cusit greafer
palm springs
ANNUA L UPDATE
PREPARED FOR THE CITY OF RANCHO MIRAGE
Economic
Impact of
Tourism in the
Coachella
Valley
SOURCE: TOURISM ECONOMICS STU DI ES
2023 STU DY DUE BY APRIL
TOURISM IS THE #1 INDUSTRY IN GREATER PALM SPRINGS
2019 2022
88~
TOTAL 14. lM 14. lM
VISITORS
]i[ • STATE & LOCAL $687M $812M
TAXES
--
~
HOUSEHOLD $4,031 $5,000 • TAXES SAVED
-• ~ 53,572 • JOBS 49,137
SUSTAINED
~
Economic $7.5B $8.7B • Impact
GPS TOTAL ECONOMIC IMPACT OF TOURISM (BILLIONS)
$9.0 $8.7
$8.0
$7.0
$7.5
$7.0
$6.0
$5.0
$4.0
$3.0
$2.0
$1.0
$0.0
2011 2013 2015 2017 2019 2020 2021 2022
In terms of visitor spending-2022 was Greater Palm Springs' highest record yet in terms of economic impact.
TOTAL FY 23/24 BUDGET: 31.8M FUNDING SOURCE
TBID-Hotels with
50+ Rooms Contribute 3%
$22,882,657
TBID-Vacation Rentals
Contribute 1 %
$3,014,249
JPA Funding
from 8 Cities & County
$2,532,815
Private Revenue,
Tribal Voluntary &
Other Sources
$3 ,363 ,654
JPA Funding
from Rancho Mirage
$374,592
GREATER PALM SPRINGS
Funding Allocation
86% Sales & Marketing
14% Admin & Operations
CITY OF RANCHO MIRAGE
14.8% of JPA
Funding
{1.2% of VGPS
Funding Overall)
Grow Tourism Economy
■ Leisure Marketing-Domestic & International
■ Attract New Meetings, Conventions & Events
o Develop Demand for Need Periods, Leisure & Group
■ Develop Research/ Measure Impact & Effectiveness
■ Vacation Rentals
o Educate Community & Homeowners
o Develop Best Practices
Regional Collaboration
■ Grow Air Service & Support New Transportation Options ■ DEi, Sustainability, Accessibility, Cultural Heritage ■ Workforce Development/ TEAM GPS
■ Diversify Regional Economy (New)
■ Advocacy -Capital Advocacy Selected (New)
rvisit' ~great er
pa lm springs
ECONOMIC DIVERSITY
DEVELOPMENT
• Upda ting JPA Agre ement to add the City of
Coac hella a nd Economic Diversity Rec ruitment
(EDR) responsibilities.
• JPA will appoint a committee to ove rsee EDR.
• Finalizing agre ement with a firm to
dev elo p communications strategy a nd website
for EDR.
• Davis Meye r pro mo te d to Vice Pre side nt of
Gov ernme nt & Industry Relatio ns
• Se an Smith - Directo r of Eco nomic De velopment
• Working on optio ns fo r a Strategic Plan for EDR
AIR SERVIC E
DEVELOPMENT STRATEGIES
Gro w year-round servic e to major hub
a irports
2. Try to extend seasons for key hub routes
3. Pursue ne w seasonal nonstop markets
a Ne w Nonsto p Se rvice to NY on
Ala ska Airlines
4. PSP Expansio n- ga the r support fro m
Airline s for international service
a Mexico
a Additio na l Canadia n Markets
a Euro pe / Londo n
• ~ JP
,.
~~~
,.
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,.
l±==:12.I I 3.23M 4.2M
+7.7% OVER2022 total 77% total number of
increased seats passengers
average load seat capacity factor
I
1.75M 2.lM
2013 2013
PASSENGERS AND SEATS REPRESENT INBOUND AND OUTBOUND
i
i
~ -~ Ii@ 1:11~ ooo .....
