C ITY LOG O C OLOR
S ELEC TION
A ND NEX T S TEPS FOR IM PLEM ENTA TION
C ity C ouncil Meeting
J uly 9, 2024
C C A PPR OV E S TELLEN
CONTRACT
STRATEGY W ORK SHOP
#1
SURV EY # 1
STRATEGY W ORK SHOP
#2
LOG O R EFINEM ENT
S ES S IONS # 1 - 3
SURV EY # 2
LOG O R EFINEM ENT
SESSION # 4
SURV EY # 3
PRESENTATION TO C C
DISTRIC T MEETINGS
PRESENTATION TO C C
REDESIGN
C OMPETITION
FEB 2023 APR 2023 MAY 2023 MAY 2023 J UN /J UL
2023 AUG 2023 AUG 2023 OC T 2023 FEB 2024 FEBAPR 2024
LOG O R EDES IG N TIM ELINE
AUG/SEP 2023 OC T 2023-
J AN 2024
NEW C ITY LOG O DES IG N S ELEC TED
GRADIENT OPTIONS
GRADIENT # 22 V ARIATION ON
GRADIENT # 22
GRADIENT # 27
G R A DIENT PA LETTES
GRADIENT # 22 V ARIATION ON
GRADIENT # 22
GRADIENT # 27
A DDITIONA L G R A DIENT OPTIONS
POS S IB LE A C TIONS
1) APPROVE A C OLOR GRADIENT AND DIREC T STAFF W ORK W ITH
S TELLEN DESIGN TO DEV ELOP DESIGN G UIDELINES , OR
2) C ONTINUE C ONSIDERING C OLOR OPTIONS
NEW LOG O IM PLEM ENTA TION
( STREET NAME SIGNS - EXISTING)
NEW LOG O IM PLEM ENTA TION
( STREET NAME SIGNS - PROPOSED)
S TR EET S IG N DES IG N EX A M PLES
POS S IB LE A C TIONS
1) APPROVE A STREET SIGN DESIGN, OR
2) C ONTINUE C ONSIDERING STREET SIGN DESIGN OPTIONS
C ITY LOG O C OLOR
S ELEC TION
A ND NEX T S TEPS FOR IM PLEM ENTA TION
C ity C ouncil Meeting
J uly 9, 2024
PR ELIM INA R Y C OS T ES TIM A TES
Department Items for Replacement
Est. Cost
(Phased
Implementation)
Est. Cost
(Immediate
Implementation)
Notes
IT Electronic Logos $0 $0 No Cost
Letterhead/Forms $0 $0 City does not keep letterhead items in bulk, so employees go through stock quickly (e.g. City forms, hand written traffic citations, etc.)
Envelopes $0 $0 City only prints envelopes 2500 at a time, which are used within a month or two Business Cards $0 $0 City has been printing out small batches of business cards in anticipation of possibly changing the City logo
General IT note: Phase out for all items IT-related would be between 2-3 months with a net zero cost
PW Street Name Signs
Replacing All Signs $0 $1,352,400 2,812 Signs Citywide, 100 of which have already been updated to the blue signs Replacing Only Remaining
Green Signs $0 $1,304,309 $48,091 delta in cost between replacing all signs vs. replacing only remaining green signs Entry Monument Signs n/a $50,000 10 signs, $5,000 per sign Vehicle Decals n/a $9,600 Materials: 120 vehicles x $46 per vehicle = $5,520 Labor: .33 hours per vehicle x 120 = 40 hours ($4,080)
Employee Uniforms & Caps $0 $23,200 Caps: 200 x $21 = $4,200, Uniforms: 950 x $20 = $19,000; PW replaces uniforms for members every two years.
FD Uniform Replacement $0 $32,000
$250 per uniform, 64 FD members, 2 sets per member; FD replaces uniforms for members every 2 years; for previous logo update, FD phased out the uniforms and replaced them at the 2-year marker
PD Uniform Replacement $0 $0 PD already uses City seal on badges and patches, no replacement needed CS Uniform Replacement $0 $0 CS orders employee polos annually Total Estimated Cost $0 $1,467,200 Replacing ALL Street Signs Total Estimated Cost $0 $1,419,109 Replacing only remaining green signs