1799 S Catalina Ave Unit RVA, Redondo Beach CA 90277
[email protected] | www.rivieravillage.net
BEAUTIFICATION
The RVA funded the build and install of five sidewalk planter boxes with drought tolerant plants located on the west side of South Catalina Avenue between Vista Del Mar and Avenida Del Norte. The vibrant planter boxes replace former planting areas that were either barren or had unsightly overgrown weeds and dying plants. The RVA continues to work with its landscaping company to maintain/replenish sidewalk pots and planter boxes along Catalina Ave, Avenue I, Avenida del Norte and Elena which enhances the look of Riviera Village to better reflect the clientele we serve.
JOINT PROJECTS WITH CITY
The City of Redondo Beach earmarked $10,000 in 2022 for Riviera Village public art. The BID voted to paint the asphalt of two bike corrals with coastal themed designs.The RVA worked closely and effectively with the Public Works department on the project. The BID was responsible for graphic design and procuring a contractor to paint the asphalt. Amie Chessmore the designer of the utility box wraps was hired for design. Creative Paving Solutions produced design stencils and painted the asphalt for a total cost of $10,000, plus sales tax. The project was completed in August 2023 to the satisfaction of Public Works. The community feedback has been phenomenal. The street murals are a unique and attractive addition to Riviera Villages landscape. Creative Paving Solutions is a great partner. The RVA looks forward to future projects with them.
The BID Board continues to meet with City staff regularly. City staff and our City Council Member are invited to, and attend, the monthly BID Board meetings. The BID Board has also been working on the following projects/items: Installing permanent retractable bollards in key areas of the Riviera for pedestrian safety during community events; Continuing to work with the City to help & assist with the permanent paver program.
4 1799 S Catalina Ave Unit RVA, Redondo Beach CA 90277
[email protected] | www.rivieravillage.net
MARKETING/PROMOTIONAL FUNDS
In 2023 Riviera Village decreased the social media paid campaign budget due to loss of income from the parklets, which affected the budget. The current ad plan is based on maintaining the steady climb of followers, raising overall awareness, informing the community of Village-wide events/business events and putting faces to the names of Village businesses. In August, Riviera Village’s Instagram account achieved the 10,000 followers milestone. The RVA’s marketing is managed by a paid local professional whose focuses are raising awareness and putting faces to the names of Village businesses. Her role includes social media, email marketing, website content management, project management and content creation.
She provides photography and videography conveying lifestyle, Riviera Village products/services, people, and surrounding beauty. In 2023 paid promotions featured the farmer’s market, Riviera Village “shop, dine, relax” and large scale Riviera Village community events.
Video content has continued to trend especially well with the opportunities presented by Instagram and Facebook Reels. Year to date sixty-nine video posts have yielded over 264,153. Riviera Village's social media is showing positive gains and lower reach (due to less advertising) as follows:
Statistics over 2022-2023
September 2022 - September 2023:
INSTAGRAM FOLLOWERS 10,176 | 8,271 +1,628 | +23%
FACEBOOK FOLLOWERS 9,325 | 8,099 +564 | +15%
INSTAGRAM *REACH 170,023 | 192,541 | - 11%
FACEBOOK REACH 378,000 | 430,162 | -14%
*”Reach” is the number of people who saw any content from RVA accounts pages or about RVA pages 5 1799 S Catalina Ave Unit RVA, Redondo Beach CA 90277
[email protected] | www.rivieravillage.net
MERCHANT MIXERS
RVA Merchant Mixers are held twice per year, downsized from four times per year due to a tighter budget.
In April and November at a Riviera Village restaurant, guests are treated to complimentary appetizers and a libation of their choice. The mixers provide an environment to unwind, meet fellow business owners, talk with RVA Board members and for some, discover a new restaurant.
HALLOWEEN & HOLIDAY STROLL
The 2023 Riviera Village Halloween Trick or Treat is a continued anticipated event delighting the community and thousands of attendees. Hours are 3PM to 6PM on October 31, 2023. 2022’s Holiday Stroll was elevated further with a carousel, large lit letters and more interactive photo opportunities with classic holiday characters. The dynamic environment was attended by thousands. The DJ also set a festive tone encouraging kids and parents to dance in the streets with holiday characters.
Santa made a grand entrance in a vintage fire truck led by members of the Redondo Union High School marching band and stayed throughout for photos. This year, the BID is seeking sponsorship of several attractions to offset costs usually paid by the BID. This strategy works two-fold allowing the BID to allocate those funds for beautification and marketing while giving community members/businesses the opportunity to reach a new audience.
RIVIERA VILLAGE SUMMER FESTIVAL
The Riviera Village Summer Festival is in it's 43rd year and continues to be a community favorite. The Summer Festival is host to thousands from the Redondo Beach community who enjoy the multitude of arts and crafts vendors, the Kid's inflatable play zone, an international food court and a beer garden with live music. Proceeds from the annual Summer Festival are used to pay the costs of the Halloween Trick or Treat and the Holiday Stroll. These events are also enjoyed by thousands from Redondo Beach and other local community members.
