Objective:
City Council│ April 1, 2025
Strategic Plan Goal 6: Enhance the Delivery of City Services Provide a report to the City Council on the status of Redondo Beach Performing Arts Center operations and ways to
maximize facility revenue.
BACKGROUND
Aviation High School Auditorium built 1968-70,
opened January, 1971
• Aviation High School Closed 1982
• Demolished 1984
• Auditorium Acquired by
City of Redondo Beach
1984 as part of new Aviation Park,
Later Renamed Redondo Beach
Performing Arts Center
BACKGROUND
BACKGROUND
• Underwent Multiple Upgrades 1984-2001
• Broke Ground on Major Renovation/Expansion 2001
Grand Reopening January 17, 2003
BACKGROUND
BACKGROUND
Total Cost Approximately $11.5
Million, Paid For By
• State Redevelopment
Project
• State & County Grants
• Approximately $1 Million
City Funds
• No Municipal Bonds
or Tax Increase
Current Status: Fiscal
ITEM Redondo Beach Performing Arts Center
FY 2023-24
REVENUE
10033600-405010 (Rents & Percentages) $902,660
80033600-260390 (Production Expenses) $219,598
TOTAL $1,122,258
DIRECT EXPENSES (Without ISF)
Full-time salaries and benefits $505,661
Part-time salaries $311,324
Operating expenses $132,664
Production expenses $202,564
TOTAL $1,152,213
Profit (Loss) (Without ISF) $(29,955)
ISF Allocation Expenses $546,911
Profit (Loss) (With ISF) $(570,864)
Current Status: Facility Condition/Deferred Maintenance • Replaced old electronic marquee sign with
Higher Resolution/Quality Daktronics display
• Replace old standard definition Projector with High Definition Christie Laser 20,000 lumens Projector and upgraded screen • Replaced 24 years old loudspeaker system
with state of the art d&b audiotechnik
Line Arrays
COMPLETED:
Current Status: Facility Condition/Deferred Maintenance • Need to rehab/restore Vintage 1970 Seating per 2020-21 CIP (requires additional funding, prices went up drastically after lockdown and with Added Tariffs). Divide into 2 phases (Orchestra/front, then Terrace/rear) Phase 1 Estimate: $545,000 (funded) | Phase 2 Estimate: $393,725 (not funded) 1995 Today
Current Status: Facility Condition/Deferred Maintenance • Uninterruptible Power Supply (UPS) for
Emergency Egress Lighting, $200,000
• Replace 20-year old A/C Chiller, $250,000
• Replace 24-year old carpeting, $275,000
Current Status: Facility Condition/Deferred Maintenance Appearance suffers due to deferred maintenance caused by Covid-19 lockdown and its concurrent loss of revenue for nearly 2 years • Need to Rehab & Reseal Imported Indian Slate Tiles on exterior Originally deep black,
sleek, striking
Now faded, discolored,
tiles chipped, falling
Estimate: $175,000
Current Status: Facility Condition/Deferred Maintenance • Reseal & Stripe Parking Lot. $92,000
• Restore Paver Brick Entry Plaza, $100,000
• Paint exterior metalwork, $100,000
• Repair/replace East Patio. $275,000
Current Status: Facility Condition/Deferred Maintenance • POSITIVE NOTE! Landscaping Restoration Proceeds Apace, thanks to Public Works/Parks Division – Huge Improvement in curb appeal Drought tolerant species CAN be beautiful!
Increasing Facility Usage and Revenue
Upgrades:
• Audio: Monitor Speaker System & Update Microphones, $60,000 • Stage Lighting, Infrastructure $500,000,
Fixtures $260,000
• Complete transition to LED &
robotic fixtures - 35% completed
• Replace vintage 1970’s wiring
infrastructure & dimmer system
• Orchestra Pit Lift, $600,000
Increasing Facility Usage and Revenue
Additional Revenue Streams
• Full-scale Motion Picture Presentation (requires projection and audio upgrades) • Parking Lot Events: Farmers’ Markets, Food Truck Events • Fee Increases: Haven’t raised Use Fees since 2018
• Recommend incremental increases over 3 years
• Box Office
• Sponsorships (Naming Rights, Seat Endowments, etc.)
