FY 2022 MEDIA EXPENSES– executive brief
GOOGLE/BING PAID SEARCH –
$87,746
FACEBOOK/INSTAGRAM PAID
SOCIAL – $88,951
YOUTUBE PAID ADS–
$22,164
Social Influencer Campaign-
$16,000
PROGRAMMATIC BANNER ADS –
$19,728
Expedia Co-Op Campaigns–
$66,000
Events & Partnerships– $44,000
Positioning
Market Research
Creative Art Direction & Marketing
Campaigns
Average Campaign Investments :
$22,000 (x3, $66,000 Total)
Average Expedia Bookings To Redondo
Beach Hotels Per Buy:
$662,185 ($1,935,019 Total)
ADR (Average Daily Rate) Average Per
Campaign:
$229
RN (Room Nights) Average Per Campaign:
3,419 (8,469 Total)
LOS (Length of Stay) Average Per
Campaign:
2.35 .