King Harbor Gateway
Sign Design Discussion
& City Flag Update
City Manager’s Office
November 4, 2025
OUTLINE
1. Overview
2. King Harbor Gateway Sign Design Options
3. City Flag Update
4. Recommendation
2 OVERVIEW
• September 16, 2025
• City Council approved design services agreement for
King Harbor Gateway Sign
• October 7, 2025
• City Council approved city flag update
• November 4, 2025
• King Harbor Gateway Sign design options for City
Council’s consideration
• City Flag and Pennants design update
3 KING HARBOR GATEWAY SIGN
4 • Iconic sign
since 1960s
• Due for
refurbishment
• Funding
available in CIP
Budget
KING HARBOR GATEWAY SIGN
OPTIONS #1 -2
5 1 2
• ORIGINAL TEXT IN CURRENT BLUE
• NEW CITY LOGO IN FULL COLOR WITH RING
• SIGNAGE IN CURRENT BLUE
• ORIGINAL TEXT IN CURRENT BLUE
• NEW CITY LOGO IN FULL COLOR WITH CITY AND
STATE
• SIGNAGE IN CURRENT BLUE
KING HARBOR GATEWAY SIGN
OPTIONS #3 -4
6 3 4
• CITY BRANDING FONT STYLE IN CURRENT BLUE
• NEW CITY LOGO IN FULL COLOR, NO RING
• SIGNAGE IN CURRENT BLUE
• CITY BRANDING FONT STYLE IN BLACK
• NEW CITY LOGO IN FULL COLOR WITH RING
• SIGNAGE IN CURRENT BLUE
KING HARBOR GATEWAY SIGN
OPTIONS #5 -6
7 5 6
• CITY BRANDING FONT STYLE IN CURRENT BLUE
• NEW CITY LOGO IN CURRENT BLUE, NO RING
• SIGNAGE IN CURRENT BLUE
• CITY BRANDING FONT STYLE IN CITY BRANDING
BLUE
• NEW CITY LOGO IN CITY BRANDING BLUE, NO
RING
• SIGNAGE IN CITY BRANDING BLUE
KING HARBOR GATEWAY SIGN
OPTION #7 - 8
8 7
• CITY BRANDING FONT STYLE IN CITY BRANDING BLUE
• NEW CITY LOGO IN FULL COLOR, NO RING
• SIGNAGE IN CITY BRANDING BLUE
• KEEP ORIGINAL LOGO
• UPDATE SIGNAGE IN CURRENT BLUE
8 KING HARBOR GATEWAY SIGN
LOWER SIGN LANGUAGE
9 PROPOSED LANGUAGE
PIERS, HOTELS, RESTAURANTS, SEASIDE LAGOON, MARINAS
ADDITIONAL LOWER SIGN OPTIONS:
• FISHERMAN’S WHARF
• SPORT FISHING
• BOAT/WATERCRAFT RENTAL
• INTERNATIONAL BOARDWALK
PROJECT TIMELINE
• November/December 2025
• Bidding process for manufacturer/installer and
painting contractor
• Early 2026 - Mid 2026
• Schedule may vary based on weather
• Intermittent closure of left turn lane at Anita St. and PCH
• Stellen Design LLC will be involved throughout the
process
10 CITY FLAG UPDATE
11 • Design • Central Logo • Multi-colored
pennants for
International
Boardwalk
• Include CA
State Flags on
all City
maintained flag
poles
RECOMMENDATION
Provide direction to staff on the following:
1. Design selection for King Harbor Gateway Sign
2. Lower sign language
12