August 2, 2022, Item # 9
DATE:
TO:
FROM:
CONTACT:
SUBJECT:
Summary:
AGENDA REPORT City of Poway
August 2, 2022
Honorable Mayor and Members of the City Council
Audrey Denham, Director of Community Service~
Roger Morrison, Senior Management Analyste
(858) 668-4581, [email protected]
CITY COUNCIL
Resolution Amending the Poway Center for the Performing Arts Fees Within the Community Services Section of the Master Fee Schedule
At a workshop in April 2021, the City Council directed staff to review the pricing, cost structure, and operations of the Poway Center for the Performing Arts (PCPA) with a goal of long-term reduction in the City's subsidy of the facility. Staff is currently preparing a Request for Proposals to select a consultant to perform a formal operational and fee study. In the interim, staff is recommending adjustments to rental and staff fees at the PCPA to keep pace with inflation.
Recommended Action:
It is recommended the City Council take public input, close the public hearing, and adopt the Resolution Amending the Poway Center for the Performing Arts Fees Within the Community Services Section of the Master Fee Schedule.
Discussion:
The City Council and community support the mission of the PCPA to provide high-quality, professional programming, culturally enriching experiences for young people as both audience and participants, and performing arts presentations by community-based organizations. However, they have expressed concern about the ongoing annual operating subsidy paid for from the City's General Fund.
Net subsidy of PCPA operations after subtracting revenue is estimated at $800,000 to $950,000 depending on each year's actual expenses and revenues. The City remains committed to ownership and operation of the PCPA and is taking a thoughtful and comprehensive approach to plan for the best and most sustainable future for the PCPA. At the direction of Council, staff is taking a variety of steps to achieve this goal:
1. Conducting a feasibility study to determine the possibility of an endowment fundraising campaign to help support PCPA operations and maintenance.
2. Negotiating cost sharing with the Poway Unified School District. 1 of9
August 2, 2022, Item # 9
3. Preparing
a
Request
for
Proposals
for
a
professional
mainstage
presenter
with
an
agreement
that
is
more
financially
favorable
to
the
City
than
the
current
agreement
with
Poway
OnStage.
4. Preparing
a
Request
for
Proposals
for
a
complete
operational
and
fee
study
that
will
review
all
aspects
of
PCPA
operations
including
booking,
ticketing,
concessions,
policies
and
procedures,
and
fee
structures
. This
study
will
produce
recommended
changes
to
implement
best
practices
and/or
other
operational
changes
to
improve
efficiency,
decrease
the
operating
subsidy,
and
generate
additional
revenue
for
the
facility.
Because
costs
continue
to
rise,
adding
a CPI
increase
to
existing
fees
is
recommended
to
help
maintain
revenue
and
ensure
fees
do
not
fall
farther
behind
while
the
comprehensive
operational
and
fee
study
is
being
completed.
The
annual
CPI
increase
for
the
San
Diego-Carlsbad
region
last
year
was
5.21 %,
and
this
is
the
amount
proposed
to
be
applied
to
the
existing
fees.
If
approved,
the
increase
would
take
effect
on
September
1,
2022.
This
is
a one-time
adjustment,
as
staff
anticipates
presenting
a
new
fee
schedule
to
the
City
Council
following
completion
of
the
upcoming
fee
study.
The
resulting
fees
are
shown
in
the
Resolution
and
redlined
Fee
Schedule
included
as
Attachments
A
and
B.
Because
there
are
special
agreements
governing
the
fees
paid
by
Poway
OnStage
and
Poway
Unified
School
District,
these
fees
in
the
Master
Fee
Schedule
apply
only
to
community
group
rentals.
Use
by
rental
groups,
which
drives
cost,
varies
significantly
in
terms
of
hours,
days
and
number
of
staff
required
based
on
performance
complexity.
Applying
the
fee
modifications
to
some
typical
community
group
rentals
shows
how
the
increases
would
affect
these
groups:
Rental
Current
Cost
Cost+
CPI
Increase
Metropolitan
Educational
Theatre
(Nonprofit)
$19,140
$20,010
$870
Poway
Symphony
Orchestra
(Nonprofit)
$9,575
$9,915
$340
So
Cal
Dance
Winter
Recital
(For-Profit)
$5,675
$5,823
$148
Adjusting
the
fees
by
CPI
would
provide
an
estimated
$10,000
in
additional
revenue
in
FY2022-23
based
on
current
FY2022-23
projections
adjusted
by
the
CPI.
The
redlines
also
reflect
some
minor
cleanup
of
language
in
the
Fee
Schedule
to
clarify
the
line
items
and
ensure
the
schedule
aligns
with
current
operations.
Environmental
Review:
This
action
is
not
subject
to
review
under
the
California
Environmental
Quality
Act
(CEQA).