225,052 424 52,707 1,620
DEFINITE MEETINGS ESTIMATED JOBS BOOKING
ROOM NIGHTS BOOKED SUPPORTED BY LEADS
VGPS BOOKINGS
2023 RANCHO MIRAGE GROUP SUMMARY
1,133
Leads
CITY OF RANCHO MIRAGE HOTELS
117
Bookings
50,582
Booked
Room Nights
26,438
Jobs
Supported
TARGETING NEED PERIODS -RANCHO MIRAGE
The VGPS sales team is focused on
finding business for important
need periods:
• Early January
• Midweek of Coachella
• Summer
• Fall (September/December)
2024 Numbers represent bookings
though 2/29 /24.
Definite Contracted Room Nights
16,000
14,000 13.,47 7
12,000
10,000
8,000
6,000
4,000
2,000
0 ■ 2022 ■ 2023 ■ 2024
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CONVENTION SALES: NEW MEETINGS CAMPAIGN
"The Oasis
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campaign
video spot.
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WELLNESS
OUTDOOR
EXPERIENCES
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ENTERTAINMENT
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DINING&
SHOPPING
CULTURE &
HERITAGE LGBTQ+
2023 MARKETING HIGHLIGHTS
2 5 B + total impressions generated
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partner digital television social video website sessions referrals advertising spots views . . 1mpress1ons
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NTERNATIONAL CAMPAIGNS: BRAND USA & VISIT C
l·r visit .
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UK, Mexico, and
Canada
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Tripadvisor
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FAMILY TRAVELLER
EXPLORER
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PUBLIC RELATIONS/TRADE REPRESENTATION
GERMANY
UN ITED STATES ,.., Full-Time Rep ~ SOUTH KOREA
Fu ll -Time Rep Msi Ad-Hoc Projects
MMGY NJF PR ..--....... Aviareps-Visit CA
AUSTRALIA
UNITED KINGDOM ~ Full-Time Rep
•
JAPAN Gate 7 -Visit CA
Full-Time Rep Ad-Hoc Projects
• .
Finn Partners --Connect Worldwide -
CHINA Visit CA
FRANCE """'
Ad-Hoc Projects
Full-Time Rep Aviareps-Visit CA ~ SCANDINAVIA
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Organisation INDIA
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Ad-Hoc Projects Visit CA
Sartha Marketing -
Visit CA
2023 SUBSIDIZED MARKETING CO -OP PROGRAMS
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7.2B+
total
impressions
generated
•••• ffl 19 total partners (digital, billboard, tv]
I ~II 16M digital advertising impressions
\ 11 6 K television spots
IC J;] 7 .2B television impressions
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THE RITZ~CARLTON ®
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REGENCY®
INDIAN WELLS
RESORT & SPA
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ESMERALDA RESORT & SPA
INDIAN WELLS
OvfNI ·-~1 HOTELS
&REsORTS
rancho las palmas
palm springs
THE WESTIN
RANCHO MIRAGE
GOLF RESORT & SPA
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MAY-AUGUST
• Includes summer television co-op, updated digital
and social media advertising, content marketing,
out-of-home, and streaming radio.
• The Summer Eats Pass will return this year in June,
immediately following Greater Palm Springs
Restaurant Week, to support local restaurants from
June through Labor Day weekend.
2.4M impressions
495K video views
12K+ engagements
Led to a 2.3K follower
increase on lnstogrom
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GREATER PALM SPRINGS
NEW d i neG PS V I DEO
CAMPAIG N
APRIL-MAY 2024
Updated video content will highlight
culinary themes and experiences in
Greater Palm Springs, with distribution
across digital and social channels.
41it\
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GREATER
palm springs
RESTAURANT
WEEK
MAY 31-JUNE 9, 2024
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Season 2-Deploying in Ql 2024
This season includes:
• Superbloom
• DJ Tina Turntables
• Giselle Woo & the Night Owls
• Kristen Dolan (Exec. Dir. CA
Desert Art Council)
• Muralist John Cuevas
• Artist Carlos Ramirez
• Fiber artist Adriana Lopez
Season 1 is a winner of 2023 Addy and Adrian Awards and a finalist for 2023 ESTO and City Nation Place Awards!
