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Economic Development, Placemaking/Branding, and Marketing Committee November 17, 2022
AWARD OF RFP 2203 FOR SPONSORSHIP ASSET
INVENTORY, VALUATION, NAMING RIGHTS AND
SALES TO THE SUPERLATIVE GROUP, INC.
Office of the City Manager
RiversideCA.gov
2 BACKGROUND
• May 5, 2020, the City Council approves a Citywide
Partnership (Naming Rights) Policy.
• Directed staff to release a Request for Proposals (RFP) for consultant services.
• City issued RFP 2028 for a naming rights consultant, but this solicitation was withdrawn as the City began
implementing emergency Covid-19 policies.
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3 • City issued a new RFP 2203 on August 4, 2022, that more comprehensively covered municipal needs for starting a
naming rights program, including a market analysis for potential Riverside naming rights and updating an existing list of potential naming rights opportunities that was compiled in 2020.
• Structures a naming rights program in terms of implementation policies and best practices, recommending contractual
langrage for potential partnerships, and guiding the City in initial naming rights negotiations through completion of a first set of deals.
DISCUSSION
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4 • Three bidders expressed interest in RFP # 2203. A review panel consisting of five staff members from the City
Manager’s Office, Community & Economic
Development Department, Riverside Public Library, and
Museum of Riverside reviewed the proposal from
Superlative Group, Inc., and found it to be both
responsive and competitively priced.
DISCUSSION
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5 • Broad Outline of Deliverables:
A. Market Analysis
B. Review of Existing Contracts and 2020 Asset List
C. Creation of contact database
D. Recommend new partnerships
E. Revenue generation campaigns based on assets
F. Creation of new marketing material
G. Guidance on new partnerships, agreements, and naming rights management
DISCUSSION
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6 STRATEGIC PLAN ALIGNMENT
Envision Riverside 2025 Strategic Plan Priorities
High performing government - 5.4 Achieving and maintaining financial health by maximizing funding opportunities.
Cross-Cutting Threads
Community Trust
Equity
Fiscal Responsibility
Innovation
Sustainability &
Resiliency
Sets a standard for all City
departments to maximize
sustainable naming projects .
Sustains the municipal budget by
utilizing external sources of
capital. Sustains the City’s financial
present, while also tackling
projects and programs that can
position the City for future growth.Policy encourages levering naming investment that can benefit all
neighborhoods in the City.
Addresses new policy related
activities and technology.
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7 That the Committee recommend to the City Council:
1. Award of RFP 2203 for Sponsorship Asset Inventory, Valuation, Naming Rights and Sales to the Superlative Group, Inc., for a consultant retainer of $317,625 and 15% commission on potential sales;
2. With at least five affirmative votes, authorize a supplemental appropriation in the amount of $317,625 in the General fund, City Manager-Administration, Professional Services Account; and
3. Authorize the City Manager, or designee, to execute the Professional Services Agreement for a term of two years, including execution of the optional extension for one six-month period, making minor and n on-substantive changes as necessary.
RECOMMENDATIONS
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