ Oxnard High School
• Sand Sculpture Contest
o Sunday, September 8, 2024
o Time: 11:00 AM
o Entry - Free
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25' 30' SPONSOR BOOTH CITY BOOTH FOOD BOOTH OR TRUCK PAID BOOTH NON-PROFIT BOOTH FIRST AID MAIN STAGE ALCOHOL SALES CARNIVAL AREA ALCOHOL BOOTH ENTERTAINMENT RESTRICTED AREA RESTRICTED AREA SAND CASTLE CONTEST SUN. 8TH WRESTLING CONTEST SAT. 7TH ENTRANCE MAIN STAGE FOOD COURT RESTROOM ATM TABLES FOOD BOOTHS FOOD TRUCKS FESTIVAL STAGE FOOD BOOTH ENTERTAINER'S REST & EQUIPMENT AREA Agenda Item No. 20HUENEME BEACH FESTIVAL LAYOUT

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CITY OF PORT HUENEME NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN that a public hearing will be held by the City Council of the City of Port Hueneme to consider an application by the City of Port Hueneme, 250 N. Ventura Rd., Port Hueneme, CA 93041, for a temporary Special Use Permit (SUP) No. 08-24 for or a two-day festival (“Hueneme Beach Festival”) to occur on September 7-8, 2024 from 11:00 a.m. to 7:00 p.m. The festival will consist of two stages with live entertainment, a sandcastle competition, a youth wrestling tournament, food and vendor booths, an arts and crafts area, a carnival, and alcohol booths, in Hueneme Beach Parking Lots “B” and "C”, located at 550 E. Surfside Drive, and along Oceanview Drive.

SAID PUBLIC HEARING will be held as an in-person meeting on Monday, July 15, 2024, at 6:30 p.m., or as soon as possible thereafter. Any person may attend this public hearing in the City Council Chambers located at 250 North Ventura Road, Port Hueneme. All members of the public are privileged to attend and be heard on this matter by submitting written or live public comments.

ENVIRONMENTAL REVIEW: The proposed SUP is deemed categorically exempt from review under the California Environmental Quality Act under California Code of Regulations Title 14 §§15301, 15304 (e) 15308, and 15323, because it establishes rules and procedures to permit operation of existing facilities; minor temporary use of land; ensures maintenance, restoration and protection of the environment; and regulates normal operations of facilities for public gatherings.

The SUP is therefore categorically exempt from further CEQA review under California Code of Regulations Title 14 §§15301, 15304 (e) 15308, and 15323 ADDITIONAL INFORMATION on this project may be obtained from the Department of Community Development, City of Port Hueneme, 250 N. Ventura Road, Port Hueneme, California 93041, telephone (805) 986-6548.

Be advised, if you challenge the actions taken on the project described in this Notice in court, you may be limited to raising only those issues you or someone else raised at the public hearing described in this Notice, or in written correspondence delivered to the City Clerk at, or prior to, the public hearing.

In compliance with the Americans with Disabilities Act, if you need special assistance to participate at this meeting, please contact the office of the City Clerk, at (805) 986-6503, or the California TDD Relay Service. Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to allow participation. /s/Georgianna Nicole Alvarez, City Clerk
Published: July 2, 2024
Attachment C
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DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Tony Stewart, AICP, Community and Economic Development Director Jose Coyotl, Associate Planner
SUBJECT: ADOPT A RESOLUTION GRANTING SPECIAL USE PERMIT NO. 09-24

TO ALLOW THE CITY OF PORT HUENEME TO HOST THE HUENEME

SUMMER BEACH RUN WITH ANCILLARY BEACHSIDE SPORTING

ACTIVITY STATIONS, FOOD TRUCKS, VENDORS, AND LIVE

ENTERTAINMENT, AND FIND THE EVENT EXEMPT FROM CEQA
RECOMMENDATION:

It is recommended the City Council:

1. Open the public hearing to take testimonial and documentary evidence; and

2. Close the public hearing and consider the evidence; and

3. Adopt a Resolution approving Special Use Permit No. 09-24 (Hueneme Summer Fun Run); and

4. Find the project (Special Use Permit No. 09-24) to be categorically exempt from CEQA; and

5. Take such additional, related, action that may be desirable.

BACKGROUND/ANALYSIS:

The applicant, the City of Port Hueneme, is seeking permission through a temporary Special Use Permit ("SUP") to hold a run/walk competition event named the “Hueneme Summer Fun Run” within the Hueneme Beach Park located at 550 E. Surfside Drive.

The “Hueneme Summer Fun Run” is to occur on Saturday, August 10, 2024, at 9:00 a.m.

The event is anticipated to be attended by 200 participants. The event will open for general registrations from 7:00 a.m. to 9:00 a.m.

The Hueneme Wharf Plaza flag pavilion will be used as a check-in area and the starting point of the “Hueneme Fun Run” event will begin with a “run/walk” on the promenade down to the lighthouse culminating on the sand with different stations to compete at to complete the race and receive a participation medal.

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Special Use Permit No. 09-24 – Hueneme Summer Fun Run
July 15, 2024

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Participants will be required to first travel across the promenade to the lighthouse and back, then proceed to the sand through an obstacle course which includes a series of installments: hula hoop 10 times, pass under a limbo stick, proceed through an inflatable obstacle course then run and tap the top of eight (8) cones, to complete the course by kicking a soccer goal. There will be staged food trucks along Surfside Drive and a DJ to add to the event. A supplemental Tug-of-War team-based event will be offered to those interested in an additional activity to be held after the race.

Event setup will commence at 7:00 a.m. with race-related activities concluding by noon.

The Special Use Permit application requests the approval to waive parking fees during the event within Parking Lots “A”, “B, and along Surfside Drive from 7:00 a.m. until 1:00 p.m.

The anticipated event operational budget is approximately $2,500.00, which includes race bibs, participation medals, entertainment, DJ, obstacle course components, routedefining signage, and refreshments.

FISCAL IMPACT:

Since this is a City-sponsored event, revenues typically generated from paid beach parking in Lot “A”, “B”, and Surfside Drive, will not occur. The Recreation and Community Services Division “Community Promotions” line-item account will absorb costs associated with this event.

STRATEGIC PLAN:

Primary Strategic Pillar and Initiative:

Optimal Levels of Service for Residents and Businesses
• Support and establish programs and events that create a strong sense of community pride and a connection to our history and heritage ATTACHMENTS:

A. Resolution
B. Application package and Site Plan
C. Public Hearing Notice
Agenda Item No. 21 Page 2 of 15 CC Agenda 07-15-2024
RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PORT HUENEME,

CALIFORNIA, DEEMING A TEMPORARY EVENT EXEMPT FROM THE

CALIFORNIA ENVIRONMENTAL QUALITY ACT AND CONDITIONALLY
APPROVING SPECIAL USE PERMIT NO. 09-24 (CITY OF PORT HUENEME’S PUBLIC EVENT KNOWN AS “HUENEME SUMMER FUN RUN”, LOCATED AT 550 E. SURFSIDE DRIVE)
WHEREAS, A public hearing was held as required by law to consider issuance of a Special Use Permit (“SUP”) allowing the project known as the “Hueneme Summer Fun Run", to be located on the property at Hueneme Beach Park, from 9:00 a.m. to approximately 1:00 p.m. on Saturday, August 10, 2024 (with additional setup and cleanup time before and after the main event); and
WHEREAS, the proposed Project represents a discretionary action subject to the environmental review requirements of the California Environmental Quality Act (“CEQA”) of 1970, as amended (Pubic Resources Code § et. seq.), and by operation of § 15381 of Title 14 to the California Code of Regulations, the City Council of the City of Port Hueneme is deemed “Lead Agency” for the purposes of CEQA; and
WHEREAS City staff has recommended the City Council find the Project exempt from CEQA as it establishes rules and procedures to permit operation of existing facilities; minor temporary use of land; ensures maintenance, restoration and protection of the environment; and regulates normal operations of facilities for public gatherings, and is therefore categorically exempt from further CEQA review under California Code of Regulations Title 14 §§15301, 15304 (e) 15308, 15323, and 15332 as an urban infill project; and WHEREAS, the proposed Project is deemed consistent with, and furthers the objectives and policies of the City’s General Plan and zoning regulations; and WHEREAS, the City Council considered the effects of the Project on the regional need for public services, and available fiscal and environmental resources before deciding on this matter; and
WHEREAS, City staff recommended conditional approval of the Project and Special Use Permit Application No. SUP 09-24.

NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF PORT HUENEME, CALIFORNIA, DOES HEREBY RESOLVE AS FOLLOWS:

SECTION 1: Under the provisions of PHMC Sections 10355 et. seq., the City Council finds and declares that:

A. Prior to rendering a decision on any aspect of the Project, the City Council duly considered the following:

1. All testimony, written and oral, received in conjunction with that certain public hearing conducted on July 15, 2024, which testimony, by this reference, is incorporated herein.

Attachment A
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CC Resolution No. ___, Page 2 of 7

2. That certain written staff report submitted by the Community and Economic Development Department and exhibits hereto dated July 15, 2024, which report, by this reference, are incorporated herein.

B. That the Conditions of Approval specified in Section "G" below are reasonably related to the use of the premises for which this Special Use Permit is to be issued.

C. On the basis of evidence hereinafter listed, all administrative procedures and public participation requirements prescribed in Title 7, Division 1, of the Government Code of the State of California, Article X, PHMC § 10352, and Division 13 of the California Public Resources Code commencing with § 21050, and Title 14 of the California Code of Regulations commencing with § 15000, as such procedures and requirements pertain to this Project and CEQA have been lawfully satisfied.

D. That the California Coastal Act is intended to protect natural and scenic resources; promote the public safety, health, and welfare; and protect public and private property, wildlife, marine fisheries, other ocean resources, and the natural environment and that California Coastal Commission regulations establish the standards by which proposed land developments or other activities are evaluated to ensure consistency with the Act and that the Local Coastal Program (LCP) policy group of primary concern identified in the City’s LCP for the Project area involving the temporary use of Hueneme Beach Park and associated Parking Lot “C” is “Shoreline Access/Recreation and Visitor-Serving Facilities.” On the basis of the evaluations presented below, the City Council for the City of Port Hueneme finds the proposed Project consistent with and furthering the objectives of Chapter 3 of California Coastal Act of 1976:

1. VISITOR SERVING AND RECREATION FACILITIES
A. Coastal Act (Public Resource §§ 30212.5, 30213, and 30220):

Wherever appropriate and feasible, public facilities, including parking, shall be distributed throughout an area to mitigate against the impacts of overuse of any single area. Lower-cost visitor and recreational facilities shall be protected, encouraged, and where feasible, provided. Developments providing public recreational opportunities are preferred. Coastal areas suited for wateroriented recreational activities that cannot readily be provided at inland water areas shall be protected for such uses.

B. Consistency Statement: According to local LCP policy for Hueneme Beach Park (Area A), Section 4.b. Resource Protection Zone Policies, any temporary Development or Special Use Permit projects at Hueneme Beach Park shall be focused west of Parking Lot “C”. The proposed temporary use Project will be located within Hueneme Beach Park; however, attendees will be required to not trespass on the nearby dune areas, which complies with this policy. In addition, the proposed Project will not block public access to the beach.

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E. That the following environmental findings are made based on the staff report dated July 15, 2024, and the project descriptions:

1. The Project is consistent with City’s General Plan and its policies including the Project’s land use designation as Open Space; it is also consistent with the Park-Reserve Zoning classification for the Project site.

2. The Project involves property located within City’s jurisdictional boundaries on parking lot sites and the Project is surrounded by urban uses and Park/Pacific Ocean.

3. The SUP property is not known to be listed by any regulatory agency as having value as habitat for endangered, rare or threatened species.

4. Approving the Project would not result in any significant effects related to traffic, noise, air quality, or water quality.

5. The Project is not expected to result in substantial pollution.

6. The Project area can be adequately served by all required utilities and public services.

7. The Project will not exceed the existing or planned capabilities of the sewage system.

8. The Project will not exceed the existing or planned capabilities of the solid waste system.

9. The Project is not expected to create unavoidable health hazards nor expose people to substantial health hazards.

10. The Project is not expected to have an adverse impact on adequate fire protection services.

11. The Project will not result in population that exceeds a level of service of one officer per 1,000 residents nor result in the average response time to emergency calls to exceed three minutes.

F. That because of the facts and conclusions identified in this Resolution, the Project is categorically exempt as it establishes rules and procedures to permit operation of existing facilities; minor temporary use of land; ensure maintenance, restoration and protection of the environment; and regulate normal operations of facilities for public gatherings, and therefore categorically exempt from further CEQA review under California Code of Regulations Title 14 §§ 15301, 15304 (e) 15308, 15323, and 15332.

G. That the City Council of the City of Port Hueneme hereby grants and approves this SUP 09-24 as a “Temporary Use” by operation of PHMC § 10355(A)(2), subject to the following conditions:

1. City approval is granted to the Applicant for the Temporary Use and location as described in the Staff Report dated July 15, 2024. Areas that may be subsequently desired by Applicant beyond that designated shall Agenda Item No. 21 Page 5 of 15 CC Agenda 07-15-2024
CC Resolution No. ___, Page 4 of 7
receive prior authorization and coordination by the City’s Director of Community and Economic Development (“Director”).

2. Anna Hanely, Recreation and Community Program Manager on behalf of the City of Port Hueneme, is deemed the Applicant’s authorized representative who shall be available at all times while the SUP event is in progress; or, the Applicant must designate in writing to the Director a minimum of one week before starting the event as to who the authorized event representative will be and who will have complete authority to represent and to act on behalf of the Applicant. Said authorized representative must be present at the site at all times while the event is in progress. Whenever the representative is not present during any particular time when the event is occurring, orders may be given by the Director, Public Works Director, and/or Chief of Police or their authorized staff. These orders must be obeyed by the representative who may have charge of the particular event activity to which the orders are given. If in the opinion of the Director, Public Works Director, or Chief of Police or authorized staff that the SUP event poses a threat to the public health, safety or welfare, or violates any of the conditions herein or other law, said official(s) may give orders to said representative to immediately correct the situation or terminate the proceedings and return the site to its pre-event condition. The Applicant and/or representative are responsible for the actions of his/her event employees, volunteers, contractors, and subcontractors.

3. The Applicant shall take all reasonable measures to protect public and private property that may result from activities of the SUP event. The area used for the event must be cleaned of event debris and returned to its pre-event condition no later than the morning following the day of the event, or other time as approved by the Director.

4. All vendors associated with this SUP shall obtain a City business license prior to the event.

5. Any on-site or off-site advertising, signage, banners or similar special promotions or marketing for the SUP event in the City must be approved by the Director before use and kept in a continuous state of good condition and repair, clean and free of graffiti as determined by the Director.

6. Unless otherwise permitted by Director, the Applicant will not make, or cause to be made, any alterations to Property covered by the SUP, or any part thereof, without Director’s prior written consent.

7. A 20-foot clear emergency vehicles access road shall be provided and maintained for the duration of the event. The emergency vehicles access road shall be unobstructed by guest and staff vehicles. Road barriers shall be movable by one person without special knowledge or extraordinary effort.

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CC Resolution No. ___, Page 5 of 7

8. All temporary electrical systems shall be permitted in accordance with the local building and safety department and maintained in accordance with the National Electrical Code.

9. The Applicant acknowledges that any person participating at the SUP event does so at his/her own risk without liability on the part of the City of Port Hueneme for any injury, theft, or damage to persons or property resulting there from.

10. The Applicant is hereby made aware of the potential sensitive beach resources located seaward of the beach pedestrian concrete walkways located east of Beach Parking Lot "B” extending to the “J” Street Drain and down-coast to the Ormond Beach area. The Applicant and the SUP event participants are prohibited from traversing or otherwise disturbing dune areas within these locations. In addition, participants at the Applicant’s SUP event shall not operate vehicles off-road or outside the paved beach lots and streets. In this regard, operation of vehicles over undesignated areas is strictly prohibited without the prior approval of the Director.

11. The Applicant and participants at the SUP event shall comply with all applicable State, Federal, and local rules and regulations, government laws, and ordinances relating to the activity and all other ordinances and laws of the City, which among other things, prohibits disorderly conduct; point source noise outside of the Hueneme Beach Park that exceeds the noise regulations set forth in Port Hueneme Municipal Code; undesignated vehicles on the beach or off the public right-of-way; public intoxication or consumption of alcoholic beverages, animals on the sandy beach; fires on the beach; and boisterous, threatening, or profane and indecent language.

12. If requested by the Public Works Director, the Applicant shall obtain an Encroachment Permit for the use of any public street right-of-way prior to the SUP event taking place.

13. Free parking in Beach Parking Lots “A”, “B”, and along Surfside Drive shall only be made available on the day of the event from 7:00 A.M. to 1:00 P.M.

14. To mitigate noise levels to nearby residents, the applicant shall locate all amplified speakers to point towards the Pacific Ocean.

H. Pursuant to Public Resources Code § 30510, the City Council of the City of Port Hueneme hereby reiterates its intent to implement the Local Coastal Program and amendments thereto in a manner fully consistent with the California Coastal Act.

I. The approvals granted herein shall not become effective until all rights of appeal have been exhausted including appeal within 10 days following the date of receipt by the Coastal Commission of the City’s Notice of Final Action on this matter pursuant to PHMC § 10356(D).

