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1 RiversideCA.gov
1 RiversideCA.gov
SIX MONTH FINANCIAL UPDATE:
THE CHEECH
City Council
April 25, 2023
Community & Economic Development Department
RiversideCA.gov
2 BACKGROUND
June 18, 2022, The Cheech Marin Center for
Chicano Art and Culture (The Cheech) opened to
the public.
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3 DISCUSSION
January 2021: Management Agreement Approved
February 2022: City Program staff begin to meet
regularly for the programming and reporting
June 18, 2022: Open to the Public
January 2023: Discussion of reporting structure
February 2023: First six-month mid-year report received RiversideCA.gov
4 DISCUSSION (CONT.)
Facility Fee (included in Admission Fee):
Adults $3.00
Children (0-13) $1.00
Seniors (65+) $1.00
Facility Rental Participant $1.00
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5 DISCUSSION (CONT.)
Attendance
June – January 31, 2023
(~ 6 months)
Individual
Attendance
Attendance including
Facility Maintenance
Fee (FMF)
Percentage of
Attendance
including FMF
Total Admissions 80,142 57,314 72%
Total Facility Rentals 1,899 1,899 100%
Total Tours (teen + adult no
education workshop) 1,872 1,872 100%
Total Education Program
(including Walk and Wonder) 4,873 0 0%
Grand Total 88,786 61,085 69%
RiversideCA.gov
6 DISCUSSION (CONT.)
Admissions
and
Revenue
Projected
Attendance
Six Months
Projected
Attendance
Year One
Delta Actual
June 14,
2022 –
January 31,
2023
Admissions 50,000 100,000 11,214 88,786
Revenue $125,000 $250,000 $98,401 $151,599
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7 DISCUSSION (CONT.)
• Facility Maintenance
Fee Revenue Received
– $151,599
• Estimates of $250,000
and 100,000
attendance are on
track to being met
RiversideCA.gov
8 FUTURE PLANS
Economic Impact Analysis
to be completed in
Summer/Fall of 2023:
1. Economic Impact locally
2. Benefits to the
community
3. Data driven
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9 Strategic Priority 1 – Arts, Culture, and Recreation
Goal 1.1
Strategic Priority 5 – Environmental Stewardship
Goal 5.4
Cross-Cutting Threads
STRATEGIC PLAN ALIGNMENT
RiversideCA.gov
10 RECOMMENDATION
That the City Council receive and file
a financial update on the first six (6)
months of operation of The Cheech
Marin Center for Chicano Art and
Culture of the Riverside Art Museum.
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