Redondo Beach Tourism
Marketing District
Annual Report
September 2024 - August 2025
Redondo Beach Tourism Marketing
December 2, 2025
2 Category % Collections Carryover Delayed
Remittance Total
Sales & Marketing 87% $442,415 $443,471 $131,691 $1,017,577 Administration &
Operations 10% $50,852 $50,973 $15,137 $116,962
Contingency / Reserve 3% $15,255 $15,292 $4,541 $35,088 Totals 100% $508,522 $509,736 $151,369 $1,169,627
FY 24/25 Actual
The cost of providing improvements and activities for FY24/25 is consistent with the Management District Plan. The total budget for FY24/25 was $508,522 in collections, $509,737 in carry over from the previous year, and $151,369 in delayed remittance of FY23/24 RBTMD assessment funds. The total budget for 2024-2025 was $1,169,627. The categorical breakdown is below. All budget category allocations are within the authorized fifteen percent (15%) adjustment of the total budget from the prior year.
Year End Financials: FY 2024-2025
Executive Overview
Redondo Beach Tourism’s FY 2024-2025 Accomplishments Reflected a Continuation of the Board’s Primary Objectives:
• High Level Placemaking & Brand Identity Marketing to Support Awareness Around Redondo Beach Hotels • 60,000+ Booking Engine Searches for Redondo Beach Hotels. Over 25% increase versus FY23/24 • Strategic Outreach through Integrated Digital Platforms, Targeted FAM Trips, Web Engagement & Select Sponsorship Opportunities • 418,986 Users & 462,431 Sessions on RedondoBeachTourism.com (Both +10% YoY) • FY 2024-2025 Efforts Also Included: • New Photo & Video Assets: Family Shoot + Friends Shoot • 9 New Tactical and Targeted Ad Campaigns
• Continue Geographic Focus on Select Western “FLIGHT” Markets and Two-Hour Drive Markets • Improved Performance Marketing Metrics
3 FY 2024-2025 Media Expenses
4 Google AdWords/Search: $111,565
Facebook, Instagram, TikTok: $160,300
Display Ads (GDN): $11,445
PMAX: $61,625
DOOH: $56,750 (4 Markets)
CTV/Programmatic Ads: $72,635
Social Influencer: $30,000
Expedia: $93,500
Booking.com: $15,000
Booking Engine Activity & ROI
5 TOTAL BOOKING ENGINE PREVIEWS
64,396 (+27.7% vs FY24)
• Total Add to Carts: 2,842
• Total Orders/Bookings: 47
• Total Room Nights: 110
• Total Revenue: $43,427.26
Specific Hotel Page Visits
● Shade: 18,018 (+40.2%)
● Redondo Beach Hotel: 8,351 (+10.6%)
● Portofino: 7,404 (+11.1%)
● Sonesta: 5,786 (+22.8%)
● Hilton Garden: 4,987 (+20.3%)
● Residence Inn: 4,089 (+22.7%)
● Homewood Suites: 3,382 (+27.1%)
● Best Western Galleria: 3,285 (+33.9%)
● Ramada Limited Inn: 2,873 (+26.5%)
● Best Western Plus: 1,627 (-16.6%)
Marketing Campaigns
6 In August, we evolved our positioning strategy from one that was solely location-driven to one that is also action- oriented, designed to better inspire and convert travelers to heads-in-beds.
Whereas “Center of All Things LA” does a great job of
presenting Redondo Beach as a destination in close
proximity to everything - it lacks the primary call-to-action we want travelers to do - Stay overnight in Redondo Beach.
Shifting to a message of “Stay Redondo Beach, Play All of LA” provides both place and purpose. We want travelers to go beyond discovering Redondo Beach - we want them to
book hotel stays in Redondo Beach.
This shift allows us to maintain the strength of our
geographic identity while directly encouraging behavior that drives increased visitation and overnight stays.
7 Strategic Shift in Messaging
Over 8 Days of Photo & Video Shoots.
All imagery and video content owned with unlimited usage by the City of Redondo Beach. 8 New Creative Assets
Over 8 Days of Photo & Video Shoots.