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CC Resolution No. ___, Page 6 of 7
SECTION 1: The Mayor, or presiding officer, is authorized to sign this Resolution signifying its adoption by the City Council of the City of Port Hueneme and the City Clerk, or her duly appointed deputy, may attest thereto.

SECTION 2: This Resolution shall take effect immediately upon its passage.

SECTION 3: The City Clerk shall certify to the adoption of this Resolution and enter it into the book of original Resolutions.

PASSED, APPROVED, AND ADOPTED, this 15th day of July, 2024.

Misty Perez, Mayor
ATTEST:
________________________________
Georgianna Nicole Alvarez
City Clerk
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CC Resolution No. ___, Page 7 of 7

CERTIFICATION

STATE OF CALIFORNIA )
COUNTY OF VENTURA ) SS.

CITY OF PORT HUENEME )
I, Georgianna Nicole Alvarez, City Clerk of the City of Port Hueneme, California, do hereby certify that the foregoing Resolution No. ____ was duly adopted at the regular meeting of the City Council on the 15th day of July, 2024, by the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

Dated:

Georgianna Nicole Alvarez
City Clerk
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City of Port Hueneme
Community Development Department,
Planning Division
Special Use Permit
Name of Applicant: of p/rt
Name of Business:

Address of Business: TV. (Gvi*
Applicant’s Phone No.: Email: O'l)
PROJECT DESCRIPTION:

Project Location: Zoning:

Present use of Property: <W
Have you checked for deed restrictions/CC&Rs which would prohibit this project? k/ / f\
Describe in detail the nature of the development or purpose for which the building, structure, improvement or premises is to be used (please attach additional sheets and plans if necessary):

AFFIDAVIT
I hereby certify, under penalty of perjury, that I am the property owner or am authorized by the property owner(s) to submit this application. I further certify that this application has been prepared in compliance of the Port Hueneme Municipal Code, that the materials are being submitted as a formal application for the request noted on this application and that the statements and information above referred to are, to the best of my knowledge and belief, in all respects true and correct.

Owner’s Signature: ’
'
Date:

Please Print Name:

Owner’s Address:

Applicant’s Signature: Date:

For Staff Use Only
Date Received:

Case No. Z/LH
Fee Paid: ,
Approved Denied
250 N. Ventura Rd.. Port Hueneme, CA 93041 • Ph. (805) 986-6500, Fax (805) 986-6675 • www.cityofporthueneme.org Q:Forms/2017 Applications/Special Use Permit
Attachment B
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NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN that a public hearing will be held by the City Council of the City of Port Hueneme to consider an application by the City of Port Hueneme, 250 N.

Ventura Rd., Port Hueneme, CA 93041, for a temporary Special Use Permit (SUP) No. 09-24 for a one-day event (“Hueneme Summer Fun Run”) to occur on August 10, 2024 from 7:30 a.m. to 12:00 p.m. The event will consist of several beachside sporting activity stations including a walk/run competition (along the Lighthouse Promenade Walkway), hula hoop, limbo, soccer, an obstacle course, and a tug-of-war competition. Additionally, the event will host food trucks and entertainment.

SAID PUBLIC HEARING will be held as an in-person meeting on Monday, July 15, 2024, at 6:30 p.m., or as soon as possible thereafter. Any person may attend this public hearing in the City Council Chambers located at 250 North Ventura Road, Port Hueneme. All members of the public are privileged to attend and be heard on this matter by submitting written or live public comments.

ENVIRONMENTAL REVIEW: The proposed SUP is deemed categorically exempt from review under the California Environmental Quality Act under California Code of Regulations Title 14 §§15301, 15304 (e) 15308, and 15323, because it establishes rules and procedures to permit operation of existing facilities; minor temporary use of land; ensures maintenance, restoration and protection of the environment; and regulates normal operations of facilities for public gatherings. The SUP is therefore categorically exempt from further CEQA review under California Code of Regulations Title 14 §§15301, 15304 (e) 15308, and 15323
ADDITIONAL INFORMATION on this project may be obtained from the Department of Community Development, City of Port Hueneme, 250 N. Ventura Road, Port Hueneme, California 93041, telephone (805) 986-6548.

Be advised, if you challenge the actions taken on the project described in this Notice in court, you may be limited to raising only those issues you or someone else raised at the public hearing described in this Notice, or in written correspondence delivered to the City Clerk at, or prior to, the public hearing.

In compliance with the Americans with Disabilities Act, if you need special assistance to participate at this meeting, please contact the office of the City Clerk, at (805) 986-6503, or the California TDD Relay Service. Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to allow participation. /s/Georgianna Nicole Alvarez, City Clerk
Published: July 2, 2024
Attachment C
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DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Tony Stewart, AICP, Community and Economic Development Director SUBJECT: APPROVAL OF MURAL DESIGN – CONTINUED DISCUSSION RECOMMENDATION:

It is recommended the City Council consider the revised draft mural design and authorize the Mural Committee to move forward with coordinating public outreach for further input on the mural design and bring a final design back for City Council consideration at their September 3, 2024 meeting.

BACKGROUND/ANALYSIS:

At their June 17, 2024 meeting, the City Council heard a presentation of the draft mural design selected by the Mural Committee.

After hearing about the design, and the minor revisions the Committee recommended be made to it, the City Council made the following comments and directed that the mural design be brought back for further discussion:
• The Council majority liked the overall design concept • Mayor Perez wanted to see more historic Port Hueneme-specific interpretation (this should be addressed through an interpretive panel). • Council Member Gama suggested the following revisions be made: remove the lemon and related blossoms; consider including California Poppies; add more emphasis on ocean imagery and proximity/view to islands from coastline (possible watermark silhouette); he supports emphasizing Port/Navy symbolism and suggested the stylized cranes used to represent the Port of Hueneme be more realistic.
• Council Member Martinez requested the addition of a Snowy Plover to the lefthand side of the mural. • Comments were made about the Tomol’s (Chumash boat) perspective and how it will look if not viewed from the corner.

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Approval of Mural Design
July 15, 2024

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• Comments were made that the mural should be expanded to go around the wall at the library’s northwest corner, facing Park Avenue.

Initial Draft Mural Design
Revised Draft Mural Design with City Council and Mural Committee Input To accommodate several of the items requested for revision by the City Council and the Mural Committee, the artist team revised the mural, shown above. As can be seen in the graphic, while the overall theme was kept, several revisions were made:
• Julie Tumamait-Stenslie and KC Rodriguez were consulted to validate the Chumash elements in this version. The title of the mural is saxipak’a- “Once Upon A Time” translated from Chumash.

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Approval of Mural Design
July 15, 2024

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• The cranes were moved to the right corner and made to appear more realistic. • A Snowy Plover was added to the far left
• The Tomol (Chumash boat) was made to appear more realistic and additional “wave” elements were added around it
• The lemon and lemon blossoms were replaced by California poppies.

Based on previous input, additional fine-tuning could take place, such as replacing the uppermost sand dollar and poppy (above the blue heron) with an element that references the Channel Islands, and adding at least one additional Snowy Plover and additional wave elements added to the far left, which would wrap around the corner to face Park Avenue.

At the June 17, 2024 meeting, the City Council also requested that the Subcommittee responsible for reviewing the initial submissions made in response to OPAC’s call for submissions should also be shown the selected design and be asked for their feedback.

Therefore, on June 24, 2024, Denise Sindelar of OPAC emailed the Subcommittee Members the initial mural design, a list of the revisions recommended by the City Council and the Mural Committee, and requested any additional feedback from the Subcommittee Members (refer to Attachment A).

To date, Subcommittee Member Nancy Cozza noted she particularly appreciated the inclusion of the monarch butterflies in the design. Comments were also received from Subcommittee Members Lyla Ortega and Ricardo Holden, which are provided as Attachment B.

The Subcommittee Members were also invited to view the design selected by the Mural Committee and two proposals that were not selected in-person at City Hall on July 9, 2024. However, none of the Subcommittee members came to this in-person viewing opportunity.

As noted at the June 17, 2024 City Council meeting, the project is on schedule per OPAC’s proposed timeline, with the artists preparing to engage in public outreach and hire an intern over the summer and then prepare the final design for the approval of the City Council at their September 3, 2024 meeting. A component of the public outreach may include a survey about the project (conducted in English and Spanish). The timeline then calls for the actual mural installation to occur in early fall, with the formal unveiling proposed to occur concurrently with the re-opening of the library itself.

FISCAL IMPACT:

The cost for the entire mural project will be paid from the City/Port Community Benefit Fund and therefore, there will be no impact to the General Fund.

ATTACHMENTS:

A. Email from Denise Sindelar to Subcommittee Members dated June 24, 2024 B. Feedback from Subcommittee Members Holden and Ortega Agenda Item No. 22 Page 3 of 10 CC Agenda 07-15-2024
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Attachment A
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7) Mayor Perez would like to see more historic Port Hueneme specific interpretation. (This might be addressed through an interpretive panel.)
8) Mayor Pro Tern McQueen-Leghon found the beauty of the art is in the sense of discovery within the mural.

I hope this additional information is helpful. If you have any questions or additional comments you would like us to share with the artist team, please forward at your earliest convenience. We appreciate your support of this exciting project.

Best,
Denise Sindelar
Sindelar Art Consulting
OPACTeam
805-901-6773
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Stewart, Tony
From:

Sent:

To:

Subject:

Attachments:
rick holdenon.com <[email protected]>
Wednesday, June 26, 2024 5:11 PM
Stewart, Tony
Re: Ray D. Prueter Library Mural Update
Mural Sub-Committee CC stf rpt 12-4-23.pdf
Thank you for your response Tony. I was unaware that the proposal selection process was private, with only certain persons being authorized to view the proposed artwork. Had I known that I wouldn't have been invited to provide input or feedback or share ideas with the residents to get their input or feedback, I am not sure Iwould have volunteered nor committed 6 hours reviewing candidates. I don't understand the purpose of a Sub-Committee if the Mural committee was selecting the proposed artwork and designs without feedback from the appointed sub-committee. It appears the Sub Committee was only needed to vote on candidates, and were not provided an opportunity for further input. Had I not discovered that the Mural was on the June 17th Agenda, I would not have been provided an opportunity to provide feedback, I was surprised to see this on the Agenda without even being provided notice from the Mural Committee. Being that this is a community project it would be great to include residents in the Creative Process, and since the Committee of 10 had just two residents who happen to be the City Council members on the Mural Committee it appears as if community involvement was not a priority of the Mural Committee. The scoring matrix the Sub¬ committee used to judge the artist applicants had a scoring category titled "Experience Working With Community" and we judged the artists on their community participation and engagement, so I am further surprised that the creative process wasn't shared with the community nor was the sub-committee given an opportunity.

How would the Sub-Committee be able to review the artwork that was provided to the Mural Committee on May 15th? I am curious as to what the other artists provided. Should I reach out to those artists to request permission to view their proposals? I know the project has advanced past the artist and design selection process, which is sort of disappointing as I was looking forward to participating and sharing the proposals with other residents, I'm sure other residents would have enjoyed following along and participating in the creative process.

I am pleased with the artwork that was presented at the City Council meeting, the proposed design is better than I had expected and larger than I had expected as well. I am looking forward to meeting the artists and witnessing the mural being painted.

Thanks for your time,
Ricardo Holden
On Jun 26, 2024, at 2:22 PM, Stewart, Tony <[email protected]> wrote:

Good afternoon Mr. Holden,
Thank you for sharingyour comments with Ms. Sindelar.

I wanted to confirm the process for the formation of the mural project and its budget, to be paid solely through the CBF, the Mural Committee and the Sub-committee of which you were a part.
i
Attachment B
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DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Frank Lee, Human Resources Manager
SUBJECT: PROPOSED FIRST AMENDMENT TO EMPLOYMENT AGREEMENT

FOR CITY MANAGER
RECOMMENDATION:

It is recommended that City Council approve the proposed First Amendment to City Manager James Vega’s Employment Agreement and authorize the Mayor to execute the amendment upon council approval. The amendment includes a five percent (5%) merit adjustment based upon performance and 4% cost-of-living-adjustment. This action will bring the City Manager’s base salary from $239,000 to $260,998.

BACKGROUND/ANALYSIS:

On July 17, 2023 Mr. James Vega began serving as the City Manager of Port Hueneme.

Stated in Article 10 of his employment agreement, the City Council may annually adjust the City Manager’s base salary based upon a performance review. Pursuant to Article 10, on July 1, 2024, the City Council conducted City Manager Vega’s annual performance review and rated performance as highly favorable. In recognition of his achievements during his first year, the Council recommended a five percent (5%) merit increase and a four percent (4%) cost-of-living adjustment to his current compensation, consistent with the City’s employment practices and in alignment with the Executive Management group.

The City Manager’s current base salary is $239,000 as specified in his current employment agreement. The City Attorney has drafted the attached amendment per the City Council’s direction which increases City Manager Vega’s compensation to an annual salary of $260,998 effective July 15, 2024. This action is being brought to the City Council at a regularly scheduled council meeting to discuss and request approval of the Council to adjust his annual salary in accordance with applicable laws and to ensure public transparency.

In comparison, based on data collected in June 2024, the average City Manager salary in Ventura County is $269,743 (median is $271,987), placing Mr. Vega’s current base salary 12.9% below the County average (13.8% below the median).

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City Manager Employment Agreement
July 15, 2024

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FISCAL IMPACT:

The proposed employment agreement provides for a four-percent annual cost-of-living adjustment and a five-percent merit increase, to a new base salary of $260,988. Sufficient funds for the new base salary of $260,988 are included and appropriated in the fiscal year 2024-25 budget.

STRATEGIC PLAN:

Primary Strategic Pillar(s) and Initiative(s):

Optimal Levels of Service for Residents and Businesses
• Promote operational excellence in all City functions and embody best practices as a municipality
ATTACHMENTS:

A. Proposed First Amendment to City Manager Employment Agreement Agenda Item No. 23 Page 2 of 12 CC Agenda 07-15-2024

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FIRST AMENDMENT TO EMPLOYMENT AGREEMENT BETWEEN THE

CITY OF PORT HUENEME

AND JAMES VEGA
This First Amendment to the Employment Agreement (“Amendment”) is entered into as of July 16, 2024, between the City of Port Hueneme, a California municipal corporation and charter city (“CITY”), and James Vega as City Manager (hereinafter referred to as “CITY MANAGER”).

WHEREAS, on June 6, 2023, CITY and CITY MANAGER entered into an Employment Agreement for City Manager, a copy of which is attached hereto as Exhibit “A” and incorporated by this reference (“Original Agreement”); and
WHEREAS, it is the desire of the CITY and CITY MANAGER to amend certain sections of the Original Agreement to provide for a cost-of-living adjustment of FOUR percent (4%) consistent with that received by the Executive Management group and a FIVE percent (5%) merit increase to the current salary; and
WHEREAS, CITY and CITY MANAGER deem it best to amend the Original Agreement at this time.

NOW, THEREFORE, for the valuable mutual consideration set forth in this Amendment, the receipt and sufficiency of which is hereby acknowledged, CITY and CITY MANAGER hereby agree to amend the Original Agreement as follows:

1. Amendment.
i. Section 10B of the Original Agreement is hereby deleted and of no further force and effect
ii. Section 10C of the Original Agreement is hereby amended to read:

Effective July 16, 2024, at the recommendation of the City Council and consistent with the employment practices of the Executive Management Group, the CITY MANAGER will receive a base annual salary of $260,998 (Two-Hundred and Sixty Thousand, Nine-Hundred and Ninety-Eight Dollars). Any future adjustments will be at the recommendation and approval of the City Council and in accordance with section 10D. iii. Section 10D of the Original Agreement is hereby amended to read:

Annually, on or about the effective date of this AGREEMENT, the CITY may, but is not required to, adjust the CITY MANAGER’s base salary based on the CITY MANAGER’s performance

2. Miscellaneous Provisions Applicable to Amendment.
a) This Amendment will be effective July 16, 2024.

Attachment A
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b) This Amendment may be executed in multiple counterparts, each of which shall be deemed an original, but all of which, together, shall constitute but one and the same instrument. c) This Amendment shall be governed by the law of the State of California, without reference to its choice of law rules.
d) Unless otherwise defined in this Amendment, all terms used in this Amendment that are defined in the Original Agreement are used here as they are there defined. e) Except for the underlying Agreement, this Amendment supersedes any prior agreements, negotiations, and communications, oral or written, with respect to this subject matter.

3. Status of Agreement. Except as amended by this Amendment, the Original Agreement continues in full force and effect in accordance with its terms.

IN WITNESS WHEREOF, the undersigned have executed this instrument that day and year written above, in the City of Port Hueneme, California.

City of Port Hueneme James Vega
A municipal corporation, An Individual,
______________________________ ________________________ Misty Perez, Mayor James Vega
ATTEST:
______________________________
Georgiana Nicole Alvarez, City Clerk
APPROVED AS TO FORM:
________________________________
Joan Stevens Smyth, City Attorney
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CITY OF PORT HUENEME

EMPLOYMENT AGREEMENT FOR CITY MANAGER
THIS AGREEMENT is made and entered into on the 6th day of June 2023, by and between the CITY OF PORT HUENEME, a municipal corporation and charter city (“CITY”) and James Vega, an individual (“EMPLOYEE”). CITY and EMPLOYEE agree as follows:

1. RECITALS. This AGREEMENT is entered into with the following understandings and objectives:

A. CITY desires to retain EMPLOYEE as City Manager as provided by California law and CITY’s past practice.

B. It is CITY’s desire to provide certain benefits, establish certain conditions of employment and set working conditions of EMPLOYEE.

