Cities Index.
Attachment 5 - Rideshare Response - UberRasier.pdf

Richmond City Council
July 2, 2024

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Attachment 5 - Rideshare Response - UberRasier.pdf
Meeting
July 2, 2024
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Richmond City Council
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Text extracted from the city's file for reading and search. Open the original on pub-richmond.escribemeetings.com. That file is the official record.

UberTransit
CityofRichmond
TransportationRideshare
RequestforproposalMay3, 2024
UberTransit

UberTransit
Tableofcontents
Section1- Proposal summary 1
Section2- Profileontheproposingfirm(s) 3
Section3- Qualificationsof thefirm 4
Section4- Workplanor proposal 11
Section5- Proposedinnovations 14
Section6- Project staffing 26
Section7- Proposal exceptions 30
Section8- Proposal cost sheet andrates 33
Proposer’sinformationform* 37
UberTransit
Section1-Proposal summary
TheCityofRichmondisseekingtoenhanceitstransportationnetworkthroughacomprehensiverideshareserviceaimedatimprovingparatransitoptionsandexpandingconnectivityforall residents,especiallythoseinRichmondandneighboringareaslikeNorthRichmond,El Sobrante,KensingtonandtheneighboringCityofMartinez.Theoverarchingobjectivesaretobridgethegapbetweentransithubsandresidential areas,encouragesustainablecommutingpracticesamonglocal employers,andfacilitatemoreaccessible,efficienttransportationoptionsthatcatertopeoplewithdisabilities.

HerearethekeyhighlightsanddistinguishingfeaturesofUber'sproposal fortheCityofRichmond'sTransportationRideshareprogram(s),emphasizingoursuitabilitytomeetandexceedthescopeofworkoutlined.

1. Extensivenetworkcoverage:Uber’sproposal leveragesanextensivenetworkofdriversacrossthetargetedservicearea,ensuringbroadgeographiccoverageandhighserviceavailability.Leveragingthisnetworkofdriverswhoarelocal communityresidentsthemselveswill catertoresidentsinRichmond,NorthRichmond,El Sobrante,Kensington,andotherapprovedpartsofWestContraCostaCountyandtheCityofSanMartinez.

2. Cost-effectiveness:Ourpay-per-performancecostmodel significantlyreducesthefinancial burdenontheCity.TheCitywill onlypayforridesthatareactuallytaken,withoutincurringanyupfrontcostsforlabor,vehicleacquisition,orongoingmaintenanceexpenses.Thismodel alignswiththeobjectivesofTaxMeasureJ,maximizingtheimpactoftaxpayerdollarsandreducingoverall operationalcosts.Additionally,thisenablestheCitytheflexibilitytopilotnewareaswithlimitedfinancialrisk.

3. Efficient deployment andoperation:TheUberplatformcanberapidlydeployedwithin6weeksofcontractexecution,thankstoourscalabletechnologyandstreamlinedprojectmanagementapproach.Ourteamstructure,includesanAccountManager,ProjectManager,andCustomerSuccessManager.Thisteamhasaproventrackrecordofswiftlylaunchingsimilarrideshareprojectson-timeandon-budget,andmanagingthemlong-term.

4. Enhancedmobilityandreducedcongestion:ByleveragingUber,wecansurfaceUberGreentoreducethegreenhousegasimpactsofyourtransportationsolutionsandofferfirst-mile/last-mileconnectionstotransithubswhichwillimproveyourfareboxrecoveryandreducevehiclemilestraveled(VMT)inthearea.Theseareall embeddedbenefitsoftheimprovedmobilitysolutionsthatUberTransitofferswhichalignswell withtheCity’sgoal ofreducingtrafficcongestionandloweringemissions.Furthermore,theseeffortshelpourproposal,fulfill themandatesoftheCommuterBenefitOrdinance,FirstMile/LastMileOrdinance,andRichmondFerrytoBridgeandCompleteStreetsOrdinance.

5. Customizableandflexiblesolutions:TheUberplatformincludesavarietyofself-serveback-endtoolsthatallowyourprogramadministratorsbothflexibilityandoversightoveryourrideshareprograms.SpecificallywiththeUberVoucherstool,programadministratorswill beabletocreateandmanagecustomizable CityofRichmond| TransportationRideshare 1
UberTransit
rideshareprogramssuchasthetargetpopulationandtheirspecificneedssuchasgeography,timeofday,andspendingcaps.ThisflexibilityensuresthattheservicealignsperfectlywiththeCity’sgoalsandtheuniqueneedsofitsresidents.

6. 24/7support andaccessibility:TheUberplatformisavailable24/7tousers.Uberofferscontinuoussupportavailablethroughmultiplechannelsincludingtheapp,website,email,andphone.Thisensuresthatbothagencyusersandridershaveaccesstoassistancewheneverneeded,enhancingusersatisfactionandstreamliningthecommunicationprocess.

7. Proventrackrecord:Uber’shistoryofsuccessful partnershipswithpublicagencieswithUberTransit,adedicatedteam,highlightsourcapabilitytohandletransportationprojectsatanyscaleanddelivertransformativeresultsontime.Ourcommitmenttocustomizedsolutions,operational efficiency,andsuperiorcustomersupportmakesusastrongcandidateforthispartnership.

Insummary,Uber'sproposal presentsacomprehensive,efficient,andinnovativesolutiontailoredtomeetthespecifictransportationneedsoftheCityofRichmondanditsresidents.BychoosingUber,theCitywill benefitfromapartnerwiththeexpertiseandtechnologytosignificantlyenhancelocal transportationinfrastructureandsupportsustainableurbanmobility.

Contactinformation:

ChrisMargaronisSeniorAccountExecutive,[email protected] LuciaPhanSeniorProgramManager,[email protected]
CityofRichmond| TransportationRideshare 2
UberTransit
Section2-Profileontheproposingfirm(s)
Sinceourincorporationin2010,theUberplatformhasprovidedmorethan42billiontripsaroundtheworld.Today,morethan5milliondriversaccessUber’stechnologyacrosstheglobe.Uberisapubliclytradedcompanythatemploysapproximately32,000peopleworldwide.

Uber'sdedicationtoenhancingpublictransportationextendsbeyondridesharingalone.In2015,Uberforgeditsfirstpublictransitpartnership,leadingtothecreationofUberTransit:aspecializedteamcommittedtocollaboratingwithtransitagencies,cities,publicinstitutions,andthird-partyoperatorstoenhancepublictransportationacrosscommunities.

Throughongoingpartnershipswithover80publicagencies,UberTransithasaproventrackrecordofimprovingpublictransportationecosystemsandpositivelyimpactingthelivesofindividualswhorelyonpublictransit.InadditiontoprovidingourpartnersaccesstoUber’sridesharenetwork,wealsoprovidetoolsandtechnologyintegrationsthatenabletransitagencies,third-partyoperators,anddemandresponsetechnologycompaniestoeffectivelyworktogether.

UberisproposingasthePrimeforthiscontractwithnosubcontractors.

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UberTransit
Section3-Qualificationsofthefirm
UberTransitpartnerswithover80publicagencies.Morethan25%ofthesepartnershipscomplementtraditional paratransitprogramswiththeUbernetworkofdriversandvehicles.BelowareourqualificationsrelativetotheCity’sneeds.Summariesforeachprojectareprovidedafter Attachment C. ATTACHMENTCSAMPLETABLEFORMATQUALIFICATIONSOFFIRMRELATIVETOCITY’SNEEDS ProjectName Client DescriptionofWorkPerformed
TotalProjectCost
PercentageofWorkFirmwasResponsibleFor
PeriodWorkwasPerformed ClientContactInformation
Catch-A-Ride MarinTransit
Rideshareservicestechnology
$180,000total contract value
~50% 2023-present
Name:RobertBettsTitle:DirectorofOperations&PlanningPhone:410.266.0855Email:[email protected] Didyourfirmmeettheprojectschedule(Circleone): YesNo
Giveabriefstatementofthefirm’sadherencetothescheduleandbudgetfortheproject: Uberlaunchedthisprogramontime,withinlessthansixweeks.Uber'spay-per-performancecostmodel enablestheagencytoefficientlymaximizeitsbudgetastheagencypaysonlyforthecostofridescompletedbyUber.Therearenocostsassociatedwithprogrammanagementorcapital/maintenancecostsassociatedwiththetechnology.

