www.hdlcompanies.com | 888.861.0220
Q1 2025*
Q1 2026*
Legend
$0
$40,000
$80,000
$120,000
$160,000
$200,000
$240,000
$280,000
SALES TAX BY MAJOR BUSINESS GROUP *Allocation aberrations have been adjusted to reflect sales activity County
and State
Pools
General
Consumer
Goods
Fuel and
Service
Stations
Building
and
Construction
Autos
and
Transportation
Restaurants
and
Hotels
Food
and
Drugs
Business
and
Industry
CITY OF RED BLUFF HIGHLIGHTS TOP 25 PRODUCERS
Published by HdL Companies in Summer 2026
7 Eleven
Adobe Mini Mart
Arco
Arco AM PM
DG Market
Food Maxx
Growney Motors
Harbor Freight Tools
Home Depot
Marshalls
McDonald’s
One Stop Gas & Food
Park Planet
PJ Helicopters
Raley’s
Red Bluff Chrysler
Dodge Jeep Ram
Red Bluff Gas
Red Bluff Gulf
Ross
Sinclair Gas Station
Sundial Collective
Taco Bell
Tractor Supply
Valero
Walmart Supercenter
SALES TAX UPDATE
CITY OF RED BLUFF
1Q 2026 (JANUARY - MARCH)
Red Bluff’s receipts from January
through March were 30.8% below the
first sales period in 2025. Excluding
reporting aberrations, actual sales were
down 10.8%.
World conflicts caused petroleum
products to spike in the last few weeks
of this period, locally a closure caused
service stations to post a decline; next
quarter service stations should see
strong growth.
The general consumer goods group
posted gains with growth in several
categories including family apparel.
Autos-transportation declined, and
although the group also fell statewide,
the local drop was noticeably sharper.
Building-construction tends to fluctuate,
this quarter was down.
With the slowing in point of sale, the
City’s portion of the pool decreased;
while the receipts to the pool were up,
the City’s allocation dropped due to the
small portion.
Voter-approved Measure A was down
due to a one-time allocation in the
comparable quarter and locals purchased
fewer vehicles; lessening the decline
was growth in locals purchasing online
merchandise.
Net of aberrations, taxable sales for all of
Tehama County declined 5.5% over the
comparable time period; the Far North
region was up 1.3%.
TOTAL:
-3.0%
$334,442
Measure A
TOTAL: $ 1,188,775
-10.8% -5.5% 4.0%
COUNTY STATE
RED BLUFF
1Q2026
TOP NON-CONFIDENTIAL BUSINESS TYPES
Q1 '26
Red Bluff
Business Type Change Change Change
County HdL State
Service Stations 169,006 -6.2% 4.6% 0.9%
Quick-Service Restaurants 59,533 3.7% 4.2% 1.9%
Casual Dining 50,818 -2.3% -5.7% 4.0%
Automotive Supply Stores 38,321 -1.5% -4.4% 1.5%
Family Apparel 34,646 11.2% 10.3% 11.1%
Grocery Stores 31,739 4.8% 2.2% -0.7%
Garden/Agricultural Supplies 31,674 -2.8% 16.3% 1.5%
Auto Repair Shops 11,734 0.9% -9.8% -2.1%
Convenience Stores/Liquor 7,117 22.3% 9.9% 3.0%
Repair Shop/Equip. Rentals 5,701 1.0% -9.0% 0.8%
*Allocation aberrations have been adjusted to reflect sales activity
REVENUE BY BUSINESS GROUP
Red Bluff This Quarter*
20%
Pools
10%
Restaurants
12%
Autos/Trans.
15%
Building
4%
Bus./Ind.
16%
Cons.Goods
6%
Food/Drug
15%
Fuel
*ADJUSTED FOR
ECONOMIC DATA
1Q 2026 CITY OF RED BLUFF SALES TAX UPDATE
STATEWIDE RESULTS
California’s local one cent sales and use
tax receipts posted moderate growth
during the first quarter, reflecting resilient
consumer behavior despite persistent
economic headwinds. For the months
of January through March, revenues
increased 4% from the year ago quarter
after adjusting for accounting anomalies.
Strong consumer spending patterns did
not falter and was the main reason of
growth, partially enhanced by larger-thanexpected income tax refunds. Both online retailers and brick and mortar merchants
experienced dynamic changes over
last year that far exceed expectations.
E-commerce remains the platform of
choice providing convenience, broad
product availability, and flexible payment
options – benefitting the business-industry
sector and allocations via the countywide
use tax pool. Family apparel and discount
department stores both boosted general
consumer goods the most, with a slight
bump in gas prices further pushing returns
from multiple vendors.
Patronage at restaurants resulted in a
4.2% year over year jump. With demand
constrained due to increasing pricesensitivity and slower foot traffic, gains by all types of eateries signaled underlying
resolve to dine out. Temporary events
further contributed to the positive
outcome – Southern California wildfires
hindered 2025 and the Super Bowl lifting
2026.
The first quarter also included the initial
impacts of elevated tensions in the
Middle East which drove West Texas
Intermediate crude oil prices above $95
per barrel. This had an immediate impact
on local gas prices resulting in a modest
bump to receipts from gas stations and
created large amounts of uncertainty. At
the time of writing, the conflict appears to
have subsided with the Strait of Hurmuz
reopened reducing the possibility of future
strain.
Autos-transportation posted a nominal
gain in first quarter 2026, as higher average
transaction prices offset weaker unit sales.
These price increases reflected tariff
impacts reaching consumers after months
of absorption by automakers, along with
rising material costs. As in the prior quarter,
the transition to the new DMV payment
system for used vehicle dealers under AB
85 modestly reduced cash receipts, with
adjustments still pending.
Overall, the short-term outlook remains
cautiously optimistic. Normal consumer
spending combined with multiple host sites
of World Cup matches and corresponding
tourism should sustain growth, albeit
varied regionally. The Middle East conflict
temporarily resulted in $6 per gallon
average peak pricing during the start of the
summer months. The forecast is coupled
with a national inflation rate that anticipates
an upward trend leaving little room for the
Federal Reserve to alter interest rates in a
favorable way for consumers, potentially
slowing down the retail economy.