C. It is CITY’s desire to secure and retain EMPLOYEE and to provide inducement to remain in such employment; deter against malfeasance or dishonesty for personal gain on EMPLOYEE’s part; and permit a reasonable means of terminating EMPLOYEE’s services.

D. EMPLOYEE desires to accept employment as City Manager, pursuant to the terms and conditions herein set forth.

2. DUTIES.

A. CITY will retain EMPLOYEE as CITY’s City Manager. CITY agrees to employ EMPLOYEE to perform all the functions and duties specified by statute and relevant CITY ordinances and resolutions for a City Manager, and to perform such other legally permissible and proper duties and functions as CITY may from time to time assign.

B. As City Manager, EMPLOYEE shall function as the Chief Executive Officer of the CITY and shall be responsible to the CITY and its COUNCIL for the proper, lawful, and ethical administration of all affairs of the CITY. In the role of City Manager, EMPLOYEE shall also serve at the pleasure of the COUNCIL as the Executive Director of the Port Hueneme Housing Authority, Port Hueneme Water Agency, and the Port Hueneme Successor Agency to the Redevelopment Agency.

3. TERM.

A. This AGREEMENT will become effective July 17, 2023 and will terminate four years afterward (“Initial Term”). Unless notice of non-renewal is provided to EMPLOYEE at least 30 calendar days before the expiration of this AGREEMENT, the term will automatically renew on the anniversary date for successive six-month terms.

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B. Nothing in this AGREEMENT prevents, limits, or otherwise interferes with the right of the City Council (“COUNCIL”) to terminate the services of EMPLOYEE at any time.

C. Nothing in this AGREEMENT prevents, limits, or otherwise interferes with the right of EMPLOYEE to resign at any time from his position with CITY.

D. Except as otherwise provided, EMPLOYEE agrees to remain in the exclusive employ of CITY and not become employed by any other employer until this AGREEMENT lapses or is terminated.

4. SEVERANCE BENEFITS. Subject to the limitations in Section 5, should EMPLOYEE’s service as City Manager be terminated without cause, CITY will pay EMPLOYEE severance in a lump sum amount equal to the LESSER of (a) the amount of base pay that EMPLOYEE would have earned until the end of the Initial Term; or (b) Six (6) months of EMPLOYEE’s base salary based on the EMPLOYEE’s salary at the time of termination.

5. SEVERANCE; RELEASE. As a condition for CITY’s full payment of severance benefits to EMPLOYEE, EMPLOYEE will:

A. Release and discharge CITY and its elected officials, appointed officers, employees, sub-contractors, agents, accounts, attorneys, successors and all other persons acting for, under, or in concert with CITY both past and present from any and all personal claims, demands, actions, causes of action, obligations, damages, liabilities, losses, costs and expenses, including attorney’s fees of any kind or nature whatsoever, past, present and future, arising from, relating to or in connection with any rights of EMPLOYEE to (i) receive severance benefits under this AGREEMENT, (ii) any right of employee to continued employment with CITY, and (iii) any claim, demand, or cause of action or damages for wrongful termination (collectively, the “Released Matters”); and B. Agree to waive all claims, demands, actions, causes of action, obligations, liabilities, claims of credits or offsets, costs, and expenses, including attorney’s fees, of any kind or nature whatsoever as to the Released Matters. As to the Released Matters only, EMPLOYEE will acknowledge that he has read and understands California Civil Code § 1542 which currently states:
“A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party.”
EMPLOYEE agrees that the foregoing release constitutes a full and complete waiver or release of any claims, current or future, known or unknown, which may have arisen out of the Released Matters regardless of whether EMPLOYEE has knowledge of the existence of such claims or of the material facts relevant to such claims. Execution of a severance agreement containing the foregoing release is an express condition precedent to any payment of severance.

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6. TERMINATION.

A. EMPLOYEE serves at the COUNCIL’s pleasure and may be terminated at any time, with or without cause. EMPLOYEE understands and agrees that EMPLOYEE has no constitutionally-protected property or other interest in EMPLOYEE’s continued employment as City Manager.

B. EMPLOYEE may be terminated for cause including, without limitation, the following: (1) the breach of the duties that EMPLOYEE is required to perform under the terms of this AGREEMENT; (2) engaging, after notice to desist, in a prohibited conflict-of-interest; (3) dishonesty; (4) unauthorized absences; (5) engaging in prohibited discrimination, harassment, or retaliation; (6) conduct unbecoming or disreputable; (7) conviction of any felony; (8) conviction of any crime involving moral turpitude; or (9) removal from office by the Grand Jury.

Under such circumstances, EMPLOYEE will be separated from service and acquire only such benefits which otherwise are vested in EMPLOYEE and will NOT receive a severance as otherwise contemplated by this AGREEMENT. i. “Termination for cause” shall be based on demonstrable, or otherwise reasonably proven or admitted conduct.
ii. “Conviction” includes entry of a plea of nolo contendere or a plea bargain.

C. Should EMPLOYEE voluntarily resign his position with CITY before expiration of the aforesaid term of employment, the EMPLOYEE must give CITY a minimum of 30 calendar days prior written notice. In that event, EMPLOYEE will NOT receive a severance as otherwise contemplated by this AGREEMENT.

The CITY will have the option in its complete discretion, to make EMPLOYEE’s separation effective at time prior to the end of such notice period, provided CITY pays EMPLOYEE all compensation due and owing through the last day actually worked, plus an amount equal to the base salary and group insurance benefits EMPLOYEE would have earned through the balance of the notice period.

D. The CITY has sole discretion to determine whether to renew this AGREEMENT upon its expiration. At least thirty calendar days prior to the expiration of the term then in effect, the CITY will provide written notice to EMPLOYEE regarding the intended renewal or non-renewal of this AGREEMENT. If the CITY declines to renew this AGREEMENT, EMPLOYEE acknowledges that his employment will terminate upon expiration of the AGREEMENT, unless the CITY or EMPLOYEE terminates the AGREEMENT earlier under another provision of this Section. EMPLOYEE further agrees that he is not entitled to receive any payment of severance payments from the CITY due to non-renewal.

E. If, as the result of long-term or permanent disability, sickness, accident, injury, mental incapacity or other personal health-related reason, EMPLOYEE is unable to perform his essential duties after exhausting all accrued sick leave, vacation or other available paid/unpaid leave under CITY policies or state or federal law, CITY will have the option to terminate EMPLOYEE’s employment and this DocuSign Envelope ID: 0BB5B543-716C-45E7-90C3-69175459B835 Agenda Item No. 23 Page 7 of 12 CC Agenda 07-15-2024

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AGREEMENT, subject to the severance payment requirements of this AGREEMENT. In exercising this option, the CITY will comply with its obligations under applicable state and federal disability and public retirement laws.

F. This AGREEMENT will immediately terminate upon the death of EMPLOYEE and all accrued salary and benefits will be paid to EMPLOYEE’s estate or designated beneficiaries as required by law. No severance payment will be made in the event of EMPLOYEE’s death.

G. EMPLOYEE agrees that all personal property including, without limitation, equipment, documents, and computer-generated materials furnished to or prepared by EMPLOYEE incident to EMPLOYEE’S employment are the property of CITY and must be immediately returned to CITY upon termination of EMPLOYEE’s employment. EMPLOYEE’s obligations under this subsection survive the termination of EMPLOYEE’S employment and the expiration or early termination of this AGREEMENT.

H. All benefits received by EMPLOYEE under this AGREEMENT will immediately cease upon EMPLOYEE’s termination, unless expressly continued under this AGREEMENT or unless otherwise required by law.

7. HOURS OF WORK. EMPLOYEE is expected to work as many hours as necessary to satisfactorily fulfill the obligations of the position, including devoting necessary time outside normal office hours to the business of CITY. EMPLOYEE understands and agrees that the City Manager position is an exempt position under state and federal wage and hour laws and EMPLOYEE’s compensation (whether salary or benefits or other allowances) is not based on hours worked and that EMPLOYEE is not entitled to any compensation for overtime.

8. BENEFITS.

A. Except as modified in Sections 8(B) and 8(C), EMPLOYEE will be compensated with benefits at the same rate and the same manner as a member of CITY’s Executive Management Team, as defined in the Benefit Resolution for the group and class including of date of hire, attached hereto and incorporated herein as Exhibit A.

B. CITY shall provide EMPLOYEE with a cell phone for official use in connection with CITY business.

9. VACATION. EMPLOYEE will accrue annual leave at the same rate and the same manner as a member of CITY’s Executive Management Team. For purposes of accrual, EMPLOYEE shall be deemed to have six (6) years of service as of the effective date of this AGREEMENT.

10. SALARY.

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A. CITY agrees to compensate EMPLOYEE for services rendered pursuant to this AGREEMENT with an annual salary, in an amount within the salary range as determined by the COUNCIL, which is payable in equal installments at the same time as other employees of CITY are paid.

B. Effective July 1, 2023 the salary range established by the COUNCIL for purposes of EMPLOYEE’s employment in the position of City Manager is as follows:
i. 223,600.60 to $290,390.39
C. CITY agrees to pay EMPLOYEE a base salary of $239,000.00 for the first year of this AGREEMENT.

D. Annually, as determined by the effective date of this AGREEMENT, the COUNCIL may, but is not required to, adjust EMPLOYEE’s base salary within the salary range established in Section 10(B) of this AGREEMENT based upon EMPLOYEE’s performance.

E. CITY shall reimburse EMPLOYEE for reasonable and necessary travel, subsistence and other business expenses incurred by EMPLOYEE in the performance of EMPLOYEE’s official duties. All reimbursements shall be subject to and in accordance with any limitations or restrictions set forth under the laws of the State of California or any CITY-adopted reimbursement policies.

11. NON-CITY ACTIVITIES/ADDITIONAL EMPLOYMENT.

A. EMPLOYEE cannot accept any other employment or engage, directly or indirectly, in any other business, commercial, or professional activity, whether or not to pecuniary advantage, that is or may be competitive with his duties as City Manager or that may be competitive with CITY, that might cause a conflict-ofinterest with CITY, or that otherwise might interfere with the business or operation of CITY or the satisfactory performance of EMPLOYEE’s duties as City Manager.

B. EMPLOYEE must comply with all CITY Administrative Policies and Personnel Regulations, unless such policies and regulations conflict with this AGREEMENT, in which case the AGREEMENT will control. EMPLOYEE must file and maintain an updated “ADDITIONAL EMPLOYMENT” with the Human Resources office.

C. EMPLOYEE understands and agrees that this Section constitutes a material inducement for CITY to enter into this AGREEMENT and that any breach of this Section would constitute a material breach of this AGREEMENT. Consequently, breach of this Section would constitute a “for cause” termination pursuant to Section 6(B) and, accordingly, would not result in any severance as contemplated by this AGREEMENT.

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12. CHANGES. This AGREEMENT may be changed or amended by the mutual written consent of CITY and EMPLOYEE.

13. BONDING. CITY will pay for the cost of fiduciary bonds required of EMPLOYEE because of the exercise of his duties under this AGREEMENT.

14. STATUTORY OBLIGATIONS; ABUSE OF OFFICE OR POSITION.

Notwithstanding anything to this AGREEMENT in the contrary, pursuant to Government Code §§ 53243, 53243.1 and 53243.2, if EMPLOYEE is convicted of a crime involving an abuse of EMPLOYEE’s office or position, all of the following apply: (1) if EMPLOYEE is provided with an administrative leave pay pending an investigation, EMPLOYEE is required to fully reimburse such amounts paid by CITY; (2) if CITY pays for the criminal legal defense of EMPLOYEE (which would be in its sole discretion, as CITY is generally not obligated to pay for a criminal defense), EMPLOYEE is required to fully reimburse such amounts paid by CITY; and (3) if this AGREEMENT is terminated, any cash settlement related to the termination of EMPLOYEE by CITY, said amount must be fully reimbursed to CITY or is void if not yet paid to EMPLOYEE.

For this Section, abuse of office or position means either: (1) an abuse of public authority, including waste, fraud, and violation of the law under the color of authority; or (2) a crime against public justice, including a crime described in Penal Code § 92, et seq.

15. NONDISCRIMINATION. EMPLOYEE may not discriminate, in any way, against any person, on the basis of race, color, national origin, religious creed, ancestry, physical or mental disability, medical condition, pregnancy, childbirth, reproductive decision making or related medical condition, age (40 and over), sexual orientation, sex, gender, gender identity, gender expression, genetic information, military or veteran status, marital status and/or any other basis protected by applicable state and/or federal law, including association with individuals with these protected characteristics or perception that an individual has one or more of these protected characteristics or any other basis protected under applicable CITY ordinance, resolution or policy, in connection with or related to the performance of his duties and obligations under this AGREEMENT.

16. COMPLIANCE WITH ALL LAWS. EMPLOYEE agrees to observe and comply with all applicable federal, state and local laws, ordinances, codes and regulations, in the performance of his duties and obligations under the AGREEMENT. EMPLOYEE must perform all duties under this AGREEMENT in accordance with these laws, ordinances, codes and regulations.

17. INDEMNIFICATION.

A. CITY must indemnify and defend EMPLOYEE from all claims, demands, actions, losses, or charges arising out of, related to, or because of EMPLOYEE performing his duties as City Manager. Further, CITY must pay all expenses, costs and attorney’s fees arising out of or related to the same.

B. The Parties agree that this Section will survive the termination of this AGREEMENT and EMPLOYEE’s employment CITY’s obligations under this Section apply whether EMPLOYEE is or is not employed by the CITY at the time any such claim, demand, action, loss, or charge is made or occurs, so long as the DocuSign Envelope ID: 0BB5B543-716C-45E7-90C3-69175459B835 Agenda Item No. 23 Page 10 of 12 CC Agenda 07-15-2024

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action giving rise to the claim occurred during the time EMPLOYEE was employed by CITY.

18. PERFORMANCE EVALUATION. Immediately following the commencement of EMPLOYEE’s employment with CITY, COUNCIL and EMPLOYEE shall discuss the COUNCIL’s goals and objectives for the year. At the completion of the first three months of EMPLOYEE’s service, COUNCIL will conduct an evaluation in relation to the stated COUNCIL goals and objectives. Thereafter, the Council shall conduct a further evaluation at six months of EMPLOYEE’S services. On the annual anniversary of the commencement of EMPLOYEE’s employment with CITY, and on an annual basis thereafter, COUNCIL and EMPLOYEE shall define the goals and objectives that they determine are appropriate for the proper operation of the CITY. Concurrently with the annual establishment of the goals and objectives for the CITY, the COUNCIL and EMPLOYEE shall establish the performance goals for EMPLOYEE and any specific criteria that shall be used to evaluate EMPLOYEE’s performance. The COUNCIL may in its discretion amend said criteria from time to time, after consultation with EMPLOYEE. The evaluation shall be used in determining what salary increases as noted in Section 10 might be applied to EMPLOYEE’s salary. The failure of CITY to undertake performance evaluation shall not limit CITY’s ability to terminate EMPLOYEE and this AGREEMENT pursuant to Section 6.

19. WAIVER OF BREACH. No waiver of the breach of any of the covenants, AGREEMENTs, provisions, or conditions of this AGREEMENT by either party will be construed to be a waiver of any succeeding breach of the same or other covenants, AGREEMENTs, provisions or conditions of this AGREEMENT. No delay or omission of CITY or EMPLOYEE in exercising any right, power, or remedy herein provided in the event of default will be construed as a waiver thereof, or acquiescence therein.

20. ENTIRE CONTRACT. This AGREEMENT contains the entire AGREEMENT between the parties relating to the rights herein granted and the obligations herein assumed. Any oral representations or modifications concerning this instrument will be of no force or effect excepting a subsequent modification in writing signed by CITY and EMPLOYEE.

21. PARTIAL INVALIDITY. Partial invalidity of this AGREEMENT will not affect the remainder of this AGREEMENT.

22. VENUE. This AGREEMENT will be interpreted in accordance with California law and venue is in Ventura County.

23. BINDING EFFECT. This AGREEMENT is binding upon and inures to the benefit of the parties and their successors, heirs, agents, and personal representatives.

24. SEVERABILITY. Each portion of this AGREEMENT is separate and if any portion is found to be invalid by a court of competent jurisdiction, the remaining portions must each remain in full force and effect.

25. COUNTERPARTS. This AGREEMENT may be executed in counterparts, all of which constitute an original.

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IN WITNESS WHEREOF, the parties have caused this AGREEMENT to be signed and executed this 6th day of June, 2023.

City of Port Hueneme,
A municipal corporation,
Roberto “Bobby” Martinez, Mayor
James Vega
An individual,
ATTEST:

Georgianna Nicole Alvarez, City Clerk

APPROVED AS TO FORM
Kevin Spaulding, City Attorney
By:

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DATE: July 15, 2024
TO: Honorable City Council
FROM: James Vega, City Manager
Tony Stewart, AICP, Community and Economic Development Director SUBJECT: ADOPTION OF ECONOMIC DEVELOPMENT PLAN
RECOMMENDATION:

It is recommended that City Council adopt a Resolution entitled, “A Resolution of the City Council of the City of Port Hueneme, California adopting the Port Hueneme Economic Development Plan”.