DIVERSE
CONTENT
Authentic representation
across messaging and
imagery
Alignment with influencers
offering diverse content
and perspectives
Topics: sustainability,
accessibility, outdoors, arts
and culture, and more
Priority will also be placed
on collaborations with fly
market content creators
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EVENT SUP PO RT GALLER I CLASSIC
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2023 GAL LER! CLASSIC
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EVENT SUPPORT
blog
FOOD FESTIVALS
--0-0-0-
GJeafe, Palm Spmgs is a cu&nory oasis and hCl5 a volie1y of food festivals th-oughout the year that wit captivate any food lover. He,e's a round-up of all the food festivals in Qeater Palm Spmgs you won't wont to rrissl
(Header Image Courtesy of Avanl Studios)
PALM SPRINGS PINOT NOIR FESTIVAL
FEBRUARY 2-3, 2024 I RANCHO MIRAGE
The 4th Annual Palm Spmgs Pino! Noi" Festival -aka "Passion 4 P-rnol" -Will lake place Hiday. February 2. and Saturday. February 3, 2024. al the Westin Rancho Mirage Golf Resort 8. Spa. This event features 80 notable Califoroo Pinot Noire-producing wineries pouring more than 225 top-lier Pinal Noir Wines. the festtval showcases the vatietal as well as the artists and croft behind rt, V-ISil palmsprlngsplnoflefl.com to purchase your tictcet.
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DESERT X 2023: A GUIDE TO THE
MUST-SEE INSTALLATIONS
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Mafcll ot.202l t l'(Uf'lion_l ...
07ml'lread.
Few experiences give you a oJiew ol Greater Palm Springs quite Ike Desert X, which t bock with Its four1h blemlol exhibllion ol site.specific art. March 4 lhrough Moy 7. for Desert X. artists from mourd the world visit Greater Palm Sprtngs, imme!se them,elves in our histories and contemporary issues and respond wtth fhoughtful , often massNe work; of art that draw Heroly hundreds of lhau>and, of visitrn, from near and far dumg Its two-month run.
Free to the public, this yeor's R:tolotions me as big and meanilgful m e\ler, os a new sk:Jte of artists addresses topics such cs clmate change. social jusfice, and 'freedom Each hos created o visual spectacle to behold and their artworks ore augmented by o robust offen-tg of pubic programs ... This is among 1he ways we encourage cultural i'lQUrvond diokJo,,v omot1Q P80Pk> 1,om al wab of lfe, crnall"lC an ~oUc,A clu ialn! Dosett X fourd«ond V
president Susan Davis.
social media posts
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SPACEBACK o AOTHEOREnJ' CONDE NAST
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,,~ BAY AREA ~DIEGO D Voulube
Tested three new concepts for updated brand campaign
• 1,4 19 surveys
• ages 25+
• HHI of at least $75K
Markets tested:
Los Angeles, San Di-ego, San Francisco
Phoenix and Scottsdale
Portland and Seattle
Chicago, Dallas, Denver, Minneapolis
Atlanta and New York
Toronto and Vancouver
• Concept 1 • Concept 2 • Concept 3
SMARlnsights
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6,834 988 7
EARNED MEDIA PR TOTAL EARNED AVERAGE SCORE
QUALITY SCORE ARTICLES PER ARTICLE
~ ... j ~ ., ~
5.4 BILLION+ 145 4,580
TOTAL MEDIA VISITS AND VGPS PARTNER
CIRCULATION GROUP FAMS HOSTED MENTIONS
First-of-its-kind destination-inspired collection was created in partnership with luxury travel lifestyle brand Globe-Trotter and pays homage to the natural beauty, iconic midcentury modern
architecture, and timeless glamour of our Southern California oasis.
ACTIVATION
U.K. & Ireland
Road Trip Tour
t?Jisit'~ greater
palm springs
•~OJ\[J) u~~~•
Transformed a vintage Airstream into a branded Greater Palm Springs experience, traveling throughout the UK and Ireland with the goal of attracting International travelers to our destination.
Activation sites strategically scouted to allow for consumer foot traffic, media and trade experiences/education.
Destination pillars were highlighted in unique and exciting ways to bring destination to life.
Interior of the airstream was transformed in t o a midcentury modern living and dining room which will also allow for Tour operator training and meetings with media.
-4.
