Consultation Scope for Establishing
Arts Corridors in the City of
Richmond
Prepared by Ceres Policy Research
Understanding Richmond’s Art Scene
• Adopted a 'Percent for Art' resolution in 1997, allocating 1.5% of eligible project budgets to public art.
• Public art projects tied to City Capital Improvement projects. • Richmond Public Art Master Plan emphasizes community-based participation.
• In June 2024, we received the the City Council’s 2024 directive to focus on Arts Corridors rather than an Arts District.
• We understand that the City is committed to developing cultural identity through community-driven public art and urban
revitalization efforts along Macdonald Avenue and 23rd Street.
Proposal Overview
• Create an Arts Corridor Plan reflecting
Richmond’s diversity and future aspirations.
• Define the corridor's characteristics, set
mission-aligned goals, and engage the
community in shaping the physical and
cultural landscape of the identified areas.
Qualifications of Ceres Policy Research
• Over 20 years of experience in community engagement and advocacy. • Expertise in facilitating diverse groups and conducting research. • Most Recent Work: Capacity-building consultant for the Vallejo Arts Fund, supporting BIPOC artists through equitable, community-driven funding and planning processes.
Community-Led Evaluation Experience
• Since 2023, Ceres Policy Research has been the outreach and capacity-building consultant for the Vallejo Arts Fund, supporting BIPOC artists and cultural bearers through a community-driven process. – Facilitated conversations that amplified the voices of marginalized artists, resulting in a grantmaking model that empowers local artists to shape their cultural and financial futures. – Our experience in Vallejo aligns with the goals for Richmond’s Arts Corridors, ensuring community-led engagement and sustainable development for marginalized communities.
Strategic Focus and Methodology
• Cultural significance, sustainability, and community ownership along Macdonald Avenue and 23rd Street. • Prioritize voices of historically marginalized communities in shaping the Arts Corridors. • Assess public spaces and infrastructure for improvement opportunities. • Project management, strategic planning, and community engagement. • Facilitation, capacity building, outreach, and relationship building.
Value-Added Services
• Three months of follow-up support to assist with
data interpretation and further planning for the
Arts Corridors.
• Two workshops to empower local artists and
community leaders with skills in data analysis, arts
advocacy, and strategic planning.
• Provide continuous support to help local leaders
manage and expand the Arts Corridors, fostering
community ownership and engagement.