Civic Solutions
Attract the Best Fit Retailers for your District
“True” Trade Area showed that customers to businesses had higher incomes than nearby residents, enabling them to tell a more attractive story to developers. ●Create a target list of ‘best
fit’ retailers.
●Attract businesses with
data-driven pitches.
●Support Local Business by
reducing cannibalization.
Reveal Effectiveness of Marketing EffortsShowed effectiveness of Marketing Efforts to attract visitors from further distances, driving Sales Tax in Downtown.
●Measure weekday vs.
weekend visitation.
●Optimize marketing to
new areas outside the city.
●Correlate visitation with
historic sales tax records to
be able to measure ROI of
marketing efforts.
●source Downtown Austin Alliance
Reveal true value of local attractions.Lone Tree Arts Center showed itself to be a Regional Destination drawing more than 10% of visitors from ‘home locations’ in 5 States.
●Reveal expansive draw of
the local arts center.
●Understand how to
optimize marketing efforts
based on home locations
and percent of visitors.
Optimize and Measure Local Events
Open Streets, Restaurant Week, Music Festivals, Conventions and Conferences. ●Boost Turnout with Targeted
Marketing.
●Reveal Visitor Preferences for
retail, dining, apparel etc.
●Attract Sponsors and Vendors
with data about visitor consumer
preferences.
●Conduct Post-Event Analysis:
length of stay, peak time, visitor
income levels, routes traveled.
Places visited.
●Correlate events with visitation
to local businesses.
Discover changes to a district over time
How has COVID impacted the composition of residents, visitors, and employees? ●How has the population
living, working, and visiting
your district changed?
●Reveal brand and shopping
preferences of new
population.
●Optimize retail mix to align
with current residents,
visitors, and employees.
Leakage Analysis Learn where Residents, Visitors, and Employees shop outside your City or District Boundary ●Know where residents, visitors, and
employees are shopping outside of your
district.
●Estimate the Sales Revenue and Tax
you’re missing.
●Create a Targeted list of retailers to
recruit to your city, and share Placer
data with them to tell the most
compelling story.
Optimize Resource Allocation
Predict the best way to allocate resources for marketing, cleaning, safety, and district promotion.
During the peak of COVID in 2020, stakeholders voted to ‘end’ the assessment for the Tourism Overlay Zone.
By Mid 2021, Staff was able to show that visitation to the Tourism Overlay Zone was trending toward pre-pandemic
numbers, and the Board re-authorized the assessment to fund increased tourism operations.
“Bottom line, we had the analytics to demonstrate the compelling case that Board members needed in order to make the difficult decision to re-start the assessment.”
COVID Recovery
Retail and Tourism Recovery
Data for every BID, District,
Downtown, City.
●Identify economic impacts and
areas for new investments.
●Support local businesses.
●Measure the performance of your
investments.
●Report on progress.
Get your Recovery Score: Hundreds of BIDs and Downtowns are preloaded at Placer.ai/Square Comply with ARPA funding
Monthly Reports
Snapshot of City, County, or District performance.
Visitation, Trends, Retail, Restaurants, Hotels, Office
Unique Points of Interest customized by client
●Clients receive monthly report in their Inbox on the first of each month.
●Share Data with Local Business and Property Owners
●Inform State of the District, State of the City, and
communication with partners, boards, and stakeholders.
●Leverage data for funding, grants, and to tell the most compelling story to your partners.
Thank you!
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