Access-On-Demand
Regional TransitDistrict,Denver
Rideshareservicestechnology
$11,344,175total contract value
~25% 2020-present
Name:Paul HamiltonTitle:SeniorManagerParatransitServicesPhone:303.299.2836Email:[email protected] CityofRichmond| TransportationRideshare 4
UberTransit
Didyourfirmmeettheprojectschedule(Circleone): YesNo
Giveabriefstatementofthefirm’sadherencetothescheduleandbudgetfortheproject: Uberlaunchedthisprogramontime,withinlessthansixweeks.Uber'spay-per-performancecostmodel enablestheagencytoefficientlymaximizeitsbudgetastheagencypaysonlyforthecostofridescompletedbyUber.Therearenocostsassociatedwithprogrammanagementorcapital/maintenancecostsassociatedwiththetechnology.

GuaranteedRideProgram
SolanaMobility
Rideshareservicestechnology
$40,000total contract value
~50% 2022-present
Name:LoreneGarrrettTitle:ProgramCoordinatorII,EmployerCommuterProgramPhone:707.399-3218Email:[email protected] Didyourfirmmeettheprojectschedule(Circleone): YesNo
Giveabriefstatementofthefirm’sadherencetothescheduleandbudgetfortheproject: Uberlaunchedthisprogramontime,withinlessthansixweeks.Uber'spay-per-performancecostmodel enablestheagencytoefficientlymaximizeitsbudgetastheagencypaysonlyforthecostofridescompletedbyUber.Therearenocostsassociatedwithprogrammanagementorcapital/maintenancecostsassociatedwiththetechnology.

MoveWC
CityofWestCovina
Rideshareservicestechnology
$50,000total contract value
100% 2022-present
Name:KellyMcDonaldTitle:PublicServicesManagerPhone:626.919.6966Email:[email protected] Didyourfirmmeettheprojectschedule(Circleone): YesNo
Giveabriefstatementofthefirm’sadherencetothescheduleandbudgetfortheproject: Uberlaunchedthisprogramontime,withinlessthansixweeks.Uber'spay-per-performancecostmodel enablestheagencytoefficientlymaximizeitsbudgetastheagencypaysonlyforthecostofridescompletedbyUber.Therearenocostsassociatedwithprogrammanagementorcapital/maintenancecostsassociatedwiththetechnology.

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UberTransit
RTC-UberRides
RegionalTransportationCommission,WashoeCounty
Rideshareservicestechnology
$200,000total contract value
~50% 2021-present
Name:Susi TrinidadTitle:ParatransitSpecialistPhone:775.332.2173Email:[email protected] Didyourfirmmeettheprojectschedule(Circleone): YesNo
Giveabriefstatementofthefirm’sadherencetothescheduleandbudgetfortheproject:Uberlaunchedthisprogramontime,withinlessthansixweeks.Uber'spay-per-performancecostmodel enablestheagencytoefficientlymaximizeitsbudgetastheagencypaysonlyforthecostofridescompletedbyUber.Therearenocostsassociatedwithprogrammanagementorcapital/maintenancecostsassociatedwiththetechnology.

CityofRichmond| TransportationRideshare 6
UberTransit
Programsummary
TheCatch-A-Ridepilotprogramservesasanenhancementtotheagency'slongstandingtaxi accessprogram.TailoredforMarinCountyresidentswhoareMarinAccessParatransitridersorMarinAccessFareAssistanceenrollees,thispilotaimstoassessthebenefitsofincorporatingUber,aleadingtransportationnetworkcompany(TNC),toenhanceserviceaccessibilityinavastandvariedregion.

ParticipantswhochooseUberhavetheopportunitytousetheUberapptoclaim30one-wayUbervouchersduringathree-monthperiod.Foreachtrip,ridersareresponsiblefora$5co-pay,whilereceivinga$20subsidytohelpcoverthetrip'scost.AsUberoffersonlycurb-to-curbservicewithinMarinCounty,thoseinneedofwheelchair-accessibletransportationhavetheoptiontoselectNorthBayTaxi asanalternative.

Sincetheinitiationofthepilotprogram,therehasbeenaconsistentmonth-over-monthincreaseinridership,accompaniedbyoverwhelminglypositivefeedbackfromparticipants.EarlyobservationssuggestthatridersoptingforUbertendtoembarkonlongerjourneys,averagingabout8miles,incontrasttothoseselectingtaxis,whogenerallyundertakeshortertripsofaround4miles.ThisdifferenceislikelyduetoUber'scost-effectivenessforlongerdistances.Despitehavingtheoptionfor30one-waytrips,themajorityofridersuseapproximately4tripsorfewereachmonth.Thispatternofusesuggeststhatridersareengagingwiththeserviceonanas-neededbasis,therebypreventinganypotential overuseoftheresourcesprovided.

Programsummary
Likemanytransitagenciesprovidingparatransitservices,theRegional TransitDistrict(RTD)faceschallengeswiththedemandforparatransitservicesoutpacingtheavailabilityofdedicatedvehiclesandoperators.Tomitigatethisissue,RTDincludesUberandothernon-dedicatedservicesinitsoperationstocomplementitsparatransitofferingsthroughtheAccess-on-Demandprogram.Thisprogrampermitseligibleriderstouseupto60one-waytripspermonth.RTDsubsidizesthefirst$25ofeachtrip'scost,withtheridercoveringanyadditional chargesviatheserviceprovider'spaymentplatform.TheprogramalsoincludesotherserviceproviderssuchasLyft,zTrip,andMetroTaxi,therebybroadeningtherangeoftransportationoptionsforriders.

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UberTransit
ThepartnershipbetweenRTDandUberhasnotablyimprovedtheefficiencyandeffectivenessofRTD'sparatransitservices.Byprovidingriderswithoptionsfornon-dedicatedservice,RTDhasmanagedtoalleviatethedemandonitsfleetofdedicatedwheelchair-accessiblevehicles(WAVs),therebyenhancingtheon-timeperformance(OTP)acrossitsparatransitservice.

Thisservicedeliverymodel,knownasthe"Rider’sChoice,”hasledtoseveral significantbenefits.Earlyoutcomesincludeasubstantial reductionincosts,withtheaveragecostperpassengertripdecreasingfrom$58tolessthan$20.Additionally,byexpandingtheserviceareaandintroducingmoreflexible,on-demandoptions,RTDhasgreatlyimprovedtransitaccessibilityandequityforparatransitriders.Thisensuresthatalargernumberofriderscantakeadvantageoftheservice,furtherillustratingthesuccessandimpactofthisinnovativeapproach.

Programsummary
TheSolanoExpressisanintercitybusserviceoperatingthroughoutSolanoCounty,providinghigh-frequencyserviceduringpeakcommutinghours.Toencouragecommuterstochoosepublictransitoversingle-occupancyvehicles,SolanoMobilityhasdevelopedaGuaranteedRideProgram.CommutersaffectedbyroutecancellationsoreligibleemergenciesmayreceiveanUberVoucherworthupto$100tocoverridestoandfromwork.

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UberTransit
Programsummary
InpartnershipwithUber,theCityhaslaunchedapilotprogramdesignedtocomplementitsexistingADAparatransitDial-A-Rideservice.ThroughtheMoveWCinitiative,theCityoffersalimitednumberofUberVouchersforriderstousewithinWestCovinaanduptothreemilesoutsidethecitylimitsformedicalpurposes.Thisserviceisavailabletoresidentsaged55andolderorthosewithaphysician-certifieddisability.Eligibleriderscantakeuptofourone-waytripsperday.Ridersareresponsibleforthefirst$3ofeachtrip,whiletheCitycoversupto$20pertrip.Anyadditional costsbeyondthissubsidyarepaidbytherider.

