11/18/2022
1 Thank You… A
Vision fulfilled
• Enhanced Economic Impact
• Compatible use for
downtown hotels,
restaurants, and stores
• Amenity to attract
businesses
• Destination for Riverside
residents, e.g., “I’ll meet you
at The Cheech”
• Enhancement of Social
Cohesion
• Expression of Communal
Meaning
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11/18/2022
2 Opened June 18, 2022
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11/18/2022
3 May 2022: Print and Online
33 Pieces of
Coverage
13,000
Engagements
65.2 Million
Audience for all
outlets
67 Avg.
Domain
Authority 166,000
Estimated
Views
June 2022: Print and Online
424 Pieces of
Coverage
75,600
Engagements
5.79 Billion
Audience for all
outlets
58 Avg.
Domain
Authority 10.5 Million
Estimated
Views
5 6
11/18/2022
4 June 2022: Broadcast
7 8
11/18/2022
5 9
10 11/18/2022
6 July 2022
33 Pieces of
Coverage
376,000
Engagements
444 Million
Audience for all
outlets
59 Avg.
Domain
Authority 890,000
Million
Estimated
Views
August 2022
15 Pieces of
Coverage
211,000
Engagements
46.7 Million
Audience for all
outlets
49 Avg.
Domain
Authority 72,700
Estimated
Views
11 12
11/18/2022
7 September 2022
27 Pieces of
Coverage
563,000
Engagements
167 Million
Audience for all
outlets
61 Avg.
Domain
Authority 296,000
Estimated
Views
Strong and
continued
media coverage
• NBC News
• September 27, 2022
• Broadcast across the country and the
world
• With reported viewers in Kenya and
Thailand
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11/18/2022
8 Continued Strong
Attendance
•40,658 tickets reserved for dates June 18 – September 29, 2022
•2,297 – Arts Walk (July, August, September)
•293 –E B T Museums for All Admissions through September 29th
•1,000 Walk and Wonder tours participants through
September 29th
•469 facility rental participants through September 29th What visitors
are saying
about the…
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11/18/2022
9 “The museum is great. I was amazed at how fun the
collection was”
– Xuxin G.
“The Cheech is a great experience. The museum
includes an interesting and powerful collection of art.
Very unique pieces, a lot of telling/true stories tied to the art. And, a great repurposed venue with history in
itself.”
–A l e a h G.
“Wow! I was blown away by the Cheech Museum today! The
curator and staff have created some amazing exhibitions. I have high hopes for what’s to come with this museum!”
–M e g a n Jones
“Absolutely love this place. So many Chicano artist
under one roof. The colors, the mixed media and sorry
behind each piece is amazing”
–M a r t i z i aG o m e z
“This is a MUST VISIT Museum. Especially if you grew up in LA or SoCal. Wow, what an impressive collection! Some
Beatiful, some dark, some funny, some enlightening. Just get lost in there.”
–J P K
“Such an eye opening experience full of vivid and
vibrant images of Chicano Art & Culture”
–D e b o r a h Sears
Google Reviews
“Best museum
experience, ever!”
- chicanista1
“Went yesterday with my
mom and daughters…
we were blown away by
the amazing art !!!”
- @luvshyjay
“My kids and I
absolutely enjoyed our
visit!! Thank you!!”
- @justglowithitt
Instagram
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11/18/2022
10 Yelp
“What an amazing art museum. Finally, there is a museum that celebrates Latino/Latina artists. This is a wonderful, brand new museum.” –T a r a S.
“The art is amazing but what's more amazing is the
diversity of Chicano art that's all there! The art is
breathtaking and unique.” –Y v e e V.
“Worth the trip. Simply amazing collection of works.” ‐ PK Upcoming
Programs:
• Dec. 6: Artist Talk with the de la
Torre Brothers and Marcos
Ramirez
• TBD : Cheech Collects Artist
Panel: Judithe Hernandez, Patssi
Valdez, Sandy Rodriguez, John
Valadez.
• Jan. 10: Curatorial Talk with guest
curator of Collidoscope Selene
Preciado & Beatriz Cortez
• Jan. 15: Family Art Day in
collaboration with Smithsonian’s
National Museum of the American
Latino
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11 • Artist in residencies: visual arts, film, music
• Undergraduate internships, curatorial &
collections care fellowships
• Summer Institute for students
• Platicas @The Cheech: series of themed
inter-generational talks, lectures: Chicano
Movement, Chicanx Art History, Student
Activism, Health in Latinx Community
• Arts Walks Take-Overs in collaboration
with local colleges, arts organizations
• Film program: partnership with RCC
• The Cheech as a research institute in
partnership with local university: praxis and
theory converge.
Terra Foundation Research Initiative:
• Conduct oral histories with living
artists
• Create comprehensive artist
biographies and timeline of works
in the collection
• Thorough bibliography of works in
the collection
• Identify gaps in the collection and
create acquisitions plan
• Research themes in the collection,
create exhibition briefs for
permanent collection exhibitions
• Develop a plan for making the
collection public
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12 Upcoming
Exhibitions
MexiCali Biennial:
The Land of Milk and Honey
February - June 2023
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11/18/2022
13 Cheech Collects
Anniversary Exhibition
Cheech Collects
Anniversary Exhibition
Judithe Hernández
Retrospective
February –June 202411
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