JL. CC
5/10/02
BEACHLIFE
FESTIVAL
In Remembrance of Taylor Hawkins
1972-2022
MAY 13-15TH. 2022 REDONDO BEACH CALIFORNIA
SALT MAGAZINE
BEACHLIFE
OFESTIVAL
MAY 13-15TH, 2022
REDONDO BEACH, CA
9 Letter from BeachLife: Allen Sanford
13 Message from the Mayor: Bill Brand
58 Featured Business: Project Barley
16 BeachLife schedule
60 Featured Artist: Beauty at the Bay
24 Festival Map
63 Artist Profile: Lord Huron
29 Featured Business: Card De A
66 Artist Profile: 311
32 Artist Profile: Sheryl Crow
68 Featured Artist: Karl Denson's Tiny Universe
36 Artist Profile: Cold War Kids
72 Artist Profile: Black Pumas
40 Local Acts: Roby Rodgers
75 Artist Profile: Donavon Frankenreiter
42 Featured Business: Tradecraft Farms
80 Local Acts: Jamisen Jarvis/The Charities
43 Artist Profile: Matisyahu
82 Featured Business: Indivisible Arts
45 Music Curator: Jim Lindberg
84 Artist Profile: UB40
50 Cover Artist: John Van Hamersveld
88 Headliner: Steve Miller Band
52 Featured Business: Hermosa Surf Camp
94 Headliner: Weezer
56 Headliner: Smashing Pumpkins
06 Featured Business: Evolv Cannabis
Publisher; Eo/5o Director of Sales and Distributor of Stoke; Ed Soll Editor-in-Chief: Mark McDermott Sales Associate Cormac O/Brien Creative Director, Mark Kawekami BeachLife Festival Event Producer: Allen Sanford Contributing Writers: Gavin Heaney, Whitney Cover Arts John Van Hametsveld Rachel Reeves, Ryan McDonald, Mark McDermig
Brand, Allen Sanford, and jeff Vincent Published by Salt Media Co Contributing Photographers: Brent Broza 1P Cordero:
FEATURED BUSINESS
TRADECRAFT FAR
Cultivation worker tending an indoor grow, downtown Los Angeles. Bud Tender at Tradecraft Farms Vista.
TRADECRAFT FARMS USING CANNABIS
FOR CHANGE
For the last 10 years, on Thanks Giving Day, the Walkers' Gobble Gobble Give program prepares and distributes
Brothers Brent and Barry Walker founded food and critical supplies to people without homes in LA.
Tradecraft Farms in Southern California over a The program has expanded, now distributing 30,000 decade ago. I had a fascination with growing meals across the entire nation.
Cannabis - how it all worked", explains Brent
Walker. 1 started out with a few plants inside a The program was so successful, so many people container in my parents yard.* wanted to be a part of it, we looked around and said, what holiday can we do next?' explained Barry
From simple beginnings, the Walkers have grown Walker. "That's how we started Skid Row Christmas.' Tradecraft Farms to include retail locations, Skid Row Christmas, invites local cannabis brands to cultivations and several premium quality cannabis donate money toward distributing supplies to the brands. homeless on Christmas day.
'It's not easy these days to run a profitable and We also help a lot of Vets who have found that succesful cannabis business. If it was only about cannabis can be effective with PTSD or be an the money, I don't think I could do it, according to alternative to prescription drugs, Barry Walker Barry Walker. 'I need a purpose - to believe I'm continued, With a new industry I think it's important actually making a difference in someone's life. For to set a tone for what the future can be. You're me, that's always been about giving back.' introducing something new to communities. Let's make a reason why people should care and want to
In Los Angeles, where the brand established its invite us to be next door.' first location, homelessness is a prominent issue,
with 60,000 people living on the streets.