Programsummary
OnJuly1,2021,followingabriefpilotprogramthatincluded50participants,theRegional TransportationCommission(RTC)ofWashoeCountyofficiallyexpandedtheRTC-WashoeUberRidesprogramtoafull-fledgedserviceavailabletoall eligibleriders.Throughthisprogram,seniorsaged60andolderaregranteda$60subsidy,whichcanbeappliedtowardscoveringanyportionoftheirrideexpenseswithtransportationnetworkcompaniessuchasUberorLyft.Thisinitiativeissupportedbytheallocationof¼%ofWashoeCounty'ssalestaxdedicatedtopublicservices.Uberrides,underthisprogram,areaccessible24hoursaday,sevendaysaweek,withinthedesignatedReno-Sparksservicearea.

TheRTCoperatesacrossadiverseserviceareathatencompassesbothurbanandrural regions.Theprogramhaseffectivelybroadenedthescopeoftransportationchoicesavailable,linkingalargerarrayofcommunitiestogether.ByincludingUberinits CityofRichmond| TransportationRideshare 9

UberTransit
services,theRTChasbeenabletoenhanceitsconventional paratransitoptions,byofferingamoredependableandcost-effectivealternativetoabroadseniorpopulation.Thisserviceimprovementhasnotonlyincreasedaccessibilityforseniorsbuthasalsoplayedapartinbuildingamorerobusttransportationnetwork,encompassingawiderangeoftransportationmodes.

CityofRichmond| TransportationRideshare 10
UberTransit
Section4-Workplanorproposal
TheobjectiveoftheproposedTransportationRideshareprogramistoestablishacost-effectivesolutionthatenhancespublictransportationoptionsforthediversepopulationofWestContraCostaCountyandtheCityofMartinez.Theprogramaimstocatertoawiderangeofuserswithcurb-to-curbanddoor-to-doorservice.

Commuterswill alsobenefitfromconvenientandtimelyrideshareservicesthatbridgethefirst-mile/last-milegapandconnectthemseamlesslywiththeirdailyroutes,therebyreducingtheirrelianceonpersonal vehicles.Akeyfocusoftheprogramistoextendservicestoisolatedandunincorporatedareasofthecommunity,ensuringthatresidentsintheselessaccessiblelocationsreceiveequitableaccesstotransportation.

Withthisunderstandinginmind,hereisahigh-level summaryofUber'suniqueapproachtosupportingtheCity'sTransportationRideshareprogram(s)throughourtechnologyplatformanddrivernetwork.

Overview
Uber networkofdriversandvehicles
TheUbernetwork,consistingofindependentcontractors,will providecost-effectiveon-demand,curb-to-curbanddoor-to-doortripsforambulatoryriders.

WithinyourintendedserviceareaofWestContraCostaCountyandMartinez,California,Uberconnectsambulatoryriderstoanextensivenetworkoftransportationoptions.HerearetheservicesUberoffersinyourarea:
● UberX:Offersexclusiveridesinstandard-entryvehiclesforambulatoryriders,providingcurb-to-curbservice.● UberXShare:Providessharedridesinstandardvehiclesforambulatoryriders,alsoofferingcurb-to-curbservice.● Uber Green:Featuresexclusiveridesinlow-emissionorelectricvehicles,suitableforambulatoryridersandofferingcurb-to-curbservice.● Uber Assist:Deliversexclusiveridesinstandard-entryvehicleswithdriverswhoaretrainedtohelpseniors,pregnantwomen,andpeoplewithdisabilitiesinandoutofvehicles.Driverscanhelploadandunloadassistivedevicesthatcanfitinthetrunkofastandardsedanoncefoldedordisassembled.

CONFIDENTIAL&PROPRIETARYINFORMATIONNOTSUBJECTTOPUBLICDISCLOSURE Overthepastsixmonths,Uberhascompletedmorethan1milliontripswithinyourservicearea.Theaveragewaittimeforthesetrips CityofRichmond| TransportationRideshare 11

UberTransit
waslessthan7minutes,withservicesavailable24hoursaday,7daysaweek(UberData,October2023-March2024).

Atthistime,Uberdoesnothavethecapacitytoservenon-ambulatoryridersofyourprogramwithwheelchair-accessiblevehicles.Partnersthatchoosetoworkwithustypicallycontractwithlocal taxi companiesseparatelytoensureequitableaccess.

Uber smartphoneandwebapp
Riderswill beabletoutilizetheUbersmartphoneapporcomputerwebapptoconvenientlyrequest,pay,andreceivereal-timetripinformationthroughtheUberplatform,24hoursaday,7daysaweek.

TheUberappisfeature-rich,availableinmorethan100languages,includingEnglishandSpanish.Moreover,it'sdesignedwithWCAG2.0guidelinestoensureaccessibility.

Uber call-center
Riderswithoutsmartphonesbuthaveamobiledevicethat’scapableoftextingcanrequestUbertripsbycalling833-USE-UBER(1-833-873-8237).Thisserviceoperates7daysaweekfrom4amto10pmETinEnglishandSpanish.

Uber Vouchers
UberVouchersallowyourprogramadministratorstocreate,distribute,andmanageprogramparameters(suchasgeography,timeofday,caps,etc.)andcreatehighlycustomizedtransportationsubsidiestosupportanarrayofprogramssuchasneighborhood-specific,medical trips,inter-cityandintra-citycommuters,etc.

Uber 24/7support
Uberprovides24/7supportforbothagencyusersandriders,accessibleviatheUberapp,Uber’swebsite,email,orphoneforanyissuethatmayarise.

Marketingtool-kit
Weprovideall ourpartnerswithourmarketingtoolkit.Thistoolkitisacollectionofresourcesaimedathelpingyoushareinformationaboutyournewrideshareprogram(s).Itincludesemail templates,suggestionsforwebsitecontent,brandingmaterials,andguidelinesforcreatingcontentforprint,web,andsocial media,alongwithriderguides.

Successful outreachstrategiesthatpartnershaveutilizedtodriveawarenessoftheirnewprograminclude:
● Mailers● Pressreleases● Social mediaandblogposts
CityofRichmond| TransportationRideshare 12

UberTransit
● Trainthetrainersessionsatcommunitycenters/libraries● QRcodesplacedatkeytransithubs ProgramManagement andOversight
TheUberplatformisbuilttobeself-served.Atanytime,programadministratorscanlogintotheUberforBusinessdashboard,makemodificationstoprograms,reviewbilling,anddownloaddataandinsights.

YourdesignatedProjectManagerwill ensurethatyourstaffistrainedtousetheUberplatformanditstoolsforself-management.Furthermore,yourassignedCustomerSuccessManagerwillregularlymonitorandcheckinwithyourprogramadministratorstoensureitsintendedperformance.

Uberwill functionastheunderlyingtechnologyplatformthatsupportsyourTransportationRideshareprogram.Uberkeypersonnel identifiedinSection6- Project Staffingwill workcloselywiththeCitytoimplementourtoolsandtechnologiesandprovidetrainingtoyourprogramadministrators.WeexpectthattheCity’sstaffwill becomeproficientinusingthesetechnologiestotheextentthattheycanindependentlyadjustprogramparametersandmanageridereligibility,however,Uberwill offersupportasneeded.

