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Economic Development, Placemaking, and Branding/ Marketing Committee
April 21, 2022

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April 21, 2022
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Economic Development, Placemaking, and Branding/ Marketing Committee
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Text extracted from the city's file for reading and search. Open the original on riversideca.legistar1.com. That file is the official record.

4/6/2022
1 RiversideCA.gov
1 RiversideCA.gov

PROFESSIONAL CONSULTANT SERVICES

AGREEMENT WITH KTUA FOR

FAIRMOUNT GOLF COURSE MULTI-DAY

DESIGN CHARETTE & COMMUNITY

ENGAGEMENT PROGRAM
Community & Economic Development
Economic Development, Placemaking and
Branding/Marketing Committee
April 21, 2022
RiversideCA.gov
2 • July 2020 : The Financial Performance and Budget
Committee directed staff to present a list of properties which included the Fairmount Golf Course (Property) to the Budget Engagement Commission (BEC) for their recommendation to be considered for surplus declaration as a possible way to generate revenue to the General Fund.
• September 2020 : The Budget Engagement Commission
recommended conducting a community engagement
process for possible future uses of the Fairmount Park Golf Course Property in order to form a recommendation to City Council on whether the property should be retained, leased, or sold.

BACKGROUND
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2 RiversideCA.gov
3 • October 2020 & February 2021 : Staff presented the original list of properties and a revised short list of properties, respectively, to the Financial Performance and Budget Committee which did not recommend including the Property on a final list to be presented to City Council for consideration to be declared as surplus property. • May 2021: City Council concurred with the BEC recommendation, directing staff to complete the community engagement process for the future use of the Fairmount Golf Course property and then return to the BEC in the next 18-24 months with the results for the BEC to formulate a recommendation to City Council on whether the property should be retained, leased, or sold.
• August 2021: Staff released RFP No. 2119 seeking a firm to conduct an inclusive multi-day design charette and community engagement program for the Property.

BACKGROUND
RiversideCA.gov
4 SITE MAP
• 55 acres +/-
• Currently City-
operated public golf
course
• Located on the
southwest corner of
Market Street and the
60 freeway
• Zoning: Public Facilities
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3 RiversideCA.gov
5 RFP RESPONSES
Scoring
Rank Proposer Location Fixed
Bid
Est. Completion
Timeline
1 KTUA San Diego $199,333 12 Months
2 AVRP Skyport San Diego $171,435 4-5 Months
3 The Altum Group Palm Desert $272,159 7 Months
4 Novus Group International
Corp. Riverside $110,000 3-4 Months
5 Forma Design Group Costa Mesa $29,000 4-5 Months
RiversideCA.gov
6 1. Firm experience (25%)

2. Examples of similar projects (15%)

3. Project understanding, approach and methodology (10%)

4. Cost (20%)

5. Project schedule (25%)

6. References (5%)

RFP SCORING CRITERIA
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4 RiversideCA.gov
7 After careful review, the evaluation committee chose
KTUA based on the following:
– Experience/Team: three firms, more than 50 years of relevant and diverse experience, and eleven project staff.
– Methodology: comprehensive strategy for equitable and accessible participation tailored to the needs of the
community, including virtual a nd in-person components and a low-burnout timeline.
– Marketing: multi-faceted marketing and communication plan that meets language translation needs.

RFP SCORING RATIONALE
RiversideCA.gov
8 – Approach: Balances public benefit and community interests, with the understanding that final recommendations must be implementable. Reflects a philosophy that encourages
exploration of options without pre-conceived notions as to desired outcomes.
– Engagement Skill : demonstrated effective, professional, confident communication skills; the ability to anticipate and facilitate challenging discussions and comfort handling virtual meetings.
– Pricing: Competitive pricing. Staff negotiations resulted in a further 7% price reduction in their best and final offer without any loss of services from the contract.

RFP SCORING RATIONALE CONT.
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9 KTUA SCOPE OF WORK
• Task 1 Project Scoping: Meet with City officials to discuss key stakeholders, strategies and outreach and communication plan.
• Task 2 Charette Preparation : Review relevant documents and develop a detailed schedule for multi-day charette
and conclusive workshop including defined goals and
objectives, 3 conceptual drawings and a community plan. • Task 3 Multi-day Charette: Lead a multi-day charette and all associated activities to identify and develop a concept for consensus and strategic development.

RiversideCA.gov
10 KTUA SCOPE OF WORK CONTINUED
• Task 4 Workshop: Conduct a final community meeting to present the concept(s) developed during the charette
process, gather community feedback, and present a
concise and comprehensive summary and formal report.

Provide the City with electronic files of the final charette products/conceptual designs upon conclusion.
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11 KTUA PRICING
Work Type Hours Cost
Task 1: Project Scoping Session and
Administration 124 $21,203
Task 2: Charette Preparation 372 $59,490
Task 3: Multi-Day Charette 255 $43,235
Task 4: Final Workshop and Summary 404 $61,450
Materials $1,420
TOTALS: 1,155 $185,378
RiversideCA.gov
12 Strategic Priority No. 5 – High Performing Government Goal No. 5.3 – Enhance communication and collaboration with community members to improve transparency, build public trust, and encourage shared decision-making
Cross-Cutting Threads

STRATEGIC PLAN ALIGNMENT
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7 RiversideCA.gov
13 That the Economic Development, Placemaking and
Branding/Marketing Committee:

1. Review and consider a proposal fr om KTUA to lead an inclusive multi- day design charette and community engagement program for the City-owned Fairmount Golf Course property; and

2. Direct staff to negotiate a Professional Consultant Services Agreement with KTUA for $185,378 to conduct a multi-day design charette process and community engagement program to
determine whether there is a community vision for the Fairmount Golf Course that would be desirable as an alternative to its current use as a City-operated public golf course to be presented to the City Council for final consideration and approval.

RECOMMENDATIONS
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