Manchester
1. London
(Multiple Visits)
8 Consumer activation days
9,315 Consumer engagements
66 Media engagements
593 Trade engagements
2,608 Contest entries
350 Pounds of Brandini popcorn
consumed
1,169 Miles Airstream traveled
£6,000 ($7,269) Raised-to
date for The Prince's Trust ( only
1 of 5 of our art auctions
completed)
Location Scouts FAM UK Media FAM Australian Media FAM Photo FAM German FAM Brenlhlnkin,! ,vesll•rn Hegions
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How I lived the White Lotus life at a new
welh1ess resort for the super-rich
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Best City Getaways
Greater Palm Spring.'i
There's harityevm beens b&d cimftto vil!.lt the do!.(lrt citiei., b!Jt rtn&ymir a:u'nlftl~IIIDlftl INl'IIU2vU_,,.Nlp .... madil ~•~ parucl.l~y .appeal<fC. Of pilrli¢ular inl-t it. the oppor1uniq, b? qlge with and lelrri ,11bout the rqpor(s lndig,&noull tradlcjCM Ill ttm Spa IIR Sk-hi, mnd ct. .somHD-Open Aauao Cali&nte CukYral Museu-n
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There is one more house (and garden) in the area
that demands a tour in its own right, and that is
Sunnylands, known as the "Camp David of the
West", the former home of Walter Annen berg, the
US ambassador to the UK from 1969 to 1974. A mid
century build with Mayan influences, it showcases
original William Haimes interiors, with low-slung
furniture perfect for the "long-legged posing" of the
era , pastel colourway s and indoor gardens .
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Head of Travel,
The Times and the
Sunday Times
~MES ·-·.
WomensHealtb
Why Palm Springs is the destination you need
to visit in 2024
Sip cocktails at Frank Sinatra's esrate, tour iconic midcentury homes and recharge in the desert SY JESS BANTLEMAN PUB LI SµEO: 27 NOV EMBE R 2023
J~SS e;.t,.T Li ~;.N
Palm Springs might be synonymous with the booming music festival of Coachella, but what if I told you it's also home to the largest selection of preserved midcentury architecture in the world . And not just any midcenrury architecture, but some of the most iconic.
TRAVEL DIARIES
WITH HOLLY RUBENSTEIN
.-R •
PALM
SPRINGS
lbr. New !aork lin1r.s
~
Putting the 'Sp!ings'.Back in Palm Springs
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Palm Springs has attracted visitors since silent film stars and 1940s celebrities headed there to escape Hollywood and play in the desert. Today, vacationers and snowbirds arrive from colder climates during winter. and many stick around to bask in the summer heat and take advantage oflhe season's more subdued atmosphere and lower prices. Until a few decades ago, hotels, restaurants1 and shops closed during summer, but Greater Palm Springs is now a popular year-round destination.
According to American Express Travel data, the number of airline tickets booked to Palm Springs was up by 38% in 2022 compared to 201 Band up 50% versus 2017. Paltt1 Sn1,nqa llltana tlon al Airport reported its busiest year on record in 2022, as it welcomed near1y 3 million travelers The airport added airlines and new service to several cities. meetings ~-"'°"TODAY
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DESIGN OASIS
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Smart meetings
By IT Long January 9, 2023
Palm Springs Shows Red Carpet Style
Behind the Scenes
0 The red carpet, anxious crowds, flashing cameras and spotlights from the colorful " stage were only the tip of the hospita lity iceberg. Visit Greater Palm SJlling~ wo n t he award for making everyone feel special w ith themed gifti ng, di ni ng and @)
9 &
e
activ ities all week starting with a reception and dinner at the host prop erty, La Quinta Resort & Cl ub. The property's celebrity roots go back to 1926, when it opened as a retreat for the r ich and in need of an escape.
Read More: ~pection: Hawier Ho urs in Greate r Palm So~ The di nner was staged in the Capra room to honor Frank capra, a frequent guest who wrote "It's a Wonderful Life" in a su ite on the property. Executive Chef Andrew Cooper pu lled inspiration for the dinner served at a long, candle-lit table for 45, from re ci pes found on the property dating back to the 1920s-walnut and Caesar salad, sca ll oped potatoes, lamb and the cutest little desserts imagi nable. General Manager Dermot Connolly shared stories of Greta Garbo's time on property and how her casita is now the backdrop for events on the surrounding lawn.