Workplan
Typically,projectimplementationtakesaround6weeksfromstarttofinishtocomplete.Webelievethatwehavetheresourcesnecessarytolaunchyourprogramontimeandonbudget. ● Phase1: Planning(2weeks)○ Duringthisphasewewill initiatetheprojectbyworkingwithyoutoidentifykeystakeholders,settingtheprojectschedule,andassigningprojecttasks.○ Akeymilestoneduringthisphaseisaligningthescopeofworktogether,thisincludesdefiningtheprogramareaandsettingtheridersubsidy. ~Staffingprojection(hours):16hourstotal /8hoursperweek
● Phase2: Implementation(4weeks)○ Duringthisphase,ourteamwill configuretheUberplatformtoserveyourprogram,trainyourstaffonthetools,andtesttheVoucherscampaign.Wemayneedtorefinetheparameters,butifall goeswell duringtesting,we’ll deploy.○ Thisphasealsoincludesguidingyouthroughbestpracticesforoutreachandmarketingtodriveawarenessandadoptionofthenewprogram(s). ~Staffingprojection(hours):32hourstotal /8hoursperweek
● Phase3: Invoicing, Maintenance&Support (Ongoingfor thelifeof contract)○ Oncetheprogramisoperational,wewill startinvoicingyouforthesubsidizedpartofall ridescompletedthroughtheUberplatform.Thisfinal phaseisacontinuousone,wheremodificationstotheprogrammightbenecessaryasyougainmoreinsightintothetravel patternsofyourpopulation.We’ll check-inwith CityofRichmond| TransportationRideshare 13

UberTransit
Citystaffonanagreeduponcadencetoensurethattheprogramisoperatingasintended. ~Staffingprojection(hours):1hourpermonth/12hourstotal /.25hoursperweek Moreontraining
TheUberplatformwasbuilttobeself-served.Trainingwill beprovidedto:
● Educateprogramadministratorsontheproducts,tools,andapplicationstheywill use,● Prepareprogramadministratorsonhowtotroubleshootcommonissues,and● Provideprogramadministratorsresourcestoconfidentlymanagetheirprogramindependently.

Ourapproachtotrainingisoutlinedbelow.

VirtualZoomtraining
TrainingisconductedvirtuallythroughZoom,allowingagencyuserstofollowalongwiththetrainer.Trainingtypicallytakesapproximately1hourpertool andincludesquestions,answers,anddocumentation.Agenciescanexpectapproximately3to6hourstotal oftraining.

Train-the-trainer
Aspartofourtrain-the-trainermethodology,werecommendatleast2agencyusersattendall trainingandserveasin-housetrainerstoanynewusers.

Refreshers
On-goingtrainingtoadditional staffortogoovernewproductfeaturesisprovidedas-neededtopromoteoptimal utilizationoftheUberplatform.

Section5-Proposedinnovations
TheUberplatformprovidessubstantial benefitstoourpartners,particularlyagencieswithlimitedresourcesformanagingtheirtransportationprograms.Itoffersacomprehensivesuiteofuser-friendlytoolsandfeaturesforbothfront-endandback-enduse,facilitatingconnectionsbetweenridersandagencyuserswithUberservices.

UberVoucherstool
TheUberVoucherstool allowsprogramadministratorstoprovideeligibleriderswithasubsidythatcanberedeemedonanUbertrip.Programadministratorscancreatevoucherprograms CityofRichmond| TransportationRideshare 14

UberTransit
thatincludespecificparametersandrestrictions,includingsubsidyamount,location,datesandtimes,etc.

CONFIDENTIALANDPROPRIETARYINFORMATIONEXEMPTFROMPUBLICDISCLOSURE ValuetypefeatureintheVoucherstool
Foreachprogram,you’ll alsohavetheabilitytosetgeofencerestrictions.

CONFIDENTIALANDPROPRIETARYINFORMATIONNOTSUBJECTTOPUBLICDISCLOSURE Anexampleof geofencerestrictionsusingtheUber Voucherstool CityofRichmond| TransportationRideshare 15

UberTransit
Onceavoucherprogramiscreated,youcanshareitwithyourridersviaalinkorQRcode.Ifyouwouldliketorestrictthevouchertoasetofeligibleriders,youcanuploadaCSVfilewiththerider’sname,email address,andmobilephonenumber.

CONFIDENTIALANDPROPRIETARYINFORMATIONNOTSUBJECTTOPUBLICDISCLOSURE SharevouchersfeaturewithintheUber Voucherstool
Riderswill receiveanemail orSMSmessagetoaccepttheofferintheUberapp,whichaddsthevouchertotheirUberaccount.Oncethevoucherisvalidforuse,thevoucherwillautomaticallyappearasapaymentmethodforeligibletrips.Tripsthatdonotmeetthespecificrequirementsasdeterminedbytheagencyarenoteligibleforusewiththevoucher.

RiderexperiencewithUberVouchers
Theimagesprovidedbelow,illustratetheVoucherredemptionandon-tripexperienceforridersusingtheUberapp.

CityofRichmond| TransportationRideshare 16

UberTransit
ClaimvoucherClaimviaemail, promocode, QRcode, orSMSlink ReviewvouchertermsReviewtermsandunderstandparameterswhen/whereit isvalid CityofRichmond| TransportationRideshare 17

UberTransit
ProductselectionChoosefromavarietyof Uberridesproductsandapplyvoucher PickupconfirmationConfirmtheir pick-uplocation
WaitingscreenRider ismatchedwithadriver
OntripViewtriprouteandarrival time
BuiltinsafetytoolsReceivesupport whileontrip
Rating&feedbackProvidetripratingandtip(Optional)
CityofRichmond| TransportationRideshare 18

UberTransit
AccessibilityfeaturesintheUberapp
TheUberappisasmartphoneappthatisusedbymillionsall overtheworld.OurProductDesignersandDevelopersareactivelymakingprogressinpursuitofconformingwithWCAG2.0principles,guidelines,andsuccesscriteriatomakeitmoreaccessibleeachday.

TheUberapphastransformedmobilityforcustomerswithdisabilities,andwe’recommittedtocontinuingtodevelopsolutionsthatsupporteveryone’smobility.Uber’stechnologyhelpsincreasemobilityandindependenceforallusersofourplatform. ● Riderswhoareblindor low-vision.TheUberappsupportsiOSVoiceOver,AndroidTalkBack,andwirelessBrailledisplaycompatibility. ● Riderswithserviceanimals.TheUberappsupportsserviceanimals,andUber’spoliciesprohibitserviceanimal denial.Theappoffersaprocessforreportingaserviceanimal denial ifthatoccurs. ● Riderswhoaredeaf or hardof hearing.AudioisnotneededfortheUberapptobefullyfunctional.AssistivetechnologysuchasvisibleandvibratingalertscanhelpriderswhoaredeaforhardofhearingusetheUberappeasily,andin-appfeatures,suchastheabilitytomanuallyenteradestination,canfacilitatenon-verbal communicationbetweentherideranddriver.

TheUberplatformsupportsavarietyoffarepaymentmethodstoprovideriderswithseveralconvenientoptionstopayfortheirtrip.RiderswhorequesttripsintheUberapporonlinecanusethefollowingasprimarymethodsofpayment:creditcards,debitcards,prepaiddebitcards,ApplePay,AndroidPay,PayPal,Venmo.

Tosupportunbankedriders,secondarypaymentmethodsincludeUberGiftCards.UberGiftCardscanbepurchasedwithcashatretail storesandredeemedforUberCashintheUberappforUberrides.UberGiftcardsaresoldatapproximately35,000retailersnationwide.TheseincluderetailerslikeKroger,CVS,Target,Sam’sClub,andWalmart.

TheUberwebappforriderswithoutsmartphones
Riderswithoutasmartphoneorridersthatprefertouseacomputer,canrequesttripsonlinebyvisitinghttp://m.uber.comonatabletorcomputerwebbrowser.ThroughthewebappriderswillbepromptedtoeitherlogintotheirUberaccountorcreateanewaccountwiththeircontactinformationandpaymentmethod.

CityofRichmond| TransportationRideshare 19

UberTransit
Oncethey’veloggedinandarereadytorequestaride,they’ll bepromptedtosettheirpick-uplocationanddestination,schedulethedateandtimeoftheirtrip,andselectthetypeofvehicletheywouldlike.RidersthatrequestUbertripsthroughtheUberwebappwill receivereal-timetripinformationviaSMStextmessages(mobile)orautomatedcallbacks(landline).

