VETERANS HISTORIC LIBRARY
Concessionaire Agreement with
Made by Meg
October 7, 2025
VETERANS HISTORIC LIBRARY
2 • 11,400 square foot landmark building.
• Listed on the National Register of Historic Places.
HISTORY
3 1930 - 1991
Served as the City’s main library. The
facility was closed due to seismic
damage from the Sierra Madre
earthquake.
1991 - 1995
City repurposed the former
Main Library building as a
banquet and special events
center, renaming it the
Veterans Park Community
Center.
1995
City issued an RFP for
facility catering and
management operations.
1996
Spectrum Holding Company,
Inc. awarded contract for
operation of the facility.
2013
Contract with Spectrum
Holding Company, Inc. is
renewed.
1930 1940 1950 1960 1970 1980 1990 2000 2010 2020
2020
Contract with Spectrum Holding, Inc.
expired.
Facility has remained closed since the
pandemic.
HISTORY
4 JANUARY 2022
DRAFT RFP
Presented to City Council,
mirroring Spectrum Catering
partnership.
City Council requested public
outreach to determine how to
utilize the space.
FEB. – JUNE 2022
COMMUNITY OUTREACH
conducted, including
community survey, two open
house events, and multiple
discussions with Rec. & Parks
and Public Arts commissions.
JULY 2022
UPDATED RFP
City Council directed staff to
issue an updated RFP that
follows a different model,
allowing the City and
residents more use of the
facility, incorporates the City’s
history and the arts, utilizes
the outdoor space, and
includes a café.
OCT. - DEC. 2022
UPDATED RFP RELEASED
Two responsive proposals
were received.
OCTOBER 2023
CONCESSIONAIRE PRESENTATIONS
City Council heard presentations
from both prospective vendors
and requested both to respond
with supplemental information
regarding café components,
community collaborations, facility
renovation details,
shared-use model, and a
proposed parking plan.
FEBRUARY 2024
NEGOTIATION AUTHORIZATION
City Council authorized staff to
commence concessionaire
agreement negotiations with
Made by Meg.
2022 2023 2024
PROPOSED AGREEMENT TERMS
5 Term Length 10 years, expiring on October 6, 2035, with an option to extend two additional five-year terms.
Café Required for public access a minimum of four hours daily, from Wednesday through Sunday.
Exterior Use North and west lawns on a limited basis.
City would have exclusive use of the north lawn for select events and activities, when available.
City Use of Facility May be reserved by the City up to two years in advance at a reduced rate.
City use shall not exceed 14 consecutive days or 45 total days per year.
Cultural Commitments MBM will organize and present at least four rotating art and historical exhibits annually; host community-focused events; and an opening day celebration.
Parking Management
Plan MBM would coordinate valet, shuttle service, or off-site parking coordination.
PROPOSED AGREEMENT TERMS
6 Facility Improvements MBM will invest $866,000 into facility improvements, including interior ADA improvements.
City would undertake exterior ADA improvements.
Concessionaire
Improvement Credit
Up to $325,000 across the first two years of Percentage Rent payments would be credit to MBM to help offset upfront investment.
Facility Upkeep and
Maintenance
MBM would solely maintain the facility for a $3,500 monthly credit towards the Percentage Rent payment.
Ongoing Facility
Improvement Fund
1% of MBM’s net annual sales would fund ongoing facility improvements once certain thresholds are met.
Marketing 2.5% of MBM’s net annual sales would fund marketing, advertising, and social media outreach.
PROPOSED AGREEMENT TERMS
7 Minimum Annual Rent
Paid at beginning of each quarter
Annual Quarterly
Year 1 $125,000 $31,250
Year 2 $150,000 $37,500
Year 3 $175,000 $43,750
Year 4 $200,000 $50,000
Year 5 $220,000 $55,000
Year 6 $240,000 $60,000
Year 7 $260,000 $65,000
Year 8 $280,000 $70,000
Year 9 $300,000 $75,000
Year 10 $320,000 $80,000
Percentage Rent
Paid at end of each quarter when greater than
Minimum Rent
15% of gross catering and café sales
+
15% of gross venue rental fees
+
15% of gross production charges
+
15% of gross event equipment and
accessories rentals
Concessionaire Improvement Credit,
Major Facility Systems Credit, and
Equipment Replacement may be applied
to this rental installment.
Rent – paid quarterly in two installments, upon reopening the facility, including:
PROPOSED AGREEMENT TERMS
8 Quarter 1
Item January February March Total Revenue % Rent Owed
Event Food and Beverage Sales $60,000 $105,000 $85,000 $250,000 15% $37,500 Venue Rental Fees $50,000 $85,000 $75,000 $210,000 15% $31,500 Event Equipment and Accessory Rentals $8,000 $12,000 $10,000 $30,000 15% $4,500 Event Prod Charge $27,000 $38,000 $30,000 $95,000 15% $14,250 Total $87,750
Minimum Rent to City (prepaid) -$31,250
Total Percentage Rent to City $56,500
Major Facility Management Credit ($3,500/mo.) -$10,500
Percentage Rent to City* $46,000
*Years 1 and 2, this will be applied towards the $325,000 Facility Improvement Credit
FACILITY IMPROVEMENTS
9 MBM Improvements
• Interior of the facility including carpet replacement, painting throughout, restroom upgrades, and full upgrade of the kitchen.
• Critical interior ADA improvements
City Improvements
• Exterior ADA improvements, estimated at $1 million, including:
• Main entrance, which will include installation of an accessible ramp • Replacement of the western exterior stairwell
• Improvements to the north entrance and adjacent parking lot. • Facility improvements completed through the CIP include:
• Installation of a new roof
• Service and necessary upgrades to the elevator and HVAC systems • Interior cleaning including vents, windows, and skylights • Full window replacement (in progress)
FACILITY IMPROVEMENTS
10 Completed by June 30, 2026 (assuming no construction or permit delays) • Opening Day Celebration will be held no later than December 31, 2026.
FISCAL IMPACT
11 EXPENSES
Funding for the City’s improvements include:
• Measure A - exterior ADA Improvements
• CIP – window replacement
REVENUE
Minimum revenue over the initial ten-year term = $2,270,000 + Percentage Rent
RECOMMENDATION
12 Approve proposed concessionaire agreement with Made by Meg for the Veterans Historic Library facility