La Quinta has grown in stages over the years with big expansions to guest rooms, meet i ng space and amenities in the 1980s and early 2000s as new ownersh ip arri ved in the desert. But the focus on help i ng people relax has remained. The pink and purple peony-lined paths wind through 41 pools, a ce lebrated golf course and tenn is club with 21 hard and clay courts, some of which have been converted to pickleball courts by popular demand.
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WO R KFORCE DEVELOPMENT
• Careers in Hospitality campaign
• OneFuture Coachella Valley partnership
• Youth organizations and school districts
• Young Hospitality Champions Network
• Micro-internship program
• Research study on Coachella Valley hospitality workforce
GREATER PALM SPRINGS
M T@URISM
~, FOUNDATION ll''f;i~ COLLEGE a thZ DESERT
~J~ GREATER PALM SPRINGS
&A CSUSB
PALM DESERT CAMPUS
$ f¾,~_¾ Y,¾.~~,¥,~~! ,foN~\;UJ~~J;
One Future
Coachel la Valley
Emerging Leaders Certificate
6 half-day (4 hour) classes:
• employee engagement
• leadership essentials
• authentic leadership
• emotional intelligence
• values & ethics
• challenges of leadership
98 GROUP
PARTICIPANTS
GPS Tourism Foundation Scholarships are available.
-;~ GREATER PALM SP RI NG S
goTEAMgps.com
Business Training
in Spanish
& Mentoring
Sessions
@ ~.¾ YA~.§!!i1J .f..~,9,l,~SJ.
+ +
@ £,1-.!t¾Y.¾.~Jl.~!i'M .f..~2.l!~:!
Connection
to Industry,
Marketing
and Showcase
Event
ruisit'~ grea t e r
palm spr ings
Supports Coachell a Va ll ey sma ll business entrepreneurs . Available to Spanish-speakihg entrepreneurs that are part of the tourism and hospitality ecosystem in the Coachella Valley. carava nseraiproject .org/seed-2
GREATER PALM SPRINGS
~URISM
~, FOUNDATION
One Future
Coac hella Valley
~,~1~c OLLEGE
■ 11:'!DE SERT
Partn ership and Community Education
$58 ,489
AWARDED IN 2023
• College Scholarships
• Emerging Leaders
Training
• COD hospitality
students international
immersion trip
ONEFUTURE COACHELLA VALLEY
MANAGES THE VGPS SCHOLARSHIP PROGRAM
The Tourism Foundation contributed
$12K to help 11 COD Hospitality
Management Students Study Abroad
COD partnered with Wakayama
University and their students to share
the art of hospitality in Japan.
The students visited four cities, and
VGPS arranged a site tour of HIS Travel,
where Greater Pam Springs was being
featured.
Site Tours:
• Rihga Royal Hotel {Osaka)
• Ace Hotel Kyoto
Okura Hotel (Tokyo)
CHAMPIONS OF HOSPITALITY AWARDS GALA
October 30, 2023
More than 650 attendees
Raised more than
$90,000 through
sponsorships, silent
auction, and donations;
thank you!
Awarded $24,000 in
scholarships to students
from across the
Coachella Valley
Congratulations to this
year's winners!
wheel _. __ -the 9PJ
world •
CALIFORNIA
TRAVEL
A SS O C IAT I ON
Tourism's United Voice
AVE
NIT
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[siGf!~"l:2!-JitE"
EQUITY, DIVERSITY
&INCLUSl v N
ASSESSMENT
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0 1,000 70,000 LB'GTQ+ x" mHesof acres of bountiful crops, welcomed and celebrated hiking tralls making It the nation's
2nd largest f ~ Friends of the agricultural region
Mountains
2 ·030 EV Stations 100% '}ea~ t.f SrtQJ1"arJ.?J1r
the year the city of robust Infrastructure of PoWer In Palm Springs Palm Springs aims to achieve throughout region Is carbon-free carbon neutrality for
municipal emissions ~-~the
31,420 280,000 15'4,000 ·' 1 fi$,, center
'~"'cl'l!f"t,, LGBTQ Community Center acres of trlbal land protected acres: protected acres: • of the Desert under The Tribal Habitat Santa Rosa & San Jacinto Sand to Snow ~ I Conservation Plan Mountains National Monument National MOnument Hotel Launch
Partners:
Azure Sky Hotel
Palm Springs
The Good House
Desert Hot Springs
Miramonte Resort & Spa
Indian Wells
Kimpton The Rowan
Palm Springs
SUSTAINABILITY -TOP 100 GREEN DESTINATIONS
BERLIN This is to confirm that
Greater Palm Springs, California
USA
has won a place among the 2023 Green Destinations Top 100 stories in recognition of its efforts towards responsible tourism and distinctive appeal.