Fiscal
Impact:
Adoption
of
this
Resolution
would
provide
an
estimated
$10,000
in
additional
revenue next
year
based
on
current
FY2022-23
projections.
Public
Notification:
Notice
of
Public
Hearing
was
published
in
the
Poway News
Chieftain
on
July
21 and
July
28,
2022.
2 of9
August 2, 2022, Item # 9
Attachments: A.
Resolution
8. Redlined
Fee
Schedule
Reviewed/
Approved
By
:
Wendy
serman
Assistant
City
Manager
3 of9
Reviewed
By:
Alan
Fenstermacher
City
Attorney
Approved
By:
Ch
~
City
Manager
August 2, 2022, Item # 9
RESOLUTION
NO
. 22-
A
RESOLUTION
OF
THE
CITY
COUNCIL
OF
THE
CITY
OF
POWAY,
CALIFORNIA,
AMENDING
THE
POWAY
CENTER
FOR
THE
PERFORMING
ARTS
FEES
WITHIN
THE
COMMUNITY
SERVICES
SECTION
OF
THE
MASTER
FEE
SCHEDULE
WHEREAS,
on
February
16,
2016,
the
City
Council
adopted
Resolution
No.
16-002,
Amending
the
Poway
Center
for
the
Performing
Arts
Fees
Within
the
Community
Services
Section
of
the
Master
Fee
Schedule;
WHEREAS,
it
is
necessary
to
amend
the
Community
Services
Section
of
the
Master
Fee
Schedule
to
update
the
staff,
rental,
and
use
fees
of
the
Poway
Center
for
the
Performing
Arts
in
order
to
improve
recovery
of
the
cost
of
providing
theater
services
and
rental
to
user
groups.
NOW,
THEREFORE,
BE
IT
RESOLVED
by
the
City
Council
of
the
City
of
Poway
as
follows:
SECTION
1:
Those
rental
client
fees
for
the
Performing
Arts
Center
presented
at
this
meeting,
and
set
forth
in
Exhibit
1 to
this
Resolution,
are
hereby
approved
and
adopted,
and
shall
be
effective
September
1,
2022.
SECTION
2:
Effective
September
1,
2022,
the
Poway
Center
for
the
Performing
Arts
items
in
the
Community
Services
section
to
the
City's
Master
Fee
Schedule
are
deleted
and
replaced
with
the
Poway
Center
for
the
Performing
Arts
items
in
the
Community
Services
Section
to
the
Master
Fee
Schedule
attached
to
this
Resolution
as
Exhibit
1 as
if
set
forth
in
the
Master
Fee
Schedule
in
full,
therein.
SECTION
3:
This
Resolution
shall
become
effective
immediately
provided,
however,
that
the
fees
and
charges
contained
in
Exhibit
1 shall
not
take
effect
until
September
1,
2022.
4of9
ATTACHMENT
A
August 2, 2022, Item # 9
Resolution
No
. 22-
Page
5 PASSED,
ADOPTED
AND
APPROVED
at
a
Regular
Meeting
of
the
City
Council
of
the
City
of
Poway,
California
on
the
second
day
of
August,
2022,
by
the
following
vote,
to
wit:
AYES
:
NOES: ABSENT: DISQUALIFIED:
Steve
Vaus,
Mayor
ATTEST: Carrie
Gallagher,
CMC,
City
Clerk
5 of
9 August 2, 2022, Item # 9
Exhibit
1:
Revised
Fee
Schedule
Poway
Center
for
the
Performing
Arts
N/C
A
PCPA-AII
Areas
Except
Courtyard:
$
Non-Profit
Group
hourly
1,518
rate
six-hour
minimum
$
1,896
For-Profit
Group
hourly
rate
N/C
A
PCPA
-All
Areas
Except
Courtyard:
Non-Profit
Group
hourly
additional
hours
$
253
rate
$
316
For-Profit
Group
hourly
rate
N/C
A
Courtyard
Non-ProfiUFor-Profit
Group
$
105
hourly
rate
N/C
A
Lobby
Non-ProfiUFor-Profit
Group
$
105
hourly
rate
N/C
A
Green
Room
Non-ProfiUFor-Profit
Group
$
55 hourly
rate
Poway
Center
for
the
Performing
Arts
(204020)
Rental
Deposits
First
day
$
300
Each
additional
day
$
150
Cleaning/Damage
Deposits
PCPA
$
300
refundable
cleaning/damage
deposit
Cancellation
Fees
-if applicable
PCPA
full
deposit
forfeit
Staffing
Fees
-Per
Hour
Technical
Theatre
Coordinator
eight
$
32 per
hour
(8)
hours/day Technical
Theatre
Coordinator
in
$
42 per
hour
excess
of
eight
(8)
hours/day
Stage
Technician
eight
(8)
hours/day
$
24 per
hour
Stage
Technician
in
excess
of
eight
$
36 per
hour
(8)
hours/day Front
of
House
Coordinator
eight
(8)
$
32 per
hour
hours/day
Front
of
House
Coordinator
in
$
42 per
hour
excess
of
eight
(8)
hours/day
Front
of
House
Assistant
eight
(8)
$
21 per
hour
hours/day 6
of9
August 2, 2022, Item # 9
Front
of
House
Assistant
in
excess
of
eight
(8)
hours/day
Box
Office
Coordinator
eight
(8)
hours/day
Box
Office
Coordinator
in
excess
of
eight
(8)
hours/day
Box
Office
Assistant
eight
(8)
hours/day
Box
Office
Assistant
in
excess
of
eight
(8)
hours/day
Ticketing
Fees
Consignment
Handling
Other
Fees
Non-Intermission
Fee
Merchandise
Sales
Commission
Art
Exhibition
Commission
Piano
Tuning
Additional
Equipment
7 of9
$
32 $
32 $
42 $
21 $
32 $
2 $
5 $
158
per
hour
per
hour
per
hour
per
hour
per
hour
each
ticket
printed
each
Resolution
No.
