Proposal to Conduct Public Opinion
Research for the City of Redondo
Beach
May 24, 2024 921-7215
Page i
May 24, 2024
Mike Witzansky
415 Diamond Street
Redondo Beach, CA 90277
Dear Mr. Witzansky:
Fairbank, Maslin, Maullin, Metz & Associates (FM3 Research or FM3) is pleased to present this proposal to conduct public opinion survey research for the City of Redondo Beach. We believe our firm is an excellent choice to provide these research services for several reasons detailed in our proposal, including:
• FM3 is a recognized leader in conducting research that helps California cities, counties, and special districts objectively evaluate the viability of passing local ballot measures to secure additional revenue. Our research has contributed to the passage of more than 600 local finance measures approved for 160+ California agencies in every region of the state. In 2022 alone, FM3 contributed to the passage of 16 sales tax measures, six transient occupancy taxes, six cannabis taxes, three business license taxes/fees, two parcel taxes, two utility user taxes, and one tax on single-use disposable cups. We have also worked on countless successful infrastructure bond measures for a variety of local and state agencies. For a full list of FM3’s past successful ballot campaigns, please visit fm3research.com/clients_category/ballot-measures. • Our experience conducting similar research has provided us with an understanding of the most effective ways to structure resident satisfaction surveys. During our 40+ years of experience, we have amassed a vast catalog of specific questions to draw upon and/or customize as we collaborate with you to develop survey instruments that will meet your needs. Additionally, our proven research approach ensures survey responses are collected from a demographically and geographically representative sample of adults in your community through a variety of data collection modes and contact methods. • Over the past 25+ years, FM3 has conducted numerous research projects for local clients in the South Bay area, which has provided us with a comprehensive understanding of the region’s residents and voters.
Notably, our research has contributed to the passage of 17 revenue measures for local jurisdictions in the South Bay area. Local clients include the cities of Carson, El Segundo, Gardena, Hawthorne, Hermosa Beach, Lawndale, Redondo Beach, and Torrance. We have also conducted research for Manhattan Beach Unified School District and South Bay Union School District, and have done two surveys for the Beach Cities Health District.
• FM3 features a local presence and accessibility. Our Los Angeles office is located just a short drive from Redondo Beach. Southern California (and metropolitan Los Angeles in particular) is home not only to our firm, but also to the residents and voters we know best. Our senior research staff is always willing to make the drive to your city to meet with you in person and discuss your project, present results, or help you leverage our research to achieve your goals.
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• Our approach is focused on providing the best possible ongoing strategic consultation to our clients. We do not simply conduct a poll, present the results, and leave you and your team to figure out how to put them to use. Instead, we want to be a member of your strategic team—participating fully in each of the agency’s key decisions on an ongoing basis. As a medium-sized research firm, FM3 provides its clients with a level of personal attention and service from our senior staff that is more often associated with much smaller organizations, while concurrently offering the wide range of services, adherence to expedited timelines, and rigorous quality control expected from larger research firms.
We appreciate the opportunity to be considered for this project and look forward to hearing back from you. If you have any questions about the contents of this proposal, please do not hesitate to reach out—contact information is available on page 12.
Sincerely,
John Fairbank
Partner
Richard Bernard
Partner
Adam Sonenshein
Senior Vice President
Page iii
CONTENTS
1 FM3 BACKGROUND ................................................................................................................................................1 2 RELEVANT EXPERIENCE.............................................................................................................................................2
2.1 Revenue Measure Surveys Among Voters.................................................................................................2
2.2 Resident Satisfaction Surveys.....................................................................................................................3
2.3 Research in Los Angeles County .................................................................................................................4 3 RESEARCH PLAN......................................................................................................................................................6
3.1 Proposed Research Specifications..............................................................................................................6
3.2 Survey Content...........................................................................................................................................7
3.3 Deliverables................................................................................................................................................7
3.4 Estimated Costs..........................................................................................................................................8 4 STAFF BIOS ............................................................................................................................................................9 5 CONTACT INFORMATION ....................................................................................................................................... 12
LIST OF FIGURES
FIGURE 1: PAST RESIDENT COMMUNITY SURVEY CLIENTS .....................................................................................................3 FIGURE 2: RECOMMENDED RESEARCH SPECIFICATIONS .........................................................................................................6 FIGURE 3: RESEARCH METHODOLOGY ................................................................................................................................8
1 FM3 BACKGROUND
Fairbank, Maslin, Maullin, Metz & Associates (FM3 Research or FM3) has been conducting public policy-oriented opinion research since 1981 on issues of major economic and social concern. As a California-based company, we are a medium-sized research firm with 24 full-time employees working out of our Los Angeles and Oakland offices.