BookingaridethroughtheUber webapponacomputer
Ubercall-center
ForriderswhowishtorequestUberridesviatelephone,theycandosobycalling1-833-USE-UBER.Toutilizethisservice,ridersmustfollowthesesteps:
● Initiatetheprocessbycalling1-833-USE-UBERtocreatetheirownUberaccount.● AftersuccessfullycreatinganUberaccount,ridersarerequiredtonotifytheCity’sprogramadministratoraboutthenewlyestablishedaccount.Subsequently,theaccountadministratorwill sendaVouchertotherider'sUberaccount.● OncetheVoucherissent,riderscanbeginusingthe1-833-USE-UBERservicetorequestridesandapplytheirtransportationsubsidies.

UberforBusinessdashboard
TheUberforBusinessdashboardisacentralizedhubthatprovidesadministrativestafftheabilitytoviewactivities,downloadreports,managebilling,trackprogrambudgets,setadministrativeprivileges,andaccesssupport.Thistool providesyourprogramadministratorswithcompletetransparencybyallowingadministratorstoreviewprograminformationandusageinreal timeandidentifyerrorsandomissionsfortimelyresolution.

CityofRichmond| TransportationRideshare 20

UberTransit

CONFIDENTIALANDPROPRIETARYINFORMATIONEXEMPTFROMPUBLICDISCLOSURE Uber for Businessdashboardshowingall activitieswithinatimeframe Reporting&insightsWebelieveinprovidingintuitiveandflexibledatareportingthatgivesouragencypartnersaccesstotheinformationtheyneedtoplanandmanageprogramseffectively.WithintheUberforBusinessdashboard,programadministratorswill beabletoself-servedata.Dataisupdatedinreal-timeaftereachtripiscompleted.Youwill beabletodownloadrawdatain.CSVand.PDFformatstobuildyourreportsandarchiveall historical databeyondthelifeofcontract.

Inadditiontorawdata,youwill alsogetaccesstovisual insightstomonitorprogramperformanceandprovideoversight.TheGeneral Insightsfeatureprovidesaclearandsimpleviewofoverall programspending,overall tripvolume,numberofactiveusers,andtheaveragefarepertrip.

CityofRichmond| TransportationRideshare 21

UberTransit

CONFIDENTIALANDPROPRIETARYINFORMATIONEXEMPTFROMPUBLICDISCLOSURE Uber for Businessdashboardshowingprograminsights
BillingTheBillingfeatureoftheUberforBusinessdashboardallowsyouradministrativestafftoreviewcostsandpaymentsassociatedwithspecificridersandprograms.Statementsareautomaticallysentonamonthlybasistoyouragency.Programadministratorsareabletodownloada.CSVand.PDFfileofall transactionsandtransactionsperbillingperiod.

Thebillingtool supportsthefollowing:
● Automatedbilling–Enableautomaticbillinginyourdashboard● Monthlybilling–Payforprogramtripsonamonthlybasis● Monthlystatements–Simplifypaperworkwithmonthlyinvoicesshowingallexpendituresinoneplace● Multiplepayment methods–separatepaymentmethodsfordifferentprograms,campaigns,orbusinessunits CityofRichmond| TransportationRideshare 22

UberTransit

CONFIDENTIALANDPROPRIETARYINFORMATIONEXEMPTFROMPUBLICDISCLOSURE Billingfeatureshowingexpendituresandmonthlystatementsfor reviewanddownload Help&supportUberisaglobal companythatworksaroundtheclock.Agencyuserswill haveaccesstodedicatedsupportduringbusinesshoursandnon-dedicatedsupportduringafterhours.

Agencyuser support
● BusinesshourssupportDuringbusinesshours,agencyuserscanaccessahighlevel ofsupporttomitigateanyissuesviaadedicatedCustomerSuccessManagerbyemail,phone,orSlackmessaging. ● After hourssupportDuringnon-businesshours,agencyuserscanaccesssupportthroughavarietyofchannelssuchasthe“GetHelp”featurewithintheUberforBusinessdashboard,byphone,orbyemail.TheGlobal CustomerSupportTeamisavailable24/7.MostcommonissuesarealsoaddressedonouronlineFAQathttps://help.uber.com/business.

Tohelpriders,theUberappoffersavarietyoffeaturesthatcanbeaccessedduringandafteratripiscompleted.

Rider user support
Ridershavevariousoptionsforsupportduringandafteratrip.
● In-appEmergencyButtonandtext to911.In2018,welaunchedanin-appEmergencyButtonthatconnectsridersanddriverstotheirlocal emergencynumberwiththesimple CityofRichmond| TransportationRideshare 23

UberTransit
tapofabutton.Inmorethan2,000cities,tripdetailsandlocationinformationaresharedautomaticallywithfirstresponders.Also,driversandriderscansendatexttoemergencydispatchincitieswheretext-to-911isavailable. ● On-tripreportingandSafetyIncident Line.On-tripreportingallowsriderstodiscreetlyreportanon-emergencysafetyissueduringatripontheUberplatform.ThisfeatureenablesUbertocapturevaluablefeedbackfromriderswhenit’stopofmindinsteadofafterthetrip,whentheymaybedistracted.Ridersrequiringsafety-relatedassistancecanaccesshelpthroughtheUberapporcall Uber’sSafetyIncidentReportingLinedirectlyat1-800-285-6172. ● RideCheck.Whenoursystemdetectsapossibleissuewithatrip,suchasasuspectedcrashorunexpectedlongstop,boththerideranddriverwill receiveaRideChecknotificationaskingifeverythingisOK.Theycanletusknowthroughtheappthatall iswell,or,ifall isnotwell,theycanusetheEmergencyButtonorreporttheissuetoUber’sSafetyIncidentReportingLine.Inlate2021,weexpandedthecapabilitiesofourRideChecktechnologytodetectwhenatriptakesanunexpectedrouteorwhenatripendsbeforetherider’sfinal destination.

Illustrationof safetytoolsbuilt intotheUber app
Aftertheridehastakenplace,riderscanalsolodgecomplaints,providefeedback,andreceiveassistanceontripsrequesteddirectlyintheUberappitselfonlineathelp.uber.com.Uber’sCommunityOperationsTeamoperates24/7fromanumberoflocationsaroundtheglobe.Most CityofRichmond| TransportationRideshare 24

UberTransit
issuesareresolvedwithin24hours.All complaintsareinvestigatedandfollowconsistentandestablishedprocedures,includingallegeddiscriminatoryconduct,vehicularincidents,andmedical emergencies.Complaintsofaseriousnature(orthatcannototherwisebesolvedbytraditional supportagents)areescalatedthroughUber’sinternallybuiltescalationsystemandmanagedbyaspecializedteam.

CityofRichmond| TransportationRideshare 25
UberTransit
Section6-Projectstaffing
TheUberplatformisdesignedtooperateatscale,allowingustoreducecostsforourpartnersthroughastreamlinedprojectteamandenablingself-servicewhennecessary.Wehavecarefullyselectedkeyteammembersforthisprojectbasedontheirproventrackrecordofsuccessfullylaunchingandmanagingsimilarinitiatives.

EricCartritewill serveasyourProjectManagerduringprojectimplementation.YourstaffwillenjoyworkingwithEric,ashepossessesawelcomingandpositiveattitude—andover16yearsofexperiencedeliveringridesharetransportationprograms.Hewill overseeall aspectsofprojectimplementationfromkick-offtolaunch,whichincludes:scoping,scheduling,training,configuration,andtesting.Ericisespeciallywell-versedinlocal,state,andfederal regulationsandguidelinesrelatingtocomplementaryparatransitprograms.

ChrisMargaroniswill serveasyourSeniorAccountExecutiveonthisproject.Hepossessesover10yearsofgovernmentcontractingexperience.Hisprimaryresponsibilityistoensureasuccessful partnershipbefore,during,andafterthelifeofanyproject.Priortothestartofthisproject,Chriswill managethecontractingprocessfrombeginningtoend.Thisincludesscopingtoensurethattheproduct-to-marketfitisappropriatefortheintendedprogramanditsusers.ChrishashelpedprocuresimilarprogramsfortheCityofWestCovina,CityofTolleson,SolanoMobility,andTri-ValleyWheels.

