Administrative
Report
H.18., File # 23-6757 Meeting Date: 11/7/2023
To: MAYOR AND CITY COUNCIL
From: GREG KAPOVICH, WATERFRONT & ECONOMIC DEVELOPMENT DIRECTOR TITLE
ADOPT BY TITLE ONLY RESOLUTION NO. CC-2311-115, A RESOLUTION OF THE CITY
COUNCIL OF THE CITY OF REDONDO BEACH, CALIFORNIA, APPROVING FREE PARKING WITHIN THE PIER AND PLAZA PARKING STRUCTURES FOR THE 2023 HOLIDAY SEASON, DURING THE HOURS OF 8:00 A.M. TO 10:00 P.M., FROM DECEMBER 2, 2023 THROUGH JANUARY 1, 2024
EXECUTIVE SUMMARY
The City began offering free holiday parking at the Pier and Plaza Parking Structures (Parking Structures) in 1992 as a way to promote and encourage business activity in the Redondo beach Waterfront during the holiday season. Merchants on the Pier and International Boardwalk have relied on the City to continue extending this goodwill gesture. If approved, free holiday parking at the Parking Structures would commence Saturday, December 2, 2023 and continue through Monday, January 1, 2024 between the hours of 8:00 A.M. and 10:00 P.M. The estimated loss of parking revenue is $130,000.
BACKGROUND
The purpose of suspended parking fees at the parking structures is to attract holiday diners and shoppers to Waterfront restaurants and shops during daytime and evening hours. For the 2022 holiday season, free holiday parking was offered between 8:00 A.M. and 10:00 P.M. from Saturday, December 3, 2022 through Sunday, January 1, 2023. This year, staff proposes to offer free parking to visitors during the same period of 8:00 A.M. and 10:00 P.M. from Saturday, December 2, 2023 through Monday, January 1, 2024. Based on historical revenues received during the off-season months, staff projects the parking revenue loss associated with the holiday parking waiver program to be approximately $130,000. The FY 2023-24 Harbor Enterprise Budget assumed this program would continue, as such, the potential revenue loss is included in the adopted budget.
The Pier and Boardwalk merchants are appreciative of the free holiday parking period and continue to support the City’s waiving of parking fees for the Parking Structures. Free holiday parking is an important incentive to draw visitors to the Pier and Boardwalk businesses during the holiday season.
The proposed dates for the free holiday parking period are consistent with those proposed by the Police Department for the Riviera Village.
COORDINATION
Staff will implement the free holiday parking period via the pay-by-space software system, and will notify the Pier and Boardwalk merchants to allow for promotional opportunities. Additionally, free parking information will be distributed on the City and Redondo Beach Pier websites. The City
H.18., File # 23-6757 Meeting Date: 11/7/2023
parking information will be distributed on the City and Redondo Beach Pier websites. The City Attorney’s Office has approved the Resolution as to form.
FISCAL IMPACT
Parking revenue from the Parking Structures accrues to both the Harbor Tidelands and Harbor Uplands Funds. The foregone revenue from the holiday parking program is approximately $130,000.
However, this program was anticipated as part of the FY 2023-24 adopted budget and will have no additional impact to Harbor Funds. The free parking program is provided to incentivize visitation to the Pier and Boardwalk during the holidays. Any increase in visitation may lead to increased sales at Pier and Boardwalk businesses, which in turn could lead to additional percentage rent and sales taxes paid to the City as a partial offset.
APPROVED BY:
Mike Witzansky, City Manager
ATTACHMENTS
· Reso - No. 2311-115 Free Holiday Parking within the Pier and Plaza Parking Structures