The research FM3 conducts goes far beyond simply
documenting the knowledge, views, and behaviors of various populations. Rather, our work produces actionable data that provides a strategic roadmap for policy makers and informs community outreach and communication efforts.
Each of the research projects we do is led by one of our six partners, all of whom are nationally respected authorities on public opinion research. As our client, you will have direct access to not only the partner working on your project, but also several other key staff members with advanced degrees in public policy, research methods, and/or extensive
experience working in state and local government.
While our firm is not so big that you will wonder whom to call with your questions, we are big enough to have our own inhouse data analysis/processing team and graphic design resources. This means we can provide our clients with a level of personal attention and service from firm partners and other senior staff more often associated with much smaller organizations, while also providing rapid project turnaround and more sophisticated data analysis and presentations tailored to client needs that one might expect from larger firms.
FM3 utilizes a variety of research tools designed to address each client’s unique circumstances. Some of these tools are quantitative, such as surveys; some are qualitative, such as focus groups; and others fall somewhere in between. In any given year, FM3 conducts more than 300 surveys and 160 focus groups, in addition to providing ongoing consulting for key clients. We also actively monitor methodological developments through our industry’s trade association—the American Association for Public Opinion Research (AAPOR)—and continually experiment with newly evolving online and digital research approaches.
FM3 offers a hands-on approach in
which one of our partners is
engaged in the research every step
of the way.
When you work with us, an FM3 partner is
always just a phone call away, happy to
provide consultation to help keep your
projects moving in the right direction.
2 RELEVANT EXPERIENCE
2.1 Revenue Measure Surveys Among Voters
FM3 is a recognized leader in conducting survey research that helps California cities, counties, special districts, and other jurisdictions objectively evaluate the viability of passing local ballot measures to secure additional revenue. Our research has contributed to the passage of more than 600 local finance measures approved for 160+ California agencies in every region of the state, including countless bonds related to a variety of infrastructure projects, such as transportation, water, education facilities, libraries, hospitals, and more. As evidence of the accuracy of our research, election results are typically within the margin of error of what our surveys suggest will be the level of support on Election Day.
Our research identifies the feasibility of a potential ballot measure (or measures); the most appropriate tax rate and revenue mechanism (parcel tax, sales tax, transient occupancy tax, utility user tax, bond measure, etc.); how voters would prefer additional revenue to be used; and how to phrase the ballot label language. Furthermore, the finance measure research that FM3 conducts for our public agency clients not only assists in drafting the most compelling 75-word ballot label possible, but also quantitatively identifies which unique, legally permissible messages will resonate most among the agency’s constituents when engaging in outreach and education.
Our municipal clients represent a diverse cross-section of large and small cities and other jurisdictions, including suburban, urban, and rural communities, in every region of the state of California. We make it a priority to work closely with each of our clients to design the research because we know every community or region is different and requires an approach that addresses its own unique characteristics and needs.