BACKGROUND/ANALYSIS:

The City’s 2045 General Plan was adopted by the City Council in October 2021. That Plan includes an Economic Development Element which outlines the City’s fundamental challenges to economic expansion and develops related goals. In furtherance of these goals, on May 15, 2023, the City Council received a staff report regarding the initiation of economic development planning efforts. At that meeting, the Councilmembers expressed a desire to ensure that a strategic economic development plan was created to guide future economic development activities in the City prior to the initiation of such activities. The Council also discussed the benefit of using a third party to create an economic development plan as a first step.

As a result, on September 5, 2023, the City Council authorized staff to send out a Request for Proposals (RFP) to hire a firm to produce the economic development plan. The City received 13 qualified submissions and selected PFM Consulting Group, LLC (“PFM”) to prepare the report. One of the factors for choosing PFM was their proposed public outreach component, which would be guided by their subconsultants, Arellano Associates. A contract between the City and PFM was entered into on December 18, 2023.

Work on the plan began at the beginning of 2024. Per the RFP, the major topics to be explored were: job creation (especially for Port Hueneme residents) and the connection of the City to the Port of Hueneme and Naval Base Ventura County in particular with regard to the job creation; business attraction/reduction of sales tax leakage; use of Cityowned properties for economic development purposes; Downtown revitalization; City reAgenda Item No. 24 Page 1 of 66 CC Agenda 07-15-2024 Economic Development Plan
July 15, 2024

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branding/image updating; upgrading aging centers and hotels; and increasing the capacity of both the City and business community (i.e. Chamber of Commerce) to undertake the recommendations within the plan.

To prepare the plan, PFM reviewed the City’s unique economic context including the City’s relatively small size that contains both the Naval Base Ventura County “NBVC” and Port of Hueneme within the city limits, distance from 101 Freeway, being landlocked and nearly built-out, a lack of functional Chamber of Commerce, aging centers, the City’s cannabis industry, etc. PFM also reviewed the City’s recently adopted General Plan, Parks Master Plan, Strategic Plan and Landscape Design Guidelines, and prepared a SWOT (strengths, weakness, opportunities and threats) analysis.

In addition to data gathering, PFM conducted substantial public engagement, which included a series of stakeholders’ interviews in-person and virtually. Stakeholders who were interviewed included all five City Council Members, Kristin Decas and other Port staff, Captain Kimnach and other staff from the Naval Base, executive City staff, business and shopping center owners, members of the HOA (homeowners’ association) Coalition, among others. It should be noted that the existing Hueneme Chamber of Commerce manager was invited to a stakeholder interview but never responded. To ensure the general public were included in the process, PFM and Arellano Associates conducted a virtual community workshop and an in-person workshop at the Oceanview Pavilion, where additional ideas and input from the public were collected. Finally, an on-line survey ran for several weeks to allow an additional way for the public to provide input. The workshops and survey were conducted in English and Spanish.

Upon completion of the data gathering and analysis, PFM found the following key areas to focus upon when considering the Economic Development Plan:
• Not including Naval Base Ventura County, nearly 97% percent of the City’s residents who are in the workforce commute out of the City to their jobs. • Although the NBVC and Port of Hueneme are the two largest employers in the City, the majority of their employees are not Port Hueneme residents. However, most of the survey responses noted the impact of operations at the Naval Base and Port impact the City’s quality of life.
• With the NBVC covering nearly 60% of the City’s incorporated footprint, and with the City being built out, only 3.5% of the City’s land area is dedicated to commercial and industrial uses.
• The majority of the survey respondents leave the City for dining, entertainment and shopping.
• The City loses approximately $216/year in retail sales tax leakage. Major categories of leakage include grocery stores (even with the recent opening of Grocery Outlet), restaurants (i.e. the City has no fine dining restaurants) and general merchandise stores.
• Revenues from the cannabis industry are dropping.
• The Commercial centers and hotels in the City are aging.

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• In 2023, there were approximately 218,000 visitors to Hueneme Beach Park, who stayed an average of 42 minutes. However, there is a lack of amenities (i.e. dining and small-scale retail) at the beach to keep visitors there longer. Survey and workshop respondents stated they were potentially open to such small-scale development at Hueneme Beach Park.
• There is a need for infill development.

The survey also asked what makes Port Hueneme special. The majority of respondents noted outdoor recreation, followed by the community’s feel, the City’s history and culture and local businesses and restaurants.

As noted above, PFM also performed a SWOT (strengths, weaknesses, opportunities and threats) analysis and found the following:

Strengths: the Naval Base and Port; Fathomwerx (a local business with strong connections to the Naval Base and Port); and Hueneme Beach Park.

Weaknesses: Weak connections to the Naval Base and Port (i.e., provision of jobs for City residents); out-commuting; and lack of proximity to the 101 Freeway.

Opportunities: Increased Hueneme Beach activity; the Oxnard College Logistics Program; and additional events to attract visitors.

Threats: Competition from cannabis businesses in Oxnard and Ventura; and retail uncertainty.

Based on this information, PFM provided the following recommendations (along with metrics to measure success) to better economic development activities in the City. It should be noted that while some of these may be accomplished entirely within the City’s control, others will require coordination with outside entities (i.e. the Port, NBVC, businesses, property owners, etc.).

1. Connect Local Residents to Local Jobs.

The City should work with the Navy, the Port, Oxnard College, and the Ventura County Workforce Development Board to connect Port Hueneme residents to the logistics program at the College, as well as other programs the College offers, and jobs at the Port and on the Naval Base.

2. Incentivize Upgrade of Aging Commercial Centers and Hotels.

The City should institute incentive programs to owners of older retail centers and hotels to encourage upgrading of their facilities and, in the case of retail centers, the attraction of upgraded retail stores.

3. Encourage Local Business Startups That Link Opportunities at the Port and Naval Base.

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The City should work with Fathomwerx and other businesses to facilitate the creation of a storefront presence and a business innovation incubator and upgrade broadband capability to support such businesses.

4. Activate Hueneme Beach Park With More Events As Well As Retail and Food and Beverage Opportunities.

The City should increase the overall amount of activity at Hueneme Beach Park and use that activity to create more retail and food and beverage opportunities there.

5. Use City-Owned Land Strategically for Economic Development Purposes.

The City should prioritize Downtown and Beach property that can help implement other parts of this strategy and seek developers who will carry out projects that will help meet the City’s goals.

6. Continue to Stabilize the Cannabis Businesses.

The City should continue to work with cannabis businesses to stabilize revenue from those businesses, especially through branding and marketing.

7. Create Consistent Branding for The City.

The City should create a consistent look and updated feel to all City signage and wayfinding through implementation of the Landscape Design Guidelines and Park Master Plan and by creating signage and branding that continues to give Port Hueneme an appearance and image that is unique and separate from surrounding communities.

8. Increase Both the City’s and the Business Community’s Capacity to Undertake Economic Development Efforts.

The City and other partners should increase the capacity of both the City and the business community to implement this Economic Development Plan.

As noted, some of these that are completely under the City’s control may be accomplished fairly quickly. Other initiatives that require coordination between the City and other entities may be longer term projects to carry out. In any event, many of these initiatives will involve City Council consideration and therefore, will be brought to the Council in the future as necessary. Overall, however, this Plan, once adopted, provides the City Council, and the community as a whole, the foundation for a number of economic development initiatives that may be pursued to enhance the City’s future potential.

FISCAL IMPACT:

None. This item does not require an expenditure of funds. However, it is anticipated with implementation of recommendations in the Economic Development Plan, additional revenues may be realized though additional sales and property tax revenues generated from the value of upgraded properties and additional spending by consumers in the City.

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STRATEGIC PLAN:

Primary Strategic Pillars and Initiatives:

Optimal Levels of Service for Residents and Businesses
• Increase communication, outreach and proactive engagement of all members of our population
• Support and establish programs and events that created a strong sense of community pride and a connection to our history and heritage Fiscal & Economic Excellence
• Establish Key Performance Indicators and systems for data management to help leaders monitor, measure and report, progress and successes • Explore the value of City rebranding as a strategy to attract tourism and increase economic investment
• Consider the feasibility and long-term value of economic and physical development of the beaches and other high potential sections of the City Innovation & Opportunity
• Retain and maximize opportunities for local businesses as the backbone of our community
• Leverage the existing programs, facilities and technologies of our stakeholders and partners to build new economic opportunities for all
• Invest in new programs and technologies to strengthen our economy and attract innovation
Safe, Secure, & Beautiful Community
• Upgrade our beach, parks, City-owned facilities and structures to provide a better experience for our residents, employees, commuters, and visitors Strategic Partnerships
• Establish a mechanism for engagement, information sharing, dialogue and ongoing cooperative decision-making with key stakeholders • Identify and organize Issue-Centric Focus Groups/Teams to optimally deploy shared resources
ATTACHMENTS:

A. Resolution
B. Economic Development Plan
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RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PORT HUENEME,

CALIFORNIA, ADOPTING THE PORT HUENEME ECONOMIC

DEVELOPMENT PLAN
WHEREAS, The 2045 Port Hueneme General Plan, which includes the updated Economic Development Element, was adopted in October 2021; and, WHEREAS, on May 15, 2023, the City Council received a report detailing potential Economic Development initiatives the City could take and determined that first, an Economic Development Plan that was prepared by a third party, should be prepared prior to the initiation of any such activities; and,
WHEREAS, on September 5, 2023, the City Council authorized staff to prepare and release a Request for Proposals for the creation of an Economic Development Plan for the City by a third party; and,
WHEREAS, thirteen qualified proposals were received for the project; and, WHEREAS, on December 18, 2023, the City Council authorized the City to enter into an agreement with PFM Group Consulting, Inc. and their subconsultants Arellano Associates, for the preparation of an Economic Development Plan, which would include a substantial public outreach component; and,
WHEREAS, from January through June 2024, PFM and Arellano Associates conducted a series of stakeholders’ meetings, two public workshops and an online survey, and PFM analyzed the City’s economic context, prepared a SWOT (strengths, weaknesses, opportunities and threats) analysis to be used for the preparation of the Economic Development Plan; and WHEREAS, In July, staff and PFM finalized the Economic Development Plan ; and WHEREAS, on July 15, 2024, the Economic Development Plan was presented to the City Council at a public meeting for discussion and action; and WHEREAS, staff recommended the City Council adopt the Port Hueneme Economic Development Plan.

NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF PORT HUENEME, CALIFORNIA, DOES HEREBY RESOLVE AS FOLLOWS:

SECTION 1: The City Council finds and declares that the Port Hueneme Economic Development Plan lays the foundation for a series of economic development initiatives the City can take, which are consistent with the 2045 Port Hueneme General Plan, and which will enhance the City’s economic potential in the coming years.

SECTION 2: The Mayor, or presiding officer, is authorized to sign this Resolution signifying its adoption by the City Council of the City of Port Hueneme and the City Clerk, or her duly appointed deputy, may attest thereto.

SECTION 3: This Resolution shall take effect immediately upon its passage.

Attachment A
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CC Resolution No. ___, Page 2 of 3
SECTION 4: The City Clerk shall certify to the adoption of this Resolution and enter it into the book of original Resolutions.

PASSED, APPROVED, AND ADOPTED, this 15th day of July 2024.

Misty Perez
Mayor
ATTEST:
________________________________
Georgianna Nicole Alvarez
City Clerk
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CC Resolution No. ___, Page 3 of 3

CERTIFICATION

STATE OF CALIFORNIA )
COUNTY OF VENTURA ) SS.

CITY OF PORT HUENEME )
I, Georgianna Nicole Alvarez, City Clerk of the City of Port Hueneme, California, do hereby certify that the foregoing Resolution No. ____ was duly adopted at the regular meeting of the City Council on the 15
th day of July 2024, by the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

Georgianna Nicole Alvarez
City Clerk
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City of Port Hueneme, California
Economic Development Plan
July 15, 2024
PFM Group Consulting LLC
555 West 5th Street
Suite 3500
Los Angeles, CA 90013
Attachment B
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Port Hueneme Economic Development Strategic Plan 2
Contents
Executive Summary ......................................................................................................................................1 Chapter 1: Introduction..................................................................................................................................5 Chapter 2: Economic Context Study.............................................................................................................7 Section 1: Demographic, Household, & Workforce Indicators..................................................................7 Population and Demographics ..............................................................................................................7 Income and Wealth ...............................................................................................................................9 Housing and Homeownership .............................................................................................................10 Workforce/Talent Pool Characteristics................................................................................................12 Section 2: Land Use and Supply.............................................................................................................16 Section 3: Business & Industry Trends .................................................................................................178 Employment by Industry Sector ..........................................................................................................18 In-Commuting......................................................................................................................................18 Local Businesses ................................................................................................................................21 Cannabis Industry ...............................................................................................................................26 Port Hueneme Hotel Stock..................................................................................................................26 Office and Industrial Space .................................................................................................................28 Section 4: Visitor Trends and Beach Activity ..........................................................................................30 Hueneme Beach Park Visitor Trends..................................................................................................30 Chapter 3: Public Engagement .................................................................................................................334 Chapter 4: SWOT Analysis .........................................................................................................................43 Strengths .................................................................................................................................................43 Weaknesses............................................................................................................................................44 Opportunities...........................................................................................................................................45 Threats ....................................................................................................................................................45 Agenda Item No. 24 Page 12 of 66 CC Agenda 07-15-2024
Port Hueneme Economic Development Strategic Plan 3
Chapter 5: Recommendations ....................................................................................................................47 Strategy 1: Connect Local Residents to Local Jobs ...............................................................................48 Strategy 2: Incentivize Upgrade of Aging Commercial Centers and Hotels ...........................................48 Strategy 3: Encourage Local Business Startups That Link Opportunities at the Port and Naval Base..49 Strategy 4: Activate the Beach With More Events As Well As Retail and Food and Beverage Opportunities...........................................................................................................................................50 Strategy 5: Use City-Owned Land Strategically for Economic Development Purposes .........................50 Strategy 6: Continue to Stabilize the Cannabis Businesses...................................................................51 Strategy 7: Create Consistent Branding for the City…………………………………………………………52 Strategy 8: Increase Both the City’s and the Business Community’s Capacity to Undertake Economic Development Efforts................................................................................................................................52 Agenda Item No. 24 Page 13 of 66 CC Agenda 07-15-2024
Port Hueneme Economic Development Strategic Plan 1
Executive Summary
Introduction
The Port Hueneme Economic Development Plan is designed as a follow-up to the General Plan in order to provide the City of Port Hueneme with a roadmap of specific strategies and actions to stimulate and sustain economic growth within the community.

Using these priorities as a starting point, this Plan also includes a background report on the economic context of Port Hueneme, a summary of stakeholder and community engagement (which was conducted in conjunction with Arellano Associates), a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and set of recommendations that includes specific actions the City and its partners should take, along with metrics for success.

Economic Context
Although the City is a pleasant and important residential community for more than 20,000 residents, its economy is dominated by Naval Base Ventura County and the Port of Hueneme. Naval Base Ventura County takes up 60 percent of the City’s land and employs more than 10,000 people, making it the largest employer in Ventura County, while the Port of Hueneme, the only deep-water port between Los Angeles and San Francisco, employs 3,400 people.

Unfortunately, at present these two large employers do not employ a large number of Port Hueneme residents. Most Port Hueneme residents who are employed commute outside the City for work, while most workers employed by the Navy and the Port commute in, mostly from other communities in Ventura County. (For example, the Port reports that only 11 percent of its workers live in Port Hueneme.) The rest of Port Hueneme’s economic activity consists mostly of small, locally owned businesses and chain retail and restaurant establishments. Only about 300 businesses located inside the City have City business licenses, including about 60 retail stores and 30 restaurants. The City has 10 retail shopping centers and four hotels. Although Hueneme Beach draws thousands of visitors per day, it generates very little direct business activity, as only one small restaurant is located at the beach.

A notable development is the presence of 15 cannabis businesses, located mostly along Channel Islands Boulevard, which were encouraged by the City as a means of raising revenue. While the cannabis businesses initially generated more than $3 million per year for the City, as other cannabis outlets have opened in Oxnard and Ventura that figure has dropped to $2 million per year.

Because the City is almost completely built out, there is little room for new commercial development. Not counting the Naval Base and the Port, fewer than 100 acres of land are designated for commercial or industrial development and only a few of those parcels are vacant. The City does own a few critical parcels near Market Street in the Downtown area, at Hueneme Beach Park, and near the Naval Base entry gate on Pleasant Valley Road.

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Port Hueneme Economic Development Strategic Plan 2
Because of the lack of land, little commercial development has occurred in recent decades. Virtually all of the City’s shopping centers and hotels were built in the 1970s and 1980s. Although a few of these commercial facilities have been renovated and expanded since then, most have not. The shopping centers in particular might provide an opportunity for mixed-use development.

