Redondo Beach Tourism:
2017 to 2023
History of ESEDC
Google AdWords/Search:
•Impressions: 10,093,473
•Clicks: 145,724
• CPC: $1.58
Facebook & Instagram:
•Impressions: 27,912,697
•Clicks: 914,436
•CPC: $0.23
YouTube:
•Impressions: 15,324,178
•Total Views: 7,498,214
•CPV: $0.009
Display Ads:
•Impressions: 16,356,547
•Clicks: 133,841
•CPM: $3.06
REACH & ROI
TikTok:
•Impressions: 306,673
•Clicks: 1,411
•Total Views 289,951
•Paid Followers: 155
•CPC: $1.40
•Paid profile visits: 1,571
Programmatic:
•Impressions: 897,867
•Clicks: 469
•CPM: $15.46
Expedia:
•Number of Campaigns: 13
•Number of Room Nights: 45,968
•Revenue: $9,356,161
•ROAS: 32.71
aRES:
•Total Booking Engine Pageviews: 224,287
•Total Number of Bookings: 106
•Revenue: $81,291
REACH & ROI
DOOH:
Venue Type Impressions
Airports 7726
Billboards 348,387
Casual Dining 260,363
Malls 66,849
TOTAL 683,325
CTR 1.15%
Redondo Beach - Photo & Video Assets
Over 15 Days of Photo & Video Shoots. All imagery and video content owned with unlimited usage by the City of Redondo Beach.
Launch of Website- RedondoBeachTourism.org
Takeover & Relaunch of Organic Social
TOP PERFORMING ORGANIC POSTS
Paid Search, Youtube, Google Display Network
Paid Social, TikTok, DOOH* Ads
*Digital Out of Home: Billboards, malls, airport screens, etc.
EXPEDIA PARTNERSHIPS
SOCIAL INFLUENCERS 13 Total Experiences
Renewal Terms
Term: 10 years
Assessment Amount: 1% sleeping room revenue
Anticipated Budget: $700,000
Current 2023 Anticipated Budget: $700,000