September 10, 2024
City Council
DATE: September 10, 2024
TO: Mayor Martinez and Members of the City Council
FROM:
Councilmember Soheila Bana
Subject:
Request $2,000 for the El Sobrante Stroll
FINANCIAL IMPACT: The requested $2,000 contribution will be allocated from the $5,000 budgeted for the Nowruz Festival within the
City’s fiscal year (FY) 2024-2025 festival budget. This contribution will assist in covering event costs, including entertainment, materials, and logistical support, ensuring the success of this important community event (Account
01251151 400322).
PREVIOUS COUNCIL
ACTION:
The City Council approved a $2,000 contribution for the 2023 El Sobrante Stroll.
STATEMENT OF THE
ISSUE:
Request $2,000 for the El Sobrante Stroll
RECOMMENDED ACTION:
APPROVE an allocation of $2,000 for the El Sobrante
Stroll from the City’s Fiscal Year 2024-2025 festival
budget – Councilmember Soheila Bana (510-620-6743).
AGENDA
REPORT
September 10, 2024
DISCUSSION:
The El Sobrante Stroll has been a tradition of the El Sobrante community for the last 26 years. It takes place annually, on the third Sunday of September, and involves closing off the San Pablo Dam Road between El Portal and Appian Way. There are booths for local, government, and non-profit businesses, children's activities, food trucks, live music, and other activities. A typical Stroll is attended by roughly 25,000 people over the course of the day and is promoted to West Contra Costa County communities including El Sobrante, Richmond, San Pablo, Hercules, and Pinole.
The Stroll is organized by the non-profit El Sobrante Chamber of Commerce, and the net proceeds from the Stroll help fund programs and projects for the community and especially the businesses in the community.
The cost is approximately $2,000 to provide three ADA-compliant restroom units, three regular units, and three handwashing stations. Since many of our El Sobrante Valley residents live in Richmond, the organizers thought of reaching out to the City for help with this.
The City of Richmond logo would be included in the promotional email blasts and social media advertising, and organizers could provide a booth to the City as part of this package.
The City is encouraged to assign one or two staff members to manage the booth. Other departments such as the Police Department and Fire Department are invited to participate by having safety vehicles or equipment staged at the Stroll.
For more information about the El Sobrante Stroll, please visit The El Sobrante Chamber of Commerce Monthly Newsletter
DOCUMENTS ATTACHED:
None