October 09th 2023
Ofs, Aberl Solman I f'resioenl '.?023 GrOOfl Oestinottons l op IOO C<>mmttee Green Destinations is a global
organization supporting
sustainable destinations, their
businesses and communities.
• The Top 100 Stories is an annual
com petition that collects and
celebrates initiatives from
destinations globally, inspiring
responsible tourism leadership.
• In 2023, VGPS was one of the
100 destinations awarded in
the sustainability competition.
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The following slides provide
additional information on the
VGPS Program of Work
VISIT GREATER
PALM SPRINGS
MISSION
We promote our unique and diverse
destination to the world while
advancing regional collaboration to
improve the quality of life for our
residents and partners.
ADDITIONAL
DESTINATION MARKETING
PROGRAM OF WORK
Destination
Marketing
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Partner Co-Ops: Television, digital outdoor billboards, digital advertising (display, native content, streaming audio), and social media Fly market:
• New advertising in these one-stop markets: Kansas City, St. Louis, Omaha, Washington D.C., and Indianapolis
New content-driven media programs
• AFAR magazine, Lonely Planet, and California Live
Dedicated vacation rental campaigns:
• Year-round -VRBO, Centro, Centro and Nativo
• Segment on California live
• Articles in Locale Magazine
International market: Enhance and broaden commitment to international recovery efforts
• Strategic partnership with UK-based agency FINN Partners • Co-ops with Visit CA and Brand USA launched in UK/Ireland, France, Australia, Germany, and Mexico
Ongoing marketing pillar focus: Culinary, Arts & Culture, Health & Wellness, Outdoor Adventure, and LGBTQ+
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TRAYELZOCJ
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digital
centre.
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PALM SPRINGS LIFE
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Addition of one-stop markets across
television and select digital marketing:
Kansas City, St. Louis, Omaha,
Washington DC, and Indianapolis.
Time to Fly campaign includes social
and digital ads with "Find Flights" CTA
linking to dynamic website content.
Fly messaging added to billboard and
television creative for the fall season
aligning with specific nonstop flight
schedules.
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Additional
markets
included
ORD, DFW,
and MSP.
0 ACTIVATION: ALASKA Al RLI N ES - J FK-PSP
Inaugural flight to PSP: Thursday, December 14
Hosting NYC-based media, travel trade & meeting planners Palm Springs-New York JFK
Our guests in Southern California are eager for more nonstops to the East Coast, and we're ready to take them there. This seasonal flight connects the Big Apple with sunny deserts. Our convenient morning departure from New York allows flyers to arrive in Palm Springs refreshed and ready to get out and soak in the sun. Alaska has more flights to Palm Springs than any other airline.
• Reception and dinner at TWA Hotel at
JFK on 12/13
• Guests invited to stay overnight at the
TWA Hotel
• GPS FAM trip 12/14 -12/17; departing
on first flight out
• On PSP side, celebration scheduled to
welcome the first flight from JFK
CO-O P M ARKETING
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TV/ BILLBOARD
Television
(Seasonal)
Billboards
(Year-Round/ Seasonal
Based on Markets)
SOJERN p a nd ora®
DIGITAL/ AUDIO
Centro -Digital Advertising
(Year-Round)
Pandora -Audio
(Summer)
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ADDITIONAL
GROUPS, MEETINGS & TRAVEL TRADE
PROGRAM OF WORK
The Pace Report is
. generated by a third party
and provides strategic data
for benchmarking and
measuring performance,
pace, and peer set metrics
nationally and regionally to
track group booking
numbers to assist in
identifying, understanding,
and capitalizing on trends .
I I On The I Pace • r~. • . \-~-~kltiv.