All imagery and video content owned with unlimited usage by the City of Redondo Beach. 9 New Creative Assets
10 Website Reskin and Content Creation
11 Paid Search, Pmax, Demand Gen & GDN
Total Impressions: 5,842,343
Total Clicks: 387,856
12 Paid Social, TikTok, DOOH Ads*
*Digital Out of Home: Billboards, malls, airport screens, etc.
Total Impressions: 3,092,798
Mobile Retargeting Impressions: 1,117,464
13 Interactive Display Ads
Before:
After:
Before:
After:
Before: After:
Total Impressions: 5,849,293
Total Clicks: 10,276
14 Expedia Partnerships
Average Campaign Investment: $ (x3, $
total)
Average Bookings per Buy: $ ($ total)
ADR (Average Daily Rate) Average per
Campaign: $
RN (Room Nights) Average per Campaign:
( total)
LOS (Length of Stay) Average per
Campaign:
15 Current Active Social Campaigns
16 Organic Social Media
17 Top Performing Organic Posts
Facebook’s Top Performers: Instagram’s Top Performer:
Reach:
42,899
Interactions:
1,912
Reach:
56,231
Interactions:
1,178
Reach:
54,795
Interactions:
899
Reach:
5,257
Interactions:
564
18 Social Media Influencers
19 BeachLife Partnership
The 4-month promotional
campaign (Jan-Apr ‘25)
included 3 newsletters each
with over 25K opens per
blast, :15 second onsite
video loop at festival,
organic posts and multiple
links on Beachlife website to
RBT hotel booking page.
20 FY 25/26 Projections
The cost of providing improvements and activities for FY25/26 is consistent with the Management District Plan. The anticipated total budget for FY25/26 is $725,000 in anticipated collections, $509,738 in estimated carry over from the previous year, and $179,147 in estimated delayed remittance of FY24/25 RBTMD assessment funds. The projected total budget for 2025-2026 is $1,413,885. The categorical breakdown is below. All budget category allocations are within the authorized fifteen percent (15%) adjustment of the total budget from the prior year.
Projected Financials: FY 2025-2026
Category % Collections Carryover Delayed
Remittance Total
Sales & Marketing 87% $630,750 $231,505 $155,859 $1,018,114 Administration &
Operations 10% $72,500 $185,164 $17,914 $275,578
Contingency / Reserve 3% $21,750 $93,069 $5,374 $120,193 Totals 100% $725,000 $509,738 $179,147 $1,413,885
Next Steps and FY 2025-2026
Planning & Objectives
21 22
Next Steps and FY 2025-2026
Market Outreach
● Targeted strategies to drive occupancy to Redondo Beach, while also pulling away from immediate competitive markets: DTLA, Marina del Rey / Santa Monica, LAX Corridor, Long Beach
● A continued growth into secondary markets to expand opportunities for transient and group bookings: Phoenix, Las Vegas, San Diego, Santa Barbara 23 Next Steps and FY 2025-2026
Communication & Media Strategy
● Focus on increasing Redondo Beach within AI Visibility:
○ Optimization of web (consistent messaging, blog entries, FAQ, etc) ○ Up to four national Press Releases & outreach: Sports (World Cup/Super Bowl ‘27/Olympics), Family Vacations, Weekend Getaways & Unbeatable Weather ○ Expand Redondo Beach presence on Reddit, Quora, Google Reviews & other social media platforms
● An increased focus on dynamic AI oriented ad platforms such as Google’s Performance Max will Increase in Budget Allocation
● Minimum Three Social Media Influencer Trips for Key Markets and Demographics will be Coordinated and Executed
24 Next Steps and FY 2025-2026
Creative Positioning
● Creative positioning with a focus on Redondo Beach “Stay Redondo Beach, Play All of LA” highlighting Redondo Beach is the best place to stay overnight when visiting LA - offering LA’s premiere coastal hotel offerings for all budgets and family demographics
● Tactical campaigns around Extreme Weather, Popular Regional Events (ex World Cup), and Business Travel will all be deployed
25