City of Redondo Beach “Pride Flag Design Competition” Page 1 Exhibit A
City of Redondo Beach, CA
PRIDE Flag Design Competition
Competition Guidelines and Timeline
The City of Redondo Beach
Announces
A Design Competition
For a Redondo Beach PRIDE Flag
Design Competition Guidelines
The new flag will ultimately be flown outside of the Redondo Beach Civic Center beneath the U.S. Flag throughout the month of June.
1. The Redondo Beach Pride Flag Design competition begins April 19, 2023.
2. The deadline for submissions is 5:00 pm local time, May 16, 2023.
3. The Redondo Beach Public Art Commission or a panel of judges appointed by the Director of the Community Services Department will evaluate all submissions and select the winner on or before May 24, 2023.
4. By submitting your original design, you are voluntarily donating your design to the City of Redondo Beach for consideration.
5. No compensation is given for any designs submitted.
6. The winning design becomes the property of the City of Redondo Beach and may be modified, reproduced and published at the City's discretion.
7. The competition is open ONLY TO City of Redondo Beach residents and former residents.
8. All ages and levels of artistic talent are encouraged to submit design(s). Submissions from young artists (age 18 and younger) require a parent or guardian to sign and submit the “Parent or Guardian Consent to Participate” form (included with the application).
9. Designs should reflect the values of pride, equality, unity, love and healing. Letters and words, however, may not be included in your design. (See page 3, “Tips for Creating Great Flag Designs,” for explanation.)
10. The “Redondo Beach Pride” flag when fabricated will measure 6’ high by 10’ wide. Your design(s), therefore, should be rectangular in shape and “landscape” in orientation similar to the shape of a U.S. Flag.
Please review “Tips for Creating Great Flag Designs” on page 3 or go to “Good Flag Bad Flag: How to Design a Great Flag” for more information and examples.
City of Redondo Beach “Pride Flag Design Competition” Page 2 Submitting Entries
1. All entries must be submitted online, via the CaFÉ™ website (www.callforentry.org). There is no fee to apply or to use the CaFÉ™ system. To view the application (or “Call for Entries”), go to www.callforentry.org, register a username and password, navigate to “Apply to Calls,” and search the list for “City of Redondo Beach – PRIDE Flag Design Competition.”
2. You may submit as few as one (1) or as many as six (6) different designs.
3. Proof of residency or former residency is required (a scan of something with your name and a Redondo Beach address on it – preferably a driver’s license or utility bill).
4. Each design file should be high quality and submitted in .pdf, .jpg or .png format and not larger than 5MB in size.
5. For each submitted design, you must submit a narrative (500 words or less) describing the symbolism and inspiration of the design elements.
6. A signed “Consent” form for each submission is required. (Submissions from individuals under the age of 18 require consent form(s) signed by a parent or guardian.
7. Deadline for all entries: 5:00 pm, Tuesday, May 16, 2023.
Timeline
(Subject to Change)
Date Activity
Tue, April 18 City Council authorizes the Competition, including the Timeline and Guidelines
Wed, April 19 CaFÉ™ will begin accepting applications
Tue, May 16, 5:00 pm Deadline for submissions
Wed, May 24 Public Art Commission selects the winner
Thurs, May 25 Artwork is submitted to a vendor
Tue, June 6 Council officially accepts the flag
Flag raising ceremony
City of Redondo Beach “Pride Flag Design Competition” Page 3
TIPS FOR CREATING GREAT FLAG DESIGNS
From “GOOD” FLAG, “BAD” FLAG: How to Design a Great Flag compiled by Ted Kaye, North American Vexillological Association (The World’s Largest Organization of Flag Enthusiasts and Scholars)
USE MEANINGFUL SYMBOLISM
In choosing symbols, consider their history, cultural heritage, emotional value, branding, and usage. Make sure they resonate with the people or institutions represented. Stylized or silhouette symbols often succeed better than realistic depictions.
NEVER USE WRITING OF ANY KIND OR AN ORGANIZATION’S SEAL Don’t confuse a flag with a banner, such as what is carried in front of a marching band in a parade, or draped behind a speaker’s platform. Banners don’t flap, they are seen from only one side, and they’re usually seen close-up. Flags, on the other hand, must be seen from a distance and from their opposite side. Words might look OK on one side of a flag, but they will be backwards on the other side making them unintelligible.
Seals were designed for placement on paper to be read at close range. Very few are effective on flags because they have too many details. Better to use some element from the seal as a symbol. Some logos work; most don’t.
AVOID DUPLICATING OTHER FLAGS, BUT USE SIMILARITIES TO SHOW CONNECTIONS Sometimes the good designs are already “taken.” However, a flag’s symbols, colors, and shapes can recall other flags—a powerful way to show heritage, solidarity, or connectedness. This requires knowledge of other flags. Often the best way to start the design process can be looking to one’s “roots” in flags.
Excellent examples of “good” and “bad” flags can be found here.