Public Engagement
The project team conducted multiple stakeholder interviews between January and June 2024 to solicit local perspectives on Port Hueneme’s assets and challenges as an economic center, recreational destination, and place to live. These included public officials, representatives from the Port of Hueneme and Naval Base Ventura County, and business owners and members of Port Hueneme’s HOA (homeowners’ association) Coalition. Additional outreach included two public workshops and an online survey. These outreach efforts heavily informed the plan’s recommendations.

Figure 1: Survey Results: What Makes Port Hueneme Special? SWOT Analysis
Port Hueneme’s economy contains strengths, weaknesses, opportunities, and threats. A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an appropriate approach to understanding how to craft the Economic Development Plan. These four terms are defined as follows:
▪ Strengths: Local advantages for economic growth and business attraction and retention. ▪ Weaknesses: Local disadvantages for economic growth and business attraction and retention. ▪ Opportunities: External trends and conditions that could positively impact Port Hueneme’s ability to capture future economic growth.
▪ Threats: External trends and conditions that that could negatively impact Port Hueneme’s ability to capture future economic growth.
55 35
24 12
0 10
20 30
40 50
60 Outdoor Recreation
(Beaches, Sights,
etc.)
Community History and Culture Local Businesses
and Restaurants
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Port Hueneme Economic Development Strategic Plan 3
Strengths Weaknesses
• Naval Base Ventura
County
• Port of Hueneme
• Fathomwerx
• Hueneme Beach Park
• Local Workforce
• Cannabis Businesses
• City-Owned Property
• Weak Economic
Connections to Port and
Naval Base
• Out-Commuting
• Lack of Proximity to
Freeway
• Retail Leakage
• Little Available Land
• Lack of Recent Investment
• Weak Business Support
Infrastructure
Opportunities Threats
• Increased Hueneme
Beach Park Activity
• Additional Events to
Attract Visitors
• Revitalizing Aging
Shopping Centers
• Leveraging Fathomwerx
to Attract Startups
• Oxnard College
Logistics Program
• Leveraging City-Owned
Land
• Competition From
Cannabis Businesses In
Ventura and Oxnard
• Ongoing Competition From
Oxnard-Based Businesses
• Retail Uncertainty
• Continued Deterioration of
Commercial Properties
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Port Hueneme Economic Development Strategic Plan 4
Recommendations

1. Connect Local Residents to Local Jobs
The City should work with the Navy, the Port, Oxnard College, and the Ventura County Workforce Development Board to connect Port Hueneme residents to the logistics program at the College, as well as other programs the College offers, and jobs at the Port and on the Naval Base.

2. Incentivize Upgrade of Aging Commercial Centers and Hotels The City should institute incentive programs to owners of older retail centers and hotels to encourage upgrading of their facilities and, in the case of retail centers, the attraction of upgraded retail stores.

3. Encourage Local Business Startups That Link Opportunities at the Port and Naval Base The City should work with Fathomwerx and other players to facilitate the creation of a storefront presence and a business innovation incubator and upgrade broadband capability to support such businesses.

4. Activate Hueneme Beach Park With More Events As Well As Retail and Food and Beverage Opportunities
The City should increase the overall amount of activity at Hueneme Beach Park and use that activity to create more retail and food and beverage opportunities there.

5. Used City-Owned Land Strategically for Economic Development Purposes The City should prioritize Downtown and Beach property that can help implement other parts of this strategy and seek developers who will carry out projects that will help meet the City’s goals.

6. Continue to Stabilize the Cannabis Business
The City should continue to work with cannabis businesses to stabilize revenue from those businesses, especially through branding and marketing.

7. Create Consistent Branding for The City
The City should create a consistent look and updated feel to all City signage and wayfinding through implementation of the Landscape Guidelines and Park Master Plan and by creating signage and branding that continues to give Port Hueneme an appearance and image that is unique to the City and separate from surrounding communities.

8. Increase Both the City’s and the Business Community’s Capacity to Undertake Economic Development Efforts
The City and other partners should Increase the capacity of both the City and the business community to implement this Economic Development Plan.

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Port Hueneme Economic Development Strategic Plan 5
Chapter 1: Introduction
The Port Hueneme Economic Development Plan is designed as a follow-up to the General Plan in order to provide the City of Port Hueneme with a roadmap of specific strategies and actions to stimulate and sustain economic growth within the community.

The General Plan identified five overarching Economic Development goals:

1. Encourage Fiscally Positive Land Uses

2. Redevelop Aging Commercial Centers

3. Create and Brand A New “Downtown”

4. Leverage the City’s Attractive Coastal Location

5. Expand High-Skill, High-Wage Employment Opportunities Using these priorities as a starting point, this Plan also includes a background report on the economic context of Port Hueneme, a summary of stakeholder and community engagement (which was conducted in conjunction with Arellano Associates), a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and set of recommendations that includes specific actions the City and its partners should take, along with metrics for success.

Port Hueneme is an unusual city. Although the City is a pleasant and important residential community for more than 20,000 residents, its economy is dominated by Naval Base Ventura County and the Port of Hueneme. Naval Base Ventura County takes up 60 percent of the City’s land and employs more than 10,000 people, making it the largest employer in Ventura County, while the Port of Hueneme, the only deep-water port between Los Angeles and San Francisco, employs 3,400 people.1 Unfortunately, at present these two large employers do not employ a large number of Port Hueneme residents. Most Port Hueneme residents who are employed commute outside the City for work, while most workers employed by the Navy and the Port commute in, mostly from other communities in Ventura County. (For example, the Port reports that only 11 percent of its workers live in Port Hueneme.) The rest of Port Hueneme’s economic activity consists mostly of small, locally owned businesses and chain retail and restaurant establishments. Only about 300 businesses located inside the City have City business licenses, including about 60 retail stores and 30 restaurants. The City has 10 retail shopping centers and four hotels. Although Hueneme Beach draws thousands of visitors per day, it generates very little business activity, as only one small restaurant is located at the beach.

A notable development is the presence of 15 cannabis businesses, located mostly along Channel Islands Boulevard, which were encouraged by the City as a means of raising revenue. While the cannabis businesses initially generated more than $3 million per year for the City, as other cannabis outlets have opened in Oxnard and Ventura that figure has dropped to $2 million per year.

Because the City is landlocked and is almost completely built out, there is little room for new commercial development. Not counting the Naval Base and the Port, fewer than 100 acres of land are designated for commercial or industrial development and only a few of those parcels are vacant. The City does own a 1 The Port of Hueneme, “Port of Hueneme Update,” May 2024.

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Port Hueneme Economic Development Strategic Plan 6
few critical parcels near Market Street in the Downtown area, at Hueneme Beach Park, and near the Naval Base entry gate on Pleasant Valley Road.

Because of the lack of land, little commercial development has occurred in recent decades. Virtually all of the City’s shopping centers and hotels were built in the 1970s and 1980s. Although a few of these commercial facilities have been renovated and expanded since then, most have not. The shopping centers in particular might provide an opportunity for mixed-use development.

Including the introduction, this Development Plan is divided into five chapters, the remaining four of which are detailed below:

Chapter 2: Port Hueneme Economic Context
The second chapter provides an analysis of the economic context in Port Hueneme operates. This chapter entails four sections, each focusing on a different aspect of Port Hueneme’s economic position within the region:

Section 1: Demographic, Household, & Workforce Indicators presents key demographic, household, and workforce conditions and indicators in Port Hueneme, and highlights related socioeconomic trends.

Section 2: Land Use and Land Supply lays out the constraints and opportunities created by the fact that Port Hueneme is almost completely built out.

Section 3: Economic Overview: Business & Industry Trends identifies broad economic trends and existing industry composition (by jobs) in the City, as well as the current state of retail, office, and industrial real estate markets.

Section 4: Visitor Trends and Beach Activity highlights overall visitor activity in Port Hueneme with a special emphasis on visitors to Hueneme Beach.

Chapter 3: Public Engagement
The Public Engagement Chapter provides a description of the various outreach activities conducted through the process of developing the Economic Development Plan. It also provides the results of the inperson and virtual community meetings as well as the community survey.

Chapter 4: SWOT Analysis
The SWOT analysis details the strengths, weaknesses, opportunities, and threats facing the City of Port Hueneme.

Chapter 5: Recommendations
The recommendations chapter provides seven recommendations for the City to meet the economic development goals outlined in the General Plan. These recommendations include action steps to provide a roadmap for implementation and metrics to define success.

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Port Hueneme Economic Development Strategic Plan 7
Chapter 2: Economic Context Study
Section 1: Demographic, Household, & Workforce Indicators Population and Demographics
Port Hueneme is a relatively small city by population and contains about 22,000 residents. Oxnard, which surrounds Port Hueneme, has a population of 200,000 and is Ventura County’s largest city by population.

Ventura County as a whole – which includes both Port Hueneme and the City of Oxnard – contains about 833,000 residents.

Most Port Hueneme residents (62.9 percent) are of Hispanic/Latino background, compared to 77.4 percent in Oxnard and 44.5 percent in Ventura County as a whole. About 27 percent of Port Hueneme residents are white. About 43 percent of the households in Port Hueneme speak Spanish at home.

Figure 2: Race and Hispanic/Latino Background, Port Hueneme, Oxnard, and Ventura County Source: American Community Survey 2022 5-Year Estimates

62.9%

77.4%

44.5%

27.3%

13.1%

41.7%

2.9% 2.5% 1.7% 1.7%

5.7% 7.1%

3.7% 1.5% 4.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Port Hueneme Oxnard Ventura Co.

Hispanic or Latino (Of Any Race) White Alone
Black or African American Alone Asian Alone
Two or More Races
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Port Hueneme Economic Development Strategic Plan 8
Figure 3: Percent of Population That Speaks Spanish at Home Source: American Community Survey 2022 5-Year Estimates Port Hueneme has a large percentage of one- and two-person households and relatively few large households. Only 28.1 percent of households in the City are comprised of four or more people. This figure is much higher in Oxnard – 42.1 percent – and marginally higher for all of Ventura County – 30.1 percent.

Figure 4: Household Size - Port Hueneme and Local Comparators Source: American Community Survey 2022 5-Year Estimates Most Port Hueneme residents are working age. As Figure 5 shows, residents between 20 and 44 years of age make up 41.1 percent of the total population. Residents within the typical retirement age group, comprised of those age 65 and older, make up 14.0 percent of the total population.

43.0%

57.8%

29.8%
0%
10%
20%
30%
40%
50%
60%
70%
Port Hueneme Oxnard Ventura County

23.2%

18.4%

21.5%

34.1%

22.4%

31.2%

14.5%

17.1% 17.2%

28.1%

42.1%

30.1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Port Hueneme Oxnard Ventura Co.
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Port Hueneme Economic Development Strategic Plan 9
Figure 5: 2022 Share of Port Hueneme Residents by Age Category Source: American Community Survey, 2022 5-Year Estimates Income and Wealth
Compared to Oxnard and all of Ventura County, median household income is relatively low in Port Hueneme. In 2022, median household income in Port Hueneme was approximately $72,000, $30,000 less than Ventura County as a whole.

Figure 6: Median Household Income - Port Hueneme, Oxnard, and Ventura County Source: American Community Survey, 2022 5-Year Estimates 19 Years and
Under, 24.7%
20 to 45 Years,

41.1%
45 to 64 Years,

20.4%
65 Years and Older,

14.0%
$71,695
$84,941
$102,569
0 20,000
40,000
60,000
80,000
100,000
120,000
Port Hueneme Oxnard Ventura Co.

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Port Hueneme Economic Development Strategic Plan 10
Port Hueneme also has a relatively low percentage of households that received some kind of investment income (interest, dividends, or net rental income). In Port Hueneme, 10.9 percent of households received investment income in the past this year, compared to 13.6 percent in Oxnard. The share of families receiving investment income is twice as high across all of Ventura County, at 24.7 percent.

Figure 7: Share of Households with Investment Income
Source: American Community Survey, 2022 5-Year Estimates Housing and Homeownership
Housing in Port Hueneme is less expensive than in Oxnard or Ventura County as a whole. In 2022, the median home value of Port Hueneme was 35 percent lower than in Ventura County as a whole. Owneroccupied housing units are relatively inexpensive compared to neighboring jurisdictions and make up a lower share of housing units than in Ventura County as a whole.

Figure 8: Median Home Value - Port Hueneme, Oxnard, and Ventura County Source: American Community Survey, 2022 5-Year Estimates

10.9%

13.6%

24.7%
0%
5%
10%
15%
20%
25%
30%
Port Hueneme Oxnard Ventura Co.
$529,700
$679,100
$822,800
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
Port Hueneme Oxnard Ventura County
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Port Hueneme Economic Development Strategic Plan 11
Table 1: Occupied Housing Units by Tenure - Port Hueneme and Local Comparators Source: American Community Survey 2022 5-Year Estimates The total number of housing units in Port Hueneme grew in the 2000s as the City engaged in heavy residential redevelopment and added additional single-family homes. Between 2000 and 2010, the total number of homes between increased by 3.2 percent from 7,866 to 8,122 total units. Little residential development has occurred since that time.

Figure 9: Historic Number of Port Hueneme Single and Multi-Family Homes Source: U.S. Census Bureau
4,325 4,490
5,019 5,068
3,112
3,376
3,103 3,218
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
1990 2000 2010 2020
Single-Family Multi-Family
Occupied
Housing Units
by Tenure
Port
Hueneme,
Count
Port
Hueneme,
Percentage
Oxnard,
Count
Oxnard,
Percentage
Ventura
Co., Count
Ventura Co.,
Percentage
Total: 21,028 197,943 819,913
Owner
occupied 10,692 50.85% 100,339 50.69% 536,204 65.40%
Renter
occupied 10,336 49.15% 97,604 49.31% 283,709 34.60%
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Port Hueneme Economic Development Strategic Plan 12
Workforce/Talent Pool Characteristics
Resident Labor Force Characteristics
Educational attainment in Port Hueneme is lower than Ventura County as a whole. In Port Hueneme, 14.7 percent of adults age 25 and over hold bachelor’s degrees, compared to 23.7 percent in Ventura County.

Port Hueneme has a slightly higher portion of residents with bachelor’s degrees than Oxnard.

Figure 10: Percent of Adults (Age 25+) With a Bachelor's Degree or Higher Source: American Community Survey 2022 5-Year Estimates Port Hueneme’s civilian labor force2is comprised of 10,700 individuals, of whom approximately 9,800 are employed. While these individuals live in Port Hueneme, most do not work there. Approximately one in six residents work in education, healthcare, or social assistance; one in eight works in manufacturing. 2 Labor force is defined individuals who are currently employed and unemployed but searching for a job.

14.7%

13.3%

23.7%
0%
5%
10%
15%
20%
25%
Port Hueneme Oxnard Ventura Co.

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Port Hueneme Economic Development Strategic Plan 13
In addition to the residents listed in the table below, the City is also home to nearly one-quarter of Ventura County’s armed forces personnel, with an additional 1,202 individuals in the armed services who live in the City.

Table 2: Port Hueneme Civilian Residents (Age 16+) Employed by Industry Industry
Number of
Civilian
Residents
Percent of
Civilian
Employed
Residents
Educational services, and health care and social assistance 1,594 16.3% Manufacturing 1,232 12.6%
Arts, entertainment, and recreation, and accommodation and food services 1,020 10.5%
Retail trade 953 9.8%
Transportation and warehousing, and utilities 881 9.0%
Construction 673 6.9%
Public administration 677 6.9%
Professional, scientific, and management, and administrative and waste management services 594 6.1%
Other services, except public administration 572 5.9%
Finance and insurance, and real estate and rental and leasing 551 5.6% Agriculture, forestry, fishing and hunting, and mining 420 4.3% Wholesale trade 325 3.3%
Information 264 2.7%
Total 9,756 100.0%
Source: American Community Survey 2022 5-Year Estimates Inflow & Outflow Analysis
There is a mismatch between the jobs located within city limits and employed Port Hueneme residents.

96.3 percent of Port Hueneme residents commute outside of the City for work. According to the U.S.

Census Bureau’s Longitudinal Employer-Household Dynamics (LEHD) data, excluding civilian workers at the naval base, Port Hueneme has 10,2003 employed residents. However, only 3.7% percent of these workers have jobs that are located in Port Hueneme. As a result, approximately 10,000 residents leave Port Hueneme for their primary work. Conversely, 89 percent of Port Hueneme’s employed population lives outside of the City.
3 Different data sources estimate the work force and local jobs differently, so these numbers may differ from numbers elsewhere in this report. The important point is the share of workers in-commuting and out-commuting.

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Port Hueneme Economic Development Strategic Plan 14
Figure 11: Inflow-Outflow Analysis (Excluding Naval Base Civilian Employees)4 Source: U.S. Census Bureau, Longitudinal Employer-Household Dynamics As a result, there are very few people who both live and work in Port Hueneme – only 381 people in 2021, according to LEHD data.5(Unfortunately, LEHD data does not include civilians employed on military bases. The number of in-commuters and the number of residents who work in the City is obviously higher if the civilian base personnel are included.) Table 3: In-Area Labor Force (All Jobs), 2021
Labor Force Flows Number Share
Living in the Selection Area 10,161 100.0%
Living and Employed in the Selection Area 381 3.7%
Living in the Selection Area but Employed Outside 9,780 96.3% Source: U.S. Census Bureau, Longitudinal Employer-Household Dynamics In addition, there are approximately 3,500 workers occupying Port Hueneme-based jobs (excepting the Naval Base); only 11 percent of these individuals live in Port Hueneme. 5 Other data sources and estimates suggest that the number of Port Hueneme residents who work in the City is higher, but in any event the overwhelming majority of employed Port Hueneme residents leave the City for work.