22-
Page
7 15%
Nonprofit/
20%
For
Profit
15%
Nonprofit/
20%
For
Profit
Actual cost Actual cost
August 2, 2022, Item # 9
Redlined
Fee
Schedule
Powa
Center
for
the
Performin
Arts
GemefPCPA-AII
Areas
Except
Courtyard
: six
hour
minimum
PCPA
-
All
Areas
Except
CourtyardGemef
:
additional
hours
Courtyard
with
Performance/Exhibition
only
Lobby
with
Performance/Exhibition
only
Green
Room
Performing
Arts
Center
(204)Poway
Center
for
the
Performin
Arts
204020
Rental
Deposits
First
day
Each
additional
day
Cleaning/Damage
Deposits
PCPA
Cancellation
Fees
-if applicable
PCPA
Staffing
Fees
-Per
Hour
Technical
Theatre
Coordinator
eight
(8)
hours/day
Level
1 Technical
Theatre
Coordinator
in
excess
of
eight
(8)
hours/day
Level
2 Stage
Technician
eight
(8)
hours/day
---&--M
Receptions
Level
1 Stage
Technician
in
excess
of
eight
(8)
hours/day
Level
2 Front
of
House
Coordinator
eight
(8)
hours/day
&
Art
Receptions
Level
1 Front
of
House
Coordinator
in
excess
of
eight
(8)
-hours/day
Level
2 Front
of
House
Assistant
eight
(8)
hours/day
&
Art
Receptions
Level
1 N/C
A
$
1,5184-,44-G
Non-Profit
Group
hourly
rate
$
1 8964--,WQ
For-Profit Grau
$ 253240 $ 316JOO
N/C
A Non-Profit
Group
hourly
rate
N/C
A
$
Non-Profi
t/For-Profit
Group
1054-00
hourly
rate
$
100 N/C
A
$
Non-Profi
t/For-Profit
Group
1054-00
hourly
rate
$
100 N/C
A
$
Non-Profi
t/For-Profit
Group
55~
hourly
rate
$
52 $
300
$
150
$
300
refundable
cleaning/damage
deposit
full
deposit
forfeit
$
per
hour
32JO $
per
hour
424-0 $
per
hour
24~ $
per
hour
3634 $
per
hour
32JO $
per
hour
424-0 $
per
hour
zi~
8 of9
ATTACHMENT
B
August 2, 2022, Item # 9
Front
of
House
Assistant
in
excess
of
eight
(8)
hours/day
Level
2 Box
Office
Coordinator
eight
(8)
hours/day
Level
1 Box
Office
Coordinator
in
excess
of
eight
(8)
hours/day
Level
2 Box
Office
Assistant
eight
(8)
hours/day
Level
1 Box
Office
Assistant
in
excess
of
eight (8)
hours/day
Level
2 Ticketing
Fees
Consignment
Handling
Other Fees
Non-Intermission
Fee
Merchandise
Sales
Commission
Art
Exhibition
Commission
Facility
.A.rt
Displays
Piano
Tuning
Additional
Equipment
Canopy
Use
9 of9
$ 32W $ 32W $ 42@ $ 21~ $ 32W $ $
$
1584-W
per
hour
per
hour
per
hour
per
hour
per
hour
2 each
ticket
printed
5 each
15%
Nonprofit/
20%
For
Profit
15%
Nonprofit/
20%
For
Profit
Actual
cost
Actual
cost
$
261
Resolution
No.
22-
Page
9