February 1, 2022
Library and Community Services
DATE: February 1, 2022
TO: Mayor Butt and Members of the City Council
FROM:
LaShonda White, Interim Director of Library and
Community Services
Ranjana Maharaj, Deputy Director Community Services
Department-Recreation
Joe Leach, Director of Public Works
Stephanie Ny, Associate Administrative Analyst
Subject:
Approval of the Juneteenth Freedom Mural Project and
Resolution of Intent to Rename
FINANCIAL IMPACT: Richmond Neighborhood Coordinating Council, serving as the fiscal sponsor of Pullman Neighborhood Council,
was awarded a Love Your Block Mini-Grant in the
amount of $9,775 from the Community Services
Department and City Manager’s Office, Economic
Development. 90 percent of the funds ($8,797.50) were
distributed in June 2021, and the remaining 10 percent
($977.50) will be distributed upon submission of a
complete final report package in June 2022 (01250051-
400815 2GI01).
Public Works staff has indicated that the financial impact to the general fund is $1,960 (01234431 – 400031).
PREVIOUS COUNCIL
ACTION:
(List all dates items were heard or
council action took place)
Click or tap here to enter text.
AGENDA
REPORT
February 1, 2022
STATEMENT OF THE
ISSUE:
Approve the Juneteenth Freedom Mural project at the
South 37th Street Underpass and rename South 37th St
Underpass to Juneteenth Freedom Underpass in
alignment with the Juneteenth Freedom Mural project.
RECOMMENDED ACTION:
APPROVE the Juneteenth Freedom Mural Project at the
South 37th Street Underpass; ADOPT a Resolution of
Intention to rename the South 37th Street Underpass to
Juneteenth Freedom Underpass; and SCHEDULE a
Public Hearing for February 15, 2022 – Library and
Community Services Department (LaShonda
White/Ranjana Maharaj/Stephanie Ny 510-620-6523).
DISCUSSION:
At the November 3, 2021, regular meeting of the Recreation and Parks Commission, the commission recommended the approval of the Juneteenth Freedom Mural concept design at the South 37th Street Underpass. At the December 1, 2021, regular meeting of the Recreation and Parks Commission, the commission recommended the renaming of the South 37th Street Underpass to Juneteenth Freedom Underpass per the request of the Pullman Neighborhood Council. The renaming request would solely impact the underpass and not the street; therefore, the impact to safety, delivery services, and navigational routes is estimated to be minimal to post office and police and fire departments.
A public hearing has been scheduled for February 15, 2022, to consider renaming the South 37th Street Underpass to Juneteenth Freedom Underpass. Notification will be mailed to the properties and property owners within a 300-ft radius of the underpass.
Notification will be published in the West County Times which meets the requirement of posting 10 days prior to the hearing. The notice will also be sent to public safety departments and post offices in Richmond to allow for input on the impact to postal, police, and fire services.
Richmond Neighborhood Coordinating Council, serving as the fiscal sponsor of Pullman Neighborhood Council, received a Love Your Block Mini-Grant in the amount of $9,775 from the Community Services Department and City Manager’s Office, Economic Development to implement the Juneteenth Freedom Mural project. The Love Your Block Mini-Grant project implementation period is July 1, 2021 through May 31, 2022.
Love Your Block Mini-Grant
A resolution was approved by City Council on December 17, 2019, approving a solid waste Franchise Fee adjustment of a 7.5 percent increase to develop I Heart Richmond,
February 1, 2022
a campaign to support clean-up efforts related to the built environment and environmental quality. The funding can be used for: 1) Compliance and enforcement of local and state solid waste reduction and recycling laws; 2) Prevention of litter and blight; and 3) Improving overall environmental quality and health.
Through this funding, a total of $80,000 was allocated for the Love Your Block Mini- Grant Awards FY 2020-2022 grant cycle. The program was open to non-profit organizations with 501(c)(3) tax status and individuals and organizations utilizing a 501(c)(3) fiscal sponsor. Mini-grants would fund clean-up and beautification projects in the City of Richmond that would engage resident and community volunteers.