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Port Hueneme Economic Development Strategic Plan 15
Table 4: In-Area Employment (All Jobs), 2021 (Not Including Naval Base employment) Employed Population Flows Number Share
Employed in the Selection Area 3,452 100.0%
Employed and Living in the Selection Area 381 11.0%
Employed in the Selection Area but Living Outside 3,071 89.0% Source: U.S. Census Bureau, Longitudinal Employer-Household Dynamics Remote Work
Census data from 2022 shows that 7.0 percent of Port Hueneme workers work from home, up from 1.5 percent pre-covid. This is approximately the same as Oxnard but much lower than the County as a whole.

The City of Port Hueneme commissioned a Broadband Master Plan in July 2023 to address lingering broadband deficiencies within the City that could affect the ability to engage in remote work. The Plan found that there are multiple areas in the City that are underserved with broadband. Some 22.7 percent of survey respondents, conducted as part of the study, reported that broadband services is often slow; 21.1 percent reported it is unreliable and often out of service. Approximately 19.1 percent of survey participants have low-speed broadband connections.

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Port Hueneme Economic Development Strategic Plan 16
Section 2: Land Use and Supply
Port Hueneme is a small and almost entirely built-out community, making new and economically productive real estate development difficult.

According to the 2045 General Plan, Port Hueneme’s land area includes 2,647 acres, or about 4.13 square miles. Naval Base Ventura County consumes almost 1,600 acres, or almost 60% of the City’s land, while residential development represents 672 acres, or almost 25% of the City’s land. Open space and public facilities take up 162 acres and the Port of Hueneme takes up 131 acres.

Figure 22: Land Uses, City of Port Hueneme (Acres)
Source: City of Port Hueneme
Outside of the Naval Base and the Port, the City only has 94 acres dedicated to commercial and industrial property – only 3.5% of the City’s land supply. Almost half of this land (42 acres) is contained in the City’s 10 retail shopping centers, which are described in more detail in the retail portion of this report. Three of these centers are at least 7 acres in size and represent significant redevelopment opportunities – especially the 99 Cents Only Store center on the northwest corner of Ventura Road and Channel Islands Boulevard, as the anchor store is closing and the City has redesignated the property for mixed-use development.6
In addition, the City itself owns several parcels of land. These parcels total only about 5 acres and are scattered in different locations around the City. However, some are strategically located and they could play an important role in the City’s economic development efforts. 6 Dollar Tree is seeking a permit to move into the 99 Cents Only Store space.

Naval Base, 1,569
Residential, 672
Open Space &
Public Facilities, 162 Port,
131
Commercial &
Industrial, 94 Other, 19
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These include:
▪ Three parcels on E. Pleasant Valley Road near the gate to the Naval Base. These parcels are left over from the City’s residential redevelopment of this neighborhood back in the 2000s. ▪ Two parcels on or near Market Street in the City’s designated Downtown area, including a large parcel at the convergence of Scott Street, Pomona Street, and Market Street that has been the subject of discussion between the Port and the City.
▪ Several parcels along Hueneme Beach, including two parcels at or near the end of Surfside Drive and two parcels along Ocean View Drive at Parking Lot C.

Figure 13: City-Owned Properties
Source: City of Port Hueneme
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Port Hueneme Economic Development Strategic Plan 18
Section 3: Business & Industry Trends
Employment by Industry Sector
Port Hueneme is job-rich, with almost 18,000 jobs. The vast majority of employment opportunities in Port Hueneme are offered by the Naval Base and the Port of Hueneme. The Naval Base employs more than 10,000 civilians, representing almost 60% of Port Hueneme employment, while the Port employs approximately 3,400 workers, or about 20% of the total. The next largest private employer, by contrast, employs approximately 175 individuals (PAC Foundries).

Table 5: Port Hueneme Principal Employers
Employer Number of Employees
Naval Base Ventura County (Not Including Military Personnel) 10,800 Port of Hueneme7 3,451
Hueneme School District 703
PAC Foundries 175
Pacific Maritime Association 140
City of Port Hueneme 119
Source: Port of Hueneme, Port of Hueneme Update May 2024; City of Port Hueneme 2020 – 2021 Annual Comprehensive Financial Report
According to the Port of Hueneme, close to 25,000 jobs are directly and indirectly supported by Port activity in the region and generate $2.8 billion in economic activity. It reports a 150 percent increase in economic activity since 2013.8
In-Commuting
To further explore employee trends and opportunities within city limits, the project team utilized a foot traffic software tool, Placer Labs. Placer Labs9 aggregates cell phone data, and in some cases credit card data, to provide estimates of population and spending trends. As a result, counts of individuals, as described below, will differ from official census counts or counts from other sources due to differing data collection and definition methodologies.

Most notably, Placer Labs does not track any data related to any activity on the naval base. As a result, any visitor, resident, or employee count associated with Port Hueneme does not include individuals who live or work on base, nor does it count visitors to and from the base. 7 Port of Hueneme employment numbers are from 2023; all other employment numbers are from the most recent year available, 2019.
8 The Port of Hueneme, “Port of Hueneme Update,” May 2024. 9 Placer Labs creates an estimate number of employees in an area based on individuals’ typical movement. If an individual routinely stays in a certain location during the day that is not their home location, that person is counted of an employee working in that location. Placer Labs’ employee and resident estimates are typically higher than that of the U.S. Census Bureau’s as it captures individuals’ typical movement as opposed to what is self-reported to the government.

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Port Hueneme Economic Development Strategic Plan 19
Further, Placer Labs counts unique individuals over a time frame. As a result, one employment position in Port Hueneme may result in two people counted by Placer Labs if there was employee turnover during that time frame. Placer Labs does not count individuals who work from home.

Per Placer Labs, in 2023 18,300 unique individuals worked in Port Hueneme, a 22.7 percent increase from 2022. Oxnard is by far the most common residential location for individuals who work in Port, followed by Port Hueneme itself.10 Only 11 percent of Port Hueneme employees live within city limits. This analysis is consistent with data provided by the Port of Hueneme. About 11% of Port employees live in Port Hueneme, while half live in Oxnard.

Table 6: Top Ten Most Common Home Locations of Port Hueneme Employees Location Percent of All Port Hueneme
Employees
Oxnard 39.5%
Port Hueneme 10.5%
Camarillo 9.8%
Ventura 6.6%
Ojai 1.5%
Simi Valley 1.3%
Santa Paula 1.3%
Thousand Oaks 1.2%
Newbury Park 1.0%
Oak View 0.8%
10 This may also be indicative of higher turnover within jobs held by Port Hueneme residents, as Placer Labs counts the total number of unique employees during the entire calendar year, not the total number of positions located within city limits.

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Port Hueneme Economic Development Strategic Plan 20
Jobs located in Port Hueneme generally draw employees from the surrounding communities in Ventura County. The following heat map of employees’ aggregated, approximate home locations indicates that most employees live in western Ventura County.

Figure 14: Home Location of Port Hueneme Employees, 2023 Source: Placer Labs
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Port Hueneme Economic Development Strategic Plan 21
Local Businesses
According to the City’s business license data, 314 businesses are located in Port Hueneme, including one gas station, two grocery stores, and two meat markets.11 One in four Port Hueneme businesses is either a retail store or a restaurant.

Meanwhile, 37.3 percent of Port Hueneme businesses identify as “professional occupation offering services,” defined as any business where are services are provided without the sale of physical goods.

This is a broad category that includes, for example, tax prep services, tree services, plumbers, childcare, windsurfing lessons, handyman services, cleaning services, consultants, and dog grooming.

Table 7: Number of Port Hueneme Businesses by Business Type Business Type Number of
Businesses Percent
Professional Occupation Offering Services 117 37.3%
Retail 59 18.8%
Restaurants 29 9.2%
Other Sale of Goods 28 8.9%
Residential/Commercial Property Rental(s) 20 6.4%
Hair Salons 15 4.8%
Massage Parlors 12 3.8%
Contractors 12 3.8%
Mobile Service Vehicles 8 2.5%
Grocery Stores 4 1.3%
Real Estate Brokers and Sales Agents 4 1.3%
Vending Machines/Coin Operated Amusement Devices 3 1.0% Film/Photography 2 0.6%
Fortune Teller 1 0.3%
Total 314 100.0%
Source: City of Port Hueneme Business License Data
Retail & Restaurants
Port Hueneme has about 675,000 square feet of retail space. This includes 10 shopping centers within city limits that collectively hold 97 stores in a combined 512,000 square feet. (The geographical location of these stores is depicted in Figure 14.) Notably, there has been no new square footage added since 2009 and there have been no new shopping centers added since 1989. The current vacancy rate for these shopping centers is 7.6 percent, higher than the vacancy rate for Port Hueneme retail space as a whole of 5.4 percent.

The 99 Cents Only Store, located in one of the City’s major shopping centers at the northwest corner of Channel Islands Boulevard and Ventura Road, has recently closed due to the company’s bankruptcy. 11 These categories are associated with each business’s license; the four grocery stores listed in the table below include two “meat markets” and one liquor store.

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Port Hueneme Economic Development Strategic Plan 22
Dollar Tree has acquired most of 99 Cents Only Store’s Southern California locations and is seeking a permit to take over the former Port Hueneme 99 Cents Only store.

Retail is the second most common business type in the City, comprising close to 20 percent of all businesses with 59 registered retail stores.12 Locations of these retail stores is depicted in Figure 15.

Figure 15: Map of Port Hueneme Shopping Centers13
Source: CoStar
12 Cannabis businesses are included in the retail category. 13 Blue pins indicate the site is for lease or for sale as of May 2024; gray pins indicate the site does not have any current activity.

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Port Hueneme Economic Development Strategic Plan 23
Figure 16: Map of Port Hueneme - Retail Locations14
As Figure 16 shows, retail trade businesses are clustered along Channel Islands Boulevard to the north and on or near Ventura Road in the southern part of the City.

As shown with the blue highlighted symbols in Figure 17 below, there are 29 restaurants in the City.

Seven of these restaurants self-identify as fast food, fast casual, or dine-in casual, but according to Port Hueneme residents, none of these restaurants would be categorized as fine dining.

This breakdown of the types of restaurants in Port Hueneme aligns with what the PFM consulting team consistently heard during focus group conversations, which is that there are not enough high-end restaurants or casual bars in Port Hueneme to fulfill residents’ demand. 14 Highlighted red pins indicate private establishments in Port Hueneme that have the “Retail Trade” NAICS (North American Industry Classification System) Code.

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Port Hueneme Economic Development Strategic Plan 24
Figure 17: Map of Port Hueneme – Food Services Locations15 Retail Demand Analysis
Placer Labs uses credit card expenditure data to capture where Port Hueneme residents spend money outside of town, otherwise known as retail leakage. According to Placer Labs data, there was approximately $216.1 million of retail leakage within a 50-mile radius of Port Hueneme in 2023. Notably, the only retail category in which Port Hueneme has a retail surplus is beer, wine, and liquor stores in town, with approximately $3.6 million in excess supply.

Conversely, there is a potential for additional grocery stores or gas stations. Retail leakage totals $37 million for grocery stores and $35.5 million in gas stations. Notably, these data were collected before the 15 Highlighted red pins indicate private establishments in Port Hueneme that have the “Retail Trade” NAICS (North American Industry Classification System) Code.

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Port Hueneme Economic Development Strategic Plan 25
Grocery Outlet opened, so retail leakage for grocery stores may decline. However, given the fact that average Grocery Outlet sales per store is approximately $7 million per year, the market may exist for additional grocery stores.

Significantly, the Placer Labs analysis also shows that demand for restaurants of all kinds exceeds sales by $30 million, suggesting that a market exists for significant additional food and beverage establishments – a finding that conforms to our community outreach and stakeholder results. In addition, the Placer Labs data does not take into account the potential spending of Port and Navy employees who do not live in Port Hueneme, suggesting that food and beverage potential may be even greater.

Placer Labs data also indicates Port Hueneme’s consumer base could potentially support additional building materials and supply stores, general merchandise stores, clothing stores, and health and personal care stores.

Table 8: Port Hueneme 2023 Retail Demand, 50 Mile Radius Category Unmet Need
Grocery Stores $37,286,503
Gasoline Stations $35,494,879
Building Material & Supplies Dealers $17,279,313
Other General Merchandise Stores $17,078,274
Clothing Stores $15,503,601
Limited-Service Eating Places $15,189,745
Full-Service Restaurants $14,514,865
Health & Personal Care Stores $11,717,999
Department Stores $6,172,242
Automotive Parts, Accessories, & Tire Stores $6,153,544 Other Motor Vehicle Dealers $6,031,287
Other Miscellaneous Store Retailers $4,699,211
Furniture Stores $4,422,233
Sporting Goods, Hobby, & Musical Instrument Stores $4,324,752 Home Furnishings Stores $3,866,575
Special Food Services $3,114,772
Lawn & Garden Equipment & Supplies Stores $2,741,266
Shoe Stores $2,271,237
Electronics & Appliance Stores $2,241,074
Office Supplies, Stationery, & Gift Stores $2,237,382
Bars/Drinking Places (Alcoholic Beverages) $1,645,127
Used Merchandise Stores $1,421,879
Specialty Food Stores $1,282,001
Direct Selling Establishments $1,208,968
Book, Periodical, & Music Stores $885,413
Jewelry, Luggage, & Leather Goods Stores $757,639
Florists And Miscellaneous Store Retailers $198,579
Beer, Wine, & Liquor Stores -$3,630,934
Total $216,109,426
Source: Placer Labs
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Port Hueneme Economic Development Strategic Plan 26
Cannabis Industry
Increasing competition within the cannabis market combined with declining cannabis-related tax revenues indicates there is a limit to local retail demand and further potential expansion.

As of 2024, Port Hueneme has 15 cannabis businesses within city limits, ten of which are located on Channel Islands Boulevard.

Table 9: List of Cannabis Businesses in Port Hueneme
Name Address
Bleu Diamond 501 W. Channel Islands Blvd, #202
Skunkmasters 233 E. Channel Islands Blvd
SafePort 353 W. Channel Islands Blvd
Tree Factory 437 W. Channel Islands Blvd
Emerald Perspective 100 W. Pleasant Valley Rd
Iheartcannabis 521 W. Channel Island Blvd, Suite 11
Hueneme Patient Consumer Collective, LLC. 501 W. Channel Islands Blvd, #301 - #304 Wheelhouse 521 W. Channel Islands Blvd, Suites 1-6
From the Earth 2675 N. Ventura Rd
The Fire Garden 2661 N. Ventura Rd
BB & SE INC. 2667 N. Ventura Rd
Element 7 455 W. Channel Islands Blvd
Tradecraft Farms - Port Hueneme 2597 Bolker Drive
ECOMEDS 521 W. Channel Islands Blvd, Suite 13
Tech Delivery Solutions 501 W. Channel Islands Blvd, Suite 204 Source: City of Port Hueneme
The City initially granted cannabis businesses licenses to increase City revenue through the attraction of customers from outside the City. Revenue from cannabis sales rose by 32.3 percent between FY 2020 and FY 2021 and peaked in FY 2022 at nearly $3 million. Since this peak, however, cannabis revenue has declined by nearly one-third in FY 2023 as other dispensaries have opened in the immediate surrounding area, financial relief due to COVID is no longer available, and consumer spending in general has declined.

This decline in revenue can be attributed to competitors entering the retail cannabis market, particularly in municipalities that are closer to the freeway and are therefore more convenient to outside visitors. For example, starting in March 2021, Sec. 11-456 of Oxnard City Code allows for a variety of cannabisrelated business permits. This includes a maximum of 16 retail dispensaries, 8 cannabis manufacturing sites, 5 cannabis cultivation sites, 3 cannabis distributors, and one cannabis testing lab. As of April 2024, 8 retail permits have been issued in Oxnard for retail dispensaries.16 Port Hueneme Hotel Stock
Port Hueneme currently has four active hotels within city limits with a combined total of 257 rooms.

Notably, the newest of these hotels, the Holiday Inn Express, opened almost four decades ago in 1986.

More than half of the hotel rooms in Port Hueneme are in the Holiday Inn. 16 City of Oxnard, “Commercial Cannabis Business Program,” accessed electronically at: https://www.oxnard.gov/communitydevelopment/long-range-planning-sustainability/cannabis Agenda Item No. 24 Page 39 of 66 CC Agenda 07-15-2024
Port Hueneme Economic Development Strategic Plan 27
Table 10: Port Hueneme Hotel Characteristics
Property Name Property Address Year
Built Rooms Quality Meeting Rooms
Holiday Inn Express 350 E Hueneme Rd 1985 134 Upper
Midscale 3
Casa Via Mar Inn
Ascend Collection 377 W Channel Islands Blvd 1978 73 Upscale 1 Americas Best
Value Inn 340 E Pleasant Valley Rd 1965 28 Economy None Seaside Inn & Motel 645 E Port Hueneme Rd 1950 22 Independent None Source: CoStar
As shown in Table 11, there is considerable seasonal variation in hotel occupancy. Over the past three years, monthly occupancy rates at Port Hueneme hotels peak between approximately 82 and 92 percent during the summer months. Occupancy is lowest in the winter, ranging between 57 and 62 percent.