In 2022 alone, FM3 helped more than 50 local governments across California win voter approval to fund important services for citizens. These included:
• Sixteen sales tax measures in the cities of Atwater, Elk Grove, Galt, Goleta, Larkspur, Malibu, Monterey Park, Ontario, Pacifica, Sausalito, Tehachapi, Torrance, Vallejo, and Westminster, as well as Fresno County and Kern County
• Six transient occupancy tax measures in the cities of Alameda, Imperial Beach, Paso Robles, and Sacramento, as well as Humboldt County and North Lake Tahoe
• Six cannabis tax measures in the cities of El Segundo, Hermosa Beach, Montclair, South Lake Tahoe, Tulare, as well as Los Angeles County
• Three business tax/fee measures in the cities of Culver City, Palo Alto, and Pico Rivera • Two parcel tax measures, one for the City of Oakland and another for the Oakland Unified School District • Two utility user taxes in the cities of Carson and Hercules • A tax on single-use, disposable cups in Santa Cruz County
2.2 Resident Satisfaction Surveys
For more than four decades, FM3 has conducted hundreds of resident satisfaction and strategic planning surveys for local governments throughout our home state of California. This research is designed to produce actionable outcomes for clients and inform critical decisions such as those involving resource allocation, public policy, and personnel management.
In this work, we have designed questions on a broad and diverse set of issues and have a library of knowledge of how to effectively measure opinions and report what is significant in those findings. We explore awareness and attitudes toward a full range of local issues, including perceptions of overall quality of life; the performance of city government generally and of specific city departments, employees, and services; the management of public funds; how to enhance the public's trust in local government; the quality of city infrastructure; the pace, scale, and regulation of development; crime and personal safety and disaster preparedness; and any other important topics facing the city.
Figure 1 to the right lists some of the cities for which we've provided this service in the past. Additionally, FM3 has conducted resident/customer satisfaction surveys on behalf of various non-municipal public entities, including:
• Counties such as Alameda County, Santa Clara County, Sonoma County, and Tuolumne County
• Community college districts such as Kern CCD and Sierra Joint CCD • Water districts such as Eastern Municipal Water District, Irvine Ranch Water District, Santa Clara Valley Water District, and West Basin Municipal Water District • Special districts such as Marin-Sonoma Mosquito & Vector Control District, Monterey Peninsula Regional Park District, and Sonoma County Agricultural Preservation and Open Space District
• Ports such as the Port of Long Beach, Port of Los Angeles, Port of San Diego, and Port of Oakland
• Transportation authorities such as Los Angeles County Metropolitan Transportation Authority and Southern California Regional Rail Authority (Metrolink)
In addition to our work with local governments conducting resident community surveys, FM3 is a leading provider of research for successful public finance ballot measures for cities (and counties and special districts) throughout California. We have provided research and strategic advice for over 600 local finance measures dealing with issues relating to public safety, infrastructure, transportation, parks and open space, utilities, libraries, education, health care, and social services for cities, counties, school districts, and other local and state service providers. In each ballot measure survey, FM3 includes Figure 1:
Past Resident
Community Survey
Clients
Agoura Hills
Anaheim
Bellflower*
Burbank
Camarillo
Capitola*
Carson*
Citrus Heights
Concord
Coronado*
Chico
Dana Point*
Del Mar
Dublin
El Monte
Fairfield
Folsom
Fremont*
Grass Valley
Hawaiian Gardens*
Healdsburg
Hemet
Hercules
Irvine
La Habra
Lakewood*
Larkspur
Livermore (Police
Department)
(cont. on next page)
*Denotes cities where FM3
has conducted two or more
resident community surveys.
questions to gauge the context of the election, including impressions on quality of life, issue concerns, government performance, and priorities for city improvements. This experience has and will continue to further our understanding of the drivers and barriers to resident satisfaction that informs our research on resident community surveys.
We have worked with some cities over many years, tracking changes over time to questions asked in each year’s research, as well as modifying past survey instruments to include questions that are more pertinent to the time. FM3 also compares findings to other data, including from national studies and other cities, where comparison is illustrative. Our vast library of research allows us to examine satisfaction ratings and other resident opinions and compare them with similar communities. These comparisons can be particularly valuable when making policy decisions and studying the decisions made in other jurisdictions on similar issues.
Our community satisfaction research is designed to produce actionable outcomes for clients which include quantitative measurements of current City performance, satisfaction with direct customer service, public support for policies under consideration, and residents’ budgetary priorities, as well as a comprehensive analysis of how each of these have evolved over time.