Customer successmanagementOncetheprojectisfullyimplemented,Ericwill handofftheday-to-daymanagementandsupporttoKevinLuzong,whowill serveasyourdedicatedCustomerSuccessManager.KevinisbasedinSanFranciscoandpossessesuniqueinsightsintoassistinglocal citiesandpublictransitagencieswiththeirtransportationinitiatives.InhisroleasyourdedicatedCustomerSuccessManager,Kevinwill provideunwaveringsupporttohelpyoufullyleveragetheUberplatform.Hewill regularlymonitoryourprogram'sperformanceandaddressyourspecificneeds— whethertheyrelatetoincreasingridership,managingyourbudgeteffectively,orachievingyourprogram'sobjectives.

CityofRichmond| TransportationRideshare 26

UberTransit
Resumes
EricCartrite
ExperienceEricbringsover16yearsofprojectmanagementexperience, ensuringthesuccessful deliveryofprojects.Hespecializesinmanagingtheend-to-enddeliveryoftransportationtechnologysolutionsforagenciesofall sizes. Asapassionateandcommittedprojectmanager, Ericexcelsinleadingteamswithempathy,motivatingbothinternal andexternal stakeholderstoachieveprojectobjectiveswithinspecifiedtimelines. Heeffectivelysetspartnershipexpectationsandoverseesprojectresourcing, timelines, anddeliverables.Throughoutprojectimplementation, Ericservesastheprimarypointofcontact, promptlyresolvinganyissuesthatarise.

ProjectsRegionalTransportationDistrict,Denver,CO,2022–ProjectManagerRTD’sAccess-On-DemandprogramleveragestheUberapptoprovidealternativecurb-to-curbserviceforeligiblecustomers. Riderscantakeupto4Ubertripsperdayor60tripspermonth. Tosupportthisprogram, Ericprovidedtechnical andoperational supportbyconnectingwithinternal andexternal stakeholderstotestandtroubleshootanyissuestoensureoptimalprogramperformance.

DallasAreaRapidTransit,Dallas,TX,2018–ProjectManagerEricmanagedtwomobilityprogramsforDallasAreaRapidTransit(DART).Buildingontheinitial successofDART’sGoLinkprogram, Ericrecentlyfacilitatedprogramexpansiontoincludemorethan150identifiedareas–providingthegeneral publicmoreaccesstofirst/lastmilerides. OnDART'sRiderAssistanceProgram(RAP), Ericledasuccessful API integrationbetweenthedemand-responsesolutionandtheUberCentral tool toallowtheagencytoseamlesslycrossdispatchUberridestoeligibleADAparatransitriders.

PaceSuburbanBus,Chicago,Illinois,2023–ProjectManagerPace’sRideshareAccessProgram(RAP)isasupplementaryserviceusingtransportationnetworkcompanieslikeUbertoenhancetransportationoptions. SpecificallydesignedforADAparatransitriders, RAPsubsidizesaportionofridesthroughUberVouchers. EricdrovetheseamlessimplementationandtransitionofthisprogramfromapilottoacoreprogramacrossPace’s6-countyregionforover600participants.

Role
ProjectManager,TransitOperations
BenefitstotheProject
ExperienceindeployingtechnologytoservethegeneralpublicandADAparatransitriders Cross-functional expert, abletoleverageresourcesandinsightsfromavarietyofteams Results-drivenleaderwithstrongcommunicationsandstakeholdermanagementskills YearsofExperience16+
Education
FriendsUniversity, M.B.A., SupplyChainManagementandLogistics TexasA&M, B.A. AgriculturalDevelopment
BlinnCollege, A.A.,Communications
CityofRichmond| TransportationRideshare 27

UberTransit
KevinLuzong
ExperienceKevinbringsover5yearsofexperienceinpromotingsuccessful partnershipsandprograms. HisprofessionalbackgroundincludespositionsattheSuffolkCountyDepartmentofEconomicDevelopmentandPlanning, NewYorkGovernor'sOfficeofStormRecovery, andVancouverFraserPortAuthority, wherehegainedvaluableexpertiseasaprofessional urbanplanner. AsaCustomerSuccessManageratUberTransit, Kevinisdedicatedtoequippingagencieswiththenecessarytoolsandsupporttoeffectivelydeliveron-demandprograms.

ProjectsMarinTransit,Marin,CA,2023–CustomerSuccessManagerKevinhassupportedMarinTransitthroughavarietyofon-demandmobilityprogramsandtransitions. FortheCatch-A-RidePilotProgram, anon-demandprogramforpeoplewithdisabilitiesandlow-incomeresidents,Kevinprovidedtheagencywithregularupdatesonperformanceandbudgetsothattheagencycanevaluatethefeasibilityoftheprogramlong-term.

RegionalTransportationCommission,Reno,NV,2021–CustomerSuccessManagerTheRTC-WashoeUberRidesprogramstartedoutasapilotand, duetoitssuccess, hastransitionedintoacoreprogram. Theprogramoffers75%subsidizedUberridesforeligiblecustomers60+yearsoldandisfullyfundedbythe¼%WashoeCountysalestaxallocatedforpublictransportation. Tosupportthisprogram, KevinregularlyconnectedwithRTCtomonitorprogramperformanceanddevelopedstrategiestohelpolderadultsbecomemorecomfortablewiththeirnewtransitmode. KevingoesaboveandbeyondthescopeoftheprojectandhasalsohelpedRTCutilizetheUberplatformforotherusecasessuchasprovidingtransit-dependentridersUberVoucherstoessential servicesduringbusdriverstrikes.

CityofKyle,Texas,2020–CustomerSuccessManagerTheUberKyle$3.14programleveragestheUberplatformtoprovidesubsidizedcurb-to-curbtransportationoptionstoall residentsandvisitorsofKyle, Texas. ToensurethatKylemeetsitsgoal ofprovidingbetteraccesstoaffordablepublictransportation, KevinmeetswiththeCityonaregularbasistokeeptheprogramonbudget. HealsoworkscloselywithCitystafftotroubleshootincidentsandprovideconcierge-level supportasneeded.

Role
CustomerSuccessManager,TransitPartnerships
BenefitstotheProject
Provencustomerrelationshipmanagementforlargeagencypartnerships Adeptatutilizingarangeofresourcestocohesivelyfacilitatetheexpansionofrideshareprograms Pro-activeinmitigatingchallengesandescalatingissuesforresolution YearsofExperience5+
Education
TheUniversityofBritishColumbia, MasterofCommunityandRegional Planning StonyBrookUniversity, B.A.Environmental Design, Policy,andPlanning Certifications
AmericanInstituteofCertifiedPlanners(AICP)
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UberTransit
ChrisMargaronis
ExperienceChrisisaseasonedSeniorAccountExecutivewithaproventrackrecordofover15yearsinpublic-privatepartnership(PPP)expertise, enablingsuccessful procurements. Hisimpressivecareerspansvariousrolesinpublicgovernance, includingservingasaLegislativeAideonCapitol Hill, aCoroFellowinPublicAffairs,andaProjectManageratLAMetro. HavingfoundedandmanagedInfraAssociates, afirmspecializinginguidingpublicagenciesthroughPPPsandsecuringprojectfinancing, Chrisbringsinvaluableinsightsandconsultativesupporttopartners, withadeepunderstandingoffederal, state, andlocalregulatoryframeworks. Chrisisdedicatedtodrivingimpactful outcomesandfosteringmutuallybeneficial relationships.

ProjectsRegionalTransportationDistrict,Denver,CO,2022–SeniorAccountExecutiveRTD’sAccess-On-DemandprogramleveragestheUberapptoprovidealternativecurb-to-curbserviceforeligiblecustomers. Riderscantakeupto4Ubertripsperdayor60tripspermonth. Inaddition, UberalsoprovidesMicrotransitSaaStechnologytopowerover70third-partyWAVvehiclesparticipatingintheAccess-On-Demandprogram. Tosupportthisprogram,Kellyconnectedwithinternal andexternal stakeholderstomonitorprogramperformanceanduseddatatodevelopstrategiesforimprovingoperationalefficiency, servicedelivery, andrideradoption.