Table 81: Port Hueneme Hotel Monthly Occupancy Rate
Source: CoStar

59.9%

82.7%

61.1%

82.8%

74.5%

56.9%

81.6%

69.6%

91.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Aug 2023Sep 2023
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Port Hueneme Economic Development Strategic Plan 28
Office and Industrial Space
The City of Port Hueneme, given its smaller size in comparison to its neighbors, does not have a large amount of either office or industrial space. Further, most of these spaces are leased.

Office Space
There are currently 115,000 square feet of office space across 17 buildings in Port Hueneme, with a vacancy rate of 5.5 percent. There has been no new office construction since 1987; one building was renovated in 2007. Only three of these buildings are more than one story tall. The three-story Moll Plaza and the two-story Wheelhouse Plaza are both in a center on Channel Islands Boulevard and have cannabis locations among other tenants. The Hueneme Professional Building on N. Ventura Road near the intersection of Pleasant Valley Road, is two stories.

Figure 18: Map of Office Space in Port Hueneme17
Source: CoStar
17 Blue pins indicate the site is for lease or for sale as of May 2024; gray pins indicate the site does not have any current activity.

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Port Hueneme Economic Development Strategic Plan 29
Industrial Space
Due to the City’s small size, industrial space (outside of the Port of Hueneme) is generally located in the southeastern part of the City, south of E. Port Hueneme Road and east of S. Surfside Drive. There are currently 289,000 square feet of industrial space across eight buildings in Port Hueneme. All of the industrial buildings in Port Hueneme are listed as fully leased, although two properties have been identified locally as vacant.
18 There has been no new industrial construction since 1982; none of these buildings are more than one story.

Figure 19: Map of Industrial Space in Port Hueneme19
Source: CoStar
18 Per the City of Port Hueneme, 250-260 S. Surfside Drive and 735 Industrial Way are currently vacant. If they are on the market this information, as of this report’s writing, has not been reported to CoStar. This can occur for various reasons, including if the owner is not working with a commercial broker.
19 Gray pins indicate locations of private-owned industrial properties within the city limits of Port Hueneme.

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Port Hueneme Economic Development Strategic Plan 30
Section 4: Visitor Trends and Beach Activity
Hueneme Beach Park Visitor Trends
According to Placer Labs, between January and December 2023, Port Hueneme had approximately 838,200 unique visitors who came to the City a total of 9.1 million times.20 They stayed within the City for an average of four hours and visited the City approximately 11 times each. Importantly, this visitor count includes individuals who stay in hotels for leisure or professional trips. It can also include people who own secondary homes in Port Hueneme and stay overnight during the weekend.

Hueneme Beach Park, a City-owned public park, is a major asset to the City and is a destination for visitors throughout the surrounding region. In 2023, there were approximately 218,100 unique visitors to the beach. These individuals came on average 3.2 times per year and remained for 42 minutes.

Saturdays and Sundays are the most popular days for individuals to visit Hueneme Beach Park, averaging more than 3,000 visits per day, compared to about 2,000 per day during the week.

Figure 20: Average Weekly Visits to Hueneme Beach Park, 2023 Source: Placer Labs
20 This does not include Port Hueneme residents, who are defined as individuals who remain in the City for over 30 consecutive nights, or individuals who work in Port Hueneme and remain in the city consistently each day. 2,061 2,103 2,087 2,022
2,244
3,326
3,105
0 500
1,000
1,500
2,000
2,500
3,000
3,500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday Agenda Item No. 24 Page 43 of 66 CC Agenda 07-15-2024
Port Hueneme Economic Development Strategic Plan 31
Most visitors to Hueneme Beach Park in 2023 were present during the afternoon. The most popular time for individuals to be at the beach was 5 pm. Presence on the beach begins to drop, on average, around the time the sun sets.

Figure 21: Average Number of Weekly Visits to Hueneme Beach Park by Hour, 202321 Source: Placer Labs
While the beach attracts a large number of people, most individuals come for a shorter period of time and do not linger. Most visits to the beach are less than 45 minutes in length. In particular, one-third of visits are between 15 and 29 minutes long.

This demonstrates there is potential to keep those individuals who come to the beach for a quick walk or bird watching to remain longer if there are other services offered to them, such as a coffee shop, café, or bike rental service.

Figure 22: Average Weekly Number of Visits to Hueneme Beach Park by Length of Stay, 2023 Source: Placer Labs
21 Counts of individuals are not mutually exclusive. The totals of each time represent the number of visits that occurred during each hour; therefore, if someone stayed at the beach between 5 pm and 7 pm, they would be counted for the both the 5 pm and 6 pm category.
868
1,077
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Port Hueneme Economic Development Strategic Plan 32
The following visitor heat map for Port Hueneme shows the approximate home locations for visitors to Hueneme Beach Park.22 While the beach draws visitors heavily from the immediate surrounding area, it also indicates that Port Hueneme has a draw as far away as the Los Angeles metropolitan area. As previously discussed, individuals who own second residences and stay in town for a weekend are also counted as visitors.

Figure 23: Visitors to Hueneme Beach Park by Place of Residence, 2023 22 Port Hueneme residents and employees can be counted as visitors to Hueneme Beach Park.

Hueneme Beach Park / 250 North Ventura Road, Port Hueneme, CA 93041 | Based on Home Location, by Visitors | Min. Visits: 1 | Jan 1st 2023 to Dec 31st 2023 | Home locations are obfuscated for privacy and randomly placed within a census bloc. They do not represent actual home addresses. Data provided by Placer Labs Inc. (www.placer.ai) Source: Placer Labs
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Annual Events
Local groups host several public events in Port Hueneme throughout the year, which draw many visitors to the City, as shown in Table 12, below. Keeping track of these events, as well as knowing when in the year they happen, which groups put on the events, and how frequently events occur can help the City’s economic development efforts by understanding the City’s target visitor market and preferences more fully.

For example, allowing local businesses to set up food trucks or pop-tables to serve the visitors attending City events can create opportunities to generate business for local establishments. In addition, positioning the City as a reliable partner to organizations looking to host large events can bring more attention to local businesses. Leveraging Port Hueneme’s status as a well-known surfing destination, for example, can help the City to solicit more recurring events catered toward the surfing community, such as annual invitation-based gatherings or national competitions.

Table 12: Port Hueneme Recurring Events
Event Timing
Banana Festival (hosted by Port) September
Beach Soccer Tournament Four Times Annually in Spring, Summer, and Fall City Fun Run July/August
Hueneme Beach Festival September
Movies at the Park Five Times Annually, from June - October NAMI Walk May
Park and Recreation Touch-A-Truck Fall
Port Hueneme Police Department Car Show June
Run For Your Heart 5k February
Source: City of Port Hueneme
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Chapter 3: Public Engagement
The project team conducted multiple stakeholder interviews between January and June 2024 to solicit local perspectives on Port Hueneme’s assets and challenges as an economic center, recreational destination, and place to live. These included public officials, representatives from the Port of Hueneme and Naval Base Ventura County, and business owners and members of Port Hueneme’s HOA Coalition.

The complete list of interviews is provided below. The public engagement was carried out in partnership with Arellano Associates.

Table 13: List of Stakeholder Interviews
Entity Date
James Vega, City Manager
Tony Stewart, Community and Economic Development
Director
January 11, 2024
Mayor Misty Perez
Mayor Pro Tem Martha McQueen-Legohn
Councilmember Steven Gama
Councilmember Laura Hernandez
Councilmember Bobby Martinez
February 13, 2024
James Vega, City Manager
Lupe Acero, Finance Director
Jose Coyotl, Associate Planner
February 13, 2024
Michael Federico, Police Chief February 13, 2024
Christine Walker, Hueneme Elementary Superintendent February 13, 2024 Kendall Lousen, Naval Base Ventura County
Robert Kimnach, Naval Base Ventura County February 13, 2024 Port Hueneme HOA Coalition March 21, 2024
Virtual Public Meeting, 7 Participants March 28, 2024
Group Stakeholder Meeting, 6 Participants April 3, 2024 Kristin Decas, Port of Port Hueneme April 3, 2024
Steve Kinney, Economic Development Consultant April 3, 2024 Kristin Decas, Port of Port Hueneme April 10, 2024
In-Person Public Workshop, 14 Participants May 16, 2024 Elizabeth Arias, Port of Port Hueneme
Miguel Rodriguez, Port of Port Hueneme May 29, 2024
Kendall Lousen, Naval Base Ventura County
Eric Gould, Naval Base Ventura County May 31, 2024
Brenda Acomb Forbes, Oxnard College
Isaac Rodriguez Lupercio, Oxnard College
Luis Gonzalez, Oxnard College
June 4, 2024
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Port Hueneme Economic Development Strategic Plan 35
Community Meetings
To receive the broadest range of insights possible, the project team held two community workshops to ask individuals what makes Port Hueneme special, what challenges the City has, particularly in terms of retail options, and what are viable options for further activity at Hueneme Beach Park. Both of these workshops were held in English with simultaneous Spanish interpretation. Arellano Associates conducted outreach for both of these in events in English and Spanish by providing email blasts and delivering flyers to local businesses. The City also provided information of the workshops on its website and via social media.

The virtual public workshop was held on March 28, 2024 and had seven participants. The in-person workshop occurred on May 16, 2024 and had 14 participants. Both were executed in partnership with Arellano Associates. Participants in both workshops expressed that Port Hueneme has a culture of being a quiet, residential community whose beach is a hidden gem.

Overall, participants acknowledged that the City’s reliance on sales taxes from cannabis is not sustainable as more cannabis businesses open in Ventura County. They generally expressed a desire for increased business activity in the City, such as increased dining establishments, that would not greatly alter the quiet nature of the community but provide more dining and entertainment options. Notably, many stated that even if the City has visitors, there are not many ways for them to spend their money once they arrive.

Suggestions for new businesses included ideas such as a café or gift shop at the beach, which would allow visitors to linger and spend their money, but would not necessarily greatly increase the City’s daytime weekday population. Multiple participants suggested cocktail or wine bars; others suggested art or music events. Several suggested the City host another athletic event to draw visitors, such as a windsurfing competition, although this would require additional resources to execute. While stakeholders and public workshop participants were supportive of additional events and business activity at the beach, they were not supportive of large-scale development there.

Participants raised the concept of branding and better marketing the City of Port Hueneme outside visitors, particularly given the City’s distance from the freeway and the potential for tourism from the beach or other events. While the question of whether to rename the City has been resolved, at least for the time being, the meeting participants stated the need for a proactive marketing plan, whether through events, new businesses, or otherwise to draw visitors to the City.

Notably, many meeting participants did not see connecting local residents to local jobs as a challenge.

They stated their perception is that Port Hueneme is a retirement community and that local residents are not as concerned about their ability to work in town as they are about the overall fiscal health of the City due to its reliance on the cannabis industry and small amount of vacant land. This contrasts with the community survey responses detailed below. The majority of survey respondents were under the age of 65 and nearly half of those who completed the survey indicated that attracting high-wage and high-tech jobs is a priority.

Community Survey
To further increase Port Hueneme residents’ and business owners’ participation, Arellano Associates posted a survey, with questions in both English and Spanish, between March 19 and May 31, 2024. 77 individuals responded to the survey, including 69 residents, 13 business owners, and 13 individuals who worked in the area.23
23 Survey respondents could select multiple categories.

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The survey consisted of eleven questions, including descriptive questions regarding applicants’ age, relationship to Port Hueneme,24 racial and ethnic identity, and income.25 The seven nondescriptive questions asked respondents to identify which activities they complete in and out of the City, what economic development goals were a priority, their attitudes surrounding the activities of the Port and Navy, what makes Port Hueneme unique, and what accessibility improvements are needed.

Most of the individuals who responded to the survey were working age; nearly one-third, 32.0 percent, were age 65 and above – a much higher figure than the City’s overall population.

Figure 24: Age of All Survey Respondents
Fourteen of the survey respondents identified as Hispanic, representing a much smaller percentage than the City’s population as a whole. Respondents who identified as Hispanic were a collectively younger group, with a larger proportion, 71.4 percent, under the age of 50. Although the number of Hispanic respondents was small, the results are presented here because they differ from the overall patterns. 24 Whether the respondent is a resident, business owner, or works in the area. Respondents could select multiple options. 25 The question regarding respondents’ annual income was optional.

Age 18 - 24,

1.3% Age 25 - 34,

8.0%
Age 35 - 49,

20.0%
Age 50 - 64,

38.7%
Age 65 or More,

32.0%
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Port Hueneme Economic Development Strategic Plan 37
Figure 25: Age of Hispanic Survey Respondents
As was noted in the stakeholder interviews and public workshops, Port Hueneme’s beach is its primary attraction and one of the defining characteristics of the City. 71.4 percent of respondents indicated that outdoor recreation is what makes Port Hueneme special. This question also corroborated what was heard in the interviews and workshops regarding the City’s retail and dining options – Port Hueneme could benefit from having more restaurants and dining experiences that can accommodate the business lunch crowd or those interested in a more destination experience, such as a rooftop cocktail bar or a café on the beach.

Figure 26: What Makes Port Hueneme Special?
Age 25 - 34,

21.4%
Age 35 - 49,

50.0%
Age 50 - 64,

21.4%
65 or More, 7.1%
55 35
24 12
0 10
20 30
40 50
60 Outdoor Recreation
(Beaches, Sights, etc.)
Community History and Culture Local Businesses and
Restaurants
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Port Hueneme Economic Development Strategic Plan 38
Notably, most respondents had either a positive or neutral view of the activities and operations of the Port of Hueneme and the Naval Base on the quality of life in Port Hueneme, demonstrating that these institutions are viewed as local assets. Less than one-fifth of respondents reported a negative view of these organizations. These results were similar for all respondents in aggregate and those respondents who identified as Hispanic.

Figure 27: View of the Impact of the Activities and Operations of the Port of Hueneme and Naval Base Ventura County on the Quality of Life in Port Hueneme
When asked what activities survey respondents participate in both inside and outside of Port Hueneme, the majority of respondents indicated that they often leave the City to seek:
▪ Shopping
▪ Dining
▪ Entertainment
▪ Social gatherings outside of the City.

However, half of respondents say they stay in the City to seek outdoor recreation.

The biggest difference in activities completed in the City compared to outside were entertainment and social gatherings. Examples of activities respondents stated they seek outside the City are movies, wine tasting, and concerts.

Positive, 59.2%
Neither, 27.6%
Negative,

13.2%
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Figure 28: Activities Outside Port Hueneme vs. Inside Port Hueneme26 Among respondents who identified as Hispanic, almost twice as many respondents left the City to shop and dine compared to all survey respondents. Results in other categories were similar to survey respondents as a whole.
26 Respondents can select multiple answers.
69 64
54 54 56
26 55
35 0
10 20
30 40
50 60
70 80
Shopping and Dining Entertainment Outdoor Recreation
(hiking, picnicking, biking
etc.)
Social Gatherings
Outside the City Inside the City
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Port Hueneme Economic Development Strategic Plan 40
Figure 29: Activities Outside Port Hueneme vs. Inside Port Hueneme, Hispanic Respondents27 In the aggregate, most respondents indicated that of Port Hueneme’s previously defined economic goals, the City’s revenue enhancement is the top priority. While this is not explicitly linked or associated in the question itself, the high prioritization of revenue enhancement can demonstrate a desire or acknowledged need for increased and more diverse business activity within the City, particularly since according to the community survey residents are more likely to seek entertainment outside the City than in. This is also supported by Port Hueneme’s retail leakage in all but one spending category. 27 Respondents can select multiple answers.
14 13
8 8 8
6 10
6 0
2 4
6 8
10 12
14 16
Shopping and Dining Entertainment Outdoor Recreation
(Hiking, Picnicking, Biking
etc.)
Social Gatherings
Outside the City Inside the City
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Figure 30: Which Economic Development Goals are a Priority?28 Notably, attitudes surrounding which economic development goals are a priority differ among those respondents who identify as Hispanic. These individuals were more likely to state that infill development, expanding tourism, and downtown branding were more important than enhancing the City’s revenue.

While in the aggregate respondents overall were least likely to state expanding tourism is a priority, those who identified as Hispanic were least likely to select creating high-wage and high-tech jobs. 28 Respondents can select multiple answers.
49 40
32 30
28 0
10 20
30 40
50 60
Revenue
Enhancement
Infill Development Downtown Branding Creating High-Wage and High-Tech Jobs
Expanding Tourism
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Figure 31: Which Economic Development Goals are a Priority, Hispanic Respondents29 The majority of respondents indicated they would like to see improved sidewalks and crosswalks in Port Hueneme. Hispanic respondents also prioritized improved sidewalks and crosswalks, but slightly preferred accessible public transit to accessible parking.

