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Financial Performance and Budget Committee
December 9, 2022
REVIEW AND CONSIDER THE DRAFT REQUEST FOR
PROPOSALS FOR A CITY-WIDE OUTDOOR MEDIA
SIGNAGE PROGRAM
Community & Economic Development
RiversideCA.gov
2 1. September 2021 : Staff issued an amendment to RFP
2127 to Lamar and Outfront requesting a
comprehensive Citywide Outdoor Digital Media
Signage Program with City branding.
2. November 2021: Staff received a proposal from Lamar
Advertising Company and due to the incomplete
proposal, the Finance Department's Purchasing Division
determined the submittal non-responsive.
BACKGROUND
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3 3. March 2022 : The Financial Performance and Budget Committee directed staff to issue separate request for proposals for a. A separate Digital Media Signage Program specific to City-owned pedestrian/bike rights-of-way, building/structures (such as parking garages, community centers, etc.), and/or other City-owned property near other nodes or corridors of activities (such as passenger rail corridors, etc.) (RFP 2187). b. A Digital Media Signage Program specific to City-owned land abutting freeways, and/or arterial roadway rights-of-way (RFP 2188); and
4. March 2022 : Staff released RFP No. 2187 and 2188. Proposals were received for RFP 2188 from Lamar Advertisement and Outfront Media for freeway billboard signs. No proposals were received for 2187.
BACKGROUND CONTINUED
RiversideCA.gov
4 5. August 2022: Staff presented the results of RFP 2188 to the Financial Performance and Budget Committee and recommended one of the two (2) proposals. However, the proposal sd i f f e r e ds i g n i f i c a n t l ya n dw e r e difficult to compare. The committee directed Staff to:
a. Review and remove any property that had very low feasibility for Caltrans approval.
b .R e q u i r eac o m p r e h e n s i v eo u t d o o rd i g i t a lm e d i as i g n a g ep r o g r a mt h a t includes both freeway and arterial right-of-way on city-owned properties; and
c. Bring a new Request for Proposals (RFP) for a City-wide Outdoor Media Signage Program for freeways and arterial roadway rights-of-way to the Financial Performance and Budget Committee review before issuing.
BACKGROUND CONTINUED
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5 According to Committee direction the following changes were made to the scope of services for the City-wide Outdoor Media Signage Program for freeways and arterial roadway rights- of-way:
a. Removal of “or” from “City-wide Outdoor Media Signage Program for freeways and/or arterial roadway rights-of-way.” This will require potential bidders to submit a comprehensive City-wide Outdoor Media Signage Program; failure to bid on freeways and arterial rights-of-way will be deemed unresponsive. b. Addition of design language and examples f or arterial roadway rights-of-way signs. c. Clarification of required programming time for City public service announcements, including real-time alerts, traffic, events, pr ograms, and parking availability information.
The attached Draft RFP clearly states that 10% of total advertising time is to be reserved for City programming. Added demographics reports for each of the sign locations. d. Addition of demographics reports for each of the sign locations.
DISCUSSION
RiversideCA.gov
6 Removed the following freeway locations:
DISCUSSION CONTINUED
Location Reason for Removal
860 E. La Cadena Drive RPU property, no general fund revenue 3255 Panorama Road Proximity to residential uses, zoning, and RPU property, no general fund revenue
9501 Indiana Avenue Low potential for Caltrans declassification and Permit
3472-3473 Farmham Pl. / 9384 Martha Way Proximity to residential uses, zoning and low potential for Caltrans declassification and Permit
*No changes were made to the potential arterial sign locations.* 5 6
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7 STRATEGIC PLAN ALIGNMENT
Strategic Priority No. 5 – High Performing Government
Goal No. 5.4 - Achieve and maintain financial health by addressing gaps between revenues and expenditures and aligning resources with strategic priorities to yield the greatest impact.
Cross-Cutting Threads
Community
Trust
Fiscal
Responsibility
Sustainability
& Resiliency
Innovation
Equity
RiversideCA.gov
8 That the Financial Performance and Budget Committee:
1. Review and consider the draft Request for Proposals (RFP) for the City-wide Outdoor Media Signage Program; and
2. Provide direction to issue Request for Proposals (RFP) for the City- wide Outdoor Media Signage Program; and
3. Provide direction to return to the Financial Performance and Budget Committee to present the results of the City-wide Outdoor Media Signage Program Request for Proposals (RFP).
RECOMMENDATIONS
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