PUBLIC OPINION SURVEY ON THE
CITY’S COMMERCIAL RETAIL
CANNABIS REGULATORY PROGRAM
City Manager’s Office
August 12, 2025
OUTLINE
1. Background
2. Proposal
3. City Council Participation
4. Recommendation
2 BACKGROUND
• March 2025: City Council adopted 3 ordinances to codify the Commercial Retail Cannabis (CRC) Regulatory
Program
• July 1, 2025: City Council considered initiating the Permit Application Process and releasing a Request for CRC
Applications (RFA)
• City Council directed staff to engage a public opinion research firm to survey residents before reconsidering releasing the RFA 3 PROPOSAL OPTIONS
• City solicited a proposal from Fairbanks, Maslin, Maullin, Metz & Associates, Inc. (FM3)
• Firm used for public opinion work for Measure FP
• Survey to include Phone and online interviews
• English and Spanish
• 15 minutes on average
4 Survey # Registered Voters Residents (Ages
18+)
Margin of Error
400 $31,500 $34,750 +/- 4.9%
500 $34,750 $38,750 +/- 4.4%
CITY COUNCIL PARTICIPATION
5 PARTICIPATION LEVEL ROLE
FULL • Proposes topics
• Assists with drafting questions
• Reviews final questionnaire
MODERATE • Provides general parameters
• Reviews drafted questionnaire
MINIMAL • Provides input on general
goals/parameters
• Delegates work to City staff and FM3
NONE • FM3 independently develops survey with
input from City
• No City Council review
RECOMMENDATIONS
1. Direct Staff to prepare a Contract with FM3 to
Survey 500 residents for a total cost of $38,750
and a corresponding Budget Resolution
2. Provide direction on the City Council’s desired
level of participation for preparation of the
survey questions
6