Figure 32: Which Accessibility Services or Improvements Respondents Would Like to See Implemented30 29 Respondents can select multiple answers.
30 Respondents can select multiple answers.
11 8
7 6
4 0
2 4
6 8
10 12
Infill Development Downtown Branding Expanding Tourism Revenue Enhancement
Creating High-Wage
and High-Tech Jobs
51 30
28 20
0 10
20 30
40 50
60 Improved Sidewalks and
Crosswalks
Accessible Parking Accessible Public
Transportation
Paratransit Services
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Port Hueneme Economic Development Strategic Plan 43
Chapter 4: SWOT Analysis
Like all cities, Port Hueneme’s economy contains strengths, weaknesses, opportunities, and threats. A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an appropriate approach to understanding how to craft the Economic Development Plan. These four terms are defined as follows:
▪ Strengths: Local advantages for economic growth and business attraction and retention. ▪ Weaknesses: Local disadvantages for economic growth and business attraction and retention. ▪ Opportunities: External trends and conditions that could positively impact Port Hueneme’s ability to capture future economic growth.
▪ Threats: External trends and conditions that that could negatively impact Port Hueneme’s ability to capture future economic growth.

Strengths
Naval Base Ventura County
Naval Base Ventura County, which is located in the City of Port Hueneme, is the largest employer and most likely the largest generator of economic activity in Ventura County.

Port of Hueneme
The Port of Hueneme, also located in the City, is also a major regional employer and generator of economic activity.

Fathomwerx
Fathomwerx is a nonprofit entity devoted to rapid innovation and which presents an enormous opportunity for the City. Fathomwerx holds the potential to strengthen the economic spinoff opportunities from both the Port and the Naval Base in Port Hueneme and seeks an off-Port location in the City to expand its reach.

Hueneme Beach Park
Hueneme Beach Park is a City-owned asset that is widely valued by both residents and visitors as beautiful, pristine, and peaceful.

Local Workforce
Although Port Hueneme residents have relatively low educational attainment, they do represent a large and strong that is willing and able to contribute to the community’s betterment.

Oxnard College Logistics Program
Working with the Port of Hueneme and Naval Base Ventura County, Oxnard College is preparing to launch a logistics certificate program that could be of great benefit to Port Hueneme residents interested in working at either reemployment center. With grant funding obtained by the Port, financial assistance will be available to participants in the program.

Local Small Businesses
Although Port Hueneme has a relatively small business community, the City does have a wide range of locally owned service businesses and restaurants, most of which serve a local market.

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Cannabis Businesses
The City has a large contingent of cannabis businesses, with some of the dispensaries expanding by adding cannabis consumption lounges, and which provide a significant source of revenue for the City’s General Fund.

City-Owned Property
The City of Port Hueneme owns several strategically located parcels of land at the Beach, in the Downtown area, and near the Pleasant Valley Road Naval Base gate.

Weaknesses
Weak Economic Connections to Port and Naval Base
Although there are many advantages to the presence of the Port and the Navy, the economic connections to these major employers are not as strong as they could be. For example, only a small portion of the Port’s employees (and most likely the Navy’s as well) are Port Hueneme residents. In addition, although local food and beverage businesses do benefit from Port and Navy patrons, the lack of a wide range of options discourages Port and Navy employees from spending more money in Port Hueneme Out-Commuting
The overwhelming majority of employed residents commute out of the City for work, thus depriving the City of both their work skills and some of the money they spend on retail, food and beverage.

Lack of Proximity to Freeway
The City is located approximately 7 miles south of the Highway 101 freeway, discouraging visitors from making the trip all the way through Oxnard. In particular, it can be different for visitors to distinguish Port Hueneme from Oxnard.

Retail Leakage
Although the City’s 22,000 residents have considerable retail buying power, much of that retail spending occurs outside the City. It is estimated that the City loses approximately $216 million per year in retail sales leakage. Much of the leakage occurs because of lack of both retail and food and beverage options in Port Hueneme. Major categories of leakage include grocery stores (even with the recent opening of Grocery Outlet); restaurants, both full and quick service; and general merchandise stores.

Little Available Land
Port Hueneme is almost completely built out, with only a few vacant parcels located in the City. Although some parcels are underutilized and could be redeveloped, the overall situation makes it difficult to provide new real estate development opportunities.

Lack of Recent Investment
Little investment in non-residential real estate has taken place in recent years. Although some retail reinvestment has occurred, most retail and hotel properties have not been improved in several decades and thus, inhibit the attraction of high-quality tenants.

Weak Business Support Infrastructure
With such a small business community, it is difficult to maintain a viable Chamber of Commerce or other business or merchants association.

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Opportunities
Increased Hueneme Beach Park Activity
There is considerable opportunity for additional activity, including retail and food/beverage activity, at Hueneme Beach Park . Though large-scale development is not desired by the community, a beneficial increase in activity, in order to attract both local residents and visitors, would be widely accepted, according to the data collected at the stakeholders’ meetings, public workshops and the online survey.

Additional Events To Attract Visitors
A key component of a visitor strategy at Hueneme Beach Park and elsewhere would be an increase in the number of special events. Though Hueneme Beach Park is difficult for visitors to access because of its location seven miles from the freeway, special events have been successful in the past and an increase in events, along with additional retail and food/beverage options at the beach, would activate that location to the community’s benefit.

Revitalizing Aging Shopping Centers
The City has several aging shopping centers that represent opportunities for infill development. Some of these centers may continue successfully as shopping centers in the future, but others may be closer to transitioning to mixed-use development. In some cases the addition of residential development to these centers may increase the likelihood of successful retail establishments in those locations.

Leveraging Fathomwerx To Attract Startups
Fathomwerx is a technology-based collaborative that includes both the Navy and the Port as well as the Economic Development Collaborative and other economic/innovation players. It is currently housed on Port property. Fathomwerx has an interest in opening an off-port storefront in Port Hueneme, which also opens the possibility of an adjacent or nearby business incubator.

Oxnard College Logistics Program
The new Oxnard College logistics program, which both the Port and the Naval Base are partnering on, presents an excellent opportunity to provide local residents with good local employment.

Leveraging City-Owned Land
The City owns several significant pieces of land in strategic locations, including at Hueneme Beach Park, in the Downtown/Market Street area, and near the Pleasant Valley entrance to the Naval Base. This land could be leveraged in order to stimulate business and economic development in these locations. The Surplus Lands Act requires some properties to be made available for affordable housing before any other purpose, but properties of less than one-half acre and properties being leased for 15 years or less are exempt from this law.

Threats
Competition From Cannabis Businesses in Oxnard and Ventura Newly opened cannabis businesses in Oxnard and Ventura are already cutting into the City’s cannabis revenue and it is unclear whether the cannabis revenue will stabilize at a lower level.

Ongoing Competition From Oxnard-Based Businesses
Port Hueneme is completely surrounded by the City of Oxnard, which has a much larger and stronger business base than Port Hueneme, especially for retail and food and beverage businesses.

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Retail Uncertainty
Many of Port Hueneme’s retailers are discount stores, which are subject to unusual uncertainty. A good example is the pending closure of the 99 Cents Only Store, which is part of a chainwide decision. Dollar Tree may take over the store but that could trigger the closure of an existing Dollar Tree store in Port Hueneme.

Continued Deterioration of Commercial Properties
Most of Port Hueneme’s commercial properties, including both retail centers and hotels, were built several decades ago and have not been improved in recent years. If these properties are not maintained and improved, it could affect Port Hueneme’s competitiveness in the retail, food and beverage, and hotel sectors, as the cost of renovation could become prohibitive.

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Chapter 5: Recommendations
With Port Hueneme’s economic context and its opportunities and challenges in mind, this Economic Development Plan recommends goals and action-based strategies in eight specific areas. It should be noted that although some of the recommendations may be achieved completely within the City’s control, others will require the City to coordinate with other entities to achieve success with those particular recommendations. Because some goals and strategies in the Economic Development Plan will promote more than one General Plan Economic Development goal, the following matrix is provided to show the interconnections between the two.

Table 14: Recommendations
General Plan
Goal ED 1:

Encourage
Fiscally
Positive
Land Uses
General Plan
Goal ED 2:

Redevelop
Aging
Commercial
Centers
General Plan
Goal ED 3:

Create and
Brand New
“Downtown”
General
Plan Goal
ED 4:

Leverage
Attractive
Coastal
Location
General Plan
Goal ED 5:

Expand HighSkill, HighWage
Employment
Opportunities
Connect local
residents to
local jobs
x x
Incentivize
upgrade of
aging
commercial
centers
x x
Use city-owned
land
strategically
x x
Work with
Fathomwerx on
storefront and
incubator
x
Activate the
beach x x
implement the
broadband plan x
Focused local
business
organizations
x x
Stabilize the
cannabis
businesses
x
Consistent
branding x x x
Increase
capacity x x x x x
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Strategy 1: Connect Local Residents to Local Jobs
Context:

Even though two of Ventura County’s largest employment centers, Naval Base Ventura County and the Port of Hueneme, are located inside the city limits of Port Hueneme, the vast majority of Port Hueneme residents work outside the City.

Strategy:

The City should work with the Navy, the Port, Oxnard College, and the Ventura County Workforce Development Board to connect Port Hueneme residents to the logistics program at the College, as well as other programs the College offers, and jobs at the Port and on the Naval Base.

Actions:

1.1. Work with Oxnard College to publicize the availability of the logistics program to Port Hueneme residents in City material, including City material that is available in Spanish.

1.2. Work with Oxnard Union High School District and Hueneme Elementary School District to publicize the availability of the logistics program and other programs to both high school students and parents of students at Hueneme High School and parents at students in Hueneme Elementary School District to publicize the logistics program.

1.3 Work with Oxnard College and the Port of Hueneme to publicize the availability of financial assistance available for logistics program students through funds provided to Oxnard College by the Port.

Metric:

1. Increase the number of Port Hueneme residents who work in Port Hueneme.

Strategy 2: Incentivize Upgrade of Aging Commercial Centers and Hotels Context:

Port Hueneme has 10 retail centers and 4 hotels, almost all of which have not been upgraded since they were first built 40 to 60 years ago. The City loses approximately $200 million per year in “retail leakage,” much of it in grocery stores (even with the recent opening of Grocery Outlet), food and beverage, and general merchandise. Recent changes to allow mixed-use development on some commercial properties may enhance the opportunity to bring in mid-market stores and the additional population to patronize them.

Strategy:

The City should institute incentive programs to owners of older retail centers and hotels to encourage upgrading of their facilities and, in the case of retail centers, the attraction of upgraded retail stores.

Actions:

2.1. Identify one additional grocery chain and two full-service restaurants for attraction into the City’s retail centers and work with commercial property owners to bring those businesses into the City.

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2.2 Institute a sales-tax rebate program with owners of commercial centers to incentivize upgrades of centers if targeted grocery stores and restaurants are attracted as a result of the upgrade.

2.3 Pursue an increase to the transient occupancy tax program and, if it is adopted, use some of the revenue to create a fund to assist with upgrades existing hotel properties and attracting upgraded hotel brands.

Metrics:

1. Increased sales tax revenue and reduced retail leakage.

2. Increased transient occupancy tax revenue.

Strategy 3: Encourage Local Business Startups That Link Opportunities at the Port and Naval Base
Context:

Just as the local residents are not well-connected to job opportunities at the Port and the Naval Base, the City has not been able to take advantage of spinoff business opportunities at the Port and the Base. In part, this is because of a lack of available land. But Fathomwerx presents an unusual opportunity to connect with spinoff possibilities that don’t require a significant amount of land.

Strategy:

The City should work with Fathomwerx and other such businesses to facilitate the creation of a storefront presence and a business innovation incubator and upgrade broadband capability to support such businesses.

Actions:

3.1. Work with Fathomwerx to facilitate the creation a storefront location for the organization in the Downtown area in close proximity to Fathomwerx’s current location on Port property, which will continue to be used.

3.2. Work with Fathomwerx and the Economic Development Collaborative to create a business innovation incubator in close proximity to the Fathomwerx off-Port location, thus providing an opportunity for startup companies to interact with Fathomwerx, the Port, and the Navy from a location in Port Hueneme.

3.3. Work with Ventura County, the Economic Development Collaborative, and other players to implement the City’s broadband plan, especially in the Downtown area.

Metrics:

1. An off-Port location for Fathomwerx.

2. One incubator up and running.

3. Three start-up businesses in the incubator.

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Strategy 4: Activate Hueneme Beach Park With More Events As Well As Retail and Food and Beverage Opportunities
Context:

Hueneme Beach Park is a major asset to the community but currently generates little economic activity.

The community is opposed to major development at the beach but open to a more modest approach to more activity that will generate economic benefit.

Strategy:

The City should increase the overall amount of activity at Hueneme Beach Park and use that activity to create more retail and food and beverage opportunities there.

Actions:

4.1. Building on the current successful events, create and execute a plan for a larger number of events at Hueneme Beach Park.

4.2. In the short run, encourage additional economic activity at these events by bringing in both food trucks and pop-up vendors.

4.3. In the long run, develop a plan to upgrade the current restaurant and provide additional smallscale, permanent food and beverage and shopping opportunities at the beach.

Metrics:

1. Increased number of events at and visitors to Hueneme Beach.

2. Increased sales tax revenue from Hueneme Beach.

Strategy 5: Use City-Owned Land Strategically for Economic Development Purposes
Context:

Port Hueneme has little vacant land available, including in the designated Downtown Area along Market Street. However, the City owns several critical pieces of property in the Downtown area, at the beach, and near the Pleasant Valley Naval Base gate.

Strategy:

The City should prioritize Downtown and Beach property that can help implement other parts of this strategy and seek developers who will carry out projects that will help meet the City’s goals.

Actions:

5.1. In keeping with Action 4-3, issue of Request For Information from developers to assess feasibility of additional permanent food and beverage and retail opportunities at Hueneme Beach Park.

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5.2. Working with the Port, the Naval Base, Fathomwerx, and the Economic Development Collaborative, create a plan for the development of the City-owned property at the convergence of Market, Scott, and Pomona Streets that will provide additional space for startup and scale-up businesses working with the Port and the Navy and feed into possible redevelopment of Downtown properties along Market Street.

5.3. Conduct a market analysis and feasibility study for possible redevelopment of the properties on Pleasant Valley Road. This step should be a lower priority.

Metrics:

1. Additional small-scale development at Hueneme Beach.

2. Development of business innovation space in the Downtown area.

Strategy 6: Continue to Stabilize the Cannabis Businesses Context:

While the attraction of cannabis businesses to Port Hueneme has been successful, especially along the “Green Mile” on Channel Islands Boulevard, City revenue from these businesses has declined as competition has increased. The City has already sought to help the cannabis businesses by allowing such changes as expanded operating hours and freestanding cannabis lounges.

Strategy:

The City should continue to work with cannabis businesses to stabilize revenue from those businesses, especially through branding and marketing.

Actions:

6.1. Establish a realistic annual revenue target from cannabis businesses.

6.2. Work with and/or encourage the cannabis businesses to strongly brand the “Green Mile” as the center of cannabis activity in Ventura County, including the execution of a “Cannabis Crawl” event.

6.3. Create a funding source that can be used to promote unique experiences such as lounges as opposed to dispensaries.

6.4. Work with property owners that house cannabis businesses to explore potential expansion opportunities that may not currently be allowed per the City’s existing regulations or other business opportunities to replace failing cannabis businesses.

Metrics:

1. Stable revenue to the City from cannabis businesses.

2. Successful businesses that have replaced failed cannabis businesses.

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Strategy 7: Create Consistent Branding for The City
Context:

The City no longer has a consistent “look” in its wayfinding and signs. This makes it difficult for visitors to find their way from the freeway to Port Hueneme or even to know when they are in Port Hueneme.

Strategy:

The City should create a consistent look and updated feel to all City signage and wayfinding through implementation of the Landscape Guidelines and Park Master Plan and by creating signage and branding that identifies the City’s points of interest and which provide an updated and consistent image for the City that also differentiates it from surrounding communities.

Actions:

7.1. Create a distinctive signage template that brands Port Hueneme.

7.2 Implement that template for all signage and wayfinding signs in the City.

Metrics:

1. New signage/wayfinding complete.

2. Increased number of visitors at beach.

Strategy 8: Increase Both the City’s and the Business Community’s Capacity to Undertake Economic Development Efforts
Context:

Neither the City nor the current Port Hueneme Chamber of Commerce has the capacity to implement the recommended actions contained in this Economic Development Plan.

Strategy:

The City and its partners should Increase the capacity of both the City and the business community to implement this Economic Development Plan.

Actions:

8.1. Hire a part-time economic development technician or coordinator (employee or contractor) whose sole function is to implement the Actions contained in this plan.

8.2. Assist the Chamber, as well as the Port, the Navy, and other local businesses to create several networking groups, including:

1. Restaurants

2. Visitor-oriented businesses, including beach-oriented businesses and hotels

3. Innovation startups with strong relationship to the Port and the Naval Base

4. Cannabis businesses
Agenda Item No. 24 Page 65 of 66 CC Agenda 07-15-2024
Port Hueneme Economic Development Strategic Plan 53

8.3. Work with the Chamber and these networking groups to brand and publicize their sectors within Ventura County, especially targeting potential visitors as well as employees of the Port and the Naval Base.

Metrics:

1. Successful implementation of Economic Development Plan actions.

2. Creation of business sector networking groups.

3. Branding and publicizing of business sectors.

4. Increase business-related revenue to the City.

Agenda Item No. 24 Page 66 of 66 CC Agenda 07-15-2024

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