2.3 Research in Los Angeles County
Over the past 43 years, FM3 has conducted hundreds of surveys and focus groups among Los Angeles County voters and residents regarding their views on a vast array of budget priorities, such as public safety, homelessness, social services, parks and open space, water quality and supply, transportation issues, and more. More specifically, we have extensive experience in the South Bay area, which has provided us with a comprehensive understanding of the region’s residents and voters. As a result, our team is deeply familiar with not only the local electorate but also the issues, cycles and rhythms of local public opinion and its evolution over time.
Notably, our research has contributed to the passage of 17 revenue measures for local jurisdictions in the South Bay area (see Figure 2). Local clients include the cities of Carson, El Segundo, Gardena, Hawthorne, Hermosa Beach, Lawndale, Redondo Beach, and Torrance. We have also conducted research for Manhattan Beach Unified School District and South Bay Union School District.
Lomita
Long Beach*
Los Angeles
Manhattan Beach
Millbrae
Milpitas*
Modesto*
Moreno Valley
Ontario*
Oakland*
Palo Alto
Palos Verdes Estates
Pasadena*
Pleasanton*
Rancho Cordova
Rancho Palos Verdes
(Parks and
Recreation
Department)
Rancho Santa
Margarita*
Redondo Beach
San Francisco*
San José*
San Juan Capistrano
San Luis Obispo
San Ramon*
Santa Barbara*
Santa Monica*
Saratoga
Signal Hill
South Gate
Stanton*
Sunnyvale
Torrance*
Vallejo
Ventura
West Hollywood*
Figure 2: FM3’s Successful Local Finance Measures in the South Bay Area Agency Measure Mechanism Election
City of Carson Measure R Utility User Tax November 2022 City of El Segundo Measure BT Cannabis Tax November 2022 City of Hermosa Beach Measure T Cannabis Tax November 2022 City of Torrance Measure SST ½ Cent Sales Tax June 2022 City of Carson Measure K ¾ Cent Sales Tax November 2020 City of Gardena Measure G ¾ Cent Sales Tax March 2020
City of Lawndale Measure L ¾ Cent Sales Tax November 2018 Manhattan Beach USD Measure MB $225/parcel tax June 2018 City of Hawthorne Measure HH ¾ Cent Sales Tax November 2017 City of Carson Measure C Utility User Tax June 2016
City of Carson Measure C Utility User Tax March 2009
City of Gardena Measure A Utility User Tax March 2009
City of Redondo Beach Measure RB-A Utility User Tax March 2009 Manhattan Beach USD Measure BB $67.48 million bond November 2008 City of Hermosa Beach Measure H Utility User Tax November 2007 City of Lawndale Measure A Utility User Tax April 2002
South Bay USD Proposition B $8.5 million bond March 1997 FM3 also regularly conducts research for larger government agencies in Los Angeles County. We have conducted numerous research projects for the Los Angeles County Metropolitan Transportation Authority (Metro) for the past three decades—including research and strategic consulting that have helped inform the development of Measure M (2016), Measure R (2008), and Proposition C (1990), which together are providing hundreds of billions of dollars in funding to improve transportation infrastructure and services throughout Los Angeles County.
Additional County agencies we conducted research for include the County of Los Angeles Department of Public Works, the Los Angeles County Flood Control District, the County of Los Angeles Chief Executive Office on the Los Angeles County Homeless Initiative, the Los Angeles Community College District, the Los Angeles County Registrar-Recorder, the Los Angeles County Metropolitan Transportation Authority (Metro), and the Los Angeles County Regional Park and Open Space District. In 2016, our efforts for the latter two agencies resulted in the passage of the largest transportation sales tax measure and largest local park and open space parcel tax measure, respectively, in U.S. history. Currently, we are working with the County of Los Angeles Chief Executive Office on the potential renewal of Measure H, a ¼ cent sales tax dedicated to addressing and preventing homelessness, which we helped the County pass initially in 2017.