On February 2, 2021, City Council approved the Fiscal Years (FY) 2020-2022 Love Your Block Mini-Grant (LYB Mini-Grant) program guidelines, application, final report, and grant award agreement and authorized the City Manager or designee to administer grant award agreements and disburse grant funds upon selection of recipients.
The application cycle received 23 mini-grant applications, and a review panel selected 10 applications to receive Love Your Block Mini-Grant awards. Richmond Neighborhood Coordinating Council, serving as the fiscal sponsor of Pullman Neighborhood Council, was selected to receive $9,775 for the Juneteenth Freedom Mural project.
Juneteenth Freedom Mural
Per the Pullman Neighborhood Council, the Juneteenth Freedom Mural project “will help to beautify the Pullman Neighborhood by creating a colorful mural under the current 37th Street bridge/underpass which currently consists of bare concrete. The [South 37th St Underpass] is a main artery in the Pullman and Park Plaza Neighborhoods and thousands of cars, bicycles, and pedestrians utilize this route daily. In addition, the annual Richmond Juneteenth Parade utilizes this underpass as part of the route to the festival in Nicholl Park each June. Currently, there is nothing commemorating the Juneteenth Family Day Parade and Festival in Richmond and this mural can help celebrate, elevate and promote the visibility of one of Richmond’s unique events as well as beautify the neighborhoods.”
Pullman Neighborhood Council worked with Bay Area muralist Desi Mundo of the Community Rejuvenation Project to aid residents in the design and painting of the mural. Residents brainstormed concept ideas, reviewed designs, and finalized the concept design.
The mural concept design was presented to the Public Art Advisory Committee on September 13, 2021, and approved by the Richmond Arts and Culture Commission on September 23, 2021. The mural concept design was additionally presented to and approved by the Recreation and Parks Commission on November 3, 2021.
February 1, 2022
Juneteenth Freedom Mural Location Details
The Juneteenth Freedom Mural will be located at the South 37th Street Underpass on South 37th Street between Chanslor Avenue and Ohio Avenue. The underpass has two structures: a northern structure with BART tracks on top and a southern structure that is part of the Richmond Greenway.
The mural will be located solely on the south face of the southern structure. It will be visible to northbound travelers on South 37th Street.
Juneteenth Freedom Mural Timeline
The project will be completed by May 31, 2022. Pullman Neighborhood Council is working closely with Community Services and Public Works staff to coordinate the project, including traffic control coordination and encroachment permits.
Honoring Jerrold Hatchett in the Juneteenth Freedom Mural The Juneteenth Freedom Mural honors the great contributions of long-time Richmond resident, activist, and organizer, Jerrold Hatchett, in spearheading and preserving the annual Juneteenth festivities. Jerrold worked for almost 50 years at Richmond’s own Sims Metal as a manager where he retired and continues to actively contribute to the citizens of Richmond and play a vital role in its future.
His advocacy recognized the Juneteenth celebration as a gem that showcases community, music, art, and culture by descendants of the Great Black migration from the rural south that happened in the 20th century. The parade honors the historic achievements of its ancestors and descendants by passing through the southside neighborhood, an area that was largely settled by Black Americans from the south coming to work during World War II. While many states have actively recognized Juneteenth as a major holiday, its presence in California went largely unnoticed. Jerrold helped keep the flame alive, and it is evident now what an important holiday it has become as it is now a federal holiday.
DOCUMENTS ATTACHED:
Attachment 1 – Resolution of Intent
Attachment 2 – Google Map of South 37th Street Underpass Attachment 3 – Juneteenth Freedom Mural concept design and general project information prepared by Pullman Neighborhood Council
Attachment 4 – Richmond Arts and Culture Commission Minutes from September 23, 2021
Attachment 5 – Recreation and Parks Commission Minutes from November 3, 2021 Attachment 6 – Recreation and Parks Commission Minutes from December 1, 2021
February 1, 2022
Attachment 7 – Application to rename South 37th Street Underpass to Juneteenth Freedom Underpass