• Non-theater Events: Wedding receptions, patio parties/receptions, etc.
Marketing
Operations Modality Options: Producing, Presenting, Rental Only (RBPAC modal), or Hybrid
Staff Recommendations
1. Continue current operating model: Rental-Only
2. Implement annual User (“rental”) Fee increases 3% per year for next 3 fiscal years
3. Explore possible parking lot events
4. Prepare BRR for potential cost and revenue associated with adding fullscale motion picture presentation capabilities
5. Continue incremental upgrade of Stage Lighting fixtures to LEDs
6. Prioritize completion of seat rehabilitation project and Uninterruptible Power Supply (UPS) for Emergency Egress Lighting. If funds are available, pursue other deferred maintenance projects.
7. Explore contracted marketing of RBPAC
Objective:
City Council│ April 1, 2025
Strategic Plan Goal 6: Enhance the Delivery of City Services Provide a report to the City Council on the status of Redondo Beach Performing Arts Center operations and ways to
maximize facility revenue.
Current Status: Fiscal
1 2 3 4 5 6 7 8 9 10 11 12
2023-24 Rev 59,482. 29,562. 30,527. 48,568. 72,120. 119,734 111,439 81,874. 135,892 97,691. 98,906. 127,957 2022-23 Rev 62,873. 35,601. 22,055. 50,057. 60,003. 99,519. 55,920. 78,373. 93,111. 134,559 116,928 102,200 2021-22 Rev 28,656. 25,997. 31,746. 49,695. 27,628. 38,534. 58,481. 63,610. 52,279. 80,082. 121,592 103,393 2019-20 Rev 55,408. 75,837. 35,880. 53,450. 63,884. 142,643 83,558. 86,564. 21,684. 0.00 100.00 0.00 2018-19 Rev 90,742. 78,792. 60,220. 68,879. 72,588. 130,731 68,515. 54,034. 104,475 111,221 120,588 77,259.
0.00 20,000.00
40,000.00
60,000.00
80,000.00
100,000.00
120,000.00
140,000.00
160,000.00
Redondo Beach Performing Arts C enter - 5 Year Monthly Revenue Comparison 2023-24 2022-23 2021-22 2019-20 2018-19 July 59,482.29 62,873.00 28,656.56 55,408.71 90,742.19
August 29,562.88 35,601.51 25,997.16 75,837.68 78,792.60 Sept 30,527.55 22,055.50 31,746.88 35,880.82 60,220.73
Oct 48,568.19 50,057.38 49,695.82 53,450.96 68,879.58
Nov 72,120.46 60,003.47 27,628.34 63,884.17 72,588.31
Dec 119,734.75 99,519.01 38,534.38 142,643.64 130,731.86 Jan 111,439.05 55,920.25 58,481.89 83,558.61 68,515.79
Feb 81,874.75 78,373.38 63,610.73 86,564.73 54,034.87
March 135,892.74 93,111.00 52,279.89 21,684.95 104,475.17 April 97,691.94 134,559.50 80,082.83 0.00 111,221.16
May 98,906.78 116,928.13 121,592.13 100.00 120,588.93
June 127,957.02 102,200.00 103,393.38 0.00 77,259.71
TOTALS 1,013,758.40 911,202.13 681,699.99 619,014.27 1,038,050.90 Redondo Beach Performing Arts Center
5 Year Monthly Revenue Comparison
2019-20: Theater Closed March 20 - June 30, 2020 Due to COVID-19 Pandemic 2020-21: Theater Closed Entire Fiscal Year Due to COVID-19 Pandemic