Funders ot initiatives & recall SEVER DAYS TRADECRAFT
PARMS FARMS STICKE
LOS ANGELES • CIRCA 2010
OFFICIAL TOP FUNDERS. Valid only for April 2022
A PETITION TO RECALL THE HONORABLE ZEIN OBAGI, JR., REDONDO BEACH CITY COUNCIL MEMBER, DISTRICT 4
Petition circulation paid for by
Recall of Redondo Beach City Councilmember Zein Obagi, Jr., Sponsored by South Cord Management LLC
Committee major funding from:
Latest Official Top Funders: [Website in Process]
00392570.DOCX
FEATURED BUSINESS
EVOLV EVOLV
CANNABIS
OUR PROMISE TO YOU
DESTINATION DISPENSARY
HOW A SIMPLE SHOP IN THE SOUTH BAY REPRESENTS
THE FUTURE OF CALIFORNIA'S CANNABIS INDUSTRY
billboard went up, bold and brighly haibed. on Pacific Cannabis in 2006 when illnes struck a family member and cues, the sign sid "CANNABIS" and included an it his mission to provide for paticuts noeds. He has since served arron poiming up Western Avenue. as direstor of the Medical Cannabis Avocation, Lead produce, The Evol Cannabis dispensary is appropriately named. Aspart developer for Delts-9 and Harmony Sums products and was of the new wave of stores opening throughout California since instrumental in Profect CBD started in 2008. recreational marijuana legalization in 2018, The new storefront "We have evolved from medicinnal to recreational but never in indicative of the capily evolving cannabis industry, albelt the forgor our roos in altetitive medicine. said Adams. "We leave in very forefront of that crofution. There's nothing half hidden nor open for people to choose what they want, 1 natural vigudly illicit abour it the sore i bright and clean and seckly, alternative or just clerate their personal journey. That's OUR STORE what makes us the South Bay's premier Cannabis 25937 Westem Ave.
And here is where Evolv i at the very cutting ode of the sore Harbor Ciry, CA, 90717 Cannabis indusry: its produce lines, from manjnina flower no Evoles flower section is all likewise carefully United States Nep ape pens to cdible, lotions, tinctures and teas ate all lib rested chosen but incindes a broad range of strains and price for bork potency and qualiy. Once it micers that criteria, it has points with quality always at sop of mind. The sore PHONE: 310-504-2700 to be scrutinized by the in house buser/aficionado, This i a offers discounts in the foem of Daily Dead and had high level of carition. Exol both chooses and selle in cannabis monthly sales on the the and 15th of the month as a products ai carefulle a any apicale boutique in the woeld. sign of appreciation for its cussomen. You can abo Mark Adams, the founderowact gor his sun in medical have it delivered daccily to your home. CANNABIS **** EVOLV "KAN good
KINGS GARDEN
CANNABIS
KIVA
• CONFECTIONS
3 BLOCKS 25937 WESTERN AVE •THC
evolvcannabis.com ROVE
OUTERANT
* CANNABIS STORE *
VOTE
YES
LET'S BRING LEGAL, REGULATED CANNABIS
TO THE SOUTH BAY
BENEFITS OF PROVIDING REGULATED CANNABIS
• Increased tax revenue that generates millions of dollars •Cannabis stores bring foot traffc and sales to for city services, community programs and public safety surrounding businesses like restaurants and shopping locales
• Decrease in illegal, non-tax paying pot shops
• Access to quality cannabis for residents and visitors • A better alternative to pain relief compared to other alike highly addictive pain medication with harmful side effects
REDONDO EL SEGUNDO HERMOSA BEACH MANHATTAN BEACH
redondobeach-cannabis.com elsegundocannabis.com hermosabeach-cannabis.com manhattanbeach-cannabis.com walkr LEARN MORE USING THE LINKS ABOVE &
DUB Brotlus SIGN THE PETITION Elliote Lewis
TODAY Damian Martin
AKA
TRADECRAFT CATALYST
CANNABIS CO
FARMS
J1 CC
Compiled by Desirée Galassi, RB resident.