6 1799 S Catalina Ave Unit RVA, Redondo Beach CA 90277
[email protected] | www.rivieravillage.net
CERTIFIED FARMERS MARKET
The RVA continues to support the Certified Farmers Market located in the Triangle Parking Lot on Sundays between 9am and 2pm which attracts many visitors to the Riviera Village. Social media ads for the market are ongoing since early 2022 and will continue in 2024. The manager of the Farmers Market has excelled in curating a higher caliber and diverse vendor selection, focusing on organic farmers and a quality shopping experience.
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7 Riviera Village Summer Festival 2024
Vendor List (as of June 10, 2024)
Vendor Count Vendor Count Vendor Count
A Spice Avove-California 1 Handmade in CA 1 Sergio's Leather 1 ABT-Authentic By Tracey 1 Happy Bohemians 1 Ses The Day Art Co. 1 Agapantha Jewelry 1 Hawaiian Moon 1 Shari Carroll Pediatric Dentistry 1 Anantara 1 Heavenly Butterfly Bakery 1 Shores Coastal Supply 1 Ancient Zen Remedies 1 Himiway Intelligent Tech USA 1 Silly Yeti 1 Art By Claudia 1 Jackie Cohen Jewelry 1 Simone The Label 1 Art By Serafin 1 Janette Vong's Zen Essential Services 1 Sincerely Yvez 1 Artnwordz 1 Joe Vickers Art 1 South Redondo Jewish Center 1 Augiero Inc/Garlic Graters 1 Jungle Bee Designs 1 Stella Stones and Jewelry 1 Avant Card 1 JX-Style 1 Stephen Schubert Studios 1
B-Enameled 1 Kaleo Marketing 1 Story Spark 1
Bill Enterprise 1 Kohler Signature Store by Hajoca 1 Sunday Arvo Surf Club 1 Bling It Hat Dsigns and Vintage Flannels 1 Kuriara L.A. 1 Tera's Treasures 1 Blonde Peacock 1 La Mestiza Shop 1 Terra Vela by Natruarl Body & Bath 1 Brownhaze Jewelery 1 Latal Love 1 The Cashmere Guy 1
Burnout Stoke 1 Lay Lak Boutique 1 The Jool 1
Cal's Collections 1 LeafFilter Gutter Protection 1 The Pampered Chef 1 Cary and Cruz Terrariums 1 Libellola Designs & Balthazar & Rose 1 The Poster List 1 Century 21 Realty 1 Linka Jewelry 1 The Sheet Guys 1
Change Out Jewelry 1 Lisa Ann Sparks 1 The Silvermine 1 Charmed Jewelery 1 Love for Pottery 1 The Style House of Chic 1 Chica Beauty 1 Love Kenya Kids 1 The Treasured Accessory 1 Christine Van Ly 1 Lumbago Pillow 1 TNR Ultraband USA 1 Citrine 1 Made Deisng Jewelry 1 Turning Heads Clothing 1 Colleen Berg Jewelry 1 Make A Statement 1 Turovita 1
Cork Hats 1 Marea Baja Designs 1 Under The Sea Custom Creations 1 Creations by Hempturtle 1 MelRod Style 1 Vulcan Bikes 1 CreativeEgo USA 1 Merch Is Life 1 Wanda Gale Design 1
Cutco 1 Michael J. Siddons 1 West Coast Kimono 1
Daintily and Co. 1 Modern Henna 1 Winning Ways 1
Deb W365 1 Moon and Sun Mexican Silver 1 Worn But Not Forgotten 1 Dem Nutz 1 Moulton's 1 X-Over 1
Denim2dye4! 1 Nite Owl Inc. TOTAL (non-Food) 128
Designs By Veronica 1 Nspire Boutique
Dremstyle Remodeling 1 OaoPoero Davila's Cuisine 1
Dried Rigth Creations 1 Olivia Graye Jewelry Muscle Beach BBQ 1 Embellished Brim 1 Pacific Stranded Finest City Kettle corn 1 Esplanade Brand 1 Paper Cow LLC Empanada Factory 1
Farm Fesh To You 1 Paradise Pool and Spa Flama BBQ 1
FIR Jewelry 1 Perry's Collectibles Masarap café 1
Fontaine Fashion Magali Collection 1 Prana By Lana The Tamale Guy 1 Fudgie Wudgie Chocolate Factory 1 Purposely Repurposed Jewelry Medirerranean Delite, Inc 1 Future Generatino Artistry 1 Reborn Cabinets Oma's Puffers 1 Galaxy Nova LLC 1 Robyn Rhodes Jewelery Tropical Hut 1
Global Girls 1 Roni's Treasures Riviera Beer Garden 1
Good Life Physical Medecine 1 Sake Sistahs Cousins Maine Lobster 1 Greystones Jewelery 1 Salaheddin Alwan Stop Bye Café 1
Hair Styles By Sasha 1 Sea You Again Crusing Cones 1
Filos cateing Greek Gyros 1
Cali Sweets Trailer Churros 1
Dole Whip 1
Serendoggity 1
Wanna Chill shaved Ice 1
Creamy Boyz 1
TOTAL (food) 20
GRAND TOTAL 148