Our understanding of the physical landscape and the diversity of communities within Los Angeles County has been further enhanced by our partnership with the Luskin School of Public Affairs at UCLA to conduct the Los Angeles Quality of Life Index Survey. FM3 has been conducting this large-scale survey of Los Angeles County residents— which assesses resident satisfaction with and importance of a wide variety of aspects of quality of life in the county—since 2016.
3 RESEARCH PLAN
3.1 Proposed Research Specifications
FM3 understands the City of Redondo Beach is considering options to conduct a voter survey to assess the feasibility of a potential November 2024 infrastructure measure in the immediate future, as well as an eventual resident satisfaction survey to inform the City’s understanding of resident attitudes and opinions more broadly.
The methodology for voter and resident surveys is relatively similar, although the populations from which we draw our sample will differ. Figure 3 shows our recommended research specifications for each of the two surveys the City is considering. However, please also note that we tailor our approach for every project we do to ensure we gather the most useful data for each individual client. Therefore, depending on the City’s research goals for each survey, there are a variety of alterations we may end up making to the research specifications below.
Figure 3: Recommended Research Specifications
Voter Survey Resident Survey
Methodology Dual-mode survey using a combination of
online and telephone (cellular and landline) interviews Respondent
Contact Method
Telephone calls, email invitations,
and text invitations
Telephone calls, email invitations,
text invitations, and
(optional) postcard invitations
Population &
Sample 400 likely November 2024 voters 400 residents
Margin of
Sampling Error*
±4.9% for a sample of 400 interviews
*At the 95% confidence level (i.e., in 95 out of 100 cases) Survey Length 15-20 minutes
Language(s) Telephone interviews will be conducted in English and, as an option, Spanish; for maximum cost efficiency, online interviews will be conducted in English only.
3.2 Survey Content
Although the methodology for voter and resident surveys is similar (see Figure 4), what you will learn from each type of survey differs. Below are some questions that are typical of voter and resident surveys; however, as previously mentioned FM3 will work collaboratively with the City to ensure our survey questionnaires capture the most useful and relevant data to help the City meet its goals.
Generally, a voter survey assessing the viability of a potential bond measure will explore:
• Attitudes about quality of life and how things are going in the City in general • Understanding of the City’s need for additional funding • The viability of a bond measure based on a hypothetical 75-word title and summary • Relative support at different bond amounts
• The prioritization of various uses of potential bond funds • Informational messages that could help voters understand the value of the bond measure • Vulnerability to common opposition themes
A resident satisfaction survey will typically explore:
• Satisfaction with Redondo Beach city government and with specific services, as well as the importance residents place on those services
• What people like most about living in Redondo Beach, as well as their most serious concerns about the City • Opinions about public facilities, public safety, the economy, and residents’ sense of community • Evaluating resident priorities regarding City decision-making and policy issues, including budgetary decisions • Gauging satisfaction with community amenities and their relative importance • Asking how residents prefer to receive communications from the City
3.3 Deliverables
Upon conclusion of each survey project, the City will have received from FM3 each of the documents listed below.
All documents can be provided in hard copy or electronic form (or both), depending on your preference. ✓ Final survey questionnaire
✓ Topline survey results
✓ Full cross-tabulated results(responses to every survey question, broken down by dozens of demographic, geographic, behavioral, attitudinal, and situational subgroups of the population) ✓ Verbatim answers to any open-ended questions
✓ PowerPoint presentation (including key findings, results, conclusions, and actionable recommendations) ✓ Presentations of results to staff, board members, or other stakeholders (in person if desired) Finally, after FM3’s final deliverables have been completed, we will remain available to answer follow-up questions and to present results to additional key stakeholders. We view the responses to the survey as an ongoing data resource; if needed, FM3 can conduct further analysis to provide answers to any follow-up questions.
Figure 4: Research Methodology
3.4 Estimated Costs
Figure 5 contains the total estimated costs for this research. These prices are comprehensive and include all costs for questionnaire design, sample acquisition and preparation, programming, email and text invitations, survey hosting, telephone interviewing, data entry and analysis, and reporting.
If the City wishes to offer telephone interviews in Spanish, there will be an additional cost of $2,500.