Alta Vista COMPROMISE until PB free-standing facility is available Option 1:
- Overlay pickleball striping on 1 tennis court for dual use to allow pickleball drop in and reservations 2 days a week, tennis 5 days a week One time application of lines of a contrasting color $1500-$6000 (??) Potential daily revenue for PB ( reservation system only) vs. tennis see PER DAY on chart on page 2
Option 2
- Court Tape rolled out for pickleball 2 days a week
- Need staff to roll out every week but does not take long - $56 pickleball court tape will make 4 courts, non-marking, removable (roughly $3000 a year)
One time costs of nets $180-$350 per net x 4 nets:
Portable nets take 10 minutes each to set up/take down
- Portable nets pack into a duffle size bag for easy storage Hours
proposed for
Pickleball (2 Percentage
Monthly Total Total Hours Percentage days a week x requested TennisCourt Hours Used by used by 14 hours a by Percentage left Usage Data Available Tennis Tennis day) Pickleball over for use January 3033 2085 69% 108 3.56% 27.70%
February 3008 2593 86% 108 3.59% 10.21%
March 3100 2498 81% 108 3.48% 15.94%
April 3201 2394 75% 108 3.37% 21.84%
May 3312 2416 73% 108 3.26% 23.79%
June 3208 2148 67% 108 3.37% 29.68%
2 Had council voted to convert 1 tennis court to 4 DEDICATED PB courts this could have been the potential revenue!!
Comparative analysis of
revenue for
RESERVATIONS ONLY
Tennis vs. Pickleball on
one tennis court Currently... /Adding PB... Adding PB at $10 Adding PB at $15 Pickleball
Resident and
Tennis Non-Res
Resident and assuming $8 per Pickleball Pickleball
Non-Resident court x4 (same fee Resident Non-Resident
one court, structure as assuming $10 assuming $15
Per court, per hour current fees tennis) per court x 4 per court x 4 Peak and weekend hours
adult, senior, student $8 $32 $40 $60
Off peak and off peak *senior
weekend adults $6 $32* $40 $60 rate TBD
*senior
Off peak seniors/student $5 $32* $40 $60 rate TBD
PER DAY
At 100% usage per day
(8am-10pm) $84-$112 $448 $560 $840
At 50% usage per day $42-$56 $224 $280 $420
PER WEEK
At 100% usage per week $588-$784 $3,136 $3,920 $5,880
At 50% usage per week $294-$392 $1,568 $1,960 $2,940
PER YEAR
At 100% usage per year $30,660-$40,880 163,520 $204,400 $306,600 At 50% usage per year $15,330-$20,440 81,760 $102,200 $153,300 ADDITIONAL:
3 Monthly $$
assuming "only"
16 total PB
players (using all Monthly tennis Monthly tennis
PICKLEBALL DROP IN 4 PB courts). This revenue in a 3 revenue in a 3 RATES (per month) 3 number would hour time hour time
hours of drop in during actually period on 1 period on 1 peak (suggested rates based exponentially court 1 day a court 2 days a on Manhattan Heights rates) larger* week week
$10 Seniors over 55 16 x $10 = $160* $96 $192
$15 Residents under 55 16 x $15 = $240*
$25 Non-Residents 16 x $25= $400*
PICKLEBALL DROP
IN RATE (daily)
$3 All Residents
$5 All Non-Residents
4 League coordinator
Tennis League reserves courts for
the entire season
Information: Alta Vista from September
Teams -May
A league team (if approved) TOTAL FEE PER
gets 3 courts, for 4 hours, PLAYER FOR 4
one day a week at a rate of $8 HOURS OF PLAY per
per court per hour. week
Division 1
$8 x 3 courts x 4
Alta Vista Team 2: Roster 32 hours $96 $3
$8 x 3 courts x4
Alta Vista Team 1 Roster 27 hours $96 $3.55
Division 2
$8 x 3 courts x 4
Alta Vista Team 1 Roster:24 hours $96 $4
$8 x 3 courts x 4
Alta Vista Team 2 Roster: 32 hours $96 $3
Division 4
$8 x 3 courts x 4
Alta Vista Roster : 24 hours $96 $4
Division 5
$8 x 3 courts x 4
Alta Vista Roster : 30 hours $96 $3.20