CityofTolleson,Tolleson,AZ,2022–SeniorAccountExecutiveTheCityofTollesonwaslookingtoreplaceitscostlyZoomcirculatorshuttleservicewithon-demandmicrotransit. ChrishelpedtheCityunderstandthebenefitsofaTNC-forwardapproachtomicrotransitserviceinsteadofthetraditional model withfixedroutes. Chrisworkedhandandhandwiththeagencytogettheprocurementthroughcontracting. TheswitchtoUberisanticipatedtosavetheCityapproximately$200Kannually.

SolanoMobility,SolanoCounty,CA,2022–SeniorAccountExecutiveTheSolanoExpressisanintercitybusserviceoperatingthroughoutSolanoCounty, providinghigh-frequencyserviceduringpeakcommutinghours.SolanoMobilitydevelopedaGuaranteedRideProgram, wherecommutersaffectedbyroutecancellationsoreligibleemergenciescanreceiveanUberVoucherworthupto$100tocoverridestoandfromwork. Onthisproject,ChrisworkedcloselywiththeCountytodevelopascopeofworkthatmeetsprogramgoals.

Role
SeniorAccountExecutive, TransitPartnerships
BenefitstotheProject
Highlyexperiencedinprojectmanagementandfundingforpublic-privatepartnerships Dedicatedtomeetingtheneedsofclientsandhelpingthemovercomechallengestoprocurementandcontracting Adeptatnavigatingfederal,state, andlocal policyandregulations YearsofExperience15+
Education
UniversityofCalifornia, Riverside,B.APolitical ScienceandInternational Relations CityofRichmond| TransportationRideshare 29

UberTransit
Section7-Proposal exceptions
ExceptionstoCityof RichmondRFPMay2024
Welook forwardtoworkingwiththeCityofRichmond(theCity)toprovideservicesthatmeetyourneeds.Weoffer this letter notingexceptions or deviations totheCity ofRichmondStandardContract.IftheCityawards theContract toUber, weendeavor toreachagreement withtheCity onthemattersnotedinthisletter.

Contractor Requirements: GeneralAs ageneral matter, Uber seeks anexceptionfromanytermsandconditionsapplicabletotransportationserviceproviders or operators, includingall suchFTAterms. Uber is atechnologycompanythatisnotinthebusiness of operatingor providingtransportationservices. Inlight of this, weseekanexceptionfromanytermsthatapplytotransportationserviceprovidersoroperators.Ifawardedthecontract,wewelcometheopportunity todiscuss withtheCity whichfederal terms wouldbeapplicabletoourcompanyandthetechnologyservicesprovidedundertheContract.

Section3. CityProperty; Section4. Patents, Trademarks, CopyrightsandRightsinData.Uber is unable to agree to Sections 3 and 4 as written because Uber generally retains all ownershiprights, title, and interest to documents, materials, and intellectual property generated or collected viaUber’s technology platform. While we can agree to make documents and materials prepared inconnection with theContract availabletotheCity at any timeunder alicensetosuchmaterials, weareunabletogrant theCityexclusiveownershipofdocuments,materials,ordeliverablesprovidedbyUbertotheCityunderthisContract.

Section5. Inspection; Section7. Records.UnderacontractwithUber,theCitywill beabletoself-auditandinspectcontractexpendituresandactivitiesusinganonlinedashboardavailabletotheadministratorsmanagingtheprogram.Consideringthis,webelievetheCitywill beabletorunitsownreportingandtherewon’tbeaneedfortheCitytoinspectUber’sbooks.Forthesereasons,weseekanexceptionfromtherequirementsatSections5and7.However,ifanauditofrecordsbeyondwhatisavailableonthedashboardshouldberequired,wewouldendeavortoworkingoodfaithwiththeCitytoappropriatelylimitthescopeofsuchauditandreachmutuallyagreeabletermsonstorage,encryption,userestrictions,andsimilarmattersregardinganyrecordssubmittedtotheCityoritsdesignatedauditor.

Section15. Indemnification.Uber is unable to agree totheIndemnificationprovisionas-writtenandwouldliketodiscuss revisingthesetermsandsettingouteachparty’sobligationsrelatedtoindemnificationofclaimsarisingfromtheContract. If theCity awards theContract toUber, wewouldliketoengageindiscussions onenteringintoamutual indemnity settingout eachparty’s obligations relatedtoindemnificationofclaimsarisingfromthe Contract. We would request toreplacetheIndemnificationprovisioninSection15withthefollowingtermsfromUber’stemplatecontractfortheofferedsolution:

Indemnification.Eachparty(“IndemnifyingParty”)will indemnify,defendandholdharmlesstheotherparty(“IndemnifiedParty”),itsdirectors,officers,employees,agents,successorsandassignsagainstall claims,damages,lossesandexpenses(includingreasonableoutsideattorneyfees)withrespectto CityofRichmond| TransportationRideshare 30
UberTransit
anythird-partyclaimarisingoutoforrelatedto:(i)abreach(orclaimthat,iftrue,wouldbeabreach)ofanyoftheIndemnifyingParty’srepresentationsorwarrantiesinthisAgreement,or(ii)theinfringementofathirdparty’sintellectual propertyrightsbytheIndemnifyingParty’sMarks,butonlyifsuchMarkshavebeenusedbytheIndemnifiedPartyinthemannerauthorizedunderthisAgreement.

Additionally,duringtheTermofthisAgreement,eachIndemnifyingPartywill indemnify,defendandholdharmlesstheIndemnifiedPartyanditsdirectors,officers,employees,agents,successorsandassignsfromandagainstall third-partyclaims,damages,loss,costs,expenses,includingreasonableattorneys’fees,and/orliability(collectively,“Losses”)foranaccidentorotheroccurrence,causedbythenegligenceoftheIndemnifyingParty’semployees,contractors,agentsorrepresentativesthatresultsinbodilyinjuryordamagetoproperty,real orpersonal,arisingdirectlyorindirectlyfromorinanywayconnectedwiththisAgreement;providedtheIndemnifyingPartyshall havenosuchindemnificationobligationwhentheLossesariseinwholeorinpartfromtheIndemnifiedParty’sownnegligenceorwillful misconduct.

TheIndemnifiedPartyshall providepromptnoticetotheIndemnifyingPartyofanypotential claimsubjecttoindemnificationhereunder.TheIndemnifyingPartywill assumethedefenseoftheclaimthroughcounsel designatedbyitandreasonablyacceptabletotheIndemnifiedParty.TheIndemnifyingPartywill notsettleorcompromiseanyclaim,orconsenttotheentryofanyjudgment,withoutwrittenconsentoftheIndemnifiedParty,whichwill notbeunreasonablywithheld.TheIndemnifiedPartywillreasonablycooperatewiththeIndemnifyingPartyinthedefenseofaclaim,atIndemnifyingParty’sexpense.

Section20. LimitationsonSubcontractingandAssignment.

Uberrequeststoamendthisprovisionandadoptthealternatewordingprovidedbelow:This Contract binds the heirs, successors, assigns and representatives of Contractor. TheContractor shall not enter into subcontracts for any work contemplatedunder this Contract andshall notassignthisContract,noranyportionhereoformoniesdueortobecomedue,withoutthepriorwrittenconsentoftheCityCouncil oritsdesignee.

ThisAgreementisnottransferableandmaynotbeassignedbyeitherparty,inwholeorinpart,withoutthepriorwrittenconsentoftheotherparty,providedthatbothpartiesmayassignthisAgreementwithoutsuchconsent,butwithnoticetotheotherparty,inconnectionwithamergerorasaleofall oftheequityorassetsofeitherparty.Notwithstandingtheforegoing,ContractormayassignthisAgreementtoanAffiliatewithoutthepriorwrittenconsentoftheCity. Thenon-assigningpartymayterminatethisagreement,initsbusinessdiscretion,bygivingnoticetothateffectnolaterthan30daysafterreceivingnoticefromtheassigningparty,thatanassignmentoftheAgreementhasbecomeeffective.Subjecttotheforegoing,thisAgreementshall bebindinguponall successorsandassignsofaparty.