Figure 5: Survey Costs
Survey Length 400 Interviews
Voter Survey
15 minutes $29,750
20 minutes $33,750
Resident Survey
15 minutes $32,500
20 minutes $36,750
4 STAFF BIOS
John Fairbank, Partner
As a founding partner of Fairbank, Maslin, Maullin, Metz & Associates, John Fairbank has 40+ years of experience in public opinion research and policy analysis, specializing in ballot measures and advising candidates on national, state, and local levels. He has consulted for clients in the areas of government, politics, education, business, nonprofits, and labor.
John works extensively on ballot propositions, initiatives, and referendums centering around the arenas of transportation, education, affordable housing, homelessness, water, libraries, parks and recreation, conservation, environmental/climate protection, health care, cannabis, and public safety—particularly state and local bond and special tax measures. Notably, John has worked in 100+ California cities and counties to secure voter approval for billions of dollars in capital improvements and hundreds of millions more in ongoing operational funds through both dedicated and general-purpose tax measures.
John is also one of the foremost leaders in using public opinion research to understand the voters in various jurisdictions throughout Los Angeles County, having spent decades working on ballot propositions, initiatives, and referendums on issues from political reform to transportation and education, as well as helping to elect mayors, city attorneys, city controllers, and city councilmembers. Most recently, in the 2022 election cycle, he led efforts to conduct public opinion research for the Communities United for Karen Bass independent expenditure campaign that helped Karen Bass make history as the first woman elected Mayor of Los Angeles. He also conducted polling that helped elect County Supervisors Lindsey Horvath and Hilda Solis, as well as new City Councilmembers Tim McOsker and Katy Yaroslavsky. In addition, his polling provided vital information for the Los Angeles Community College District, which passed the largest community college bond measure in the country ($5.3 billion).
Previously, he worked to pass Charter Amendments 1 and 2 (2015) to align City of LA and LAUSD elections with state and local contests in even years and enhance voter participation, Proposition R (2006) to strengthen ethics guidelines in City government, and ballot measures to fund improvements to stormwater infrastructure, public transportation and roads, and K-12 and community college funding in Los Angeles, among other important investments.
John has also worked as a consultant for both business and non-profit sectors. He has worked for many leading companies and organizations including the Walt Disney Company, NBC/Universal, Airbnb, and Mercury Insurance.
In the nonprofit sector, John has advised such organizations as The Nature Conservancy, the Trust for Public Land, the League of California Cities, the California Association of Realtors, California’s Coalition for Adequate School Housing (C.A.S.H.), the Building Industry Association of California, and the California School Boards Association.
Education: John graduated from UCLA and serves as a Senior Fellow at the UCLA Luskin School of Public Affairs.
Dr. Richard Bernard, Partner
Dr. Richard Bernard is one of California’s foremost public opinion researchers on issues related to public agencies, their services, and the funding they need to provide those services. Richard provides strategic advice for a diverse set of clients including cities, counties, special districts, K-12 and community college districts, nonprofits, businesses, and labor unions. He has been the lead researcher on projects examining resident satisfaction with local government services, as well as branding and marketing public agencies, nonprofit organizations, and development projects.
Richard’s research efforts have helped ballot measure campaigns raise billions of dollars for school facilities; transportation improvements; clean water and open space protection; libraries; and public safety funding initiatives. In the past several years, his research led to the passage of the largest-ever local annual water quality and water supply parcel tax (Los Angeles County Measure W), local transportation sales tax (Los Angeles County Measure M), and local park and open space parcel tax measure (Los Angeles County Measure A) in U.S. history.
