DEPARTMENT O
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C o m m u n i t y
S e r v i c e s
City of Rialto
Festival and Parade Event Evaluation
January 11, 2021
Background
• Holiday event that was a multiple day event
• 2018 Night Parade and merged the events
• Free Safe Family Friendly event
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C o m m u n i t y
S e r v i c e s
Event Marketing and Notifications
DEPARTMENT O
F
C o m m u n i t y
S e r v i c e s
Event Review
• No safety incidents to report
• 49 Parade Entries
• 31 Vendors for Vendor Lane
• Variety ofActivities
• Ice-Skating Rink
• Event Marketing
DEPARTMENT O
F
C o m m u n i t y
S e r v i c e s
2021 Event Parade Route
DEPARTMENT O
F
C o m m u n i t y
S e r v i c e s
Event Challenges
• Limited Planning time
• Parade Route Creation to work well with event site
• Light Tower rentals and last-minute cancellations
• Unforeseen Cost increases
• Inability to secure all the desired event elements
DEPARTMENT O
F
C o m m u n i t y
S e r v i c e s
Event Recommendations
• Change event date if interested in a bigger tamale
festival presence
• Purchase light towers
• Ice-Skating Rink and other options
• Ice-Skating Rink-Special Event Committee
Location Recommendations
• Work with SCE to install proper power on site
DEPARTMENT O
F
C o m m u n i t y
S e r v i c e s