220-8009
City of Rancho Palos Verdes
Budget Priority Follow-up Survey
E-1
2 Survey Methodology
(Note: Not All Results Will Sum to 100% Due to Rounding) Dates June 18-28, 2026
Research Population Likely November 2026 Voters in the City of Rancho Palos Verdes Total Interviews 401
Margin of Sampling Error (Full Sample) ±4.9% at the 95% Confidence Level (Half Sample) ±6.9% at the 95% Confidence Level
Contact Methods
Data Collection Modes
Survey Tracking February 2026
Languages English, Chinese, and Korean
Text
Invitations
Telephone
Calls
Email
Invitations
Telephone
Interviews
Online
Interviews
E-2
3 Mood and Perceptions of the
Community
E-3
4 Half of voters now feel that things in the City are headed in the right direction, up from just a few months ago.
Right
Direction
50%
Wrong
Track
14%
Don't
Know
36%
First, please indicate whether you would say things in the city of Rancho Palos Verdes are headed in the right direction, or feel they are off on the wrong track.
Right
Direction
36%
Wrong
Track
13%
Don't
Know
51%
February 2026 June 2026
E-4
5 Q: Next, here are some names of (SPLIT A: organizations and groups) (SPLIT B: organizations, groups, and people) active in public life. For each one, please indicate whether you have a favorable or unfavorable opinion of them. ^Not Part of Split Sample
41%
27%
17%
33%
19%
31%
43%
46%
27%
42%
9%
11%
12%
12%
4%
5%
10%
5%
15%
15%
14%
15%
11%
21%
Local small business owners
^City of Rancho Palos Verdes government overall
Palos Verdes Peninsula Unified School District
Board of Education
RPV neighborhood watch
^The Rancho Palos Verdes City Council
Very Favorable Somewhat Favorable Somewhat Unfavorable Very Unfavorable Never Heard of Heard of/No Opinion Total Favorable
Total
Unfavorable
72% 3%
70% 13%
64% 16%
60% 14%
60% 16%
City Government overall is viewed favorably by 7-in-10 voters, while city council is viewed favorably by 6-in-10 voters.
(Ranked by Total Favorable)
E-5
6 Attitudes on Potential Local
Funding Opportunity:
Transient Occupancy Tax
E-6
7 Hypothetical TOT Ballot Measure Tested in Survey
Q: If the election were held today, would you vote yes or no on this measure? Rancho Palos Verdes Public Safety/City Services Measure: To prepare for/respond to wildfires/other natural disasters; reduce wildfire risk by managing brush/other fuels; maintain roads and storm drains; help prevent sinkholes; address landslides and land movement; for general city services; shall the transient occupancy tax paid only by hotel/motel guests be adjusted from 10% to 13%,
providing approximately $2,200,000 annually until ended by voters, requiring audits, spending disclosures; all funds used locally, be adopted?
(As Approved by Legal Counsel)
E-7
8 39%
23%
3%
2%
7%
19%
7%
Definitely yes
Probably yes
Undecided, lean yes
Undecided, lean no
Probably no
Definitely no
Undecided
Total
Yes
65%
Q: If the election were held today, would you vote yes or no on this measure? 62%
Total
No
28%
Sixty-five percent initially support the simple majority measure, with almost four-in-ten willing to definitely vote yes. (MOE ±4.9%)
E-8
9 Q: Next, please consider the following statements from supporters of the Rancho Palos Verdes Public Safety/City Services Measure. For each statement, please indicate if it makes you much more inclined or somewhat more inclined to vote Yes on this measure.
45%
35%
40%
32%
38%
27%
77%
73%
67%
Much More Inclined Somewhat More Inclined (Ranked by Total More Inclined to Vote Yes) (ACCOUNTABILITY) This measure requires public disclosure of all spending and strict accountability requirements to ensure transparency. Independent annual financial and performance audits are required to track funds and ensure they are used efficiently and effectively. The measure also prohibits LA County and Sacramento from taking the funds and will help the City retain local control for the benefit of RPV residents. (TOT) TOT, or Transient Occupancy Tax, is paid only by overnight hotel or motel guests.