In Los Angeles County, Richard has conducted surveys and focus groups on behalf of many County agencies, including the County of Los Angeles Chief Executive Office, the LA County Department of Public Health, the LA County Department of Public Works, the LA County Regional Park and Open Space District, and the LA County Flood Control District, as well as for countless school districts within the County and dozens of cities, including:
Agoura Hills
Alhambra
Bellflower
Beverly Hills
Burbank
Carson
Cerritos
Calabasas
Carson
Diamond Bar
Downey
Duarte
Hawaiian Gardens
Hermosa Beach
La Cañada Flintridge
Lakewood
Lomita
Long Beach
Los Angeles
Lynwood
Malibu
Manhattan Beach
Montebello
Monterey Park
Norwalk
Palmdale
Paramount
Pasadena
Pico Rivera
Pomona
Rancho Palos Verdes
San Dimas
San Gabriel
Santa Monica
South El Monte
South Gate
Torrance
Walnut
West Hollywood
Whittier
Richard joined the firm after being on the faculty at the University of Toronto from 1999 to 2002. While at the University of Toronto, Richard taught research methods and statistics. He has published in such journals as East Asian Pacific Migration Journal, International Migration Review, and the Canadian Journal of Sociology. Prior to joining the faculty at University of Toronto, Dr. Bernard was a Sloan Foundation post-doctoral fellow at the National Opinion Research Center (NORC) based at The University of Chicago, where he both designed and tested quantitative and qualitative research related to family, work, and educational issues.
Education: Richard earned an Honors B.A. at York University, an M.A. at McGill University, and a Ph.D. at UCLA in Sociology.
Adam Sonenshein, Senior Vice President
Senior Vice President Adam Sonenshein came to FM3 Research in 2013. He has conducted opinion research and evaluation and provided strategic advice for dozens of clients including candidates running for political office, K-12 school and community college districts, local governments, nonprofit organizations, business associations, and ballot measure campaigns. Adam is a lead member of the research teams for the UCLA Quality of Life Index project, a multi-year public assessment of quality of life in Los Angeles County.
Adam’s current and recent clients within Los Angeles County include:
Beach Cities Health District
Los Angeles Community College District
City of Los Angeles Bureau of Street Lighting
City of Los Angeles Housing Department
Los Angeles Department of Transportation
Los Angeles County Registrar-Recorder/County Clerk
Los Angeles County Department of Public Works
Los Angeles County Flood Control District
L.A. Metro
Long Beach Unified School District
Adam has also conducted opinion research and provided strategic advice for several cities throughout LA County, including Arcadia, Bellflower, Burbank, Carson, Commerce, Downey, Hawthorne, Los Angeles, Long Beach, Montebello, Palmdale, Paramount, Pasadena, Santa Monica, Sierra Madre, Temple City, Torrance, and West Hollywood, as well as numerous local school districts.
In 2022 alone, Adam’s voter research informed the success of newly elected Los Angeles Council Member Katy Yaroslavsky, along with several other state, county, and local officials. He also helped the Los Angeles Community College District and the Long Beach Unified School District secure billions of dollars in bond funding, among other successes.
More broadly, his research has explored attitudes on a range of issues including the impacts of COVID-19, K-12 and early childhood education, strategies to address poverty, public safety, reducing homelessness, environmental protection, housing and land use, public transportation, cannabis decriminalization, and making the political system more transparent and fairer.
Prior to joining FM3, Adam spent over a decade working on behalf of nonprofit organizations and political candidates in California. He spent eight years with Los Angeles Universal Preschool, a county-wide nonprofit organization focused on building public will for expanding access to quality preschool education. He was responsible for developing the organization’s public policy, advocacy, and community involvement strategies.
Further, he has served as a consultant for political campaigns, coalitions, and public awareness campaigns in the San Francisco Bay Area.
Education: Adam received his bachelor’s degree in political science from Tufts University in 1998 and his Master of Public Policy (MPP) degree from the UCLA Luskin School of Public Affairs in 2005 with awards for Outstanding MPP Student of the Year and Outstanding Academic Achievement.
5 CONTACT INFORMATION
Thank you for taking the time to review our proposal. Please feel free to contact us with any questions.
John Fairbank
Partner
[email protected]
(310) 463-2230 (cell)
Dr. Richard Bernard
Partner
[email protected]
(310) 428-1809 (cell)
Adam Sonenshein
Senior Vice President
[email protected]
(310) 569-3653 (cell)
Fairbank, Maslin, Maullin, Metz & Associates
12100 Wilshire Blvd., Suite 350
Los Angeles, CA 90025
www.fm3research.com