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1 RiversideCA.gov
1 RiversideCA.gov
CITY SPONSORSHIP PROGRAM
FISCAL YEAR 2022-2023, SPRING CYCLE
Economic Development,
Placemaking & Branding/Marketing Committee
November 17, 2022
Community & Economic Development Department
RiversideCA.gov
2 • City Sponsorship Program
– Local non-profit organizations
– City Funds and/or in-kind services
• Applications accepted twice a fiscal year
– Summer application (July 31 deadline) - charitable and community events produced from January 1 – June 30
– Winter application (January 31 deadline) charitable and community events produced from July 1 – December 31
BACKGROUND
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3 • City-Sponsored Events/Projects must:
– Promote the City as a desirable visitor destination, place to live, and do business
– Enhance the quality of life for residents
– Advance Riverside’s commitment to being a multicultural community
– Encourage neighborhood identity and pride and promote cultural and artistic awareness
– Include a significant outreach component
• Each applicant must be a registered IRS 501(c)nonprofit • Funds cannot be used for operational costs
BACKGROUND (CONT.)
RiversideCA.gov
4 • Applicant Focus Areas:
– Arts/Humanities
– Community Food Access
– Community Service
– Culture
– Education
– Health/Fitness/Athletics
– Specific Populations (Seniors/Youth/Differently-Abled)
DISCUSSION
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3 RiversideCA.gov
5 SAMPLING OF PAST SPONSORSHIP PROJECTS
RiversideCA.gov
6 • Applicants are invited to
attend a Sponsorship 101
Workshop
• Applicants are required to
submit written reports
(within 60 days of project
completion)
EXPECTATIONS
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7 1. Projected Attendance
2. Previous Attendance (if
applicable)
3. History of Service to
Community
4. Connection to the City
Strategic Plan
5. Eligible Monetary Request
(50%, 35%, or 20%, based on
previous requests, as outlined
in the Sponsorship Guidelines)
•
6. Projected Cost per Participant
7. Cultural Program
8. Diversity, Equity, Inclusion
– Ability
– Culture
– Ethnicity
– Families
– Seniors
– Children & Youth
9. Council Ward
10.Availability of Requested
Resource
PROGRAM EVALUATION CRITERIA
RiversideCA.gov
8 Envision Riverside 2025 Strategic Plan Priorities
Cross-Cutting Threads
STRATEGIC PLAN ALIGNMENT
Arts, Culture & Recreation Community Well‐Being
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9 That the Economic Development, Placemaking and
Branding/Marketing Committee:
• Review and provide input on the criteria used by City Departments in evaluating City Sponsorship applications;
• Review staff recommendations for the City Sponsorship Program for the six-month period of January 1, 2023 – June 30, 2023; and • Recommend that City Council approve City Sponsorship support in the form of monetary funding and/or in-kind contributions of $144,901 for charitable and community events, which are produced by local non-profit organizations.
RECOMMENDATIONS
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