2021 Richmond
Community Survey
Results
1 Richmond City Council
January 11, 2021
Uses of Survey Results
2 2
Inform
budget, land
use, strategic
planning
decisions
Measure
government
performance
Analyze
Change over
time
Monitor
trends in
resident
opinion
Results can
be used to:
8,200
Mailers
453
Responses
(6%)
3 4.6% margin of error
Ratings based on
respondents that
answered questions
Community
demographics play a role
in survey response rates
Data statistically
weighted
Information based on
positive ratings
Random Sample
Survey
Open Participation Survey:
418 Responses
Outreach
8,200 mailers
Emails
CM Weekly Reports
KCRT
Website
Social Media
Flyer distribution/postings
Community-based and Business Leaders
Neighborhood Councils
4 5
0.06 0.12
0.13 0.28
0.31 0.49
0…
0.23 0.13
0.23 0.33
0.51 0 0.1 0.2 0.3 0.4 0.5 0.6
AMERICAN INDIAN/ALASKAN NATIVE
OTHER
ASIAN/PACIFIC ISLANDER/ASIAN OR INDIAN
BLACK/AFRICAN AMERICAN
SPANISH, HISPANIC OR LATINO
WHITE
Percentage of Respondents
Ethnicity
Open
Survey Respondent Demographics
Random vs Open Survey %
Highlights
Positive Trends: Improvements in numerous services from 2007 to 2021
Safety is a focus area for Richmond
Economy is also an area of opportunity for the City
Government performance ratings and resident
engagement have declined over time
Received “lower” ratings when compared to national
benchmark
6 Positive Trends
Community
Characteristics
2007 2009 2011 2013 2015 2017 2019 2021
Overall quality of life 17% 18% 21% 30% 31% 32% 38 % 32% Place to live 20% 25 32% 36% 41% 47% 47% 39%
Neighborhood 50% 50% 59% 53% 57% 62% 65% 62%
Place to raise children 9% 12% 13% 14% 19% 24% 26% 26%
Place to retire 15% 18% 17% 27% 28% 32% 31% 24%
Overall appearance 8% 14% 18% 18% 17% 15% 17% 12%
7 Rating service as either “good” or “excellent”
Richmond – Live, Work, Play
8 Positive Ratings 2007 2019 2021
Recommend Richmond 41% 62% 63%
Remain for Next 5 Years 60% 77% 75%
9 9
Safety
Overall: % excellent or good
Neighborhood: % very or somewhat safe
Overall feeling
of safety
Safe in
Neighborhood
2021
2019
74%
73%
19%
24%
10 10
Percent “excellent” or “good”
Employment Opportunities 21%
New Development in
Richmond 28%
Overall Quality of Businesses
and Service Establishments 26%
Shopping Opportunities 17%
Economy
Economic Development 21%
30%
27%
17%
15%
12%
2019 2021
19%
10%
13%
23%
25%
2007
Overall Image or Reputation
Cost of Living
13%4%
NA 26% 21%
9%
Government & Participation
Rating service as either “good” or “excellent” 2007 2019 2021 Welcoming resident involvement 41% 37% 23%
Overall direction that Richmond is taking 27% 37% 25%
Services provided by City of Richmond 17% 36% 30%
The value of services for the taxes paid 18% 24% 15%
Openness and acceptance 37% 56% 47%
Opportunities to participate in community
matters
37% 48% 32%
Opportunities to volunteer 35% 55% 45%
Attend special events & festivals NA 46% 18%
Social events and activities 21% 31% 24%
11 Top Issues to Address in Next 2 Years
• Reducing Crime
88%
• Improving City’s Financial
Stability
84%
• Providing Quality Affordable
Housing
80%
• Addressing Blighted
Properties
80%
• Increasing Economic
Development Activities
79%
• Improving Environmental
Quality
79%
12 Further Analysis
13 NCS Report on Tableau
14 Comparison Information
Race/
Ethnicity
Sex
Area
National
Bench-
marks
# Years
Housing
Age
15 Next Steps
Make Results Accessible
Include Results in City Documents
Make Presentations
Additional Surveys
Further Analysis
Session with NRC staff
16 Thank You
http://www.ci.richmond.ca.us/1871/
Community-Surveys
17