Nearby cities, such as Santa Monica, Manhattan Beach, Laguna Beach, and Los Angeles, have already raised their TOT rates to 14% or more. Raising our rate to 13% will preserve a competitive edge for Rancho Palos Verdes hotels and resorts, and allow our city to provide better services for its residents.
(LANDSLIDE) Given the acceleration of the landslides and limited financial assistance from outside agencies, the City has had to fund most of the landslide repairs and has spent over $60,000,000 of its own funds over the last three years. That is why it is necessary that all funds from this measure be required to remain in the City.
Accountability provisions in the measure; only overnight hotel/motel guests will pay for the TOT; and funds needed to address landslides are among the top themes of the measure.
E-9
10 Q: Next, please consider the following statements from supporters of the Rancho Palos Verdes Public Safety/City Services Measure. For each statement, please indicate if it makes you much more inclined or somewhat more inclined to vote Yes on this measure.
39%
33%
35%
28%
34%
30%
67%
67%
65%
Much More Inclined Somewhat More Inclined
(Ranked by Total More Inclined to Vote Yes)
Continued
(PROPERTY CRIME) Last year in Rancho Palos Verdes, there were more than 300 reported burglaries, robberies and thefts, including more than 70 residential burglaries. This measure could help maintain 911 emergency response times and public safety patrols to keep residents, local businesses, and their property safe.
(FIRE MITIGATION) Rancho Palos Verdes has terrain similar to Pacific Palisades, which recently experienced a devastating wildfire. This measure could maintain funding for the removal of overgrown and dry vegetation and other fuels. (PREVENT CUTS) Repairing aging infrastructure and damage to major roads from land movement have led to increasing costs for the City. If this measure does not pass, the City will be forced to make more cuts to street, sewer, and storm drain maintenance programs and efforts to improve neighborhood public safety and help ensure our parks, trails and recreational facilities are kept in good condition. This measure is intended to help maintain Rancho Palos Verdes residents’ quality of life.
E-10
11 53%
19%
3%
1%
3%
15%
6%
Q: If the election were held today, would you vote yes or no on this measure? Initial Vote After Education
39%
23%
3%
2%
7%
19%
7%
Definitely yes
Probably yes
Undecided, lean yes
Undecided, lean no
Probably no
Definitely no
Undecided
Total
Yes
65%
Total
Yes
74%
62% 72%
Total
No
28%
Total
No
20%
(MOE ±4.9%)
Overall support rises nine percentage points after simulating community educational outreach.
E-11
12 Attitudes on Potential Local
Funding Opportunity:
Golf Tax
E-12
13 Hypothetical Golf Tax Ballot Measure Tested in Survey Q: If the election were held today, would you vote yes or no on this measure? Rancho Palos Verdes City Services, Golf Tax Measure: To prevent property crimes, home invasion break-ins, vehicle thefts; keep public areas/ parks safe/clean, including safe places for children to play; attract/retain local businesses; for general city services; shall the City golf tax paid by users of private golf courses be adjusted from 10% to up to 15% providing approximately $400,000 annually until ended by voters; requiring audits, spending disclosure, all funds used locally, be adopted? (As Approved by Legal Counsel)
E-13
14 46%
12%
6%
3%
9%
16%
9%
Definitely yes
Probably yes
Undecided, lean yes
Undecided, lean no
Probably no
Definitely no
Undecided
Total
Yes
63%
Q: If the election were held today, would you vote yes or no on this measure? 58%
Total
No
28%
Sixty-three percent support the measure,
with 46% reporting they would definitely vote yes.
(MOE ±4.9%)
E-14
15 Conclusions
E-15
16 Conclusions
General Views of the City:
• Half of voters now perceive the City to be headed in the right direction, an improvement since February when half were unsure of the City’s direction. • High percentages view both city government and city council favorably (70% total favorable and 60% total favorable, respectively).
Revenue Measures:
• At this time, both a transient occupancy tax measure and a golf tax measure are viable for further planning, with initial support well above the majority vote threshold needed for passage.
E-16
220-8009
City of Rancho Palos Verdes
Budget Priority Follow-up Survey
E-17