Taste
R E S T A U R A N T W E E K
E c o n o m i c D e v e l o p m e n t
C o m i s s i o n
Richmond
Taste of Richmond
In our May meeting and in our Subcommittee meeting, it was asked, “What is the economic impact that Taste of Richmond has for our small business restaurants in our city?”
We know that the festival brings an amazing turn out to whatever central location that we choose. However, are the people visiting those establishments?
Is the event providing long term support to the
restaurants currently serving the city of Richmond?
Taking the cost of business into
consideration.
Food is generally free for TOR, but there is
still costs associated to providing bites.
C o s t s v s . B e n e f i t s
Food costs, leases, and operations costs for food businesses have skyrocketed “post”-COVID 19' making participation in TOR a challenge for our businesses.
According to the National Restaurant Association, 88% of food operators are witnessing a food/operations cost increase significantly higher from 2019 with only an 8% menu cost increase.
13.2%
Whole Food Cost
Increase
15.1%
Labor Cost
Increase
Taste of
Richmond:
Restaurant Week
For a week, we make intentional efforts to promote as many Richmond restaurants as possible with events at selected restaurants, social media campaigns, dedicated website, local/bay area news coverage, and more.
As a collective, we have all voiced deep interest in supporting our residents and local businesses through various programs, policies, and changes we want to see in the city. This is an opportunity to facilitate and ignite a new way of doing business in the City of Richmond.
A week of Events & Promotions for our Food Businesses
Alignment to our goals.
I T T A K E S A
V I L L A G E Although we want to see more of
everything in our city, it is important to
set a tone for the support we will
provide to people that already make a
home here.
Support where it matters.
A restaurant is a place that people visit
to look for various kinds of food and
drinks. Restaurants usually also present
thei uniqueness.
Collaboration
Restaurant Buy-in
We want to curate a full marketing roll-out that includes social media, a dedicated webpage to the event, local news, city-wide collaborations, and more to spotlight our restaurants. The intention is to show full- support of our small businesses.
Marketing Campaigns
Events
The goal is to hold special events in the restaurants around the city of Richmond to encourage residents/visitors to know and patronize these spaces. We can have DJs, Chop it Ups (conversations with the restaurant owners), games, etc. to encourage community participation.
We have a lot of new places to be in Richmond, let’s get them into it.
We imagine building a bridge in business with different departments, the city council, nonprofits, and small business service provides to support this initative.
Collaboration is crucial to pull
this off.
T H E V I L L A G E
Youth will have the opportunity to support our efforts
in TOR:
• Project Management
• Content Creation
• Event Planning
• Marketing
• Social Media Management
• And More...
Project-Based Richmond Mainstreet has already gone
through the process to hire Youth Works
Students, so we would hire additional
Youth through them.
Hiring Youth
Contracted as the fiscal sponsor this year
and will continue to hold that role.
Fiscal Sposor
An opportunity to give our youth
the chance to contribute to their
Hometown in a big way.
Internships
Train the Village
Best of Richmond
In it’s first edition, we want to create a TOR Magazine (Digital/Hard Copy) that highlights eateries around the city including “Best of Richmond” winners. This book will contain advertising opportunities (revenue generation for the EDC), coupons for discounts, stories of owners, etc.
TOR Magazine
Richmond Chamber of Commerce has done an amazing job with “Best of Richmond” and we want to further incorporate that initiative into Taste of Richmond.
Event Details
• Early September (1st or 2nd Week)
• Monday - Sunday
• TOR Launch: Monday (Full Marketing)
• Potential Events: Tuesday, Thursday, Friday, Saturday, Sunday • Hardcopy/Digital Booklet Release: Week Before TOR
Everything presented is drafted and not set in stone.
Thank You
T A S T E O F R I C H M O N D