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1 RiversideCA.gov
1 RiversideCA.gov
City Sponsorship – Fall Cycle
Fiscal Year 2022/2023
Community & Economic Development
Economic Development, Placemaking and
Branding/Marketing Committee
May 19, 2022
RiversideCA.gov
2 BACKGROUND
The City Sponsorship Program provides local non-profit
organizations with the opportunity to apply for City Funds and/or in-kind services twice each fiscal year:
• The summer application process (July 31 deadline) provides support for charitable and community events produced from January 1 – June 30
• The winter application process (January 31 deadline) provides support for charitable and community events produced from July 1 – December 31
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3 GUIDELINES/REQUIREMENTS FOR CITY
SPONSORSHIP-FUNDED PROJECTS
Project or event must support the following goals:
• Promote the City of Riverside as a desirable place to live, visit and do business
• Promote the City of Riverside as a visitor destination and/or bring tourism-associated revenue to the City
• Enhance the quality of life and well-being of the citizenry RiversideCA.gov
4 GUIDELINES (cont.)
• Advance the City’s commitment to and pride in being a multicultural community
• Encourage the development of neighborhood identity and pride; and
• Promote cultural and artistic awareness among the citizenry 3 4
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5 GUIDELINES (cont.)
Additional Requirements:
• Each applicant must be a registered nonprofit corporation or identified by the IRS as tax-exempt under a 501(c) category • Funds are not to be used for operational costs
RiversideCA.gov
6 FOCUS AREAS
The focus areas of the applicant organizations recommended for sponsorship include:
• Arts and Humanities
• Community Food Access
• Community Service
• Culture
• Education
• Health/Fitness/Athletics
• Legal Issues
• Specific Populations (e.g., seniors, children, at-risk youth, differently-abled individuals)
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7 A Look at Some Recommended
Sponsorship Organizations
Dia de los Muertos
Courtesy of The Press-Enterprise
Charles A. Bibbs African-American
Museum and Cultural Center.
Courtesy of CharlesBibbs.net
RiversideCA.gov
8 STRATEGIC PLAN ALIGNMENT
Envision Riverside 2025 Strategic Plan Priorities
Cross-Cutting Threads
Community Trust
Equity
Fiscal Responsibility
Innovation
Sustainability &
Resiliency
Arts, Culture & Recreation Community Well‐Being
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9 That the Economic Development, Placemaking and Marketing/Branding Committee:
1. Receive, review, and provide input on staff recommendations for the City Sponsorship Program for the period of July 1 – December 31, 2022; and
2. Recommend that the City Council approve City Sponsorship support in the form of monetary funding and/or in-kind contributions of $139,396 for charitable and community events, which are produced by local non-profit organizations as shown in Attachment 3 of the staff report.
3. Review and provide input regarding edited verbiage in the City Sponsorship Program Agreement, as advised by the Office of the City Attorney.
RECOMMENDATIONS
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