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Economic Development, Placemaking, and Branding/ Marketing Committee
March 24, 2022

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Presentation
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March 24, 2022
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Economic Development, Placemaking, and Branding/ Marketing Committee
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1 RiversideCA.gov
1 RiversideCA.gov
Artist in Residence and PAR Grants for
Fiscal Years 2022-2023 and 2023-2024
Community & Economic Development
Department
Economic Development, Placemaking and
Branding/Marketing Committee
March 24, 2022
RiversideCA.gov
2 BACKGROUND
At the February 15, 2022, meeting, the City Council
appointed Councilmember Cervantes to substitute for
Councilmember Edwards on the Economic Development,
Placemaking, and Branding/Marketing Committee for
discussion on Fiscal Year 2022-2023 and 2023-2024 Arts and Culture grant awards in the amount of $288,484 for Arts and Culture organizations serving the City.
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3 DISCUSSION
After discussions and updated research of various types of funding provided by other cities to support arts and culture, staff is currently recommending no changes to
the approved process and funding for the Arts & Culture Grant.

RiversideCA.gov
4 1. Change of name to Public Art Riverside (PAR) Grant – Since the inception and recently speaking with local
artists this name more accurately addresses who
receives the grant. The name change also gives more
credibility to artists’ resumes for awards and work.

2. Increase the total funding by $10,000 for a total of $20,000 per year to address the rising costs of
equipment, paint, resources for the artists.

3. Increase the award amounts to up to $2,000 to
individual artists.

EMERGING ARTIST GRANT
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5 EMERGING ARTIST GRANT
RiversideCA.gov
6 Creation of a new fund to support the creative economy and to strengthen creative placemaking across our
community. Staff is recommending this as a two (2) year pilot program. Elements of this program will include:
a. $75,000 per fiscal year to implement with an
application and selection process
b. Three (3) artists receive $20,000 to complete two
(2) public art projects in a specified geographic
region

ARTIST IN RESIDENCE
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7 c. Each artist selected would have two or three
Wards they would work in
d. Community engagement would be required
and/or community participation
e. Support would be given to the artists regarding
resources, introductions, etc.
f. An additional $15,000 for additional costs for lifts, paint, etc. This funding would not be guaranteed;
specific documentation and qualifications would be
required

ARTIST IN RESIDENCE
RiversideCA.gov
8 Strategic Priority No. 1 – Arts, Culture and Recreation Goal No. 1.1 & 1.2 - Strengthen Riverside’s portfolio of arts, culture, recreation, senior and lifelong learning programs and amenities through expanded partnerships, shared use opportunities and fund development and Enhance equitable access to arts, culture, entertainment and recreational service offerings and facilities
Cross-Cutting Threads

STRATEGIC PLAN ALIGNMENT
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9 That the Economic Development, Placemaking and
Marketing/Branding Committee recommend that the
City Council:

1. Receive, review, and provide input on the Artist in
Residence and Emerging Artist Grants programs;

2. Approve staff’s recommendation for an increase of
$75,000 annually for a two-year pilot program of an
Artist in Residence Program;

RECOMMENDATIONS
RiversideCA.gov
10 3. Approve staff’s recommendation for an increase of $10,000 annually and a name change from the
Emerging Artist Grant Program to the Public Art
Riverside (PAR) Grant; and

4. Authorize the City Manager, or his designee, to
execute any necessary, financial, or legal documents
with the approved organizations and/or artists,
including making minor and non-substantive changes,
to implement the Arts & Culture Grant Program.

RECOMMENDATIONS (CONT.)
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