CITY LOGO
REDESIGN
MAY 7, 2024
CC APPROVE STELLEN
CONTRACT
STRATEGY WORKSHOP
#1
SURVEY #1
STRATEGY WORKSHOP
#2
LOGO REFINEMENT
SESSIONS #1 - 3
SURVEY #2
LOGO REFINEMENT
SESSION #4
SURVEY #3
PRESENTATION TO CC
DISTRICT MEETINGS
PRESENTATION TO CC
REDESIGN
COMPETITION
FEB 2023 APR 2023 MAY 2023 MAY 2023 JUN /JUL
2023 AUG 2023 AUG 2023 OCT 2023 FEB 2024
FEBAPR 2024
LOGO REDESIGN TIMELINE
AUG/SEP 2023
OCT 2023-
JAN 2024
LOGO REDESIGN COMPETITION
• LAUNCHED 02/26, OPEN FOR 6
WEEKS
• 76 ARTISTS
• 199 REDESIGNS SUBMITTED
PREFERRED REDESIGNS
ARTIST: JORDIS SMALL ARTIST: AUSTIN GREENE
PREFERRED BY
COUNCIL MEMBERS
KALUDEROVIC AND
OBAGI
VARIATION PREFERRED
BY COUNCIL MEMBER
LOEWENSTEIN
PREFERRED BY
COUNCIL MEMBER
NEHRENHEIM
CURRENT LOGO
PREFERRED BY MAYOR
LIGHT
POSSIBLE ACTIONS
1) APPROVE A REDESIGNED LOGO
2) CONTINUE THE REDESIGN PROCESS AND GIVE DIRECTION ON
NEXT STEPS, OR
3) DISCONTINUE THE PROCESS
CITY LOGO
REDESIGN
MAY 7, 2024
CITY LOGO
REDESIGN
MAY 7, 2024
REDESIGN COMMITTEE MEMBERS
Rebecca Elder
District 5
Alethea Root
District 2
Christine Elfalan
District 3
Julie Fanelli
District 1
Geoff Maleman
District 4
COLOR PALLETE OPTIONS
COLOR PALLETE OPTIONS
COLOR PALLETE OPTIONS
COLOR PALLETE OPTIONS
COLOR PALLETE OPTIONS
COLOR PALLETE OPTIONS
PRELIMINARY COST ESTIMATES
Department Items for Replacement
Est. Cost
(Phased
Implementation)
Est. Cost
(Immediate
Implementation)
Notes
IT Electronic Logos $0 $0 No Cost
Letterhead/Forms $0 $0 City does not keep letterhead items in bulk, so employees go through stock quickly (e.g. City forms, hand written traffic citations, etc.)
Envelopes $0 $0 City only prints envelopes 2500 at a time, which are used within a month or two Business Cards $0 $0 City has been printing out small batches of business cards in anticipation of possibly changing the City logo
General IT note: Phase out for all items IT-related would be between 2-3 months with a net zero cost
PW Street Name Signs
Replacing All Signs $0 $1,352,400 2,812 Signs Citywide, 100 of which have already been updated to the blue signs Replacing Only Remaining
Green Signs $0 $1,304,309 $48,091 delta in cost between replacing all signs vs. replacing only remaining green signs Entry Monument Signs n/a $50,000 10 signs, $5,000 per sign Vehicle Decals n/a $9,600 Materials: 120 vehicles x $46 per vehicle = $5,520 Labor: .33 hours per vehicle x 120 = 40 hours ($4,080)
Employee Uniforms & Caps $0 $23,200 Caps: 200 x $21 = $4,200, Uniforms: 950 x $20 = $19,000; PW replaces uniforms for members every two years.
FD Uniform Replacement $0 $32,000
$250 per uniform, 64 FD members, 2 sets per member; FD replaces uniforms for members every 2 years; for previous logo update, FD phased out the uniforms and replaced them at the 2-year marker
PD Uniform Replacement $0 $0 PD already uses City seal on badges and patches, no replacement needed CS Uniform Replacement $0 $0 CS orders employee polos annually Total Estimated Cost $0 $1,467,200 Replacing ALL Street Signs Total Estimated Cost $0 $1,419,109 Replacing only remaining green signs