November 1, 2022
Patricia Francisco, Ph.D.
RECRUITMENT STRATEGY UPDATE
Conduct Recruitment of 37 Police Officers
Lateral and Entry Level
SOCIAL MEDIA STRATEGY
MRG and CPS partnership with the City of Richmond
2 3
RECRUITMENT STRATEGY UPDATE
• Initiated Social Media Strategy on September 29, 2022 • Digital Ads below: https://www.joinrichmondpd.com/
4 RECRUITMENT STRATEGY UPDATE
• Digital outreach covers 50+ miles beyond the following areas:
Bakersfield Butte County
Colusa Fresno
Glenn Madera
Merced Modesto
Richmond Sacramento
San Joaquin Santa Clara
Stockton Tulare
5 RECRUITMENT STRATEGY UPDATE
POLICE
246,349
Impressions
178
Website Leads
$18.32
Cost Per Lead
1,597
Link Clicks
$3,260.12
Total Spend
15 Trainee Apps
3 Lateral/Grad Apps
7 Interviews
4 Conditional Offers /
Backgrounds
0 Hires
Campaign Results (9/29-10/23)
6 RECRUITMENT STRATEGY UPDATE
FIRE
FIREFIGHTER:
• Received over 700 applications via a Cal-Jac recruitment. • A band candidates were invited to interviews that spanned for entire week.
• 20 Highly-qualified candidates are invited to the Chief’s interview. • Successful candidates will be invited to participate in the Fire Academy scheduled for January.
SCHEDULED EXAMINATIONS
Promotional Battalion Chief – November 11,2022
Promotional Fire Engineer – January 2023
Promotional Fire Captain – February 2023
7 Any questions?
solutions-mrg.com
▪ Patty - [email protected] or
(949) 500-0436
NEXT STEPS……..