I _y_~ar~-~L __ B_Qok~_1 __ T9Jgets .. YP.ri9..n.c::~ 1Ygt[~to~·Et %;., -~-~i~J!J 2024 209,208 I 173,224 I 35,984 20% 112,637
2025 120,228 I 111,920 I 8,308 7% 156,885
2026 44,149 I 74,998 I -30,849 58% 94,427
The overall region has historically been a short-term booking market; that trend has increased over the past two years. The
tentative figure represents the leads that are outstanding Numbers represent bookings though Visit Greater Palm Springs as of 2/28/24.
0 3 :,
Partnered with travel agent associations: AST A, MAPT A, PATA, etc.
U.S. focus on key drive markets, direct flight sources, and building demand for new air service
Enhanced European presence
Dedicated resources toward international MICE business
Enhanced team's project-based work in the Asian market
Implemented strategies in Australia
Development of new regional luxury itinerary
Product development through memberships in IGLTA
{LGBTQ+ travel), Wellness Tourism Association (wellness travel)
Close work with Costco and AAA (membership travel)
INTERNATIONAL TRAVEL TRADE BROCHURES
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Destination brochure produced in: French, German, Japanese, Korean, Mandarin, Spanish, Taiwanese
ADDITIONAL
PARTNERSHIP & COMMUNITY ENGAGEMENT
PROGRAM OF WORK
Continued support for workforce development
Growth of TEAM GPS program
Development of three new social media channels -
TikTok, lnstagram, Facebook: @TeamGreaterPS
Expanded partnership with COD's PaCE program
Sponsorship of TEAM GPS and Emerging Leaders
certification program by GPS Tourism Foundation
Collaboration with One Future Coachella Valley
Engagement with local college hospitality programs
Refinement of hospitality careers marketing campaign
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NEW Program with Out There
Magazine planned for
winte r/spring season.
Campaign Includes:
• 2 Featured Stories
• 2 Dedicated Newsletters
• 2 Social Hits
• 1 Full Page Print Advertorial
• Homepage Leaderboard
NEW placements with IGLTA
include premium placements in
IGLTA's email newsletter and
digital display advertising across
their website.
0utThere
rulsi1:' ~ grea ter
pa lm springs
nd yoor oas is
ational Coming Out Day
IGLTA
Today, 11 October, join us in celebrating National Coming Out Day. On this important day, we recognize the strength and courage of all those who have shared their truth in-the face of ignorance, homophobia, biphobia and transphobia We celebrate their authenticity and the power of their voices in helping to create a more accepting and equal society.
With every voice shared, we move close r to a world where everyone can be their true selves wrthout fear of discrimination
AGUA CALIENTE CULTURAL PLAZA
OPENING SUPPORT
THINGS TO 00 ► EAT&0RINk ► PLACES TO STAY ►
Your Ideal vacation begins in Greater Palm Springs, where your options for fun are unlimited and the sun shines all year round . Discover why you should plan a vacation th is Mnter season. 11' ()
5 REASONS. TO 11151T
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'Tis the Season: Holiday:
.Qlning &. Festivities
l:!2fula•1...dinimL tree lightings, and
'3hoto cpportunltles with Santa -
don't miss out on these festivities sure
too« you In the merry spirit.
Vl!W HOLIDAY !VENTS•
Stel! Inside lhe Agua
Caliente cultural Museum
Explore the history of the Agua
caliente Sand of Cahuilla Indians and
be amilzed at what you will find at the
Agua callente Cultural Muset.1m ,
I rtND our MOI'~ •
IMMERSE Y OURSELF IN NATIVE
AMERICAN CULTURE IN GREATER PALM
SPRINGS
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Results:
•
•
•
4K + video views
1,067 blog pageviews
Featured in the Consumer
Newsletterto over36,421
email contacts
NATIVE AMERICAN CULTURAL TOURISM SUPPORT
t?Jis[J;' iJ#, greater
palm springs
... ~ I GLOBAL WELLNESS ~ ••• I I NSTITUTE " _.. ! EMPOWER.ING WEL! ... NESS WO R L D W ID E
SOCIAL MEDIA EFFORT
LAUNCHED Feb. 5
BBC-promoted 6-month
campaign through July
5-minute film highlights Native
American culture in our
destination, focusing on the
Agua Caliente Band of
Cahuilla Indians
VGPS will further promote the
series with inclusions on our
website, YouTube channel,
social media, and newsletters
..."