Healthy Retail Retailer Opinion Poll
NOTES: BACR staff and youth advocates will fill out this info.
Introduction: Thank you for taking the time to talk with us today. At the request of the city, we are gathering
input from Richmond food retailers about the potential implementation of a Healthy Retail policy, which would require stores to stock healthier food items, including foods with no more than 5 grams of added sugar or 200 mg of sodium per serving and beverages with no added sugars or non-nutritive sweeteners, in checkout queues and within three feet of the point of sale. The ordinance would NOT require you to stock perishable foods like fruits and vegetables, but would require foods like those pictured here (share eligible foods/beverages/gum/mints handout). You could also choose to stock non-food items like
magazines, toys, gift cards etc.
The ordinance may also include a clause that requires sodas to be located in one place in the store.
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our feedback will help us understand your level of support, anticipated challenges, and the type of assistance that
would help facilitate implementation.
This survey should take approximately
5-7 minutes to complete.
1. Business Information (BACR fills out)
● Business Name: ________________________
● Business Type:
● Address: ______________________
● # of Checkout Lanes:
2. Awareness & Support for Healthy Retail
● Before this survey, were you aware of the concept of Healthy Retail policies? ○ Yes / No / Unsure
● How supportive are you of a policy that would require stores to stock healthier food items at checkout?
○ Strongly opposed / opposed / neutral / in favor / strongly in favor / corporate ○ Comments (optional):
● A RAND Corporation study in California found that sugary drinks appear, on average, in 25 different places in a single grocery store. How supportive are you of a policy that would require stores to stock sweetened beverages like sodas and energy drinks in just one place in the store?
○ Strongly opposed / opposed / neutral / in favor / strongly in favor / corporate ○ Comments (optional):
• What concerns, if any, do you have about implementing a Healthy Retail policy? o Time / Staff costs / Infrastructure Costs / Revenue Loss / Knowledge / Enforcement Consequences / Norms in Retail / Available Support / Customer Support / Other: _______________
o Comments (optional):
3. Implementation Support Needs
● In other cities, support has been provided to retailers to assist with implementation. If healthy checkout moves forward, what types of support would make it easier for you to implement a Healthy Checkout policy? (read these out loud to retailer) ○ Support packet (detailing responsibilities and technical assistance options, as well as an FAQ document)
○ 1-1 technical assistance
○ Identification of compliant products (that are already in your store) ○ No-penalty inspections
○ Webinar
○ Postcards with QR code directing customers to city website for more info ○ Posters informing consumers about the changes at checkout ○ Is there any other support that you think might be helpful? ___________
4. Additional Feedback
● Do you have any additional thoughts or concerns about the Healthy Retail initiative? ________________________
Thank You! Your feedback is invaluable in shaping policies that support both businesses and community health. If you’d like to be contacted for follow-up discussions, let us know your name and email (optional):
Name: ______________________
Email: ______________________