Contractor acknowledges that theserviceswhichContractorshall provideunderthisContractareunique, personal serviceswhich,exceptasotherwiseprovidedherein,Contractorshall notassignor sublet to any other party without the prior written approval of City, which approval may bewithheld in City's sole and absolute discretion. In the event that City, in writing, approves anyassignment or subletting of this Contract or the retention of subcontractors by Contractor,Contractor shall providetoCity uponrequestcopiesofeachandeverysubcontractcontractpriortotheexecutionthereofbyContractorandsubcontractor.AnyassignmentbyContractorofanyor CityofRichmond| TransportationRideshare 31
UberTransit
all of its rights under this Contract without first obtaining City's prior writtenconsent shall beadefaultunderthisContract.

The sale, assignment, transfer or other dispositionof any of theissuedandoutstandingcapitalstock of Contractor (if applicable), or of the interest of any general partner or joint venturer orsyndicatemember if Contractor isapartnershiporjoint-ventureorsyndicate,whichshall resultinachangeof control ofContractor,shall bedeemedanassignment.Forthispurpose,control shallmeanfifty percent or moreof thevotingpowerortwenty-fivepercentormoreoftheassetsofthecorporation,partnershiporjoint-venture.

TheforegoinglistisnotexhaustiveandUberreservestherighttomakeadditional comments,edits,andrevisionsingoodfaithtoreachmutual agreementwiththeCity.Whilewehave,tothebestofourknowledge,respondedtotheRFPhonestlyandingoodfaith,UberdoesnotintendforthecontentoftheRFPoranyofUber’sresponsestobelegallybindingorformanagreementbetweenUberandtheCity.WelookforwardtoworkingwiththeCitytofinalizethetermsofanagreementifUberisawardedtheContract.

CityofRichmond| TransportationRideshare 32
UberTransit
Section8-Proposal costsheetandrates
Attachment D- SampleCost Formathasbeencompletedasrequested.Uberdoesnotimposeanylabor-relatedfees.TherearenocostsinvolvedinimplementingandmaintainingtheUberplatformforyourTransportationRideshareprogram.Weleverageapay-per-performancecostmodel.Underthiscostmodel,theCitywill onlyincurexpensesforthecostofeachtripUbercompletesthroughtheprogram.TherearenoupfrontpaymentsassociatedwithapartnershipwithUber.We’veprovidedsupplemental pricinginformationafter Attachment D.

ATTACHMENTD
SAMPLECOSTFORMAT–RFP
(TheCityofRichmondislookingforasubmittalinthisformat–contentshouldmatchcostforscopeofservicesrequired) Scope LaborCategories(e.g.,Consultant,Sr.Consultant,etc.) Est.Hours
HourlyRate
ExtendedRate
Task1Planning
ProjectManager 16 $0.00 $0.00$ $$ $
TOTALNOTTOEXCEED, TASK1
$ $
Task2Implementation
ProjectManager 32 $0.00 $0.00$ $$ $
TOTALNOTTOEXCEED, TASK2
$ $
CityofRichmond| TransportationRideshare 33
UberTransit
Task3Invoicing,Maintenance&Support
CustomerSuccessManager 12 $0.00 $0.00$ $$ $
TOTALNOTTOEXCEED, TASK3
$ $TOTALNOTTOEXCEED(TASKS1–3)
60 $0.00 $0.00
CityofRichmond| TransportationRideshare 34
UberTransit
Supplemental pricinginformation
Product andservices Cost topartner NotesUber Vouchers Pay-per-performance(Pay-per-trip,Pay-per-subsidy) Forexample,iftheCitychoosestocover100%offaresforyourriders,theCitywillbebilledfor100%ofthefares.

Alternatively,iftheCitychoosestoprovideasubsidy,suchas50%offeachride,theriderisresponsiblefor50%ofthetotal fareandtheCityisbilledfortheremaining50%ofthefare.

Uber appandwebapp
$0.00 Includedatnoextracost.

Phonerequestsvia1-833-USE-UBER
$5.00conveniencefeeperrequest
Thereisa$5.00conveniencefeeperrequesttorequesttripsbytelephone.ThefeecanbebilleddirectlytotheriderorbilledtotheCity(i.e.coveredbytheUberVoucher).Initial standardprogramset-upcost $0.00 Includedatnoextracost.

Back-endadministrativetools
$0.00 Includedatnoextracost.

Datacollection&reportingtools
$0.00 Accesstostandarddataandreportingtoolsincludedatnoextracost.General agencyandrider support $0.00 Accessto24/7general Ubersupportincludedatnoextracost.

DedicatedCustomerSuccessManagerduringstandardbusinesshoursatnoextracost.

Uber’spay-per-performancecostmodel includesvariablefeesyou’realreadyfamiliarwithsuchasperminuteandpermile.HoweverinordertodeliveragreatriderexperienceontheUberplatform,weofferincentivestodriverswhendemandspikestoensureadequatecoverageisavailableforriders.Generally,ourdynamicpricingmodel canbeunderstoodas:

CONFIDENTIALANDPROPRIETARYINFORMATIONEXEMPTFROMPUBLICDISCLOSURE [(BaseFare+(Costperminute*timeinride)+(Costpermile*ridedistance)+BookingFee)]-Rider’sCost(applicableiftheagencysetsaco-pay)=AgencyCost ● TheBaseFareisdeterminedbythetimeanddistanceofatrip.

CityofRichmond| TransportationRideshare 35
UberTransit
● BookingFeecanincludevariablecostssuchasLongpickupFee,SurgeFee,andCancellationFeedependingonthemarket.Thesefeeshelpsupportoperational,regulatory,andsafetycosts.● Iftheprogramrequiressplitpaymentsbetweentheriderandtheagency,therider’spaymentissubtractedfromtheoverall AgencyCost.

Uberfareestimates

CONFIDENTIALANDPROPRIETARYINFORMATIONEXEMPTFROMPUBLICDISCLOSURE Basedonthelast6monthsofUberdata(October2023-March2024),theaveragewaittimeforanUberridewaslessthan7minutes,theaveragetripdistancewasapproximately5.5miles,andtheaveragefarewasapproximately$14.11withinyourintendedservicearea.

Uberiscommittedtofaretransparency.BelowisthecostbreakdownforUberproductsthatmaysupportyourprogram.UberX, Uber Green&Uber Assist Basefare $1.65
Minimumfare $7.73
+Per minute $0.27
+Per mile $0.80
Estimatedsurcharges Variable
Bookingfee $1.97
Youagreetopaytheupfrontpriceandapplicablewaittimefees.Theamountpresentedmaybeadjustedupordownattheendofthetripiftheactual routehastolls/surchargesthatdifferfromtheestimatedroute.Yourpricemayalsochangebasedontheratesbelowifthelength,duration,orrouteofyourtripchanges.ForUberXtripsthatarematchedwithataxi driver,theamountshownforestimatedsurchargeswill beaddedtotheBaseFare.

Additional waittimechargesmayapplytoyourtripifthedriverhaswaited2minute(s):upto$0.80perminute,dependingonhowbusyitis.Formultiple-stoptrips,anadditional chargeofupto$0.72perminuteatastopwill apply.

Additional UberfareestimatesforotherUbervehicleproductswithinyourareaareavailableathttps://www.uber.com/us/en/price-estimate/.

CityofRichmond| TransportationRideshare 36
UberTransit
Proposer’sinformationform*
CityofRichmond| TransportationRideshare 37

UberTransit
CityofRichmond| TransportationRideshare 38

UberTransit
CityofRichmond| TransportationRideshare 39

UberTransit
CityofRichmond| TransportationRideshare 40

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